BUS7B27 Implementing Strategy
Strategic Management
1.1 Plastic Reduction Strategy Proposition
The problems of the plastic pollution are causing large range of problems starting from the water to air as well as the major issues of what is known as the landfill problem. Some countries are increasingly affected with this plastic pollution and landfill risk, and some are comparatively less affected that is important to note and also to be pointed out (Ayeleru et al., 2020). However, amongst all the differences between the countries and their international relations, the United Nations that identified the increasing waste caused by the plastic as a serious issue and many of the countries are working towards the elimination and prevention of further issues that is pivotal to understand (Van Rensburg, S’phumelele & Dube, 2020). In this study, the plastic reduction has been taken as the goal and the various strategies to reduce, prevent and more so, eliminate this plastic waste problem completely has been mentioned and analysed.
1.1Plastic Reduction Strategy
It is extremely vital to understand that it is the increased use of plastics in the packaging domain as well as transportation and the instrumentation industry domain that os primary leading to the increased and unbearable levels of the plastic waste around the world and this is impacting the local communities too. Hence, it can be said, as it has been pointed out that more than one company or industry from a certain segment is adding up to the plastic waste issue (Yuan et al., 2020). And for example, Apple is one of the multinational corporations who are also bought under legal radar and charged, many a time with this major risk and issue of creating and adding to the plastic waste that is important. So even the well known and one of the most valued organisations of the world is adding to plastic issue and that is why due to legal regulations pertaining to the corporate social responsibility, many companies like the big five consulting companies and others in the fortune 500 list is moving to digital leadership and use of biodegradable plastic that is important to understand. For the company here as well, the new strategy to reduce the use and the waste caused by the plastic can be encouraging the use of biodegradable plastic as well as the use of more of digital leadership so that the products can be delivered online that is important, a strategy for plastic reduction as well. The new plastic types such as the Polyethylene Terephthalate, Polyvinyl Chloride, Polystyrene, Polycarbonate, and the Low-Density Polyethylene can used that are quite recyclable in nature and will reduce the plastic use problem as well that is important (Bharti and Sharma, 2021). Even shifting to materials like the cardboard boxes and others that are completely recyclable can be other substitutions which can lead to the development of proper outcomes.
1.2: Strategic Goals
The strategic goals planned here are focussed to improve the external as well as the external performance of the company that is important to note and understand as well. The use of plastic as it can be understood can be devasting to the customers and the other external stakeholders of the company as the company will be seen and perceived as less sustainable and thus on the overall, the brand image of the organisation will increase. Even the company that adds to the plastic wastes are seen as negative by the local and global communities and everybody is more aware of the plastic issue whose addressing is cardinal for promotion and improvement of what is called the environmental sustainability (Wohner et al. 2019). That is why, in order to maintain the organisation’s brand trust and image in the right way and also to elevate the long-term performance of the business done by the company – it is vital to plan the strategic goals effectively and that should be following the SMART criteria that has been given as follows.
| Specific | Measurable | Achievable | Relevant | Time bound |
| 1. Development of the right corporate social responsibility practices and register | After every corporate social responsibility activity, the measurement of outcomes will be done in the CSR register | Yes | Yes | 6 months |
| 2. Acquiring of new plastics (biodegradable plastic) for productions and packaging | Inventory management as well as inventory measurement as in stick evaluation is critical for the measurement process here. | Yes | Yes | 3 months |
| 3. Developing a quality management system for the external business area | Environment assessments will be taken, and level of pollutions will be checked | Yes | Yes | Every three months |
| 4. Developing a quality management system for the internal business area | Performance evaluation regarding the use of plastic in the manufacturing or the packaging area (Kumar et al. 2021) | Yes | Yes | Once Every month |
| 5. Digital leadership and adopting the technology that is known as go green. | Measuring the outcomes of the digital business and measuring the sales performances done without plastic | Yes | Yes | Once Every month |
1.3: Strategic Statements
It can be ensured that vision, mission as well as the aims and the objectives of the organisation here actually are aligned very, with the very new goals that are developed strategically above and is important to understand. The company wants to address the needs of the customers and support the stakeholders at different levels of importance, with the best possible interventions and assistance. And the new quality goals pertaining to the internal and the external environmental management and the operational excellence promoting the use of new plastics (that are biodegradable in nature) – are the many examples of the new recommended strategy that will not only help the company here – reduce plastic waste but also add to brand trust (Wichai-utcha and Chavalparit, 2019). This will help in the betterment of the overall organisational performance and with the corporate social responsibility goals that are chiefly targeted to reduce the very effects of environmental pollution caused by the excessive plastic use – will also be addressed. The corporate social responsibility register is very important for the company personnel’s and the directors to make the evaluation of the environmental sustainability practices done over the period of years and the months and this will address the vision and mission of becoming a highly sustainable organisation. When with the new technological leadership, the digital innovations will be made that will add to the sustainability and quality objectives of the given organisation here.
1.4 Strategic Risks
There can in fact be a number of complex risks pending to the development of the strategic implementation of the strategic plans and investments. There can be the increased issues of what is known as under-performance from the quality, corporate social responsibility as well as the operations and the general staffs that can lead to the aggravation of plastic pollution problems and the waste risks (Ribau, Moreira and Raposo, 2019). There can be lack of the digital training and the training regarding the adoption of new plastic that can even risk the outcomes of the plastic reduction and environmental protection to a great extent and level.
| Valuable | Rare | inimitable | Organised |
| High | Low | Low | Medium |
According to the VRIO analysis done, the organisation here is focussing on new products and services that gives value to the clients but the rarity as well as the imitability that can be done with respect to these – are a problem. Even the level of organisation management ( inclusive of all levels) are kind of organised but to solve the major plastic planet issue, the quality and the change management in technological leadership is needed along with staff training to order to control the risks that can be posed with planning and the implementation as well.
1.5 Organizational resources and capabilities:
Samsung is developed company in the global market. The company followed VRIO strategy to compete in the global market. VRIO is defines by four factors such as valuable, rare, inimitable, and non-substitutable/ organization.
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Valuable:
Competencies that is the valuable for Samsung that helps to neutralize the threat and makes it to opportunity from the internal and external market. There are different values for the development of industry such as bran image in terms of social responsibility, brand image, relationship with suppliers, innovation, ability to develop the capital. The industry has transparency an honesty to customers helps to make the brand and develop the industry in global market. Samsung is updated regarding the social responsibility through official website, documentation of annual report (Samsung Caribbean, 2021).
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Rare:
Rare is the competencies of company to grow the company in global market. There are different factors of rare such as international presence, problem-solving skill for any difficulties, risk taking characteristic, and adaptability. All of these factors help to develop the company in global market.
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Inimitable:
Inimitable competency helps to develop the company in competitive market. There are different factors to develop the company such as quality product is offered by the industry; marketing communication and pricing strategy helps to develop the industry in global market.
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Non-substitutable/organization:
The company focus on the organization development. There are different factors for the development of company such as financial strength of industry, technological advancement, training to employee for the development of skill, focus on organizational culture and human resources, and invest to research and development to grow the company in global market (Samsung Caribbean, 2021).
4.Implementing the strategy:
The company take different actions to compete in the global market. For the reduction of plastic use and make the eco-friendly packaging system that provides an advantage for the development of company in the competitive market.
| Strategic goal | Action steps | Who’s responsible | Timeframe | Resources | Impact of organization |
| 1. Samsung change the packaging system and produce eco-friendly packaging process with bio- plastic bag (Schaubroeck et al., 2019). | For the improvement of packaging process, the company takes different steps such as:
1. The company finds different suppliers to supply the eco-friendly bio-bags that helps to production of bio-plastic bags. 2. The company invest for manufacture of bio-plastic bag and increase the production. 3. The management of company provides training for production and implement the use of bio-plastic to reduce the plastic pandemic. |
1. Manager of the company.
2. Suppliers to the company 3. Human resource and operations of the company. |
1. 2 months
2. 3months 3. 2-3 months |
1. Contacts of suppliers
2. Contact of supply chain 3. Human resource of the company 4. Production system and IT department of the company. |
1. The organization follow all of the rule and regulation that is applied by government to the industry.
2. As a result, the environment will be free from pollution and keep the environment good and healthy. 3. The company produces innovative product that meet the demand of customer and helps to develop the company in global market. |
| 2. Samsung follow the recycling process of product and decided to incorporate recycled, reuse, recover components of all smart phone product (Sustainability, 2021). | 1. The management of company invest to the research and development for the production of innovative product that has recycle and reuse process to reduce the land fill.
2. The management provides training to employee regarding the recycling process to reduce the land fill by waste products of the company. |
1. Head of the company
2. Human resource of the company 3. Operation and IT department for the development of product and process. 4. 4. Team to develop awareness |
1. 1 month
2. 2 months 3. 2-3 months
|
1.Head of the company
2.Human resource of the company 3.Develoement team of the company |
1. The company produces innovative product that will be recycled, reuse, and recover after the use and it helps to develop the company in global market.
2. As a result, reduce the landfill by waste product and keep the environment pollution free. |
| 3. Samsung decide to switch the plastic to bio-based packaging and reduce the plastic foot print (Bennett, & Alexandridis, 2021). | 1. The management of compony invest to research and development to innovate the bio-based product.
2. Explore to suppliers for the production of bio-based packaging. 3. Provides training to employee for the use of bio-based packaging system. |
1. The management of company
2. Suppliers to the company 3. Development team 4. Human resource |
1. 1 month
2. 2 months 3. 2-3 months |
1. Contact of suppliers
2. Contact of supply chain 3. Head of the company |
1. The company follow all of the government rules and regulations to keep the environment free from pollution.
2. Reduce the toxic production during the production process and keep the environment free from pollution. |
Summary:
Plastic is harmful for life and it has negative impact on the environment as well as ecology is affected by plastic use. In the advanced technology, most of the industry use plastic for packaging and it provides negative impact in the environment. Samsung is the developed company and produced different types product. To keep the environment free from pollution, the company decided to use bio-packaging. In the global market, organizational development is depending on the different factors. Samsung use VRIO analysis for developing the competitive strategy that is based on the company’s core strength and resources that is helpful to develop the competitive advantage in the market. Awareness regarding the environment by the organization helps for the growth and development in the competitive market. The competencies help to grow the business as well as develop the business and further expansion in competitive market. The management of company follow the strategy of reuse, recover, and recycle process. As a result, reduce the landfill by waste product. The company decide to use bio-packaging that helps to reduce the plastic use and keep the environment free from pollution. All of the government rules are followed by the company that reduce the plastic foot print.
Recommendation:
In the global market, most of the industries are responsible for the production of carbon that impacts on the environment. On the other side, plastic is used for packaging process that increases pollution of the environment. Samsung should follow the reuse, recover and recycle process that reduces the pollution. The use of bio-packaging should be followed by the company that helps to reduce the plastic pandemic and keep the environment free from pollution. The most essential factor is that training should be provided to employee for the production and use of bio-packaging process. On the other side, awareness regarding the impact of plastic should be organized by the company as customers can easily accept the bio-packaging process. The management of the company should invest to the research and development for the production of bio-packaging process that helps to reduce the pollution from the environment and keep the environment good and healthy. All of the government rules and regulation regarding the environment should be followed by the company and provides training to employee for the use of bio-based packaging process.
References
Ayeleru, O.O., Dlova, S., Akinribide, O.J., Ntuli, F., Kupolati, W.K., Marina, P.F., Blencowe, A. and Olubambi, P.A., 2020. Challenges of plastic waste generation and management in sub-Saharan Africa: A review. Waste Management, 110, pp.24-42.
Bharti, R. and Sharma, R., 2021. Analysis of plastic waste management: Utilization, issues & solutions. Materials Today: Proceedings.
Idumah, C.I. and Nwuzor, I.C., 2019. Novel trends in plastic waste management. SN Applied Sciences, 1(11), pp.1-14.
Kumar, S., Singh, E., Mishra, R., Kumar, A. and Caucci, S., 2021. Utilization of plastic wastes for sustainable environmental management: a review. ChemSusChem, 14(19), pp.3985-4006.
Ribau, C.P., Moreira, A.C. and Raposo, M., 2019. The role of exploitative and exploratory innovation in export performance: an analysis of plastics industry SMEs. European Journal of International Management, 13(2), pp.224-246.
Van Rensburg, M. L., S’phumelele, L. N., & Dube, T. (2020). The ‘plastic waste era’; social perceptions towards single-use plastic consumption and impacts on the marine environment in Durban, South Africa. Applied Geography, 114, 102132.
Wichai-utcha, N. and Chavalparit, O., 2019. 3Rs Policy and plastic waste management in Thailand. Journal of Material Cycles and Waste Management, 21(1), pp.10-22.
Wohner, B., Pauer, E., Heinrich, V. and Tacker, M., 2019. Packaging-related food losses and waste: an overview of drivers and issues. Sustainability, 11(1), p.264.
Yuan, X., Lee, J.G., Yun, H., Deng, S., Kim, Y.J., Lee, J.E., Kwak, S.K. and Lee, K.B., 2020. Solving two environmental issues simultaneously: Waste polyethylene terephthalate plastic bottle-derived microporous carbons for capturing CO2. Chemical Engineering Journal, 397, p.125350.
Bennett, E. & Alexandridis, P. (2021) “Informing the Public and Educating Students on Plastic Recycling”, Recycling, 6(4), p. 69. doi: 10.3390/recycling6040069.
Resource Efficiency | Environment | Sustainability | Samsung Caribbean (2021). Available at: https://www.samsung.com/latin_en/sustainability/environment/resource-efficiency/ (Accessed: 24 October 2021).
Schaubroeck, T., Petucco, C. & Benetto, E. (2019) “Evaluate impact also per stakeholder in sustainability assessment, especially for financial analysis of circular economy initiatives”, Resources, Conservation and Recycling, 150, p. 104411. doi: 10.1016/j.resconrec.2019.104411.
Sustainability – Samsung US Newsroom (2021). Available at: https://news.samsung.com/us/sustainability (Accessed: 24 October 2021).
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