Assignment Sample on Research Methods
1. Introduction
The present research topic can act as better effectiveness to extract the knowledge as well as professional activity within the brand image. Based on the recent global era, most business firms have concerns to improve the entire business structure through communication via media platforms. The literature review part can generate a huge number of important data regarding this present choosing ectopic and extract the knowledge from academic skills. Besides that, this research will contain a research methodology that will discuss the various processes that can be adopted for proceeding with each part of the research systematically. Lastly, provide a timeline to determine how this research will be found accordingly.
2. Rationale of the research
2.1 Justification of research work
The entire globe is highly affected due to the potential impact of pandemics therefore, most of the brand has largely been influenced by the serious impact of economic loss. As suggested by Martinus and Chaniago (2017), the top-rated brand is going to shut down the business operation due to lack of marketing in the lockdown era. This research will help to improve the idea of connecting with the source of social media and activate a transparent communication process that can help to grow the business empire accordingly (Seo and Park, 2018).
2.2 Significance of the study
The entire research will summarize more authentic data regarding the brand value as well as know closely about the way to communicate through using social media marketing. Therefore, this research is going to bring a huge amount of informative data. As mentioned by Skinner (2018), it can acknowledge the value of social media marketing for developing the promotional status of a brand in the UK. Therefore, the presence of this research can help to deliver awareness to promote a suitable consumer relationship within the brand via social media marketing.
3. Aims of objectives
3.1 Research aim
The main aim of this research is to evaluate the impact of social media marketing through proper communication to develop the growth of a brand image.
3.2 Research question
Q1: How to develop the concern of social media marketing and suitable brand image?
Q2: How can evaluate the potential impact of social media marketing to develop the business status in the UK?
Q3: How can determine the value of social media marketing to communicate with consumers?
Q4: How to raise the concern of using social media marketing as a great communicative strategy for a brand image?
3.3 Research objectives
- To develop the concept of social media marketing and brand image
- To evaluate the impact of social media marketing for developing the business status f a brand in the UK
- To determine the current value of social media marketing for communicating with the valuable consumer within a brand
- To raise the concern of using social media marketing as a great useful strategy for maintaining the standard brand image
4. Literature review
Social media marketing acts as social networks and social media in case of marketing of the brand service and products (Attia and Edge, 2017). As mentioned by Seo and Park (2018), it can help to raise brand profit, awareness, as it is a cost-effective digital marketing tool. Therefore, the brand can use the thus effective platform to build a strong business constriction through raising the business visibility. Brand image is a form of business reputation that delivers the current view of the consumers about a brand through signifying the knowledge of what a brand is currently standing for. Due to the status of brand image, a consumer is attracted by the culture of the business therefore it is important to develop a better source of brand image.
4.2 Impact of Social media marketing on brand image communication
Therefore, the presence of social media marketing can help to develop the business plan as well as promote authentic brand equity. Engaging in the online marketing process via several online platforms such as Twitter, Youtube, Facebook, the company website can help to raise brand promotion (Gökerik et al. 2018). The consumer can attract towards the bread while community with them to avoid the risk of fake news, fraud information about the original brand. The brand can directly reach the consumer through online communication at that time, the consumers can be attached with this brand more closely and keep trust in the brand (Lee et al. 2018).
4.3 Process of brand image communication via online marketing
Evaluation of the social media advertising process acts as the most effective marketing plan to promote the digital marketing option by an organization in the UK. Besides that, social media acts as the developing element that can strengthen the core brand image via an influencing communication process (Jayasuriya et al. 2017). Most of the online platforms such as Facebook, Instagram as well as youtube can evaluate the promotional activity if a brand is actively connected with the valuable consumer. Most of the useful technique of social media marketing is mentioning below:
- Facebook advertising
- Twitter advertising
- Online chatting
- Video promotion through youtube
- Image sharing as well as messaging site (Huerta-Álvarez et al. 2020)
- Reviewing of a delivering product to know about the product quality
- Posted regular information about the listed product of a brand (Anagnostopoulos et al. 2018)
4.4 Knowledge gap
The research can be failed to identify the current data of the using rate of social media marketing as most of the respondents cannot permit to answer those questions. Besides that, due to lack of time, this research will gather limited sources of secondary research methods. Therefore, this research is poorly extracting the data from previous qualified journal articles. Therefore, this part will be marked as a lack of area in this research due to gathering poor information.
5. Research methodology
5.1 Research philosophy, approach, and design
5.1.1 Research philosophy
Research philosophy acts as contemplated that is highly effective for gathering a greater number of authentic data in respect to sample population.Positivism research philosophy can be used for taking effective data to formulate the valuable information in this research on social media marketing (Ceyhan, 2019).
5.1.2 Research approach
A deductive research approach will be followed to proceed with the exact formation of this research on social media marketing. Besides that, this research will provide a deep analytical observation to clarify all the possible facts that this present proposal needs (Cheung et al. 2020).
5.1.3 Research design
Descriptive research design can be followed for this present proposal that will be held to systematically interview and various surveys and gathering of data will be clear. Designing will be purely based on surveys regarding the marketing employees who are engaging with social media communication (Liu et al. 2020).
5.1.4 Methodological choice
Mixed methods can be followed to extract more valuable informative data from both the population and previous research articles. It can be helpful to form a standard result that can be beneficial to plot the accurate data on the result section on brand image and communication through social media marketing (Mohajan, 2018).
5.1.5 Research strategy
The research can be held through the survey process and interview to the respected employee from different brands in the UK and contrast the information from previous ground theory. Therefore, the chances of failing the entire research due to incorrect data can be minimized (Anagnostopoulos et al. 2018). Besides that, a cross-sectional method can be followed to put all the collected data to make a reliable result based on this topic on social media marketing (Seo and Park, 2018).
5.2 Data collection and analysis technique
5.2.1 Data collection method
Random sampling can be used in this proposal as this sampling will help to accumulate samples as well as provide equal importance to individual samples. Besides that, this research will use qualitative data through interviewing the sampling population who are connecting with social media marketing (Aithal, 2017). Due to interviewing the participants, this research will be used online google form. Besides that, for secondary data collection process the government certified journal articles, newspaper reports regarding this topic from the last five years will be used (Anagnostopoulos et al. 2018).
5.2.2 Data analysis method
A qualitative approach to analyzing data will be used for this proposal to form better saucerful knowledge regarding the strength of social media marketing. Thematic analysis can be used to generate the secondary data collection process as it will be a form of mixed method (Huerta-Álvarez et al. 2020).
5.3 Ethical consideration
This research will maintain all the ethical substances therefore; it can be affected for less harm to developing the research in the future. The present research will take permission from the respected publishers before collecting data from the journal articles. Besides that, before engaging in the interview section, have legal permission to gather sources from them regarding the impact of social media on brand communication. This research will have to concern about the privacy of gathering data through using those data safety (Attia and Edge, 2017).
6. Outcomes
6.1 Expected outcome
Due to gathering a huge amount of informative data regarding the source from a brand image as well as social media marketing, it can be helpful to acknowledge the actual importance of using the social media platform. Besides that, this empirical data can help to evaluate the present status of the current demand of online marketing to promote the brand image in this global pandemic era.
6.2 Potential contribution
The Data protection act can help to maintain research privacy as it can be beneficial for the policy-making of any brand to promote the growth of organizational construction accordingly. Besides that, with the help of social media marketing, the brand can develop the current operational efficiency in respect to maintaining the legal and ethical structure (Huerta-Álvarez et al. 2020).
7. Timeline for completion
This present research will take nearly five months to complete individual parts that can be valuable for performing accordingly. The below part summarizes each part and the expected date to complete from topic selection to final documentation. Due to maintaining proper ethics and using authentic sources of data collection with proper planning processes, this research can be expected with better outcomes in the upcoming future. [Referred to Appendix 1]
| Topic | Time |
| Selection of the research topic | 8/3/2022-12/03/2022 |
| Aims and objectives to analyze the awareness of attitude and knowledge as well as | 18/03/2022-26-03/2022 |
| Evaluation of the fixed cost | 02/04/2022-08/04/2022 |
| Review of the literature | 14/04/2022-21/04/2022 |
| Construction of the framework | 28/04/2022- 06/05/2022 |
| Identification of risks and scopes | 17/05/2022-25/05-2022 |
| Selection of the methodology | 29/05/2022-04-06-2022 |
| Selection of the sample population from different brand | 08/06-2022-15-06-2022 |
| Interviewing to the marketing employees who are communicated via social media | 18/06/2022-24/06/2022 |
| Data collection | 28/06/2022-4/07/2022 |
| Data analysis | 28/07/2022-5/08/2022 |
| Representation of the findings | 18/08/2022-24/08/2022 |
| Documentation | 28/08/2022-04/09/2022 |
Table 1: Research timeline
(Source: Created by a researcher)
8. Conclusion
The entire research will conclude that the developing factor of the communication process of a brand is actively helpful through using the source of social media marketing. Problems that will be identified can be suggested as usage of old as well as obsolete machinery at the time of collecting the data from the secondary data collection process. The primary research methods can be helpful due to getting the best and accurate data from the variable population. Therefore, this research will follow the mixed-method and use qualitative data to develop to get authentic data from both secondary and primary resources. The primary data are collected through interviewing of the respondents who are connecting with the process of social media marketing helps to gather real data from the respondent participant.
Reference list
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Anagnostopoulos, C., Parganas, P., Chadwick, S. and Fenton, A., 2018. Branding in pictures: using Instagram as a brand management tool in professional team sport organisations. European Sport Management Quarterly, 18(4), pp.413-438. Available at: http://clok.uclan.ac.uk/20958/1/UCLan%20-%20CLok.pdf
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