BSS004-1 Assignment Sample : Using Data to Build Business Practice

Here’s the best sample of BSS004-1 Assignment : Using Data to Build Business Practice.

Executive Summary

The report formulates and analyzes a questionnaire set prepared for the gym owners who are planning to promote and expand their business. The objective of the report and the organization’s motives have been highlighted and mentioned in this report. The benefits and usage of questionnaire methods have been mentioned and highlighted in this report. The report explains why the primary data collection method is recommended and needed for the gym owners. Fifteen questions have been proposed in the questionnaire method with proper justification. The report concludes with a concluding segment which summarizes the essential findings and concepts discovered in the report.

1.0 Introduction 

The collection of data and information through questionnaires is a popular method and technique. The users of this method or process include research workers, private individuals, any company or private organization. Sometimes the government also adopts this method for gathering and collecting data. A questionnaire is a form of document or paper which contains questions printed with space or option for answering it. The individual can tick the option or type in the answer as they seem fit for the purpose. A questionnaire analyzes and focuses on the users or answerer perspective with a focus on their “likes and dislikes.”

2.0 Discussion  

2.1 Objective

The primary objective of this work includes assisting and providing advice to the owners of the gym about questionnaire preparation. The importance of questionnaires needs to be mentioned to the owners and suggestions should be made regarding the “type of data” that needs to be collected.

2.2 Motive of the organization

The organization mentioned here is small and a private gym. The gym wants to increase and promote its business activities by growing and expanding. They are focusing on meeting the “customer expectation” and offer them satisfaction (Feng  et al. 2017). They will be investing in upgrading and enhancing their infrastructure and expanding the gym. They need to analyze and evaluate the consents of the customers through data collection method so that they can know the strengths and the weaknesses of their plans and proceed accordingly.

2.3 Critical Analysis

The gym owners will be benefited if they use “questionnaire method” for collecting the data from their client or customer base. This method is popular among numerous small and big organizations, and it will be helpful for the gym owners. The questionnaire method of data collection will help the gym owners in collecting the desired and actual data without any biases or partiality (Gorbaniuk and Chuchra, 2018). The cost of this method is not high, which will be benefiting the owners of the organization. The customers or the respondents of the questions will get a decent amount of time in answering the questions. They will provide honest answers as they will have a lot of time for evaluating the situation and giving their honest opinion. The gym owners can collect data from a large customer base.

2.4 Suggestion

The gym owners need to collect primary data. Primary data are collected or gathered from the “first-hand sources.” Some techniques used while collecting the primary data include survey questionnaire, experiments and direct interviews. On the other hand, “secondary data” include collecting and gathering data from second-hand sources. These secondary data can be gathered or collected from various studies, surveys and experiments done by other persons. This method is not recommended for the gym owners as secondary data sometimes contains invalid or false information. Secondary data collection is not recommended for the gym owners. The activity and task of the gym involve direct interaction with the customers and clients. Gathering the opinion from the customers directly will highlight and point out many critical factors (Orange, 2017). This direct information will help solve essential questions and some queries related to the cause. Primary data cannot be easily manipulated whereas for “secondary data”, manipulation of data is possible, which can bear inaccuracy in the result or output. Some advantages of the “primary data method” include:

• Elimination of subjective biases
• The past behaviours and the “future intention” do not affect the data which is collected.
• The “natural behaviour” of the groups or the respondents can be analyzed and recorded. (degruyter.com, 2019)

These are some factors which justify the selection of data the gym owners need to gather and collect so that they can meet their goals and expectations.[Referred to Appendix 1]

2.5 Questionnaire

The following questions can help the gym analyze their market or business situation and act accordingly.

 “Question 1”

“What is your name?’

————————-

“Question 2

What is your age?”

———————–

Question 3

“Your gender? (Tick)”

“a.Male,

b.Female

c.Prefer not to tell”

Question 4

“What is your marital status?”

1. “Single
2. In relationship”
3. Married
4. “Divorced
5. Prefer not to reveal”

Question 5

What type of transportation do you use to visit the gym?

1. Car
2. Bike
3. Bicycle
4. Train
5. Foot
6. Other

Question 6

How frequently do you visit our gym?

1. “Everyday
2. After one day
3. Two-Three times in a week”
4. “Once a week”
5. Depend on free time
6. Never
7. Other (mention in comment box)

—————————————

Question 7

Are you the only person from your family or friend zone visiting our gym?

1. Yes
2. No (Please mention other family members in the comment box)

———————————

Question 8

What are the other gyms in the area you or your friend visit in the town?

—————————————-

Question 9

Are you happy with the current fees we are offering in our gym?

1. “Yes
2. No”
3. Unsure, I am exploring other gyms also to compare.

Question 10

What is your satisfaction level with the current infrastructure in the gym?

1. Highly satisfied
2. Satisfied
3. Need to minimize the fee
4. Not satisfied, Too expensive

 Question 11

Are you getting the desired equipment to use in your gym session?

1. Yes
2. No, It is always occupied or has to wait in a queue.
3. The equipment is not installed in the gym (Please mention the equipment in the comment box)

———————————————————–

 Question 12

Are you satisfied with the trainers in the gym?

1. Yes
2. No, They are rude and do not give proper instructions
3. I work out alone.

 Question 13

Do you think we need to upgrade and expand our gym?

1. “Yes”
2. “No”
3. “Not sure”

Question 14

Will you be willing to pay additional charges if we install new and upgraded equipment and offer other facilities?

1. Yes, If I get quality service.
2. No, I prefer the present infrastructure and will not pay an additional fee.
3. The current infrastructure needs updating, but I will not give an extra fee since the current fee is too high for the services provided.

Question 15

Your final thought and recommendation

2.6 Questionnaire Justification

Fifteen questions have been asked in the questionnaire section, which will help the gym owners in determining the purpose or the objectives. The first five questions give details about the demographic statistics of the person or the customers. Question 6 to question 8 provides information on the frequency customer’s visit in the gym. It will help the gym owners in roughly estimating the existing customer base and income status (Hilton, 2017). Question 8 will give a competitive analysis and competitors for the gym de (Araújo et al. 2020). Question 9 to 15 asks direct questions which are essential for identifying the present state of the organization or the gym. These questions will help the company in formulating the fee structure and expand on the areas and infrastructure that the customer needs to meet their expectation. The final issue will reveal additional information from the customer’s perspective. (pewresearch.org, 2020)

3.0 Conclusion 

The questionnaires prepared for the gym will help their owners in evaluating and assessing the conditions. The question focuses on the infrastructure and other equipment that will be needed by the gym owners to promote and expand their business activity. The suggestions are made for the gym owners that primary data need to be collected for the questionnaires, and their benefits have been discussed. The benefits and importance of questionnaires have also been identified and mentioned.

Reference List

Journal

de Araújo, M.P., Brito, L.G.O., Rossi, F., Garbiere, M.L., Vilela, M.E. and Bittencourt, V.F., 2020. Prevalence of Female Urinary Incontinence in Crossfit Practitioners and Associated Factors: An Internet Population-Based Survey. Female Pelvic Medicine & Reconstructive Surgery, 26(2), pp.97-100.

Feng, Y., Li, K. and Agosto, D.E., 2017. Healthy users’ personal health information management from activity trackers: The perspective of gym‐goers. Proceedings of the Association for Information Science and Technology, 54(1), pp.71-81.

Gorbaniuk, J. and Chuchra, M., 2018. Physical Activity among Women and Men in Time Off from Work. Roczniki Teologiczne, 65(10), pp.165-178.

Hilton, C.E., 2017. The importance of pretesting questionnaires: a field research example of cognitive pretesting the Exercise referral Quality of Life Scale (ER-QLS). International Journal of Social Research Methodology, 20(1), pp.21-34.

Orange, L.M., 2017. Gym membership wellness program as a cost benefit for insurance companies (Doctoral dissertation).

Online Article

degruyter.com, 2019, Motivation for Physical Activity  in Male Gym Attendees. Available at https://www.degruyter.com/downloadpdf/j/pcssr.2016.69.issue-1/pcssr-2016-0003/pcssr-2016-0003.pdf [Accessed on 1.3.2020]

Website

pewresearch.org, 2020, Questionnaire design. Available at https://www.pewresearch.org/methods/u-s-survey-research/questionnaire-design/ [Accessed on 1.3.2020]

Appendices

Appendix 1: Primary vs. Secondary data collection

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