BUS7B26 Emphasising the Environment Assignment Sample 2023
1. Introduction
This report deals with highlighting the sustainable approach that has been adopted by Costa Coffee. Costa Coffee is operating as the second largest coffeehouse chain globally and is headquartered in Dunstable, England (Costa.co.uk, 2021). Costa Coffee deals with products such as coffee, sandwiches, sweet snacks, tea and further iced drinks. However, there have been several challenges that have been faced by Costa Coffee with respect to sustainability management. These aspects have been causing major issues within the organisation leading to hinder financial and management aspects. Costa Coffee is currently operating with 18,412 employees globally (Costa.co.uk, 2021).
2. Overview of Sustainability Strategies and Challenges faced by Costa Coffee
There have been several sustainable challenges that are being faced by Costa Coffee. These challenges can be highlighted as coffee producing nations have reportedly portrayed extreme levels of poverty and further lack of appropriate social infrastructure (LealFilho et al., 2019, p.179). The economic sustainability of coffee processing industries and cafes are directly linked with social sustainability of communities that work for extraction of coffee beans. Moreover, wastes that are being produced contribute to the huge amount of landfill that reportedly acts as polluting elements. Additionally, Costa Coffee lacks measures that are responsible for reduction of energy wastage within an organisation, and further this aspect leads to hindrance in sustainability management.
However, there have been several strategies adopted by Costa Coffee to ensure sustainability management. These strategies have helped Costa Coffee to ensure progressive approach towards environment friendly business and further effective satisfaction of consumer base (Costa.co.uk, 2021). These changes and sustainable adaptations can be highlighted as adaptation of waste management facilities in roastery of Costa Coffee. This has ensured reduction in waste that add up to landfills. Moreover, there have been measures that have been adapted by Costa Coffee that have helped with reduction of energy consumption within the organisation (Lee et al., 2019, p.133).
Moreover, Costa Coffee has incorporated a rainwater harvesting system that is responsible for generation of hot water that is effectively utilised by roastery. In addition, Costa Coffee has also adapted to sources and machineries associated with renewable energy generation. Incorporation of this approach has been accomplished with installation of solar panels that generate 249Kw of energy and supports entire Costa Coffee’s functional aspects (LealFilho et al., 2019, p.179). Furthermore, Costa Coffee has established “Eco Pods,” that is a concept of sustainability management and low-energy consumptions. In addition, it has also adapted to strategies with respect to carbon mapping (Costa.co.uk, 2021).
3. Sustainable strategy plan of costa coffee
3.1 Necessity of sustainable plan for costa coffee
Costa coffee faces several environmental issues with its product and therefore for mitigating environmental impact on product it is necessary to formulate a sustainable development plan for attracting customers through its product. Presence of plastic polyethylene lining on coffee cups generates environmental threats and it takes several years to break down properly. Environmental hazards due to plastic waste lead to generation of micro plastics, therefore entrance of these micro plastics to water bodies disrupts marine life, and ultimately through the food chain it enters on the consumption product of human beings.
Data suggests that Costa coffee throws 2.5 billion coffee cups each year and therefore it leads to significant wastage of coffee cups in the UK. Through adopting a sustainable strategy, the negative impact of disposable cups on the environment will be mitigated. In order to recycle products it is necessary to adopt a specialist recycling facility for addressing these issues. In order to deliver sustainable service to customers and planet costa coffee, replace plastic cups with paper cups for mitigating the impact of plastic pollution on the environment (Tomislav, 2018, p, 67). It is necessary to adopt a sustainable development strategy for delivering quality service to customers considering the impact of plastic pollution on the environment.
3.2 Sustainable strategy plan and its relevance in costa coffee
It is necessary to formulate a sustainable strategy plan for bringing growth and productivity to an organisation. Costa coffee adopts effective measures for attracting customers to its service. Customer satisfaction is given priority for building productivity and growth to an organisation. Replacing plastic cups with biodegradable cups will provide costa coffee an added advantage for their market expansion and therefore it plays a pivotal role in the market expansion strategy of costa coffee (Saleh et al., 2020, p.530). Successful implementation of a strategic plan requires coordination and cooperation from employees as well as leaders of an organisation. Costa coffee makes a strategic plan for providing a competitive edge to this organisation and therefore it helps to build growth and productivity to this organisation. In order to retain valued customers as well as increase the customer base it is necessary to put special emphasis on environmental sustainability to its product. Development of recyclables and biodegradable cups will attract customers and it will bring growth and productivity to this organisation. Coffee cups lead to industry related problems and therefore it is necessary to develop a recycling strategy for meeting challenges. In order to build a sustainable future it is necessary to put special emphasis on recycling strategy as it helps to bring productivity and growth of Costa coffee. Costa coffee launched an introductory offer while starting the Costa coffee loyalty scheme. According to this scheme, customers will get an extra bean for buying barista drinks though using reusable cups. Through adopting the sustainable plan, costa coffee achieves growth and productivity in the market and therefore it helps to build a sustainable future for costa coffee (Ge et al., 2018, p.3631).
3.3 Mission, vision and values towards sustainability
It is necessary to have a vision, mission and goals for an organisation for achieving growth and productivity in business. Without a definite vision and mission, the organisation faces many hurdles and therefore it acts as a restraining force behind growth and productivity to an organisation (Narimissa et al., 2020, p.247).
| Mission | Costa coffee’s mission is to build effective customer engagement with this organisation by putting special emphasis on environmental sustainability. In order to deliver sustainable service to its customer it started a Costa coffee loyalty scheme for encouraging reuse of products as it provides a viable solution to build a suitable future for an organisation. |
| Vision | Vision of Costa Coffee is to build a sustainable work environment by putting special emphasis on customer’s need and it helps to build a sustainable environment, which will fulfil the needs of customers and build a sustainable planet. |
| Value | Costa coffee puts special emphasis on values for achieving sustainability and growth and it helps to deliver unparallel services to its customers regarding their needs (Ulewicz and Blaskova, 2018, p.12). It is necessary to put special emphasis on values as it helps an organisation in reaching sustainable targets for begging productivity and revenue. |
4. Implementation strategy of costa coffee
Costa coffee is a leading coffee brand, which adopts effective measures for delivering environmentally sustainable service to its customers. Meeting customer’s needs is given priority and therefore for delivering suitable service to its customers it adopts various strategies for bringing growth and suitability to this organisation. In order to reduce the environmental impact of coffee cups on the environment, Costa coffee changed the lining of cups with plant-based plastics instead of oil-based plastics. New cup launched by costa coffee helps in lowering carbon footprint by 26% and therefore it plays a pivotal role in maintaining environmental sustainability (Chofreh et al., 2018, p.1345). Strategic partnership with Veolia helps costa coffee to recycle various cardboard and plastics through operational recycling methods. In order to build sustainable growth of an organisation it is necessary to implement strategy effectively and efficiently for achieving growth and productivity to an organisation. In order to implement strategy it is necessary to manage stakeholders effectively for productivity and growth of an organisation. Successful implementation of strategies ensures sustainable growth to an organisation and therefore it plays a pivotal role in achieving sustainability targets.
Environmental issues are given priority as environmental pollution through plastic waste by costa coffee will pose a serious threat to the environment and it is necessary to mitigate environmental impact on the planet on a priority basis (Liczmańska-Kopcewicz et al., 2019, p.5808). Various measures are taken as an implementation strategy for bringing growth and productivity to an organisation (Kuncoro and Suriani, 2018, p.186). In order to implement strategy it is necessary to put special emphasis on employee engagement as employee helps to provide growth to an organisation. Costa coffee has faced several environmental issues, which affect the environment and planet earth. In order to mitigate the impact of plastic pollution it adopts various sustainable practices such as recycling of cardboard and plastics for ensuring a positive contribution to the environment.
Main aim of the implementation strategy is to reduce the harmful effect of plastic on the environment. Costa coffee made a strategic partnership with Valpak for launching a cup-recycling scheme in the UK. Under this scheme, waste collectors earn incentives for collecting tonnes of cups and therefore it helps to mitigate impact of environmental pollution. With utilising this scheme, Costa coffee recycled approximately 155 million cups and therefore it is a viable way to increase recycle rate of products (Malik and Jasińska-Biliczak, 2018, p.1361). In addition to this, Costa coffee launched a Costa cup loyalty scheme for putting special emphasis on reuse of products. Under the costa cup, loyalty scheme buyers will get an extra bean for using reusable cups. It plays a pivotal role in encouraging customers to carry a cup with them and cup reuse will help to maintain environmental sustainability.
Costa coffee adopted effective measures for bringing productivity and growth to the organisation by maintaining environmental sustainability. It is necessary to put special emphasis on sustainable practices by building collaboration and cooperation with employees and management for delivering unparalleled service to its customers. It is necessary to adopt effective measures for converting waste into resources for building effective growth to an organisation. In order to mitigate environmental impact Costa coffee adopted various measures for lowering carbon footprint and it helps to maintain environmental sustainability. Costa coffee introduces BURT facilities for making cups reusable and it helps to tackle environmental issues effectively. BURT is the abbreviation of borrow, reuse, use and take back and therefore adoption of BURT makes it easier for reusing its product. Strategic partnership with Valpak helps it to launch the “national Cup recycling scheme” and therefore it helps to maintain environmental sustainability. Recycling of around 155 million cups was done through utilising this scheme and it helps to bring sustainable growth to the organisation. Collaboration and cooperation with various organisations helps to mitigate the negative environmental impact of pollution through plastics. Costa coffee offers reusable cups to customers in varied price ranges and therefore people get several options for selecting their choices (Ge et al., 2018, p.3631)
Main aim of costa coffee is to reduce the harm of plastics on the environment and therefore for mitigating the harm impact of pollution on the environment. Costa coffee put special emphasis on strategic planning for recycling and reusing its products. Adaptation of various strategies helps costa coffee to bring productivity and growth to this organisation. It is necessary to put special emphasis on environmental issues for protecting planet earth and therefore it gives competitive edge to this organisation for bringing productivity and growth. Customers are given priority for implementing strategy by costa coffee and it helps to retain its valued customers and helps to increase customer base for this organisation (Khazeal and Majeed, 2020. p.12). It is necessary to adopt effective measures for implementing strategies, which help an organisation to boost its operational efficiencies, and helps to cater the needs of customers. In order to mitigate environmental impact Costa coffee builds cooperation and coordination with others for meeting customers’ needs.
5. Conclusion
This report effectively summarises the sustainability and environmental management plan of Costa Coffee. There have been several sustainable challenges that are being faced by Costa Coffee and have impacted its brand image and further revenue generation approaches. This report has highlighted several strategies and approaches to sustain sustainability management within the organisation. Costa Coffee has considered establishment of “Eco Pods,” that is a concept of sustainability management and low-energy consumptions. In addition, it has also adapted to strategies with respect to carbon mapping.
Reference List
Journals
Chofreh, A.G., Goni, F.A. and Klemeš, J.J., 2018. Sustainable enterprise resource planning systems implementation: A framework development. Journal of cleaner production, 198, pp.1345-1354.
Ge, B., Yang, Y., Jiang, D., Gao, Y., Du, X. and Zhou, T., 2018. An empirical study on green innovation strategy and sustainable competitive advantages: Path and boundary. Sustainability, 10(10), p.3631.
Ge, B., Yang, Y., Jiang, D., Gao, Y., Du, X. and Zhou, T., 2018. An empirical study on green innovation strategy and sustainable competitive advantages: Path and boundary. Sustainability, 10(10), p.3631.
Khazeal, B. and Majeed, M., 2020. The Successive Impact of the Green Organizational Strategies and Green Innovation in Enhancing the Sustainable Competitive Advantage.pp.12-18
Kuncoro, W. and Suriani, W.O., 2018. Achieving sustainable competitive advantage through product innovation and market driving. Asia pacific management review, 23(3), pp.186-192.
Leal Filho, W., Tripathi, S.K., Andrade Guerra, J.B.S.O.D., Giné-Garriga, R., Orlovic Lovren, V. and Willats, J., 2019. Using the sustainable development goals towards a better understanding of sustainability challenges. International Journal of Sustainable Development & World Ecology, 26(2), pp.179-190.
Lee, P.T.W., Kwon, O.K. and Ruan, X., 2019. Sustainability challenges in maritime transport and logistics industry and its way ahead. Sustainability, 11(5), p.1331.
Liczmańska-Kopcewicz, K., Mizera, K. and Pypłacz, P., 2019. Corporate social responsibility and sustainable development for creating value for FMCG sector enterprises. Sustainability, 11(20), p.5808.
Malik, K. and Jasińska-Biliczak, A., 2018. Innovations and other processes as identifiers of contemporary trends in the sustainable development of SMEs: the case of emerging regional economies. Sustainability, 10(5), p.1361.
Narimissa, O., Kangarani‐Farahani, A. and Molla‐Alizadeh‐Zavardehi, S., 2020. Drivers and barriers for implementation and improvement of Sustainable Supply Chain Management. Sustainable Development, 28(1), pp.247-258.
Saleh, H., Surya, B. and Hamsina, H., 2020. Implementation of sustainable development goals to makassar zero waste and energy source. International Journal of Energy Economics and Policy, 10(4), p.530.
Tomislav, K., 2018. The concept of sustainable development: From its beginning to the contemporary issues. Zagreb International Review of Economics & Business, 21(1), pp.67-94.
Ulewicz, R. and Blaskova, M., 2018. Sustainable development and knowledge management from the stakeholders’ point of view. Polish Journal of Management Studies, 18.pp.12-18
Websites
Costa.co.uk, 2021, Policies and reports, viewed on: 23/08/2021, viewed from: https://www.costa.co.uk/policies-and-reports
Costa.co.uk, 2021, Making positive changes, viewed on: 23/08/2021, viewed from: https://www.costa.co.uk/behind-the-beans/planet/reducing-our-footprint
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