BE284 Strategic Management Assignment Sample
Introduction
Airbnb offers home-to-home private apartments, with home-private apartments, with home-private apartments, but with home-based experience, in household experience, to colleagues I am creating a commitment community. They are integrated with other applications, such as simple cars and girls, associated with other applications such as cafes and classrooms, and are integrated with other applications. Airbnb’s leadership has given the most important importance to nutrition cultures by opening and interacting by introducing the concept of elephant, dead fish and vomiting. Employees can talk about their ideas under people-oriented leadership and also create a more coordinated tone because employees, meetings and birth costs can have an annual general meeting.
PESTEL Analysis
| FACTOR | DESCRIPTION |
| Political | Airbnb faced the fines of Barcelona, New York, New Orleans and judicial minutes. They have not reached local tourism. People lend their own homes, apartments or rooms to a strange person. If available for rent is a place that does not comply with the laws and regulations of the State Housing. The owner needs to live in the property legally in a short period of time. In addition, these places must pay hotels and tourist taxes when renting a house during a vacation (Brown et al. 2020). |
| Economic | It is an AIRBNB industry INTENT leader. It is a development trend where resources are shared among companies and individuals. Another example is Uber. AIRBNB is a competitive competitor for gifting, hotel and motel. AIRBNB offers alternatives to cheaper rental. And he grew up exponentially in a short period. Now there are more than 9 million people around the world. |
| Social | This is a social business. Guests have guests in exchange for money. Visitors document the online experience. Users reserve three-day experience like bury class. Participate in a special event. Visitors can organize non-profit organizations and receive 100% benefits “Social impact”. |
| Technological | AIRBNB is mainly based on technology. If the host does not meet the messages of the guests, Airbnb automatically texts those hosts. There are no technologies and cannot be reserved. I cannot contact the guest. |
| Legal | Airbnb faces legal problems in order not to comply with the Housing Regulations. The host must accept the terms and conditions provided by the AIRBNB. |
| Environmental | Airbnb saves the use of EE, European energy. This includes the reduction of greenhouse gasses, water consumption, and avoidance of elimination and improvement of environmental awareness (Galvez et al. 2020). |
Table – 1
(Source: Self-made)
Five competitive forces analysis of Airbnb
- Strong growth in the market
- Share an attractive economy with an increase in the United Kingdom.
- The distinction between aggressive market competition is very low
- The fixed cost is low (only online platform) available in funds
- The switching cost is low.
Opportunities and threats
Opportunities
- Beyond the appearance of earning money with AirBNB, many hosts will benefit from the opportunity to share their homes with interesting people from all living areas.
- AIRBNB offers guests train links with colorful personalities that would be satisfactory otherwise.
Threats
- Decrease in travel demand: Due to the global pandemic, the industry is suffering, and then Eugen is also true.
- Regulations and laws In all countries: Airbnb works in 192 countries.
- The common threats include growing materials, increased competition and a narrow labor force supply (Rahami et al. 2021).
- Spending most of their money supporting their operations as bookings and revenue are down from 2019.
VRIO framework
VRIO is a cypher for four frameworks of questions that focus on criteria, values, scarcity, mimnity and organizations used to evaluate the resources and functions of the organization. VRIO Analysis of Airbnb examines each of its internal resources to determine if they provide sustainable competitive benefits. VRIO AIRBNB analysis also refers to each step so that these resources can be improved to provide greater competitive advantages. Finally, the analyzed resources are summarized when they provide a sustainable competitive advantage (Cook et al. 2021).
Porter’s Value Chain model analyse resources
The Porter’s value chain model is customer-centric and is used by companies to systematically study each of the many processes of profitability. Analysis of AIRBNB’s value chain is an analytical framework that assists in identifying business activities that can generate value and be competitive. benefits to rental platforms and global experiences.
Capabilities
Airbnb is advantageous for hotels and groups. In addition, platforms provide a better location and about the city compared to the hotel. Airbnb also increases the number of favourites seeking a long-term stay. Airbnb’s mission focuses on creating an extreme end travel platform that creates a world where someone can be long and administer all parts of their trip (Elezbawy et al. 2020). Flexible access, personal kitchen for home meals, facilities such as nearby rooms and places of local accommodation, and Airbnb is a round trip for many travellers.
Strengths
- Known Global Brands: AIRBNB is known worldwide and is the largest asset of this company.
- The cheapest but unique alternative: it is known that Airbnb is cheap to replace other hotels and hotels.
- Airbnb’s market shares have dramatically increased from 2010. Statistics in 2019 Airbnb now represent an increase of 20% in the vacation rental industry in the total. By 2020, the entire market is estimated at $ 87 billion, which puts the total revenues of Airbnbs at $ 2 billion (Tleuken et al. 2022).
Weaknesses
- Weakness: The host leads to a legal violation that rests on a strange person.
- Airbnb faces the problem of the law and regulatory violations of the house.
- Poor guests can also affect the reputation of the company. If the host does not follow the Airbnb guidelines, there is a result.
SWOT Analysis
| Strength | The rooms and houses are of very good quality. If you are dead to spend the night with a comfortable home and bohemian inspiration, it is available. Let’s say the next day, you will change your mind. Now after the apartment with city views, there are ceiling floor windows and brilliant white marble floor. You pay for a unique and friendly experience through Airbnb. You can see the evaluation and the voice before spending a penny. You may want to want, and you expect you to book the night you need. Everyone can find a nice room. It has more than 30,000 cities. If you have time you lose, look for more than one million ads. This is how many times available at this point. The company has easily developed around the world. They do not indicate signs of stop (Midway et al. 2018). |
| Weaknesses | AIRBNB faces problems related to housing law and regulatory violations. You will definitely be paid to provide your room defined time. You may not understand it. Some rental agreements have provisions for the rental of for-profit organizations. Maybe the occupant does not know before listening to its location. Maybe they do not care and assume that no one will realize. But people realize. Poor guests can also affect the reputation of the company. If the host does not follow the Airbnb guidelines, there is a result. Speaking of your specialized model, it is easy to replicate. It is a brief concept. Kill people from all over the world overnight. Now everyone was able to copy it. If you can survive under the AIRBNB brand reputation, it will be great. However, in competition with a company with global recognition of AIRBNB, no one can do it. There are many attempts, but they have almost no radar (Li et al. 2021). |
| Opportunity | The city supports Airbnb. San Francisco has changed regulations and home laws, for example. Well, the airbnb list is legal. This raises the legal weights of the company’s shoulders. However, after getting a payment, you are registered correctly and you have to pay a little, so add a little to the host. Communication between guests and guests is easier than ever. Airbnb offers mobile applications for bidirectional communication. More people look at their ads and their reviews of rooms using their own phone. It is logical to allow two parts to speak on the fly. The commercial approach does not focus on the accommodation rooms. Airbnb develops in the travel guide. You can choose people who show you the city at the established price. This is easy to provide travelers and other tools for travelers and other tools (Strømmen-Bakhtiar and Vinogradov, 2019). |
| Threats | AIRBNB is available around the world in 192 countries. Countries, states and cities have their own regulations that are respected. AIRBNB helped your host and invited these laws. Hack them as he chases him and is out of his hand. Instead, AIRBNB should be expected to meet the expectations of local laws. And, if you do not continue with the host and the guest, let them legally be able to protect yourself. Currently, we face a number of processes around the world. To organize illegal hotels, we face a legal impact (good). In general, the greatest threat to all related persons seems to be the non-conformity of the Housing Protocol (Cheng and Jin, 2019). |
Table – 2
(Source: Self-made)
Three Corporate strategies that Airbnb can pursue for the next 5 years to Airbnb.
Airbnb has a humanized trip and has created a larger connection and a community through a better time. As the airbnbs platform grows, it focused on providing the first host reserves and a developed user infrastructure while improving customized interactions and providing greater comfort.
- Establish your competition from the contiguous market mark to distinguish your company Airbnb Business with your brand. This is useful for creating long-term trust and loyalty, established brands are an effective stone of the Airbnb Marketing Foundation. It will also make your own brand for your vacation rental business easier to memorize your property. When they are ready to be booked with you, they will find you beforehand (Martin-Fuentes et al. 2018).
- Increase your business with Facebook, according to the latest data, see 52% of the recommended social networks when planning a trip. Surprisingly, 42% of Facebook messages are linked to the trip. To use Facebook in the Marketing Airbnb strategy, we start creating a Facebook business page of your property.
- Savvy on Instagram can provide stars’ results, but Instagram is where there is now an action. If you want to reach young spectators, this can be particularly practical.Over 500 million people use Instagram on a daily basis. If you would like to go to the Millennial or Gen Z traveler, Instagram is the place where you find them.
Cost leadership strategies in the next 5 years to Airbnb.
Cost leadership is a term that is used to project as a product or a particular product in a specific product or product skill. It is difficult to develop strategies because it should always be addressed to reduce costs at all levels, which is always in conflict.
- Educate the world about what Airbnb makes a different accommodation.
- Adopt more hosts and establish them to succeed.
- This is the biggest percentage of the general configuration of consumer markets in most countries. Middle-class consumers are usually very important cost drivers, and cost leadership is the best strategy to respond to consumer needs (Pandey, 2019).
- AIRBNB frequently reduces coupons to achieve sales targets and respond to the nearest competitive pressure. The expected outcome of these discounts and promotional campaigns is to increase brand popularity and usag.
The Discussion on the Airbnb Cost Leadership Strategy explained many interests provided by this awareness and selling.
Conclusion
An important factor that determines the success of AIRBNB is a commercial model based on room reliability, reliability and transparency. First, AIRBNB is generally performed in a space called “shared economy”. Airbnb also increases the number of favourites seeking a long-term stay. Airbnb’s mission focuses on creating an extreme end travel platform that creates a world where someone can belong and administer all parts of their trip. Due to the global pandemic, the industry is suffering, and then Eugen is also true. Poor guests can also affect the reputation of the company. If the host does not follow the Airbnb guidelines, there is a result. Speaking of your specialized model, it is easy to replicate (Nieuwland and Van Melik, 2020).
References
Brown, D., Vera-Llonch, M., Shaff, M., Rolli, A., Vega, M., Blum, M., Nestler-Parr, S., Jiresch, M. and Weycker, D., 2020. PMU22 Cost of Inotersen and Patisiran for the Treatment of Adults with Polyneuropathy of Hereditary Transthyretin-Mediated Amyloidosis in Canada, Germany, and Italy. Value in Health, 23, pp.S606-S607.
Galvez, M., Retamal, J., Chepo, M., Mondaca, K., Silva, C. and Febré, N., 2020. PMU28 Multimodal Strategy to Control and Mitigate a Sars-COV-2 Epidemic Outbreak in the Emergency Service of Highly Complex Hospital in Santiago De Chile. Value in Health, 23, p.S607.
Cook, C.N., Beever, E.A., Thurman, L.L., Thompson, L.M., Gross, J.E., Whiteley, A.R., Nicotra, A.B., Szymanski, J.A., Botero, C.A., Hall, K.R. and Hoffmann, A.A., 2021. Supporting the adaptive capacity of species through more effective knowledge exchange with conservation practitioners. Evolutionary Applications, 14(8), pp.1969-1979.
Elezbawy, B., Fasseeh, A.N., Aboulghate, M., ElAghoury, A., Elebrashy, I.N., Alkafrawy, N.A., Elshishiney, G., Abouelmaged, E., Basiouny, E., Abaza, S. and Vokó, Z., 2020. PMU26 Burden of Obesity in Egypt. Value in Health, 23, p.S607.
Tleuken, A., Torgautov, B., Zhanabayev, A., Turkyilmaz, A., Mustafa, M. and Karaca, F., 2022. Design for Deconstruction and Disassembly: Barriers, Opportunities, and Practices in Developing Economies of Central Asia. Procedia CIRP, 106, pp.15-20.
Midway, S.R., Ostrowski, A., West, L., Hernandez, M. and Robertson, M.D., 2018. Improved growth estimates for Lethrinus harak: measuring increments, adjusting ages, and fitting flexible growth models. Fishes, 3(3), p.31.
Li, J., Hudson, S. and So, K.K.F., 2021. Hedonic consumption pathway vs. acquisition-transaction utility pathway: An empirical comparison of Airbnb and hotels. International Journal of Hospitality Management, 94, p.102844.
Strømmen-Bakhtiar, A. and Vinogradov, E., 2019. The effects of Airbnb on hotels in Norway. Society and Economy, 41(1), pp.87-105.
Cheng, M. and Jin, X., 2019. What do Airbnb users care about? An analysis of online review comments. International Journal of Hospitality Management, 76, pp.58-70.
Martin-Fuentes, E., Fernandez, C., Mateu, C. and Marine-Roig, E., 2018. Modelling a grading scheme for peer-to-peer accommodation: Stars for Airbnb. International Journal of Hospitality Management, 69, pp.75-83.
Pandey, A., 2019. Certain legal aspects of AirBnB in Thailand. Thammasat Business Law Journal, 9, pp.128-143.
Quattrone, G., Greatorex, A., Quercia, D., Capra, L. and Musolesi, M., 2018. Analyzing and predicting the spatial penetration of Airbnb in US cities. EPJ Data Science, 7(1), p.31.
Nieuwland, S. and Van Melik, R., 2020. Regulating Airbnb: how cities deal with perceived negative externalities of short-term rentals. Current issues in tourism, 23(7), pp.811-825.
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