BUS7B29 Integrated Communications Assignment Sample
MBA INTEGRATED COMMUNICATIONS ASSIGNMENT 2
Introduction
Communication is the process of maintaining strong bonding’s among customers and retailers. Strong communication always leads to a good relationship. As to maintain good business policies, business owners also try to sustain relationships with their stakeholders (Rohwer and Topić, 2019, p.35). Integrated relationships are one of the most used tools mostly used to maintain a good relationship with the stakeholders at the same time it plays the role of communication management through which a business organization tries to maintain all the requirements of the stakeholders. However, communication, advertising, promotion, and public relationship play the most important part to maintain a loyal customer and brand equality.
Application of communication tools
To maintain a good policy the communication process is one of the most effective and useful tools to increase the customer base and make the business a brand. Sainsbury is one of the most reputed retail industries in the UK, as per their business development process, their management team highlights communication as their most important tool to maintain customers satisfaction.
To communicate with their customers the company emphasizes social media (Sainsbury et al., 2019, p.1044).
Email marketing
As the world of business develops day by day, the communication process also changes its aspects at every moment. In the modern day, all companies try to develop their reach using social platforms (McGreevy et al., 2020, p.262). To reach a huge section of customers in a short duration of time the company uses the facilities of email marketing that develop the customer sellers’ relations. This process of marketing also develops the idea of marketing, in a short duration of time a seller can interact with a big meringue of customers. This process also develops the idea of customer relations. The revenue collection (32.3 billion British pounds, in 10years) of Sainsbury highlights how effective this process is.
Advertising
Advertising is another process that all business organizations follow to develop their revenue collection. In the era of social media and fast-growing technology (Renouf et al., 2020, p.785), all companies are trying to develop their business policies. Sainsbury also tries to reach their customers by using social media. Social media marketing is one of the most effective tools that reach a huge section of customers. A report highlights that almost 2.7 billion users are using social media at once and almost 40 percent of them follow both social sites with televisions. This data also helps the business organization to follow business campaigning that leads the business process to a high.
Feedback policies
To increase the knowledge of customers’ behavior and their choices the companies are trying to develop their services as per following the customer’s feedback according to the company services (London et al., 2020, p.586). The feedback policies also help the company to develop their ideas about which section needs to develop and how to develop their services. As per Sainsbury’s policies, the company tries to reach their customers whenever the customers require their services and wherever the location. The company also increased its loyal customer base by adopting this process.
According to the online review system, the company also develops its ideas towards online services. As per the basis of online review, it is also easier for a company to develop their perspective for future development and future business ideas.
Development of communication plan
Sainsbury has developed various ideas to increase their loyal customer base and develop the company’s business. As of business development, the retail company tries to verify the market as per developing their products and customers choice and stakeholders activities. The company has developed its ideas as per adopting ideas that increase their business (Renouf et al., 2020, p.3). The success of Sainsbury is highlighted as per their record on revenue collection from 2011 to 2021. In these periods, the retail shop has earned almost 32.3 billion British pounds, which is a record. This is possible due to the company’s excellence in communication and relations with the customers. The company also generates a big margin of customers. The company also focuses on the loyal customer base and to follow the process the company continuously focuses on as per their record the retailing company has increased their sales by almost 18 percent that was 9 percent in the year of 2019/20 (Butterworth et al., 2021, p.105). To generate their customer base the company also tries to deliver their products to the customers’ doorsteps, they also advertise this process to increase their reach to a big section of people.
The company also tries to satisfy its stakeholders to maintain their requirements and fulfill their needs from the company authority. As a result, Sainsbury tries to provide effective components such as “Customers Colleagues Communities and Suppliers Shareholders”, that can satisfy the stakeholder’s needs. The company’s most important stakeholder is Qatar Holding LLC as per the report the company’s 22 percent stake holds this company (Beauchamp et al., 2021, p.8976). This is possible due to the company’s positive perspective towards the business and the number of customers who have loyalty towards the retail company. To reach the customers the company also tries various technologies to develop their strategies. As per the business strategies and customer relationships, the company follows five pillars of business that are knowing the customers and their needs more than anyone else, quality product at a fair price, the company always tries to reach their customers whenever or wherever the customers need their services (Aulos, 2020, p.549). The retail company values their colleagues the 1 most as the company’s success lies in the effort their employees give towards the development of the company’s services.
As to maintain all the sections of the company, the management of Sainsbury tries to develop strategies that need minimum effort with maximum work. The company uses the RACE framework to develop its business policies that affect its business.
The RACE framework is as follows.
Reach
Sainsbury is one of the most reputed retailing companies in the UK. Their customer base also follows a huge section of people, to maintain this customer base the company adopts various tools to increase their customers reach (London et al., 2020, p. 956). The company uses email marketing tools to reach a huge number of customers and serve their requirements as per their demands. They also use the social media platforms like Facebook, Instagram, and youtube as such to advertise their products on these platforms.
Act
As per increasing their reach the retail company also develops their services following customer services. Sainsbury tries to act instantly to serve their product to follow customers’ satisfaction. During the time of the pandemic, the company serves their product to their customer’s doorsteps to follow the customer’s loyalty program. Acting as per the customer’s requirement makes the company manage the vast customer base (Renouf et al., 2020, p.3).
Convert
Loyal customers are an asset for any company, to make a company become a brand this customer base influences a lot. A brand image also reduces the chance of business competencies. To convert an ordinary customer to a loyal customer a company needs to offer the same offerings that they provide to their loyal customers (Rychetnik et al., 2018, p.601). This process also helps to increase the chances of making a potential business strategy. The companies also try to convert their online followers into loyal customers as such offering them in a dynamic process.
Engage
To maintain strong bonding with the customer, Sainsbury follows the customer’s behavior and tries to maintain all the necessities of their customer (Honiara and Nasties, 2019, p.804). As per the company’s business policy, the company tries to offer several offerings that make their customers engage with them.
Recommendation
To follow a big meringue of revenue collection a company has to take care of all the aforementioned points and the most recommended part is to maintain customers’ necessity (Godley et al., 2020, p.89). As the customers are the bases of an organization’s mark of prosperity. It is highly recommended that as to maintain a company’s brand image, they always take care of the loyalty program of their customers. To increase a company’s loyal customers base a company needs to provide its services to the customers where and when as early as possible. In the pandemic situations of the UK, many online-based companies have increased their customer base as such converting their ordinary customers into loyal customers.
Conclusion
In the part of the conclusion, it is highlighted that the companies who follow all the essential fields of modern age marketing have earned a lucrative amount of revenues that help them to boost up their business policies on the basis of this technology and also increase selling. Business is a process that lies under the strong relationships between customers and sellers. As per the business strategists of the modern age are trying to develop their business strategies as per following recent trends that increase the chances to develop dynamic sides of the business.
Reference list
Beauchamp, E., Sainsbury, N.C., Greene, S. and Chaigneau, T., 2021. Aligning Resilience and Wellbeing Outcomes for Locally-Led Adaptation in Tanzania. Sustainability, 13(16), p.8976.
Butterworth, S., Rivers, C., Fullarton, M., Murphy, C., Beale, V., Neil-Dwyer, J., Van Eeden, S., Van Eeden, S., Hodgkinson, P.D., Smyth, A. and Sainsbury, D.C., 2021. A Closer Look at Delayed Primary Cleft Surgery and Unrepaired Cleft Lip and/or Palate in 5 UK Cleft Centers. The Cleft Palate-Craniofacial Journal, p.10556656211021700.
Godley, A.C. and Hamilton, S., 2020. Different expectations: A comparative history of structure, experience, and strategic alliances in the US and UK poultry sectors, 1920–1990. Strategic Entrepreneurship Journal, 14(1), pp.89-104.
Hoinaru, R. and Năstase, M., 2019. A balanced approach: Brexit from political and business perspectives. In Proceedings of the International Conference on Business Excellence (Vol. 13, No. 1, pp. 804-816).
Jones, P. and Comfort, D., 2020. An exploratory case study of resilience and the leading retailers in the UK. International Journal of Management Cases, 21(4), pp.5-18.
London, G., Bertram, N., Renouf, M.A., Kenway, S.J., Sainsbury, O., Todorovic, T., Byrne, J., Pype, M.L., Sochacka, B., Surendran, S. and Moravej, M., 2020. Knutsford case study final report: water sensitive outcomes for infill development.pp.586
London, G., Bertram, N., Renouf, M.A., Kenway, S.J., Sainsbury, O., Todorovic, T., Byrne, J., Pype, M.L., Sochacka, B., Surendran, S. and Moravej, M., 2020. Knutsford case study final report: water sensitive outcomes for infill development.pp. 956
McGreevy, M., Harris, P., Delaney-Crowe, T., Fisher, M., Sainsbury, P. and Baum, F., 2020. The power of collaborative planning: how a health and planning collaboration facilitated integration of health goals in the 30-year plan for greater Adelaide. Urban Policy and Research, 38(3), pp.262-275.
Renouf, M.A., Kenway, S.J., Bertram, N., London, G., Sainsbury, O., Todorovic, T., Nice, K.A., Surendran, S. and Moravej, M., 2020. Salisbury case study final report: water sensitive outcomes for infill development.pp.785
Renouf, M.A., Kenway, S.J., Bertram, N., London, G., Todorovic, T., Sainsbury, O., Nice, K., Moravej, M. and Sochacka, B., 2020. Water Sensitive Outcomes for Infill Development: Infill Performance Evaluation Framework. Melbourne, Australia: Cooperative Research Centre for Water Sensitive Cities. CRC for Water Sensitive Cities, 3, p.3.
Renouf, M.A., Kenway, S.J., Bertram, N., London, G., Todorovic, T., Sainsbury, O., Nice, K., Moravej, M. and Sochacka, B., 2020. Water Sensitive Outcomes for Infill Development: Infill Performance Evaluation Framework. Melbourne, Australia: Cooperative Research Centre for Water Sensitive Cities. CRC for Water Sensitive Cities, 3, p.3.
Rohwer, L. and Topić, M., 2019. The communication of Corporate–NGO Partnerships: analysis of Sainsbury’s collaboration with Comic Relief. Journal of Brand Management, 26(1), pp.35-48.
Rychetnik, L., Sainsbury, P. and Stewart, G., 2018. How Local Health Districts can prepare for the effects of climate change: an adaptation model applied to metropolitan Sydney. Australian Health Review, 43(6), pp.601-610.
Sainsbury, P., Charlesworth, K., Madden, L., Capon, A., Stewart, G. and Pencheon, D., 2019. Climate change is a health issue: what can doctors do?. Internal Medicine Journal, 49(8), pp.1044-1048.
………………………………………………………………………………………………………………………..
Know more about UniqueSubmission’s other writing services:
