BSS059-6 Digital Technology Management
Introduction
The major purpose of developing a “strategic information system” seems to be to adapt towards the commercial environment as well as numerous commercial objectives. Important data is used by organisations to create economic strategies and economic edge. This might result throughout a product but rather service which is more affordable, unique although primarily targets a specific market sector, or innovative. It assists firms in establishing their corporate strategy, strategic direction, along with management decisions in attempt to gain a competitive edge and save expenses. A management system known as a “strategic information system” helps a corporation define goals but instead plan activities. Users may organise their knowledge and ideas about the way the firm runs using this tool. The approach of “strategic information systems,” that is a pretentious manner of stating they utilise technology to collect information that enables them create better judgments, was the foundation for a number of businesses. A database of knowledge gathered either through administration for the objectives of state security as well as safety is known as the “Strategic Information System (SIS)”. It enables users to arrange the knowledge as well as concepts about how the business operates. The concept of “strategic information systems,” which is the pretentious manner of stating they utilise technology to collect knowledge that enables them create better judgments, was the foundation for a number of businesses. A database of knowledge gathered either through administration for the objectives of state stability as well as safety is known as that of the “Strategic Information System (SIS)”.
Examine company/industry context
The goal of purpose of Unilever UK encompasses two aspects of the business: one concerns how Unilever goods are integrated into consumers’ daily lives, as well as the another is whatever Unilever plans to accomplish inside the coming years (Bellanova and Glouftsios, 2022). Over than 160 million individuals utilize Unilever goods daily in or more 165 nations because consumers are aware that these products may make them experience better, look better, as well as enjoy life greater. Some few instances include: A glass of “PG Tips refreshes”, Magnum provides a sinful delight, Persil cleans the children’s clothing, Domestos prevents the spread of viruses, Sure offers unparalleled security, as well as Sunsilk hair shampoo not only makes people look good but also offers you the courage to face life. The “strategic information system” connects Unilever’s needs to the most recent communication technology. This technique helps a company increase market share by utilising information technology as fit its demanding demands to the constant development within the business context.
Throughout the United States as well as other developed countries, “strategic information systems” (SIS) seem to be a fact of life. Many firms are creating and utilising them to give themselves a competitive edge. According to Unilever, such methods would be very beneficial for poorer nations too though. The SIS idea is expanded to underdeveloped nations in this essay. A framework for “strategic information systems for economic development (SISED)” as well as a framework for “strategic information systems” for tactical edge in emerging nations is both provided.
Find appropriate models (Strategic Information Systems (SIS) Opportunities)
Unilever apply the “SIS model”, which was previously explained, to emerging nations in this part. People are persuaded that there are SIS potential in emerging nations in both the government sector as well as the business industry (to achieve a comparative edge) (Cahyaningrum and Wahyudi, 2022). Although the precise strategic factors will change, the fundamental concept remains a useful resource. Two hypothetical SIS scanning models—one for the commercial sector as well as another for the government service created but also reported for emerging nations. It should be noted that this second model (SISED) allows the state administration (the administration) to employ SIS for supplying the finest product essential products as well as activities to support domestic economic growth and global commerce.
Strategic information systems for competitive advantage for a firm in developing countries
The three factors of providers, consumers, as well as rivals are still present inside the suggested paradigm. Companies within the similar sector, companies in those other sectors with comparable items, new recruits, especially international rivals are among the rivals (Çelik and Ayaz, 2022). The model has also recognised the two extra forces of the administration as well as operations. In emerging nations, the state typically plays a big role. According to the company, this a function could be supporting, regulating, as well as even both. In any scenario, the business could take action to benefit from these force of the administration. The business, for instance, could be capable to create an administrative platform to handle huge government regulations that must be followed. Humans propose two theories along with models intended to uncover similar strategic possibilities since they are persuaded of the significance as well as applicability of such networks (“SISCAs and SISEDs”) in developing nations (Donnelly and Tubb, 2022). They are aware that simulation just at global level is far more complicated; however one should begin with such a reasonably straightforward framework that may be improved with additional practise.
Strategic information systems for economic development (SISED)
A reasonable progression from the SIS model previously discussed again for commercial market is a tactical information management model towards economic growth inside the community domain. Despite having a homeomorphic aesthetic, there are no other similarities. The basic financial concept of world commerce, the variables typically taken into account by transnational companies before making an investment in equity, factory, as well as machinery inside a different nation, global economics and politics, along with “Porter’s theory of Competitive Advantage”, are just a few of the references from which the corporate strategy objectives or rather plunges in just this model are derived (dos Santos and dos Santos, 2022). Only the elements that a government normally has effective control around were chosen for the framework from such a extensive list. Although this approach was created with developing nations in mind, it has significant consequences for everyone. The community, or indeed the supply of high-quality products, activities, including usefulness again for advancement of domestic economic development including global commerce, seems to be the emphasis whenever a “strategic information system” seems to be applied towards the government sector. Financial as well as human wellbeing come first. For instance, in an unregulated corporate sector, fierce competitiveness could de-emphasize security, but in a sector that is governed by government regulations, security might be a top priority.
Apply model to company
The strategic information system model supports the existing model of the company and then helps the company for gaining a more competitive advantage over the other companies in the same industry. Unilever is a British multinational consumer goods company and it is a global company which operated its business all over the world. While implementing any project within the organization, the company may face various barriers while completing the project and it is important to implement a strategic information system within the company for finding out the complications and provide solutions to the problem (Ferreira et al., 2018). The SIS model will be implemented within the organization to change the ways of competing so that the organization will gain more competitive advantage from the retail market and achieve success (Wang et al., 2018). The critical aspect of the strategic information system will be able to evaluate the factors which are associated with the business of the organization (Ferreira et al., 2018). The strategic information system will evaluate the critical concepts of the theories for the development of the contemporary theories for the development and growth of the business. The strategic information system is designed and created for the business of Unilever. The strategic information system will evaluate the achievement of the company’s objectives. The strategic information system will be helpful for the evaluation of the strengths and weaknesses of the organization so that strategic planning can be made for the improvement of the business (Wang et al., 2018). For the company, it is important to identify the direction and the development and identification of the business processes. The types of strategic information systems are listed below in the following points-
Environmental information
In this section, the company will be able to know about the domestic and international environment situation so that improvements can be made within the company (Aydiner et al., 2019).
Competitive information
The competitive information will provide generic information about the competitors from the same industry and the innovative process the companies are implementing to gain a competitive advantage.
Internal information
In this section, the business will provide information about its strengths, weakness, threats and opportunities for improvement of the business situation and making changes in the business processes (Aydiner et al., 2019).
Decision-making processes are important for the information system for implementation of the management functioning. The tools will be developed according to the diverse culture of the organization. The company will implement this model according to the global conditions for the company. The activities of the organization will be controlled with the help of the rationale integration of the tools (Fu et al., 2022). Information technology is associated with the operational management strategies for the improvement of the business of the company (Aydiner et al., 2019). The organizational strategies will be implemented according to the business objectives of the company (Fu et al., 2022). The strategic information system will maintain the data of the company and do data analysis for the improvement of the business situation (Aydiner et al., 2019). The data analysis will provide an understanding of the global economy. After evaluation of the conditions of the global economy, it will be easier for the organization to implement strategic management planning with the help of the SIS model for the identification of risks and then implement action plans to reduce the negative effects of the risks so that improvement within the organization can be made.
Identify most significant threats and opportunities
In Unilever, adopting strategic systems frequently necessitates significant organisational restructuring. These changes are frequently time-consuming, uncomfortable, as well as difficult to complete (Mbuba, 2022). Additionally, not even all strategic plans are successful. Since they may necessitate significant changes inside Unilever, companies are costly as well as challenging to construct. Several “strategic information systems” are easy for other companies to imitate, therefore the strategic value is indeed not necessarily durable. Information systems, organisational productivity, as well as decision-making have a complicated interaction that has to be properly handled. Often, rather than only the purported strategic benefit of the platform itself, the benefits might be discovered inside the manner a leadership team bases its judgments just on data given by Information System. Unilever needs to be proactive in finding as well as training employees who can adapt to shifting technology or tactics (Mengcheng and Tuure, 2022). For IT workers, rapidly evolving technology represents a major cause of stress, which can occasionally lead to discontent as well as attrition. On the contrary side, several people find the quick speed of transition to really be thrilling as well as a wonderful incentive. Whenever IS executives want to keep their staff, they should be perceptive regarding their motives.
The opportunities of “strategic information systems” are-
- Differentiation Technique: Whether they could offer consumers services as well as products that seem to be distinctive but rather capable of offering consumers more significance than other rivals of Unilever, they should endorse this strategic plan, specifically by using information technology to develop brands rather than facilities which are distinctive as well as by reducing the benefits of distinction from rivals for Unilever.
- Innovation Methodology: Whether they could identify particular business methods, one approach to promote this plan is by offering goods as well as solutions that are at the cutting edge of technology (Noel and Pastor, 2022). Consider the Unilever product as an instance, which has several functions as well as high-quality components. Even if the cost is more than that of comparable goods, customers are still eager to purchase due to the superior value as well as creativity.
- Quality Approach: If “strategic information systems” can contribute in raising the calibre of the good as well as operation, they are considered to assist the approach. Whether they can expand but also broaden their marketplace, to complement this plan. If they could forge collaborative alliances that assist both providers as well as other businesses—even rivals—to promote this strategy (Zamlynskyi and Camara, 2022). Whether they could assist the business in concentrating on particular goods or activities inside the corporation, to complement this plan.
- Cost Leadership Technique: This system’s main goal is to maintain control over activities, processes, chain supply, as well as management. Additionally, it refreshes the Unilever’s core database but also aids in facilitating conversations between internally and externally parties. If somehow the firm is capable to achieve the cheapest costs throughout the market through process management engineering, decreasing prices from providers, as well as reducing prices to consumers, this plan will be supported.
Recommend established and new solution
The recommendations will be provided to the company to make a plan for the improvement in the business processes so that the strategies can be implemented for the growth and development of the business Unilever. The recommendations are enlisted in the following points to follow the guidelines and make the changes in the current business plans (Steininger, 2019).
- Have a clear vision- The company should have delivered the mission and vision of the company to the employees who are associated with the project so that they can make modifications to the business plans.
- Understand the capabilities of competitors- It is the responsibility of the company for understanding and evaluates the internal and external business conditions of the competitors so that it can develop its own business plan for the improvement of the business conditions in the global market (Steininger, 2019).
- Define the targets- At the beginning of the project, it is the responsibility of the project manager to clear the target of the employees so that it will be easier for them to accomplish the tasks on time and deliver the project for improvement of the organization.
- Focus on the systematic growth- Unilever should have evaluated the fact that if there is any systematic growth within the business so that the organization will be able to make changes in the action plan after evaluating the risks from the internal and external business situations (Steininger, 2019).
- Fact-based decisions for the company- The top management and the project manager will take fact-based decisions after the evaluation of the statistical analysis. The statistical analysis will provide an understanding of the real trends and the organization will be able to make business plans by implementing the SIS model into it.
Conclusion
It can be concluded from the above assignment that the organization will be able to evaluate the situation after the implementation of the SIS model because it will provide knowledge and insights about the internal and external business factors (Hock-Doepgen et al., 2021). The strategic information system can do business development within the company so that the organization will be able to formulate the economic and technical strategies to give guidelines to the company for dealing with the changing environment (Hock-Doepgen et al., 2021). The organization will try to find out the risks and the impacts of the risks. This will be helpful for the evaluation of all factors within the organization and then implementing the action plans to improve the current business situation of the company in the global market.
Reference List
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Bellanova, R. and Glouftsios, G., 2022. Controlling the Schengen Information System (SIS II): The infrastructural politics of fragility and maintenance. Geopolitics, 27(1), pp.160-184.
Cahyaningrum, B.N., Untoro, W., Setiawan, A.I. and Wahyudi, L., 2022. IMPROVING ORGANIZATIONAL PERFORMANCE (OP) THROUGH SUPPLY CHAIN MANAGEMENT PRACTICES (SCMP) AND STRATEGIC INFORMATION SYSTEM (SIS) WITH COMPETITIVE ADVANTAGE (CA) MEDIATION IN MICRO SMALL AND MEDIUM ENTERPRISES (MSMEs) IN SOLO RAYA: https://doi. org/10.37178/ca-c. 23.1. 046. CENTRAL ASIA AND THE CAUCASUS, 23(1), pp.500-517.
Çelik, K. and Ayaz, A., 2022. Validation of the Delone and McLean information systems success model: a study on student information system. Education and Information Technologies, 27(4), pp.4709-4727.
Donnelly, P., Abuhmida, M. and Tubb, C., 2022. The drift of industrial control systems to pseudo security. International Journal of Critical Infrastructure Protection, p.100535.
dos Santos, S.D.L.V. and dos Santos, P.T., 2022. Digital information and communication technologies in primary health care: a novelty for nursing?.
Ferreira, J., Mueller, J. and Papa, A., 2018. Strategic knowledge management: theory, practice and future challenges. Journal of knowledge management.
Fu, Q., Abdul Rahman, A.A., Jiang, H., Abbas, J. and Comite, U., 2022. Sustainable supply chain and business performance: The impact of strategy, network design, information systems, and organizational structure. Sustainability, 14(3), p.1080.
Hock-Doepgen, M., Clauss, T., Kraus, S. and Cheng, C.F., 2021. Knowledge management capabilities and organizational risk-taking for business model innovation in SMEs. Journal of Business Research, 130, pp.683-697.
Mbuba, F.K., 2022. Effect of Strategic Information Systems on Organizational Performance: A Case of the Kenya Wildlife Service (Doctoral dissertation, United States International University-Africa).
Mengcheng, L. and Tuure, T., 2022. Information technology–supported value co-creation and co-destruction via social interaction and resource integration in service systems. The Journal of Strategic Information Systems, 31(2), p.101719.
Noel, R., Panach, J.I. and Pastor, O., 2022. Challenges for Model-Driven Development of Strategically Aligned Information Systems. IEEE Access, 10, pp.38237-38253.
Steininger, D.M., 2019. Linking information systems and entrepreneurship: A review and agenda for IT‐associated and digital entrepreneurship research. Information Systems Journal, 29(2), pp.363-407.
Wang, Y., Kung, L., Wang, W.Y.C. and Cegielski, C.G., 2018. An integrated big data analytics-enabled transformation model: Application to health care. Information & Management, 55(1), pp.64-79.
Zamlynskyi, V.A., Minakova, S.M., Livinskyi, A.I., Al Ali, A.M.A.S. and Camara, B.M., 2022. INFORMATION AND COMMUNICATION TECHNOLOGIES AS A TOOL AND INCENTIVE FOR STRATEGIC DECISION MAKING. Natsional’nyi Hirnychyi Universytet. Naukovyi Visnyk, (2), pp.129-134.
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