BSS052-6 Projects and Operates Management Assignment Sample
BSS052-6 Projects and Operates Management Assignment Sample
Introduction
The project is about several processes and strategies that can be implemented to increase the customer base of the company. There are several strategies that are implemented in the study in order to mitigate the issues that are faced by the company. The company that has been chosen for this project is “Bakers Brothers Diamonds“. This is a company that works in partnership with Rolex for manufacturing different kinds of products. This project has several network diagrams. “Critical Path Analysis”, “Project Time Management” and several others in order to have a clear view of the project. It also discusses the resource allocation that can be implemented in the company in order to develop the company in the market. There are several recommendations that will also be discussed in the report, which can be implemented in order to develop the company and to mitigate the issues. Thus this project also discusses the importance of the team while doing a project and it also contains a review of the persons that participated in this project to mitigate the issues that are faced by the company. The company is several methods through which it can increase the usability of the website of the company in order to increase the customer base of the company.
1. Project Time Management
a. Network Diagram and Critical Path Analysis
In terms of the particular project management, it is highly notable to establish a proper “critical path and network diagram” and therefore there is a need for the accurate selection of the project activities. In the views of Sai Himaja Chowdary et al. (2022), the “network diagram” reflects that the use of the market campaign for marketing the company and its products and services will aid in presenting several marketing activities to the customers. In the network diagram, the first activity shows that there is a need for the “development of a plan”, which is important as designing a plan is necessary before the conduction of a project.
Secondly, “communication with the stakeholders” will help the company as well as the executive managers of the company to have a close interaction with each other so as to not miss any information or critical data in terms of the marketing campaign. Thirdly, after having good interaction with the stakeholders, “hiring a team” will help in choosing the best individuals from the lot who are experienced in the field. As opined by Vishnoi et al. (2022), selecting candidates and making a team after having a full-fledged idea of what is needed and how to proceed with a range of activities help in hiring such employees who have the proper experience as desired by the management consultancy of the company.
Fourthly, “training team members” who are selected for completing the activities and meeting the objectives of the company will help in providing the employees with an idea about what they are working for and what is their responsibility. Fifthly, the “expansion of business through digital channels” will aid the company in attracting more and more customers from all across the world. In the opinion of Wardani et al. (2022), people in today’s world are very much dependent on digital and social media platforms. Sixthly, the managers and the employees responsible will “study market evaluation and customer’s preference”.
This will aid the company in developing a strategy that will be in accordance with the preference and needs of the customers. Seventhly, the company will try to “launch itself on Google platforms” in order to reach customers from overseas. Eighthly, the selection of a specific social media platform is in accordance with the “defining the strategy of the strategy of social media platform”. It will help the company in understanding the different marketing strategies that they can form. Ninthly, “evaluation of consumer’ choice” will help in understanding the customer’s needs. Finally, the “implementation of business goals” is the final task and this will successfully deliver the entire project as desired.
The critical path refers to the longest path with respect to time from “start to finish”. It demonstrates the minimum time needed to complete the entire project along with all the activities.
b. Activity List
Activities should be the same as those listed in the WBS
Considering “Project time management”, it is necessary to generate different activities and put them in a systematic way in order to achieve the goals of the project. The primary activities in these projects consist of two activities. The first activity is “development of the plans” and the second activity is “interaction and communication with stakeholders”. In a similar manner, the secondary activity follows, which consists of more than two activities. The third activity comes under the secondary activity and is the “hiring of a team”, which is followed by the fourth activity, which is “training team members”. Further, the next step is the “focus on the market expansion”. Under this, the first activity, which is the fifth activity overall, is the “expansion of business through digital channels”. The sixth activity is a “study on market evaluation and customer preference”.
The next task is to “launch online shopping platforms”. Therefore, the seventh task is “launching Google platforms”. In the same way, the eighth tasks stand out to be “defining the strategy of Facebook’s marketing”. “Customer segmentation and implementing business policy” is the next step that follows. Hence, in a similar manner, the ninth task is “evaluation of consumer’s choice” and the last that is the tenth activity or task is “implementation of business goal”. These are the total list of all the activities, which will be taking place in the project in an efficacious manner. In the views of Astanti et al. (2022), successful delivery of all the systematic tasks will help in the growth of the customer base as well as the entire business. Further, these activities possess the potential to be precise, future-proof and “optimize the website”. On analyzing, all the activities have been evident to be very much influential for the firm in concern.
Samples of Completeness of activities to deliver project products
Several samples have been collected from this specific project that aids in determining the total completeness of the project activities. The company “Baker Brothers” is on the way to generating such a business that is enhancing the rate of sales by attracting more and more customers. Further, this will help in completing all the activities related to the market campaign of the company. The company in concern is also trying to update the e-commerce aspect of the business and launching different online platforms in order to attract customers from every nook and corner. In the opinion of Calmon et al. (2022), the company is trying to install various “data encryption methods”, which increases business sales. This further leads the company towards the development of its own software.
Moreover, choosing an effective and specific social media influence such as Facebook has aided in the company’s development all around the world. According to Geradts et al. (2022), this selection of social media platforms has increased the frequency and number of consumers for the company. Completing all the activities of the company is very much necessary as development of the company for increasing the sales is very much important for the “Baker Brothers”. Therefore, the prime focus of the management of the company is to develop an effective and productive website for the company, which will help in attracting customers from all across the world.
Completing all the activities that have been set by the management consultancy in a useful manner will lead to the successful establishment of a personal website for the company along with the launch of the chosen social media platform. Furthermore, this will help the company to create brand awareness all across the world to reach customers from every corner of the world.
Each Activity allocated to an individual project team member
Sarah Colley is the managing director of the company and she is trying various unique methods and constantly observing each department closely in order to establish the condition of the company in the origin market. In the opinion of Liu et al. (2022), the marketing director of the company has the responsibility to enhance the marketing activities of the company along with bringing out the marketing results of the company.
As a result, in her capacity as marketing director, she also considers how many company departments might be improved, such as by offering various strategies that can be used to produce marketing campaigns. The business’s marketing director manages and oversees the social media influencers. As opined by Li et al. (2022), in the organization, a “Unit Coordinator and Senior Lecturer” experiments with various strategies to expand the customer base of the business and boost the effectiveness of the coordinating system by offering various types of mitigating concerns. Dr Jasmine Tehranai is working as a “Unit Coordinator and Senior Lecturer” for “Baker Brothers” and is doing the same.
The business partnership manager Nathan March works towards maintaining the good relations of the company along with the different partners that work with the company in concern. According to Majiwala and Kant (2022), the marketing manager of the mentioned company has the responsibility of handling and controlling the omnichannel process of the company whereas the digital marketing of the company looks after numerous marketing management of the company. One of the main tasks is of the website developer as they have to develop a website which will be effective for the company and helps it in attracting customers (Popov et al. 2022). They help in achieving the main objectives of the company in terms of online media.
The terms “Social Media Marketing”, “Advertising”, “Blogs” and “SEO” fall under the headings “Driving Traffic” and “Lead Management, Scoring, and Generation” respectively. Email marketing automation and nurturing strategies are included in the nurturing area. As a result, multiple employees are assigned to each firm activity to ensure the seamless operation of the business.
c. Resource allocation and acquisition management including resource loading and resource leveling
Resource allocation is a method of assigning and managing assets in such a way that it will help in supporting the organization by managing different kinds of strategic plans and goals. As per the views of Keesey et al. (2022), there are several kinds of tangible resources that are present in resource allocation. It includes several kinds of things such as softer assets and hardware and human capital. It is very essential to allocate the resources properly as it is very essential to divide the work properly and equally to prevent any kind of burnout within the staff. it has been noticed that resource allocation can primarily be of two types such as “one-time” and “continuous” .
There are several kinds of resource allocation methods that have been used by “Bakers Brothers Diamonds” to increase the customer base of the company and in order to increase the customer towards the company. In the views of Keesey et al. (2022), it also focuses to mitigate the issues that have been faced by the company. There are a few other factors that affect the allocation of the resources such as “lack of teamwork”, “lack of resources”, “Availability of resources, and “Inefficient planning”. There are several social media platforms that are used by the company to increase its brand name such as Instagram, Facebook, interest, and several others. As per the views of Li et al. (2022), the main aim of the company is to achieve as many as resources possible in order to increase the field of the company. The main technology that is used by the company to increase the brand name of the company is such as “hiring different web content makers“, “preparing web pages”, and “developing a new website for the company”.
In resource allocation, it is necessary to focus on the needs of the resources that are necessary for the project and obtain the resources that are right for the company. In the views of Maynard et al. (2022),there are several tools that are necessary for maintaining resource allocation. Resource acquisition can primarily be of four type. “Control resource usage”, “Manage resources”, “Acquire resources”, and “Determine required resources”. All of these help in the development of the management of the company.
There are several factors that the company is finding that are required for the development of the “Bakers Brothers Diamonds”. As opined by Liao et al. (2022), the company is focusing on increasing the media of the company in order to have a smooth connection between the company and the customer.
Resource loading is a special process that is used by the company to manage the project of the company in order to manage the time of the team members in the project management. In the views of He wt al. (2022), the main function of the project manager is to equally divide the work equally between the team members of the project. The “Bakers Brothers Diamonds” is arranging several methods in order to maintain the allocation of the job between the team members. It is arranging a different kind of work so that it can increase the development of the workplace and in order to mitigate the risk that is faced by the company to attract the customer base to the company.
2. Critical discussion and a reflection on the Lessons Learnt from project
a. Review of lessons learned from project
There are several things that I learned from the project work which made me taught several things. The things that I learned from the project helped me project the further project more smoothly and confidently. As opined by Deng et al. (2022), there are a large number of things that we learn from participating in project work. This project work in which I participated is about “Bakers Brothers Diamonds”. It is a company that mainly focuses on the manufacture of diamonds and it works as a partner retailer of “Rolex”. It mainly works to develop differnt kinds of luxury watches and exquisite jewelry and several types of elegant silverware. There are several things that I learn from participating in this project such as the importance of working in a team, and the importance of having proper time management, and it also made me learn different things that I lack.
In the views of (Deng et al. 2022), the most perfect thing that one can learn while working on a project is to increase the efficiency of work. It has been noticed that participating in the work increased the efficiency of working on future projects. In order to improve project management one can take several training sessions in the process. It is also very necessary to look after the lessons that one learned from participating in a project to have a clear view of the performance of the project. Reviewing the lessons that one learned from the project is a very essential task. As per the views of Meseret et al. (2022), it has been noticed that there are different kind of recommendations that comes to mind while reviewing the performance of the project work.
There are several positive and negative impacts that I learned while doing this project work on “Bakers Brothers Diamonds”. The main aim of this project work is how to increase the customer base of a company. As referred by Chang et al. (2022), thus there are several marketing strategies that are implemented in this project work. I tried to maintain a journal while doing this project work to keep track of the activities that I had done in the project. This project has helped me to face and overcome the challenges in the project, which has increased my level of confidence.
b. Consider what you have learned about working in a group
It has been noticed that working in a group has always increased the efficiency of working on a project. There are several things that I learned while working in a group on this project. It has increased my effective learning while working on the project. There are several groups who participated like us in the project. I was leading my team in the “Bakers Brothers Diamonds” project. As per the views of Ashawa et al. (2022), every group gave their best in the project work. However, every member of my team worked together very hard for the smooth progression of the project. Each member of the team came up with differnt new and innovative ideas which encouraged me to work with them even more. This was the first time that I was leading a team, but every member of the group was so supportive and encouraged me throughout the project which made me confident and happy with the task that I was doing.
While working as a group on the project I learned that it is very essential to look after the needs of the other members and to have an open discussion of the project with every member of the team. As opined by Arunmozhi et al. (2022), communication between the team members also plays a great role in completing the project hassle free. It maintains understanding and peace between the team members. I learned that the presence of self-confidence and self-esteem is very important while working in a group especially when leading a team. As a leader of the group, I tried to keep the track of the work that my team members are doing.
I built different kinds of relations with my team members, there were many team members in the group who helped me in the future in different kinds of projects and supported me through every ups and downs. The primary thing that I learned while working as a group, is that it is essential to have a connection with every member of the team whether it’s friends, family, or colleagues. In the views of Ananthapavan et al. (2022), the problem-solving method of the project increased efficiency while working in a group.
c. Reflect on individual learning
I tried my best to learn from the project as much as possible and the data that has been provided for the development of the project. There are several that I tried to gather which can help in the progression of the project. There are different kinds of skills that I learned while doing this project such as how to attract customers, several marketing skills, how to satisfy the need of the customer, and several others. It improved my communication skills and my skills to work in a team. It develops the areas that I lack by increasing my efficiency at work. This project helped me to choose efficient projects further in the future where I will be able to prove my efficiency. It has increased my work efficiency and improved my time management skills which I used to lack.
In this project work, I learned the importance of the project work and how to overcome the challenges and issues that arise while doing the project work. However, the management of the company was very helpful and guided and helped us in every possible manner that was possible. They provided special training to improve the skills that we lack. He provided information that we can implement in order to mitigate the issues that the company facing.
However, I overall enjoyed the total project work. I feel very happy and blessed for all the information that I gathered from this project. I would again like to work on a project with this company. I am also thankful to all the team members who have supported me throughout the project for its smooth progression. It helped me analyze and organize the lessons that I learned from the project work. I have tried to improve those things while working on this project. It also enhanced the skills that I already have.
Conclusion
It can be concluded from the above study that it is very essential to participate in a different kind of project to enhance skills. This project is based on how to increase the customer base of “Bakers Brothers Diamonds” and several possible measures and strategies have been discussed in this report about that. It can be concluded that in order to improve the performance of the company, it needs to focus on maintaining and choosing the perfect stakeholders which would be appropriate for the development of the company. The company needs to focus on changing the dynamics of the company and explore different kinds of chances that it gets in the future. It provides more value to the company in the market. In order to increase the customer base of the company the company should focus on meeting the satisfaction level of the customer. It also needs to focus on meeting the needs of the customer by producing products that are mostly in demand by the customers.
The company should follow the trend that is going on in the market as most of the customers follow that. It also should focus on increasing the brand image of the company as more people will get more attracted to the company as they get to know about it. The company can implement several new strategies that will help in attracting customers to the company. It should increase the price range of the products so that customers from every rank of society be able to buy the products of the company. It can provide several offers and discounts as it seems to attract customers to the company. The company should focus on increasing sustainability as it also increases the position of a company in the market as there was a large number of competitive companies present in the market.
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