PUBLIC RELATIONS
The public relations are an overall phenomenon that is used to spread the overall information between the different types of individual and the different types of organizations. The public relations act as a proper informative form of media to interact with the different people and specifically create a link between the different types of organizations in the market.
The public relation acts as an intermediary agent to spread the right type of information between the different target audience, the different forms of media and also the different types of organizations present in the market (DiStaso et al.2015).
The public relation also acts a form of maintaining the overall goodwill or image of an organization on a whole and tries to create a proper relation with the different types of people present in the society.
The different forms of public relations include the different types of charitable functions or organizing any type of sporting activities to properly communicate with the different types of people in the society on a whole and form a good relationship with the people and the different types of organizations present in the society.
The public relations are a useful method of maintaining the ideal form of relation between the two bodies and try to strengthen the everlasting relationship in the future.
Functions of public relations
The main function of the public relation is to benefit the different forms or objectives of an organization and try to maintain a well-established communication between the people and the different types of organizations present in the society.
According to Dodd et al. (2015), the maintaining of effective functions of the public relations can help to uplift the overall image of an organization in the society. The different functions of the public relations may include the following:
Crisis communication
The foremost function of a public relation is to protect or uplift the overall image of organizations by maintaining an effective communication between the different organizations and the people present in the society.
The main function of the public relations department in an organization is to properly train the different employees and also properly maintain an effective leadership to control the behaviors of the different employees in an organization during the time of crisis faced by an organization in the future (Kent, 2015).
The public relations department in an organization specifically communicates with the different employees working in an organization and tries to communicate effectively the ideal strategy or plan to communicate in an orderly way to solve the overall crisis in the organization.
Media representation
The function of the public relations also includes different ideas to safely or properly negotiate with the different media present in the society. The proper management of the media includes the proper release of the different journals regarding the problems and also having proper release of the different writings and video release describing the ideal problem. The media representation also covers a strict regulation or monitoring of the proper news coverage regarding the problem.
Effective relations with the different stakeholders
The main function of the public relations is to maintain a safe or proper relation with the different stakeholders present in the society. The different stakeholders may include the different local government bodies, different types of advocacy groups (Kleinnijenhuis et al. 2015).
The main role of the public relations is to effectively communicate with the different groups of stakeholders and try to strengthen the overall relationship which will help to improve or reduce the problem faced by an organization in the future.
Effective social media management
There effective way of managing the social media is also another broad function of a public relation. The effective management of maintain the social media includes proper updating of the different face book pages and keep proper information about solving of the exact problem faced by an organization.
According to Lee et al. (2015), the effective marinating of social media management helps to properly spread the ideal problem faced by an organization to the different people and also to increase the overall effective communication with the people in the society.
Strategies of public relations in the society
The role of the public relations is to develop or form an ideal relationship between the different types of media and also to develop an ideal communication between the people and the different types of organizations present in the society. The role of the public relations is to develop an overall well developed communication between the different people and the different types of organizations present in the society.
The role of the public relations is to form a strong and effective communication strategy between the two bodies which helps to maintain or achieve the overall objectives of an organization in the future. The overall strategies of the public relations include the right analysis of the different problems faced by an organization and try to develop the right solutions to solve the problem (Moon et al. 2016).
The role of the public relations is to develop the right type of strategy for solving any type of crisis situation faced by an organization in the future and also helps the organization to achieve the overall objectives of an organization in the future.
The public relations also help to develop the overall relations with the media and the people present in the society. The public relations help to give the right type of information to the media which helps to spread the right type of information to the different people present in the society.
The public relations also help the organizations to arrange any type of activities like the different types of sporting events or any type of charitable events to properly develop a proper relationship with the people in the society (Ruihley et al. 2016). The organizing of different types of sporting or other types of events helps to communicate with the different problems of the people and also helps to increase the overall relationship between the people and the different types of organizations present in the society.
According to Valentina (2015), the main aim of the public relations is to develop the right type of plan or solution to improve or maintain an everlasting relationship with the different types of people and the organizations resent in the society. The public relations also try to develop a good relationship with the different stakeholders present in the society like the local governments or other local funding bodies in the society (Van Ruler, 2015).
This approach helps to develop the relationship between the stakeholders and organization and the different stakeholder can help the organization ion the time of crisis or in any other types of problem faced by an organization in the future. The function of the public relation is also to develop a common harmony in the society by maintaining an everlasting relationship with the different people and the organizations present in the society.
The public relations help to develop the right type of plans or analyze the different ideas during any type of problems faced by an organization and try to develop the ideal solutions to rightfully fulfill the overall objectives of the organization in the future. The public relations also have to rightfully analyze the overall plans and maintain the overall procedures to solve the overall problems faced by an organization in the future (Xifra& Heath, 2015).
The role of the public relations is to develop the right framework for marinating the right types of solutions faced by an organization in the future and also to increase the overall communication with the people present in the society.
The strategically importance of a public relation is crucial in determining the overall future of an organization and also to maintain an everlasting relationship with the people present in the society in the future.
The public relation acts as a liaison in spreading the right information between the people and the different types of organizations in the society. The public relations help to diminish or eradicate any type of crisis or problem faced by an organization by properly analyzing the overall problem of the organization.
The public relations help to increase or find effective ways of increasing the overall communication between the people and the organizations present in the society. The public relations help to create a sense of overall positivity in the minds of the two bodies and try to form a strong and cohesive relation with the different types of organization and the people present in the society.
The public relations help to uplift the overall image of an organization and also try to solve any type of crisis faced by an organization in the future. The public relations help to develop or analyze new ideas or methods that help an organization to solve the problems and to maintain their overall image in the society in the future.
The public relations is an useful method of identifying the different problems faced by an organization and try to develop the right types of plans in the future for achieving the overall objectives of an organization in the future.
DiStaso, M. W., Vafeiadis, M., & Amaral, C. (2015). Managing a health crisis on Facebook: How the response strategies of apology, sympathy, and information influence public relations. Public Relations Review, 41(2), 222-231.
Dodd, M. D., Brummette, J., & Hazleton, V. (2015). A social capital approach: An examination of Putnam’s civic engagement and public relations roles. Public Relations Review, 41(4), 472-479.
Kent, M. L. (2015). The power of storytelling in public relations: Introducing the 20 master plots. Public Relations Review, 41(4), 480-489.
Kleinnijenhuis, J., Schultz, F., Utz, S., &Oegema, D. (2015). The mediating role of the news in the BP oil spill crisis 2010: How US news is influenced by public relations and in turn influences public awareness, foreign news, and the share price. Communication Research, 42(3), 408-428.
Lee, N., Sha, B. L., Dozier, D., & Sargent, P. (2015). The role of new public relations practitioners as social media experts. Public Relations Review, 41(3), 411-413.
Moon, B. B., Rhee, Y., & Yang, S. U. (2016). Developing public’s information transmitting behavior (ITB) model in public relations: A cross-national study. Journal of Public Relations Research, 28(1), 4-18.
Ruihley, B. J., Pratt, A. N., & Carpenter, T. (2016). The Role of Public Relations in College Athletics. Journal Of Applied Sport Management, 8(1), 162-63.
Valentini, C. (2015). Is using social media “good” for the public relations profession? A critical reflection. Public Relations Review, 41(2), 170-177.
Van Ruler, B. (2015). Agile public relations planning: The reflective communication scrum. Public Relations Review, 41(2), 187-194.
Xifra, J., & Heath, R. L. (2015). Reputation, propaganda, and hegemony in Assyriology studies: A Gramscian view of public relations historiography. Journal of Public Relations Research, 27(3), 196-211.
