BSS060-6 Project Management Assignment Sample

Module code and Title: BSS060-6 Project Management Assignment Sample

Project Overview

Project objectives

To attract more airlines from the high-profile and high-paying domains
To attract more “domestic” and “international passengers” towards “ANR Robinson International Airport” in “Trinidad and Tobago” (Goyalet al. 2021)
To promote and sell the credentials including greenness and sustainability, location and convenience and others
To promote the attractiveness of “Trinidad and Tobago” as a tourist attraction in the marketing campaigns (Huo and Guo, 2021)

SN – The objective of the project is to increase the sales and customer intervention of “ANR Robinson International Airport” with the help of “Plane Good Agency” by including “Leadership in Energy” and “Environmental Design” or “LEED”. This is going to be endured dragging traffics in the domestic and international airline operations on the island.

Expected benefits

Increase influx of tourists, revamping sales, high-paying flights, economic sustainability, employment generation and increase the popularity (Pocinhoet al. 2021)

Estimated costs

The total estimated cost for the project execution is supposed to be £300,000 (Kopasz and Krause, 2021)

Estimated timescale

The estimated time required for the marketing project of “Plane Good Agency” is going to be around 8 months (Karayevet al. 2021)

Assumptions and constraints

The marketing project may face challenges due to high competition from the simar companies, resources may not be optimised

SN – The project also includes the expansion of the “tarmac” and the development of new car parking facilities to improve offerings. The actions of the company may benefit the environmental aspects that can increase the business production and benefit “ANR Robinson International Airport”.

Key planning considerations

Communication plan development to include local people, investors, and global investors from “New York”, “Orlando”, “Houston”, “Miami”, “Newark”, and “Fort Lauderdale” in the US (Layton and Domegan, 2021)
Development of three levels of WBS to critically identify the stages
Development of a network diagram to check the stages of the marketing plan including facility development, budget planning, and influencing customers through the effort of “Plane Good Agency” for “ANR Robinson Airport” (Fischer, 2022)
Preparing activity list and risk register

The activities are organised according to their complexities and importance for the marketing plan of “ANR Robinson Airport”. In order to evaluate the project through its critical stages, the three-stage WBS is the best preference for the marketing plan development. Strategic considerations are included to determine the stages of the activities. In this regard highly complex tasks are listed at the top thereby the simple ones are listed at the bottom to make the project structure for proper marketing standards complying with the business needs of “ANR Robinson Airport”.

Communication plan

Description	Objective of communication	Frequency	Medium	Target Audience	Owner
Verbal	Developing good relations and influencing stakeholders	High	Direct meeting, SMS, digital modes, calls	Employees, investors, legal stakeholders	Project manager and leaders
Written	Sustain authenticity of the project steps and contracts	Medium	Letters, emails and text messages	Shareholders, government authorities and international organisations	Project leader
Listening	Estimation and understanding of the project complexities, client requirements and customer retention	High	Telecommunicaction and research analysis	Employees and management	Marketing managers
Virtual	Establishing quick and relied on communication	High	Online platforms, data base management systems	Clients, investors, partners and employees	Project manager
Visual	Assigning proper marketing plan and checking its progress	Medium	Skilled asscaites, data tools and communication platforms	Stakeholders and customers	Managers and employees

Table 1: Communication Plan

SN – Essential communication through different modes are required to be addressed with the help of “face-to-face”, “meeting”, “newsletters”, “reports” and others.

The relevant stakeholders are customers and investors from the islands and the targeted external markets (Tse, 2022)
Key planning considerations require entertaining in this regard namely “environmental considerations”, “mission assurance”, “force protection” and others.
Proper relation-building for the market expansion of “ANR Robinson Airport” is a requirement

SN – Strategies are needed to be enlisted for better management of the operations and creating an effective business environment.

WBS

Figure 1: Work Breakdown Structure

SN – The WBS structure includes three stages and each of them is associated with the marketing plan for “ANS Robinson Airport” Marketing plan development. The plan accommodates facility building to digital inclusion in all stages systematically to increase customer inclusion in the management of the operations.

Activity list

Activity number	Description	Duration	Preceding Activity
“Project objectives”	Designing facilities Development of the tourism Increase the customer and stakeholder engagements Sustainable economy including environmental actions	14 days (Started on 1st Nov 2022) (1’st November-18’th November)	None
“Cost estimation”	Determine marketing costs Facility building costs Renovation costs	10 days (21’stNovember-2’ndDecember)	“Project objectives”
“Time estimation”	Project planning Time for technical inclusion Allocation of skills Project execution	33 days (5’th December-18’th January)	“Cost estimation”
“Constraints and assumptions”	Competition Funding Skills Planning	62 days (19’th January-13’th April)	“Time estimation”
“Communication plan”	Customer communication Stakeholder engagement Legal communication	17 days (14’th April-8’th May)	“Constraints and assumptions”
“Risk management”	Implementation of mix marketing Contingency funds Loyalty programmes Employee benefits	41 days (9’th May-4’th July)	“Communication plan”
“Activity plan”	Resource allocation Structural design Digital inclusion	37 days (5’th July-24’th Aug)	“Risk management”

Table 2: Activity List

SN – The activity lists include structural designs the marketing plan to be executed by “ANR Robinson Airport” to comply with the business requirements and marketing plan development.

The network diagram and critical path

ANR ROBINSON INTERNATIONAL AIRPORT MARKETING PROJECT		DURATION IN DAYS	Predecessors
A	Project overview	119
B	Cost estimation	10	A
C	Time estimation	33	A, B
D	Constraints and assumptions	62	C
E	Communication plan	42	D,C
F	Activity plan	13	E

Figure 2: Network Diagram

Critical Path can be:

A-B-C-D-E-F

A-C-D-E-F

Total days to accomplish the project: 269 days

SN – Critical analysis on the ground of marketing plan development has to be included in a proper manner to synchronies all the stages for better inclusion of clients. In this regard essential stages are aligned and displayed in the research.

Risk register

Risk log
Project: Status/Version: Author: Date: Distribution:
Ref.	Date raised	Risk description	Probability (P)	Impact (I)	*Risk rating (PI)**	Managed responses
Ref.	Date raised	Risk description	Probability (P)	Impact (I)	*Risk rating (PI)**	Action	responsibility	Review date	Status
1.	3rd Nov 2022	Difficulty in time management	4	5	20	Monitoring	Project manager	10th Nov 2022	Resolved
2.	5th November 2022	technological risk	5	5	25	Inclusion of technology	Project engineer	15th November	Going on
3.	10th November 2022	health, and safety risk	3	4	12	Safety regulations	Operational manager	16th November 2022	Resolved
4.	15th November 2022	economical risk	4	4	16	Revision of budget	Finance department	NA	Unresolved
5.	20th November 2022	social risk	4	3	12	Planning for communication	Project manager	25th November 2022	Resolved
6.	25th November	communication risk	5	4	20	Restructuring relations	Project manager	5th December 2022	Going on

Table 3: Risk Register

References

Goyal, R., Reiche, C., Fernando, C. and Cohen, A., 2021. Advanced air mobility: Demand analysis and market potential of the airport shuttle and air taxi markets. Sustainability, 13(13), p.7421.

Huo, B. and Guo, M., 2021. How does an aerotropolis integrate? A case from Zhengzhou airport economy zone. Logistics, 5(2), p.26.

Pocinho, M., Vieira, N.G.S., Nunes, C. and Nechita, F., 2021. Sustainable customer digital engagement strategies for the tourism recovery perspective. Bulletin of the Transilvania University of Brasov. Series V: Economic Sciences, pp.51-62.

Kopasz, J. and Krause, T., 2021. H2@ Airports Workshop Summary Report (No. ANL-21/61). Argonne National Lab.(ANL), Argonne, IL (United States).

Karayev, S., Zhangazina, U., Nurtillayev, B., Saipyrkhan, D. and Zaitov, M., 2021. Marketing in Event Management, Astana EXPO2017.

Layton, R.A. and Domegan, C., 2021. The next normal for marketing—The dynamics of a pandemic, provisioning systems, and the changing patterns of daily life. Australasian Marketing Journal, 29(1), pp.4-14.

Fischer, B., 2022. A modality innovation approach: How can royal schiphol group identify and select future proof forms of mobility?.

Tse, L.T., 2022. The Future of Aviation Industry–A Public Choice Perspective. IFSPA 2022 IFSPA 2022, p.277.

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