BSS057-6 Corporate Innovation and Entrepreneurship Assignment Sample
Module code and Title: BSS057-6 Corporate Innovation and Entrepreneurship Assignment Sample
1. Introduction
TUI is one of the leading tourism industries and they are well-known for their hotel, cruise, and other heritages which can help them to maintain their monopoly in the tourism industry. This paper is trying to analyze this TUI group’s business performance based on some attributes which can help them to manage their overall business progress.
This study is trying to identify the different challenges by analyzing their organizational cultures. Moreover, this paper also analyses their management process through different theories or models which can help them to identify the different issues in their respective business performances.
This company is trying to use its collaborative nature to expand its business and enhance its market shares such as TUI AG is collaborating with First Choice Holidays PLC in their mainstream with 54 percent shares which helped them to expand their business in 2007. In 2019, they are able to earn €19bn in revenue with the help of their 70000 employees which can help them to manage their business performance and maintain their standards for controlling the tourism business. The vision of this company is to get the top position in the tourism business across the world through their continuously updating process or taking their responsibility seriously.
2. Critical analysis
2.1 Entrepreneurial architecture climate
Entrepreneurial architecture is one type of the norms, routines, structures, and other attributes that can influence the individual people’s strategic process and improve the gaining knowledge about the innovation process in their business models (Lin et al. 2021). It can help them to manage their overall business performance. Through these concepts, TUI groups can develop their leadership and company culture for improving their business process in terms of developing a healthy working environment.
In this case, TUI group is trying to develop its innovation models by adopting different leadership concepts such as Amabile’s componential model of creativity. As suggested by Hiranuma and Kang (2022), it can help them to develop their employee’s motivation levels through its three components such as domain-relevant skills, task motivations, and creativity-relevant skills which can improve their business structures.
In order to develop their overall business structures, they are using these segments together and developing effective ways of improving the efficiency of their tourism sectors which can support them to improve their overall business models.
These domain-relevant skills can manage their workload pressures by improving their time management process and enhancing their flexibility in their operational stages. On the other hand, the task motivation process can develop their Supervisory encouragement and group sports and complete their respective projects.
Moreover, it can also develop the skills, abilities, and leadership of their respective employees or leaders which can generate the maximum impact on their business progress (Varotsis, 2022). Due to increasing the efficiency level of their employees, they can be able to fulfill their vision or mission in the markets which can improve the overall business progress. In the end, they can develop creativity-relevant skills such as reducing the communication gap between their teams and team members which can help them to increase the efficiency of their respective workplaces and develop their problems solving skills.
This model can support the organization by developing the creative nature in their operational process such as providing the freedom to their employees to choose their respective projects. This process can help them to enhance their employee’s motivation level and develop a healthy working environment. In the tourism industry, this process can provide a guidebook for developing connections with their customers and hiring their employees based on their interests which can improve their overall business performances.
The application of Transformational leadership is essential in the TUI group that is set and from the dusty based on the culture and mindset. Creating effective leadership in the TUI group has made the power in change that is required to set and give a clear picture of the setting the culture of business and make the innovation in the changes. It is required to set and make effective decisions based on the performance that hence provides customer satisfaction. TUI Group is creating blended learning in nature and talent that provide the leadership and develop the skills that create an effective organisation.
It is creating cultural awareness and making the application of changes through growth that ascertain and improve performance through enhancement and leadership skills. As per the case study, it is observed that TUI group is creating a tourism market that will make a broader portfolio with strong tour operators. It is making growth in the business through improvement. González-Gómez, (2022) has stated in this paper that making the border integration in the business through a strong market that focuses on the operation result and makes the customer satisfied.
TUI Group is offering leadership skills that are required for the enhancement and making the regulation through the open market and Frankfurt Stock exchange that result in creating handover to the Stock exchange. It is making a broader classification based on the innovation that is set and makes the changes in the organisation’s performance. However, McLachlan et al. (2018) has denied that through the implementation of the Global VIBE leadership style will lead to achieving and making high-performing teams that are supporting the leaders with proper goals and achievements to expand the global team.
It provides the opportunity that is created against series to the global classes to form peers and make the business leadership. Enhancing the performance of effective leaders will set strong organisations that need the proper leader to thrive in the current turbulence and strive for future success. It is making the application of changes through fluent working that is making the department across the master and made the class. It is required to set the specification based on the enhancement that leads to growth and achieves the culture changes.
Figure 1: Campaign management system (Source: Weeks 2021),
The improvement in self-awareness and cross-functional is based on the innovation that set and made the changes to build a blended leadership development programme and the working realities of the TUI group. It is making the engagement through performance that sets and makes the application of a digital platform that aids to create more customer opportunities for business enhancement.
As per the suggestion of Weeks, (2021), the motivation to the business is being given with a proper ladder that aids in achieving the goal and setting the performance that hence makes the stability in the business. TUI group in the UK is trying to develop “Campaign management system” for making more customer development aid to achieve greater results in the workplace.
However, Cruickshank (2019) has denied that not only management development but also effective leadership in the organisation is required to set and enhance the performance that leads to building and maintaining stability in the business. It is required to make the practical and accessible for future-focused management in fundamental programs Careers.tuigroup.com (2022).
It aids in clearing the responsibility and making the development that wishes to have the awareness and provide with receiving developmental feedback. It is making the performance enhancement that is creating stability in the business and making growth through innovation and fresh thinking.
The cultural climate is being developed through measurement that is creating innovation and creativity in the business. It is the outlook that makes the research development with the central climate construct of the study. It is based on the evaluation of the set and makes the reliability and stability over time. It is based on the innovation that is creating changes and making the relationship with the measurable variable.
In the case study, the TUI group has made the evaluation based on the performance that is required to enhance and make the entire tourism value chain design into a roof. It is based on the broader portfolio that is making the leading portfolio in the business and making the operation through changes. McLachlan et al. (2018) has stated in this paper that TUI group has made the value and customer proposition through the basic action of “Think travel. Think TUI” which is creating a positive environment and gaining the attention of the customer in a committed and sustainable manner.
Application of the Isaksen Model is creating a culture of entrepreneurship in the TUI group that is making the evolution based on performance and creating value aspects in the enterprises. However, Jones and Comfort (2018) has denied that making the enhancement in the performance is creating an objective for the TUI group to gain more customers and make an image in the market.
A proper business establishment is required to build and gain more customers which are creating mainstream and specialist for the business to make TUI Travel Plc more successful. It aids in providing the tourism company more responsibility for embarking on the holidays and making employment in the TUI group to form and create a diverse location in the workplace. It is making value creation through changes that are appropriate and making the changes through growth. It is creating stability that is performing and achieving flexibility in the work culture.
Figure 2: Diversity and inclusion in TUI group (Source: Careers.tuigroup.com 2022)
Trusted in the reliability, consistency and quality of TUI group is the engaging employee and customer to perform the duty and make the enhancement in the business. As stated by Balabanits and Gaponiuk (2019) TUI is creating unforgettable moments for customers across the world and making their dreams come true. TUI has made the involvement in the voluntary carbon disclosure CDP climate change programme in 2007 and has been a leader in the quality and disclosure of climate change performance.
It is forming and making the changes that set and create a brand image in the mind of customers. TUI has created a workplace that is applicable to setting the culture of the enterprise and making the networking and creativity in the business for the hybrid working model and reflecting the shared value that is creating strong beliefs and making the workplace effective. Setting this working culture will care for the work culture and gain the opportunity to create an organisational performance.
It is applied to set a work culture of difference through stability that is achieving the goal and making the decision based on the valuation. However, Karpenko and Stetsenko (2022) have stated in this paper that diversity and destination are creating a customer for the differentiation that is given to the customer. It is making the differentiation through changes that create diverse changes for the customer.
Making diversity and inclusion in the workplace is creating a team culture that is applicable to performance stability through growth. It is required to achieve and set the diversification that is based on the uniqueness and shines culture. It is required to set and make the diversity in the work culture that gives the uniqueness and shone through inspire for travel in future.
2.2 Management of change process
The management changes are increasing the pace and making the ever-changing worlds that change and create alone perceived as stable and making the environmental changes for the TUI group. It is analysed from the case study that TUI has made the leading tourism hotel, and cruise brand which has become a heritage. It was the business operating as Preussag AG that joined TUI to make the tourism market more successful and create a brand image.
It is marked with the typesetting business and creating an operating business that started and become successful with the innovation that is creating a mainstream specialists business with the London stock exchange. Pirkhaefi and Shoghi (2021) has stated in the paper that the TUI group has created a portfolio that is set and makes the evaluation based on the performance enhancement and management process changes in the TUI group.
The digital and growth segment in TUI is measuring and masking direct represented to form and create changes that set and make the evaluation through effective analysis. It is forming and making the activities that experts and make the segment through business strategy. However, Horbachenko et al. (2021) has denied that making the organisational performance enhancement is applicable through the coherent theory for making the transformation to the organisational and adaptations.
TUI group is making the development with the application of advanced technology that leads to success and makes improvements in the business. It focused on the Data Science hackathon that lead to the business appeals and make the tech infrastructure lack participants and user interference and created software engineers. It is making the mindset to care innovation with the application of changes that set and develop creativity and innovation mindset that is required for the improvement (Tran and Choi 2019).
It is outlined to make the application of management changes that will aid in growing the business and secret effective decision that is based on the innovation forum. It is creating an exec for the project that is creating a forum that is easily accessed and makes functional involvement in the business.
Theories of innovation adoption are creating will change and make the application of different models that are creating innovation and make successful diffusion in the business. It aids to improve the management and creates a culture that sets and makes changes through the frame that is creating a working culture.
TUI Group has created the management of the change process through Jabri focusing on the organisational changes to sense and make the multitude for the internal and external stakeholders. It will enhance the performance and apply the approach that will create complexity in the business and aid in credit multidisciplinary approaches that will lead to making the decision to enhance the performance.
Nikolskaya et al. (2021) has stated in this paper that it is creating stability in the business and creates a management process to set and solve the issue that has arrived in the organisation. TUI groped is making the enhancement that leads to stability and enhances the performance for the decision based on the organisational performance.
TUI Group is setting different management channels that handle and give the satisfaction that is based on the performance of an event to solve the disputes and make the evolution in the business. It is applicable to solve and enhance the performance that leads to growth and achieving organisational stability.
However, Silaban et al. (2020) has denied that application of effective decision is required to seat and enhance the performance and create a management channel in the different aspects of the organisation. The border portfolio has gathered the information for the TUI group with five airlines and strong tour operations. Setting the brand image in the market is essential to make the development of TUI weight help with the establishment of different groups Tuigroup.com (2022).
It will help to regulate and monitor the Hanover stock exchange and regulate the market. The growth in the market will lead to growth and achieve the goal of the organisation. It will aid to enhance performance and create stability through effective changes.
Setting the key feature has made the corporate culture in the global community with the global responsibility for the economic, environmental and social sustainability in the business. It will aid to enhance the performance through stability in the market that will lead to organisational development.
It aims to create an open market that sets the performance through the organisational growth in the business and makes the enactment. Runte (2019) has stated in this paper that the stability in the business is applicable to solving and creating operational global responsibility in the economy.
Roger’s innovation diffusion theory is applicable to set the management of the change process that leads to innovation and caret stability through innovation attainment and development and sustainability in the business. Applying freedom within a framework is creating sustainability in the business that is required to enhance and make the decision based on the broader classification.
It is applicable to solve the global diversity in the framework that is adapted and create a regional message that is applicable to make the decision based on the enhancement. It has created a group that is applicable for the recruiting dreams to make unbiased job adverts. However, Buijtendijk et al. (2021) has denied that TUI has created an accessibility roadmap that is associated with tourism and all association strength and potential development for the accessible tourism portfolio.
Figure 3: Kaleidoscope Model (Source: Älmeby and Svensson 2021)
The “kaleidoscope” is applied to make the sensitive approach by pulling together and codifying the range of contextual features that is a simple equation for consideration during the changes. The management change process will create stability in the business and lead to growth. It will aid to make the evaluation through innovation that set and make the decision based on the innovation creating a decision on stability.
The growth in the business will aid in improving that set and making the changes through innovation. Using this model the change in the path of the TUI group will be made and set the target to gain profitability (Älmeby and Svensson 2021). Innovative changes will make the target that is placed to create diversification in the organisation.
Change kaleidoscope is creating a model rather than a strategy that is required to set and enhance the conceptualisation based on the progress. It will make stability in the business through external rings and highlights the changes that can either empower or oblige change that is creating a menu for the usage of the specialist changes.
| Kaleidoscope | Analysis |
| Time | TUI Group has made growth with the application of changes in the different sectors with the earnest feeling for making the energy in the performance of the organisation. TUI Group has made major growth with FY19 trust generated revenue of EUR 1.2bn with 9000 colleagues delivered Tuigroup.com (2022). |
| Scope | It has made the scope in the digital platform with local services in more than 140 countries. It has made the segments in the different activities with its distribution in the website and apps and making B2B partners. |
| Preservation | TUI has immensely created the sustainable aspect and provides authentic expertise with that seat and makes the changes in the organisation. It is applied to enhance performance and creates stability in the business through growth and business enhancement (Aburumman 2020). Making stability in the business is required to set and create environmental protection based on the performance. |
| Diversity | The market for tours and activities is making the largest sector for the tourism segment which is creating annual growth of 170 billion euros that is creating stability in the business Tuigroup.com (2022). Enhancing the performance is creating stability in the market that lead to growth. |
| Capability | It has made its capital city in the Airline and is proceeding with the renewal and modernization in the different sectors. TUI Group is making stability in different sectors that are established to make the enhancement in the different sectors and making the cost saving and emission efficient in the business. |
| Readiness | The market for tours and activities is creating a growth rate of 7% in the tour and activities for the faster-growing business in the tourism sector. It is making the market more strong in the tours and activities that set an acre evaluation based on the enhancement (Ceylan and Dul, 2022). Making the increase in annual sales the business has almost made the exclusive and secreted standard stumble that is applicable to set and generate more profitability. |
| Power | It has made integration in the different sectors by building a competitive platform. It has maintained the liberties in the different sectors that aimed to create stability and enhance performance through sustainability. |
Table 1: Kaleidoscope model Analysis (Source: Self-developed)
3. Conclusion
The above discussion focuses on the culture and leadership that is implementing the organisational culture and making the application of theories that is creating growth in the TUI group. Making the enhancement of the business the organisational culture and leadership will create a change in the management process that leads to growth in the organisation.
It is analysed from the case study that it can make the development by reducing the communication gaps between the team members. It will help to increase efficiency in the workplace which will aid to solve the problem and make effective skills for the growth of the business.
4. Recommendations
Open communication to share their idea.
TUI group is required to set and make the application of effective communication that is applicable to set and make the changes in the growth. Due to this effective leadership is being applied and making the decisions that lead to growth in the organisation. Making innovation in the business will lead to evaluation and changes in the environment.
It will aid to maintain and carry an opportunity that will solve the issue in the organisation and enhance the business in the near future. Making open communication will help to create innovative ideas that will grow the organisation. TUI is applicable to the importance of business that critically makes new initiatives for making progress in the business.
Application of trial-and Error testing
The management changes process in TUI required a trial and error test to be used to overcome the problem in the management change process. It was applicable to make the changes through innovation that set and create stability in the business for the innovation that is required set and make the decision in the business.
The business initiative is required to reflect and take the initiative based on the performance. Trial and error testing will lead to changes and innovation in the business for the establishment of an innovative business. It will create a valuable opportunity that aids to boost and enhance the performance and make the feedback in creating energy from the program.
Tracking customer experience
Customer experience is essential to form a new business that will lead to growth in future. The feedback from the customer will support and make the application through the innovation process that will enhance the performance. TUI Group will lead to growth and make innovation in the growth through sustainability in the business. It is applicable to spend time and make a decision based on the broader classification. Creating a smart brand will lead to make the external perspective and lead to the networking perspective to help solve the struggle with the business.
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Website
Careers.tuigroup.com (2022) LEARNING AND DEVELOPMENT [Online] Accessed from https://careers.tuigroup.com/our-dna/learning/ accessed on 05.11.2022
Tuigroup.com (2022) About TUI Group [Online] Accessed from https://www.tuigroup.com/en-en/about-us/about-tui-group accessed on 05.11.2022
Tuigroup.com (2022) History [Online] Accessed from https://www.tuigroup.com/en-en/about-us/history accessed on 05.11.2022
Tuigroup.com (2022) Management [Online] Accessed from https://www.tuigroup.com/en-en/about-us/about-tui-group/management accessed on 05.11.2022
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