BSS058-6 Strategy and the Global Competitive Environment Assignment Sample
BSS058-6 Strategy and the Global Competitive Environment Assignment Sample
Introduction
The digital technology management industry has to enhance the business of the organization through online platforms and managers pertaining to the use of various kinds of information technology within the business. Moreover, business development has to be looked after well by analyzing the development and managing the business on managing the analytics of various kinds of data in a systematic order. In this report, the understanding of digital technology management has to be understood well and the way Microsoft is using it has helped the company to flourish in the competitive market and sustain itself well.
Overview of Microsoft in the digital technology management industry
Microsoft is a multinational corporation whose mission is to empower every person and organisation to achieve more and more in company management and it allows for incorporating innovative ideas and creativity management. Furthermore, the company values various kinds of technology and resources that are helpful for organisational management and allows the leadership team to manage the vision of the company successfully (Microsoft.com 2023). The company is trying to manage diversity and inclusion within the employee management of the organisation and it helps in managing the development of the organisation in a systematic manner.
Microsoft is a technology corporation and the company consulting services and solution support services management in systematically centralising the data management for other companies which have helped the company to flourish well. Digital technology management has been quite effective in managing the company’s development in the global market and has enhanced the company’s growth in the business organisation in a successful manner. The inclusion of flexibility and management has enhanced in making better digital technological development in organising efficient management through better performance management (Nongo et al., 2021). Thus, the incorporation of digital technology management has to be understood and managed well and it has provided better development in a much more successful manner.
Current strategy and value proposition
Market segmentation
Segmentation
Microsoft uses geographical, demographic and behavioural which has helped the company to establish itself in the market well. The segmentation in the market for Microsoft has been good as the market position of the company is quite good and therefore sustainability of the company is highly effective. The company’s diverse market has produced an advantage in supply management in the global arena and the company has the largest operating system that operates in every computer all over the world. Microsoft has a management system it helps the company to understand the development in managing various kinds of decisions and managing any association enhancement which has helped in systematically managing the organisation (Nanduri et al., 2020). The company has a good target market including the firms which tales help for the consultation purposes from the company which has helped Microsoft to reach such sustainability.
The segmentation of the market has been highly effective through the process of digital technology management which has provided a lot of help to the growth of the organisation. Furthermore, the network distribution channels have to be analysed well on managing the services and product development in a more systematic manner that manages operational enhancement for the company to sustain well. Thus, the various kinds of market management have to be managed well by analysing the organisational management and understanding the economic management of the company in a more systematic manner.
Targeting
The company with the help of Ansoff matrix tries to analyse the product development that possibly has helped in managing the segments for understanding the product management of the company. Microsoft targets young minds from 16 and above for making better innovative development of the company which has helped the company in managing the development through innovation and creativity that has provided a good competitive advantage in the global arena. The company also targets those firms which may follow the norms and understanding of the company, and it may provide the company with good product development. The company introduces deep learning models which provide the organisation to manage multi-tasking management and provide in managing significant performance management on enabling product development in the most essential way (Liu et al., 2020).
The target customers of the company, especially the individual customers, are not doing well for which the company has to manage the cost-effectiveness of the products and make them affordable. The company managing the target customers is making the company more environmentally friendly by reducing the carbon emissions which the company has to manage for keeping the customers (Rogelj et al., 2021). Therefore, the services and management have to be well-maintained by the organisation in managing the product development in a more extensive manner and it provides the organisation to manage the market quite well.
Strategic positioning and direction
Positioning
The positioning of Microsoft is good as the company maintains good relations with its customers and other clients which have helped in managing the development through the use of the strategic clock for focused differentiation strategy in product development. Additionally, the company’s position in the competitive market as well as Microsoft has revenue of about 198 billion dollars in 2022 which is quite high in the competitive market from other competitors such as Google, Amazon and Alibaba (Statista.com 2023).
The company has to look after the position of the company in the market for managing the competitive advantage and in managing the cloud services for the various other companies and globally enhancing the development. The company does have other competitors such as Azure, Visual Studio, LinkedIn, Bing and Dynamics which have produced in managing growth acquisitions and marketing effectively (Refer to Appendix 1). The value of the product of the company is quite high which has provided in developing the growth through the management of the prices and in maintain the tools which provides in better management by using strategic clock.
The position of the company depends on the way the organisational development has to be quite well managed on managing the digital technology management that has provided the organisation with a more established manner. Furthermore, the company is a strong producer and supplier of enterprise solutions which has helped the company to manage a good position in the developer community.
The software of Microsoft has provided the company to manage development well and has provided in managing organisational growth by providing different kinds of software to various MNCs which has helped the MNCs to sustain well. The company’s mission and vision have to be taken care of by applying effective developmental management in methodological management on improving the management process effectively (Wu et al., 2021).
Direction
The direction of the company has to be managed by analysing the development and managing the developmental management for a better understanding of the organisation in a more efficient manner. In addition to that, the organisational management has to be looked after well and the organisation enhancement has to be quite well managed on analysing the kinds of investments the company has to be managed and the company tries to manage more reliably.
The management process through the developmental management in a more efficient manner through the understanding of the organisation and in analysing the development of Microsoft by providing various kinds of facilities to the companies in managing the potential development (Rovira et al., 2019). Microsoft’s stability has been good in the market while Amazon and Google are not much stable in the market which has put Microsoft to gain a good market position in the competition development.
The value proposition of Microsoft
Value proposition
Value proposition refers to the process of addressing the value of the experience of the consumers based on the solutions or services to the consumers which reflects on the overall operation. Eggert et al., (2018) stated in the research that value proposition supports the companies to set the goal which helps in proposing value to the consumers whereas through synchronization of resources and services value proposition becomes fruitful.
Products and services
Microsoft is one of the reputed companies in the digital technology industry and it offers ample services such as Microsoft Office which includes Word, Excel, PowerPoint and many more. From research, it may be stated that Microsoft is noted as the fastest-growing business and it provides attention to cloud technology which enhances the quality of service in an effective manner (Ibarra et al., 2018). On the other hand, Microsoft provides products such as Microsoft 365 Family, Office Home and Student 2021, Office Home and Business 2021 along with Microsoft 365 apps for business in three ranges such as basic, standard and premium.
Gain creators.
The products, as well as services of Microsoft, provide an extensive range of gains to the consumers and the adoption of the latest technologies of the company speeds up revenue collections. Innovation within the services of the company provides a huge scope of taking advantages along with accelerating the overall sales of the company as well as meeting the needs of the consumers. In addition to that, cloud technology supports minimizing costs, driving business agility, accelerating innovation, streamlining operations and many innovative solutions. From the research, it may be stated that Microsoft develops applications based on Artificial intelligence (AI) and provides effective solutions against several challenges within engineering operations (Amershi et al., 2019).
Pain Relievers
Pain relievers define the process of the way products or services of reputed technological companies provide an effective solution and alleviate the pains of the consumers. Along with that, Microsoft provides plans for connecting family and friends, collaborating team members for official work, opportunities for learning within remote conditions and so on. The option of customising the service of the company also provides ample opportunities to mitigate several challenges in a cost-effective manner whereas integrated Information Technology (IT) solution boots the single source of fulfilment. The customer-focus attitude of the company helps in increasing the competencies which reflect on the overall brand respiration of the company through innovative strategies for resolving issues of the consumers (Yrjölä, 2021).
Customer profile
Gain
Gains define the process of providing benefits to fulfil the demand of the consumers and these enhance the likelihood of inclusion of the value proposition. The consumers find an ample range of conveniences such as integrated technological solutions which help in cost-effectively utilising the services of Microsoft. The 24*7 customer service of the company enhances the satisfaction of the consumers by resolving issues in real time. Microsoft has a service team which ensures a strong attachment with the consumer and increases the bonding with the consumers in getting viable solutions to the problems. From the research, it may be stated that with the help of Microsoft Azure the storage of data has real-time access from any geographical location which boosts the interest of the consumers in an effective manner (Daher and Hajjdiab, 2018).
Pains
Apart from the positive gains the negative experiences in getting services from the reputed technological company may increase pains among the consumers which reflect on the brand reputation which is highly essential to reach more consumers. Much traffic in case of lodging complaints and unaddressed issues of the consumers affects the satisfaction of the consumers and in recent times, different digital disruptions due to technological breaches also increase risks for business. Gaps in technological implementation such as virus attack, cybersecurity hacks, unauthorised access and many more increases the financial risks for big companies along with individuals. Nanduri et al., (2020) stated in the research that Microsoft minimises its loss due to different kinds of fraud by 0.52% in the case of e-commerce business platforms with the help of advanced technologies such as machine learning.
Customer Jobs
Microsoft takes several innovative steps to address the issues of each client as soon as possible which boosts the confidence of the consumers in the technological giant. Apart from offline assistance with the help of advanced technologies, online assistance may ensure a better experience in case of remote work culture and improves the ways of proving available solutions against the issues. Considering research it may be stated that Microsoft provides both easy business solutions as well as security assistance and attracts the attention of consumers as Cloud service provides among the highly competitive markets (Dutta. and Dutta, 2019).
Key future trends and the way it impacts the industry.
Big data analytics
Big data analytics is highly effective for organisational development which allows the digital technology management industry to develop and manage the growth of the organisation in a successful manner. Analytics allows the industry to gather various kinds of data and analyse the data well and manage the organisational management through better opportunities that provided the organisation to establish well and provides the industrial management to become well-developed in a more enhanced manner. The data analytical operations have impacted managing the data managing operations and have helped in providing useful knowledge of the way profits management of the industry becomes possible. The supply chain management has to be analysed well and it has to be looked after through better management capabilities and in managing effective coordination within the organisation has provided effective business development in a more efficient way (Mandal, 2019).
The data management and enhancement of the organisation have impacted well and the data analytical management industry has to be done well it has helped in organisational management and has provided in systematically making better industrial development. Data analytics helps in making better business development and it provides the organisation to analyse well and it provides in maintaining developmental management in a more elaborate manner. The various kinds of problems and numerous challenges faced by the organisation have to be analysed in order to understand the cause of the problems and in managing professional business development in a systematic order (Maheshwari et al., 2021). Therefore, industrial development becomes highly efficient in managing organisational enhancement and it provides the industry with an understanding of social media and website management which aids in analysing organisational development successfully.
Internet of Things
The Internet of Things (IoT) enables the industry to manage various different types of companies through process management and in managing different kinds of labour costs-effectiveness. Additionally, the IoT improves services and saves a lot of financial performance of the company and it provides managing customer transactional management which has provided in managing the development effectively. The IoT improves any kind of outcome of the organisation and in the digital technology management industry, the management of the IoT is highly impacted in making effective business activities management which has provided the organisational management to develop well. The interconnections management has to be well-managed and well-built in managing the development through quality development on better resource management in a more specific manner (Li et al., 2022). The IoT manages the development of the digital technology management industry well and it has impacted business development through the management of the resources and the way the organisational enhancement has to be looked after well.
The usefulness of IoT is so vast that every single industry has implemented it, especially digital industry management which impacted managing the innovation and creativity of the organisation and has provided the organisation to flourish well. The introduction of industrial 4.0 has helped in enabling the technology which has managed in making better business development and in analysing the SCM development in a more established way (Rejeb et al., 2020). The SCM and grid system of the organisation has to be evaluated well and it provides in managing better organisational development which has provided in managing the business development in a more efficient manner. Therefore, the development of the organisation has provided in managing the business development well and has produced the organisational enhancement in a more systematic manner.
Recommendations
Omni-channel marketing to reach targeted consumers.
The reputed digital technology company has to adopt an omnichannel marketing strategy which supports reaching the targeted consumers effectively. In the age of digitalisation besides online marketing strategy, local stores are an active way of reaching consumers and engaging the consumers to address the current trends or demands. During the remote culture, online marketing strategies such as digital marketing, social media marketing,and personalisation through email, application-based marketing and many more are appropriate. The online marketing strategy helps to reach targeted people by reducing the logistical challenges whereas the offline marketing strategy offers face-to-face interaction as feedback on the service of the company needs to be acknowledged by the leaders or managers. Berman and Thelen, (2018) articulated in the research that there are several barriers related to omnichannel markets whereas popper strategies support boosting the omnichannel market orientation.
Effective segmentation of consumers and assessment demand
Microsoft should segment the consumers based on age, gender, working status, and financial capability to enhance its accuracy in the case of targeting consumers. The company may provide attention to working professionals irrespective of gender and the age of the consumers should be between 25 years as well as 45 years based on middle-income background. On a particular note, segmentation is an essential matter for the company to take competitive advantages whereas it also helps in setting strategies related to marketing along with product development. The pricing strategy based on the product specification helps to attract the attention of the segmented consumers whereas the affordable price range supports increasing the market share among the high competition. Technological giants may also adopt big data analytics to assess the demand of consumers in both global as well as local ranges which reflects on the overall sales of the company.
Social media advertising and offers for positioning
In recent times, social media marketing is one of the recommended strategies for effective positioning of the company which reflects on the market expansion of the business. Moreover, with the help of innovative content the technological company may attract the attention of consumers regarding the upcoming launches of products which boosts the positioning strategy. The detailed description or conveniences of the products satisfy the needs of the consumers and innovative representation enhances the number of consumers as many people are now actively engaged in social media. Considering research, it may be demonstrated that marketers are showing interest in integrating social media within digital advertising strategies as people spend nearly 135 minutes on social media per day (Voorveld, 2019). In the contemporary scenario for attracting the attention of consumers, providing discounts or offers is highly required to take advantage of the high competition within the e-commerce platforms.
Interactive sessions with the consumers for better value proposition
Microsoft needs to improve its customer service through interactive sessions as it supports the consumers to improve its service or other product-related issues effectively. Online interactive sessionshelp to know the purchasing experience of the consumers and help in improving the ways of value proposition and modifying the techniques accordingly. Along with that, interactive sessions with the consumers help in identifying the gap within the products as well as services which supports improving the quality of service and aids in growth and development. On a particular note, as Microsoft conducts its business in an intentional range, the company needs to hire translators to provide effective solutions against the issues of consumers from different regions. Ali et al., (2020) mentioned in the research that the trust of consumers is essential for overall business profit and the interaction among the business owners as well as consumers enhances satisfaction in an effective manner.
Addressing the issues of the consumers through email and providing home-step service
From the discussion of the value proposition and consumers’ profile, the negative emotions are increasing due to the gap in addressing the emotional dissatisfaction of the consumers. The issues of the corporate partners along with the individual consumers need to be addressed regarding issues related to the services which boost the reliability of the consumers. In the competitive era, providing a home-step service helps the company in building competencies as it resolves issues along with support in building emotional attachment after getting the service from the technological giant. Consumers are the backbone of the business through getting feedback through a personalised email or providing information on updates of technologies may aid the company in the growth and development of the company’s international market. According to research due to different types of technologies change is inevitable and following technologies in the case of providing service along with product designing reflects on the revue collection positively (Grewal et al., 2021). These recommendations may help in improving the overall business activities in the future and increasing the business strategies to take competitive advantages against the rival companies in an effective manner.
Conclusion
The digital technology management has been quite well managed and in managing the organisational management which has been managed in a well-developed way to understand the developmental management of Microsoft in the software development successfully. Additionally, market segmentation has been highly effective in managing and understanding the target audience of the company and in maintaining the positioning in the market which produces better direction for the company. The value positioning in the market has to be identified well in managing the products and services enhancement which are highly useful for the company in maintaining sustainability in a much better way. The management of the competitors by the company through the management of the products and Microsoft in comparison to Oracle has a much more efficient market balance and has made effective characteristics development in an efficient manner (Ilić et al., 2021).
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