BO1BSRE301 Business Strategy Assignment Sample
Here’s the best sample of BO1BSRE301 Business Strategy Assignment, written by the expert.
Introduction
This paper shows the framework of five Articles. In this, purpose, methodology, finding and limitation of the article are studied. Basically, the study provides the brief explanation of different authors’ viewpoint and their research work. This help to gain the better understanding of the each article.
Discussion
Article 1: CHRISTENSEN, CM 1997, ‘MAKING STRATEGY: LEARNING BY DOING’, Harvard Business Review, vol. 75, no. 6, pp. 141-156.
This article purpose is to define different business strategies which are used by companies. At the same time, it is also identified that company believes that better future strategy only can be gained by doing practices as from this better learning will get. In regards to this, it is discussed that companies find it difficult to adopt change strategy. The reasons are challenging task of implementing strategy, competitive environment etc. That’s why companies pursue less on frequently strategic change.
The article presents the secondary methodology by indicating that how companies with their strategic decision can achieve maximum market. Moreover, the researcher also uses charts and tables in the article in order to give show practical explanation of the study. Such practices prove to be effective in concern to give clear understanding to the reader. But in contrary to this, there is certain limitation such as researcher focuses more on secondary methodology instead of the primary method. This makes the study more theoretical and not includes any practical understanding. However, primary methodology helps the researcher to collect the realistic facts through conduct market survey. According to this study, there is no practical framework reflects in the research article which could make less clear knowledge to the reader. Based on this, it is stated that this article provides the valid assessment of the making strategic in a theoretical perspective manner. At the same time, the article also supports the scholar, researcher in regards to getting insights about the strategies that are adopted by companies as per the different situation and what all difficulties face to implement new strategies. Furthermore, the author also explains that currently, companies use the strategic outsourcing services in which strategy is developed with the help of outsourcing provider.
Article 2: Reichel, A 1983, ‘Strategic Management: How to Apply it to Firms in the Hospitality Industry’, Service Industries Journal, vol. 3, no. 3, pp. 329-343
The purpose of this article is to scrutinize the contribution of strategic management on the hospitality sector. In addition to this, the author also found that there are various factors which increase the requirement to adopt strategic management. Likewise, rapid changes, vulnerability to the recession are the major reason for which hospitality sector apply the strategic management. Strategic management is considered as a concept which involves several steps such as setting objectives, analyzing competitive environment and analyzing internal organization and monitor the strategies etc. Basically, it helps the hotel managers to carry better performances through developing appropriate strategy. Similarly, hospitality firm focuses on different strategies to attain company objective. Besides that, strategic management also supports the hotels to manage their operations and allows surviving in the competitive environment over the longer duration. This is done through planning, controlling and implementing the strategies as per the changing situation. For instances, with the rapid technological change, now the customer wants to look at the facilities which hotel offers and then only customer move towards booking and such practice create the need to shift towards the online platform. Likewise, hotels also develop their sites and provide detail information to the customer about amenities, location and services. Based on that, the customer takes their further decision. In regards to this, hotels develop the strategies as per the changing environment and cater each need of the customer. Thus, through this manner, changing strategy assist the firms to stay in the competition.
The article also presents various concepts and models which applies to various organizations. It concentrates on planning, implementation or in the allocation of resources in order to bring effectiveness. Furthermore, articles also show that many hotels believe that strategic management is the crucial aspect in managing change and adopt the efficiency into business operations and it is collected through survey and interviews method. It shows that researcher uses both practical and theoretical framework which allows attaining the valid result. This is the big advantage for the reader to interpret the result correctly. On the other side, the limitation is that researcher takes less sample size as this study demands large respondent views on the contribution of strategic management over the hospitality sector. But the article provides a valid evaluation of the contribution of strategic management over the hotel firms. Therefore, this adds value to the study.
Article 3: Murray, AI 1988, ‘A Contingency View of Porter’s “Generic Strategies”‘, Academy of Management Review, vol. 13, no. 3, pp. 390-400. Available from: 10.5465/AMR.1988.4306951.
In the views of porter, both cost leadership and product differentiation could be performed together by the company but in some circumstances. In concern to this, research study focuses on finding that whether generic strategies could perform mutually. Based on this, it is identified that porter generic approach does not satisfy the solid theoretical framework. In order to be useful, the theory should guide the empirical research. The research article presents that the combination of cost leadership and product differentiation does not apply by the companies because the fragmented industry is there which couldn’t afford to adopt both cost leadership and bring differentiation in the product. However, it is quite difficult to implement both as company face problem to bring innovation by cutting the cost down. In order to bring changes, company installs new equipment and machinery which initially cost is tend to be high so it is quite impossible to offer the product at low price. That’s why porter in their research study concluded that generic strategies are not mutually exclusive. It means that both strategies such as cost leadership and product differentiation could only achieve by the company when they ready to take a loss at the starting point. So, it can be stated that the use of both strategies simultaneously does not prove to be an effective decision for the company to adopt.
The article supports the generic strategies as an individual as researchers define that cost leadership strategy is the one which allows the company to become the market leader. For instance, McDonald’s is the best example of cost leadership as it comes with multiple product ranges by offering at less prices. Other than that, Zara is the appropriate example of differentiation as it brings innovation in design with changing fashion. These examples give practical knowledge to the reader which helps them to interpret study clearly. Hence, the article gives brief facts related to porter generic strategies contribution on the organization success.
Article 4: Darling, J 2017, ‘Aligning Strategy, Culture, and Leadership’, People & Strategy, vol. 40, no. 2, pp. 64-67.
This article main purpose is to align the organization strategy with culture, leadership strategy. In support to this, it is found that there is growing need to bridge the gap between organizational strategies, culture with the people. However, organizational performances demand the alignment of business strategy, culture and leadership practices. If company defines its organization mission then supporting work culture is also required. This could be achieved only with the effective leadership practices. These all areas are interconnected with each other so, there is need to align these all concept in order to achieve organization performances. The article also shows the alignment of strategy, culture and leadership connection with the help of study four core areas such as control, collaboration, competence and cultivation etc. based on this article, it is identified that the alignment of strategy, culture and leadership contributes advantage to company in the form to achieve competitive advantage. The articles stated that company could succeed if it manages to align their organizational strategy with the culture of a various group. For this, the company mainly uses the training programs in order to make an alignment. It is because training session helps the people to understand the company objective and according bring improvement in their skills. This guides the individual to perform the task effectively. Similarly, democratic leadership also support to achieve the organizational strategy by combining different cultural groups.
This article provides the valid study of alignment between strategy, culture, and leadership. It contributes towards gaining effective company success and achievement. Other than that, this study provides theoretical understanding to the reader related to what benefits organization gets with the align of strategy, culture, leadership etc. besides that, the graphical presentation, tables, and charts are not found in the article and this is the only limitation that is found in the article. Overall, the article gives the proper description as per the research topic.
This article aim is to conduct the survey among the 48 Australian organizations in order to identify that how well strategic planning and management is used by the Australian organization. In addition to this, it is found that organization widely uses the strategic planning process for performing the task effectively. The outcome of the survey suggested that the strategic management concept is well advanced in some Australian organizations. It is determined that large organization in Australian largely follows the strategic planning for managing the project in an appropriate manner. But, at the same time, small firms also feel hesitant to address this concept as it is quite time-consuming.
Moreover, the study also presents the factors which become a reason for increasing the trend to use the strategic management concept. The factors are increasing volatility and growing international exposure of organizations in Australia and this will put the pressure on business to implement the international management systems by including strategic management. Thus, due to these factors companies pursue towards the concept of strategic planning as it allows the firms to systematically plan the activities. This leads to sustain in the market over a longer duration.
In relation to this article, it is quite effective as the article includes both primary and secondary method to reach towards valid research solution. The research result would give theoretical understanding and practical knowledge to the individual. At the same time, the sample size is also large which adds more value to research result. Based on this study, it is depicted that this article gives sufficient information as per the research topic. Furthermore, the limitation is self-reported data which is found in the study. This is because research relying less on pre-existing data. Otherwise, researcher successfully conducts the research study and identified the valid research outcome.
Conclusion
From the above discussion, it is concluded that all articles present the study clearly through mention the finding, discussion, and outcomes etc. Other than that, it is determined that strategic management is a vital part of the companies in respect to achieve the performances and targets. Based on article research, organizations largely used the concept of strategic planning and management. In short, authors, researchers successfully describe their research work in a relevant way.
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