DEVELOPING GLOBAL MANAGEMENT COMPETENCIES I – BI STRAND

Executive summary

This report highlights the implementation of business intelligence and the data analytics in the football club in order to enhance the revenue of the club. In addition it can be stated that after implementing BI the revenue of the company enhances then this will also have an impact on the revenue of the company. In addition it can he stated the revenue of the football club is also enhancing. Finally it can be recommended that the football club has to focus on the performance of the football team. In case the number of supporters enhances then this will also enhance the revenue of the football club further.

 1. Introduction

Football is accounted for as one of the most popular sports in the world, the beauty of this game attracts people towards the game. This situation enhances the sales of the ticket, apart from this club also earns money from selling official merchandise of the club. This enhances the fund of the club. Apart from this it also helps them in getting sponsors from multinational companies, this situation enhances the takings of the football club.  Therefore it can be indicated that the football club often takes the help of BI and data analytics in order to grow their business.

1.1 Background of the football club

Success is a main factor in the sports industry, in case the club is able to win a significant amount of the trophies then this will enhance the number of supporters of the club. Apart from this, it will also help them in getting sponsors, this, in turn, will also enhance the profitability of the club. In this case, it can be seen that the Newcastle football club is able to win the English League title four times (in 1905, 1907, 1909, and 1927) (nufc.co.uk, 2019). Thus it can be indicated NCUFC is one of the Successful in English Football history. This enables them to attract more fans towards them. This also enhances the sale of the jerseys of the club, which also enables them to earn a high amount of profit.

Figure 1: Logo of the Newcastle United

(Source: nufc.co.uk, 2019)

2.  Opportunity in the business

Newcastle United FC is the ninth most successful clubs in England. This situation of the club enhances the number of supporters of the club. In case the number of supporters in the club enhances then this situation will also enhance the takings of the football club. This situation will also enhance the sale of the tickets for the football match. In addition the club will also be able to sell their jerseys to a maximum number of supporters. This situation in the football club will enhance the profitability of the club. On the other hand, Plumleyet al. (2017), indicated that in recent years the club is unable to get success in the professional level tournament. This situation in the club can decrease the number of sponsors in the club. In case the number of sponsors on the club decreases then this situation will also decrease the profitability of the club. This, in turn, will also have acontrol on the number of supporters of the club. In case the number of supporters in the club decreases then this situation will also decrease the sale of the tickets and jerseys. This, in turn, will also decrease the profitability of the club, in the year 2018 the club was able to earn a takings of £178.5 million in one year.

In addition, it can be indicated that the club was able to create job opportunities for 2027 people (financialfootballnews.com, 2019). In the year 2016, the football club was able to earn a high amount of takings but in the next year that is in 2017, the takings of the club has decreased. Apart from this, in the year 2018, the club was able to earn a high amount of revenue. In addition, it can be seen that the average attendance in the match day has also enhanced. Earlier the average attendance was 51,108 and it rose to 51,992 in the year 2018 (financialfootballnews.com, 2019). Thus it can be indicated that as the average attendance of supporters has increased this situation has also enhanced the takings of the club, this in turn also leaves a control on the profitability of the company.

Apart from this, the club is also providing employment opportunities to the supporters of the club. This strategy of the club also helps them to attract more supporters towards the club thus it can be indicated that the club has a lot of opportunities through which the football club will be able to earn a high amount of revenue. In addition, this also signifies that this situation of the club will also enhance the number of supporters of the club. Apart from this, it can be indicated that in case the number of supporters of the club enhances then this situation will also enhance the takings of the company. This, in turn, will also leave a control on the takings structure. Furthermore, as indicated by Kelly and Chatziefstathiou, (2018) in case the number of supporters of the club enhances then this will also motivate players, which also have a control on the performance of the players. Thus this situation will also enhance the success of the club, this in turn also leaves a control on the profitability of the organization. For example, in case the performance of the club enhances them this situation will also enhance the sponsors of the clubs. Apart from this, it will also have a control on the number of supporters of the club. In case the number of the supporters of the club enhances then this will also have a control on the sale of jerseys and other official merchandise, which in turn will also enhance the takings of the company.

3. Knowledge of Key business intelligence

In order to enhance the takings of the club, the football club often takes the help of business intelligence and data analytics. In this case, the report of the business intelligence of the company is formed according to the condition of the club.

 The economic impact of the drivers

In the year 2017, the football club was able to earn £178.5 million, from this total amount of takings the club was able to earn £126 million from the broadcast. Thus it can be indicated that the club was able to earn the maximum amount of takings from the broadcast. Apart from this, it can be seen that the football club earns £24 million in takings per match day. In addition, the club is also able to earn an additional £28 million per year (financialfootballnews.com, 2019). Thus it can be indicated that the company is able to earn a high amount of profit. In recent years the profitability of the company has also enhanced by a significant amount. In addition, it can be indicated that the broadcasting takings of the company has enhanced by 167% which is the takings of the company has increased from £47.4m to £126.4 million. The commercial takings of the company has increased from £12.1m to £26.7m that is the takings has increased by 121%.

Figure 2: Takings analysis

(Source: financialfootballnews.com, 2019).

From the above figure, it can be depicted that the takings of the company has increased in the year 2018. In addition, it can be indicated that the takings of the club has decreased in the year 2017 compared to 2016. However, it can be indicated that the club has also bored an operating cost of £ 15 million in the local supply chain. Apart from this, it can be indicated that the takings of the club is increasing, in the previous financial year takings of the company enhanced because the broadcast takings of the company has increased. Further, it can be indicated that as the takings of the company is enhancing this also signifies that the number of supporters of the football club is also increasing. In addition, it can be indicated that the annual takings in the year 2018 £178.5 million, therefore, the takings of the club has increased by a significant amount.

In case the takings of the company has increased then this also has a control on the profitability of the organization. In addition, according to Plumleyet al. (2017),it can be indicated that in case the takings of the club is increasing then this will also enhance the tax burden of the club. Thus in case,, the tax burden of the football club decreases the income of the football club.

In addition, it can be indicated that the takings of the organization enhances then this will also have a control on the profitability of the football club. According to Rohde and Breuer, (2017), this has also enhanced the cost of the football club, in case the cost of the football enhances then it also leaves a control on the profitability of the club. Further, it can be indicated that as the takings of the company is enhancing this also signifies, the number of supporters of the football club is also increasing. In addition, it can be indicated that the annual takings in the year 2018 £178.5 million. Therefore, the takings of the club has increased by a significant amount, apart from this, the club is also providing employment opportunities to the supporters of the club. This strategy of the club also helps them to attract more supporters towards the club. Thus it can be indicated that the club has a lot of opportunities through which the football club will be able to earn a high amount of revenue. In addition, this also signifies that this situation of the club will also enhance the number of supporters of the club.

4. Critical analysis

This report gives an idea about the BI and the data analytics, and its implementation in the business of the club. In addition, it can be indicated that the takings of the company has enhanced after time. Furthermore, according to Sakınçet al. (2017), BI and data analytics has stabilized the takings of the club, the takings of the club has enhanced by a significant amount, in the year 2018 the takings of the company has increased by a significant amount.  This in turn also has a control on the profitability of the organization. In addition, the takings of the club has enhanced since 2008 in the year 2008 the club was able to earn £ 99.4 million, on the other hand, the takings of the club has enhanced to £178.5 million. Apart from this, the club has also provided employment opportunities to the supporters of the club. This has attracted more supporters in the club apart from this it can be indicated that the average attendance of the supporters has enhanced. This situation signifies that the ticket sale of the club has enhanced, in addition it can be indicated that the official merchandise of the club has also increased by a significant amount. This also leaves a control on the takings of the club. As a result of that, the takings of the club has also increased by 121%.

5. Conclusion and recommendation

Recommendation

It can be recommended that as the income of the club is increasing then it can be indicated that they also have to enhance the performance of the team. In the opinion of Salehnia, B. and Nasrabadi, (2019), in case the team is able to win some major title then this will enhance the number of supporters further. This, in turn, will also have a control on the takings of the club. As this situation will enhance the number of ticket sales of the company, this in turn will also have a control on the profitability of the organization.

Conclusion

Based on the above study it can be depicted that the takings of the club is increasing. In addition, it can be indicated that the cost of the club is also enhancing as they are employing a number of employees. This, in turn, will also have a control on the profitability of the organization. Apart from this the average attendance of the supporters has also enhanced,   the average attendance was 51,108 and it rose to 51,992 in the year 2018. Thus it can be indicated that as the average attendance of supporters has increased this situation has also enhanced the takings of the club, this in turn also leaves a control on the profitability of the company.

Reference list

financialfootballnews.com (2019) Newcastle United’s 2018 Finances – Promotion Pays Available at: http://financialfootballnews.com/newcastle-uniteds-2018-finances/ [accessed on: 2.01.2020]

Kelly, S. and Chatziefstathiou, D., 2018. ‘Trust me I am a Football Agent’. The discursive practices of the players’ agents in (un) professional football. Sport in Society, 21(5), pp.800-814.

nufc.co.uk (2019), about the club Available at: https://www.nufc.co.uk/ [accessed on: 2.01.2020]

Plumley, D., Wilson, R. and Ramchandani, G., 2017. Towards a model for measuring holistic performance of professional Football clubs. Soccer & Society, 18(1), pp.16-29.

Plumley, D.J., Wilson, R. and Shibli, S., 2017. A holistic performance assessment of English Premier League football clubs 1992-2013. Journal of Applied Sport Management, 9(1).

Rohde, M. and Breuer, C., 2017. The market for football club investors: a review of theory and empirical evidence from professional European football. European Sport Management Quarterly, 17(3), pp.265-289.

Sakınç, İ., Açıkalın, S. and Soygüden, A., 2017. Evaluation of the relationship between financial performance and sport success in European football.

Salehnia, B. and Nasrabadi, H.H., 2019. Studying the income sources of Isfahan football clubs with entrepreneurial approach. New Trends and Issues Proceedings on Humanities and Social Sciences, 6(7), pp.42-46.