BUS9041M Project Planning and Management Assignment Sample
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Introduction
Project management is regarded as the application of methods, skills, and processes to achieve specific objectives or goals of the project as per the project acceptance criteria within the agreed boundary or parameter. The final deliverables of project management are constrained for finite Time Scale resources and budget and therefore the common elements for a project plan include scope statement budget cost account schedule and work definition (Stein, 2021). A poor quality during a project can lead to compromise the safety of the worker and the user and can also take up the valuable effort and time to resolve the issue. In the long run, it can also increase the cost and the attention is the concentration can also be distracted from the actual project plan.
In order to understand the effectiveness of project management two significant projects belonging to the stadium construction in the UK have been considered including the construction of the Liverpool football club and the Everton Football Club. The current study is in line with the management methodologies, techniques, and procedures followed in the construction of these projects and has also highlighted the salient features and relevant practices in the construction and project management of these clubs. Ultimately e in the project discussion about the best practices for future construction projects in similar sectors has been highlighted along with identification of subsequent performance of the clever and the overall project outcome. A brief discussion and the highlights about the source and budget for the football clubs have been identified.
Stadium construction
Liverpool Football Club
The Liverpool is the brand new stand that was opened on 9th September 2016. In order to transform the stadium, redevelopment strand has been considered and it is now being focused on transforming the stadium into one of the largest all-seated single stand stadiums in European football having world-class facilities to provide the services to the audiences. The stadium has already added 8500 seats and the capacity is being estimated to increase by 54, 000 enabling more audiences to be able to enjoy the match and have a lavish experience within the stadium (Liverpool FC, 2021). The stadium is focusing on features in the premium public space and therefore according to the state-of-the-art facility the management is able to observe the development with the help of engineers and project managers from across the city and even beyond. Adhering to the concept of quality the management of the Liverpool Stadium construction has considered the overall fitness to be intended for overall performance at liquid safety reliability and ease of maintenance and handling. Apart from that, the aspects of environmental friendliness and sustainability are also being considered as the spaces to be increased are being cleaned by the managers that will use eco-friendly and sustainable products and resources.
Everton Football Club
The Everton football club also planned to build the new stadium in the Moore Dock on the banks of river Mersey (Hakimian, 2021). The stadium capacity and design are the primary focus of this construction as the architect will focus on different details. The construction has passed different milestones as the water is displaced with sand and this activity took three months to fill the dock yet it was primarily considered to take only one month. The construction of the stadium was a huge operation as it was inbuilt with different stages involving compacting the sand and managing the underway (PM Guide, 2018). The settlement of the infill was measurable and controlled for the Rapid dynamic compaction with the compact and 6 m sand. The identification of the project management in the construction of the stadium is both identifications as the construction has not only considered the environmentally friendly and cost-effectiveness as the primary category but it has also enabled technical processes and established the requirement based on applicable standards and expectations.
Project management methodologies
The project management methodology is considered as a system of techniques, principles, and procedures that are used by the project manager and the stakeholder in a particular discipline. In the discipline of stadium construction and project management at the top methodology tends to differ based on the ways in which the methodology and techniques are structurally organized and the requirement of different workflow and deliverables.
There are different types of project management methodologies such as a technical support team, advantages, and experts. In project management, there are different phases which include conception, definition, execution, and operation. In the conception phase, an initial stage is considered to be in terms of preparation feasibility and proposal. While in the second phase that is the definition phase the user and the system requirements are identified along with the definition of the project and the system objective. Followed by the definition of Phase II the execution phase includes design stage fabrication and implementation of training. Lastly in the operation phase in the system maintenance and the evaluation are considered which include the system termination and improvement and in terms of identifying any form of misleading activity, it is further followed to initiation and feasibility which is again the conception or Phase 1.
Procedures and techniques
The project management technique helps the project managers and the stakeholder to change the way in which different project activities are being tackled. By using the project management technique one can help in finishing the project more early and efficiently. On the basis of the efficiency and implementation of the project management, there are nine different forms of a project management technique which include process-based project management traditional project management is scrum extreme project management critical path project management critical chain project management, and PERT project management (Derrick, 2022). Apart from that nowadays in the Rational Unified Process and the waterfall project management is also used by the project manager as a significant project technique. In terms of the Liverpool football club, it can be identified that the project managers have used the water for project management as the team while constructing the stadium the state in sync and worked well together in order to bring the overall project to the best outcome.
Presently the management of Liverpool is aiming to increase the seating capacity and premium facility within the stadium and therefore it can be stated that after the entire completion of the stadium with a particular number of seats and facilities were completed the planning for increasing the number of seat allocation and the services were focused. Aligning the concept and the strategy of the organization with the project management technique of the waterfall project management it can be identified that in a waterfall project management the flow of the project is carried out from one particular face to another. Once the completion of the entire stadium was done further planning for increasing the seat allocation was made. Henceforth after the hundred percent completion of the previous fee is the planning for the consequent phrases was made.
Project management approach in Liverpool Football Club
Salient features and relevant practices of the club
The success of the football club Stadium has attained between a years before the Premier League of 2019 is worth considering as within a very short period the successful up-gradation and implementation of the project were made. The management has followed extensive coaching data-driven recruitment and reinvigoration of the club culture therefore the overall project management was fuelled up. The club has been able to subsequently acquire the Boston-based Fenway sports group for both 300 million dollars and it is being considered as a success for the management as it highlights the success of the Liverpool football club to value the steep learning curve in the process of project management (Vaidya, 2021). Different factors have contributed to the success of the Liverpool football club and the culture which the project manager has instilled throughout the club implementation and initiation is yet another significant factor. The stakeholders who were involved in the construction and the project management have time and again reflected and claimed the overall togetherness and sense of belongingness while working in the project that has pushed The Legacy of the project manager and the overall success of the construction of a Liverpool football club stadium.
Project management approach in Everton Football Club
There are two wonderful things about the football club due to which it is considered as a fully comprehensive stadium in the country having an unparalleled legacy. For example, the ownership by Fenway sports group is one of the most significant aspects that has been followed by the project manager of the Liverpool Football Club as a means of data-driven approach while carrying out the project management. As per the management adversity in the project management has made the stakeholder and the overall implementation of the project more successful and stronger. The Global Appeal of the football club has increased with the increasing exposure of the Liverpool football club brand in the international market. As the investors are directly reaping the incredible financial reward for the club the fans across the globe are also concerned with the Legacy being carried out. Since it is one of the top-flight clubs in English football therefore the stadium is considered as the Legacy for winning eclipsing the record of wins over several decades. In terms of the approaches being followed in the project management of the stadium, it can be stated that by following the waterfall approach the project managers have limited the overall consistency and efficiency of the project implementation.
Salient features and relevant practices
Project management approach can be referred to as the process of leading a team to further work towards a particular set of goals or objectives within the limited constraints (Odusanya et al. 2021). Furthermore, Everton Football Club has emerged to be highlighting the construction of UK’s largest public consultation in building a football stadium beside river Mersey. Moreover, there has been a range of marketing channels selected from the management of Everton Football Club that has been focussed on reaching different target audiences as highlighted below.
The figure depicted above highlights the different ways of incorporating stakeholder engagement levels by Everton football club regarding the construction of a new stadium at Merseyside. There has been a significantly wider touring exhibition with direct engagement of public consultations with regular visits to 12 different locations within 19 days (Thisisinfluential, 2022). Moreover, the immersive experience with the help of a virtual reality room has allowed the spectators to experience 360 degree tour of the outside as well as inside of the proposed stadium being built.
Furthermore, to increase engagement levels among local residents and fans, approximately 86000 questionnaires mailed through postal surveys has been hereby supported through the “geo-targeted social media activities’ ‘ (Thisisinfluential, 2022). In addition to that, the email campaigns were also conducted after critically analysing the database of Everton fans over 140,000 and were further directed to fill up their considerable surveys online. However, any chances for multiple responses have been reduced through the softwares implemented. The People’s Project was also found to incorporate integration of statutory and political stakeholders through informing the local and global politicians through the advancement of each stage of production (Evertonfc, 2022). Data analysis section has highlighted each consultation stage to be re-engaging with the key stakeholders with valuable insights matching their interests. Various influencers were also found to be the part of project management procedure of the new football stadium.
Stakeholder engagement refers to the process or techniques implemented by companies for communicating and building a relationship with their respective stakeholders (Pirozzi, 2018). Furthermore, having a proper understanding of the wants and requirements of stakeholders, firms are further found to understand their engagement levels and plan of actions affecting their long term goals.
The above figure highlights the different stages of stakeholder engagement theory that has been further associated with strategic thinking, analysing situation and planning, strengthening of engagement capacities, designing the engagement process and review, act and further report on the major changes further required. Therefore, the current scenario of Everton football club can be highlighted as incorporating the stakeholder engagement theory as the outcome of their engagement campaign was found to generate an unprecedented response of 63,207 with over 18,000 people attending the touring exhibition.
Furthermore, focusing on the data analysis, 96% of the respondents were in favour of the stadium construction project and 94% wanted a new stadium to be built at the Bramley-Moore dock of Liverpool (Thisisinfluential, 2022). In addition to that, 95% of respondents supported legacy development of the Goodison Park football stadium. Therefore, the increased engagement levels from the stakeholders across different platforms for Everton football club can be hereby depicted to be following a stakeholder engagement theory for promotion of their development practises associated with football stadiums.
Salient features and relevant practises
The Everton football club has emerged to focus on incorporating a new football stadium to be situated at the Bramley Moore dock shall further aim at an overall transformational impact in the city of North Liverpool. Furthermore, previously the club has been maintaining their home ground across a single stadium situated at Goodison Park since 1892 while the new stadium being built along the river Mersey shall comprise four distinctive equal stands with a brick base and the roof has been constructed with steel and glass (Gardiner, 2022). Moreover, the fans of Everton football club shall be also greeted with a large and steep home stand useful for home stands to house an approximate number of 13000 blues during the matchdays.
In addition to that, the practises also included an incorporation of a Fan Plaza towards the east side of the stadium for the animation from building up anticipation levels among the supporters till the kick-off has been proposed to be considered as viable outdoor events. The concerned venue is quite spacious which can be further utilised for music venues or community spaces for approximately 14000 people.
The newly inaugurated Bramley Moore stadium is also found to incorporate extensive levels of future flexibility as the lower tiers in South and North stands could be lowered down in the future considering safe areas for standing spectators during live matches. In addition to that, the club has also focused to be a part of an innovative £100 million community development project within the area of the football club along with official charities in the Everton Community (Evertonfc, 2022).
The subsequent performance of the clubs and project outcome
The Liverpool football club has also emerged to focus on the re-development of the Anfield stadium as the Anfield road stand has been proposed to increase and be ready by the season of 2023-24. Furthermore, the concerned expansion shall cost the football club with an approximate value of 60 million GBP. In addition to that, the current proposed expansion of seats has emerged to increase the total capacity of the stadium to 61000 seats with an addition of 7000 seats (Liverpoolecho.co.uk, 2022). The project is found to be moving at a considerable pace as through the installation of steel columns behind the existing stands and further creating spaces underneath the seating capacities.
Focusing on the resumption of an unanimous planning approval given by the “Liverpool City Council”, the planning for application of new stadium being constructed at the Bramley Moore dock along with the proposal of outline application in the legacy project for Goodison Park. Furthermore, the concerned developments have been considered under the “People’s Project brand” that has further provided a unique opportunity towards the development of Liverpool’s City Region (Gardiner, 2022). Furthermore, the major revenues and project outcomes from the considerable developments have been researched by the international property consultants with a £1.3 billion boost towards the economy. In addition to that, the words of Georgantas and Lekakis (2021) stated that the development of the legacy project for Goodison Park shall further provide opportunities for over 15000 jobs and increase the visitor count to 1.4 million.
Moreover, the local families shall be significantly benefited with an approximate income of 32 million pounds. In addition to that, the project management section has also highlighted the association of different legacy plans including hospitals and sports facility centres to be incorporated alongside Goodison park that has been facilitated through a funding of 650 million pounds for further development of Ten Streets and Liverpool waters.
Best practices for future
Focusing on the development practises being implemented by both Liverpool FC and Everton FC, it can be further recommended for Liverpool football club to focus on the safety measures of stadium staff and other fans coming to watch football games during match days. Furthermore, it has emerged from the study that the club has incorporated expansion of the Liverpool stadium through steel blocks being installed at Anfield road end which needs further safety measures to be undertaken, Moreover, focusing on Everton club, they should be focused on the development of Merseyside stadium with increased additional investment towards North and South stands movability providing an increased capacity of standing commuters to further experience the thrill of live football matches.
Source and budget
The budget required for the construction and expansion of Liverpool’s Anfield stadium has been estimated at an approximate cost of 60 million GBP that has further emerged to be sanctioned under the full permission from the Reds manager Jurgen Klopp. On the contrary, the budget allocated for the construction of the Everton stadium is still not confirmed while approximately 100 million GBP has been already sponsored by their shareholder Farhad Moshiri and has been helping the site to be ready for further construction.
Conclusion
The current report has hereby analysed upon the construction features and techniques implemented for the stadium across two biggest football clubs in Liverpool, Everton FC and Liverpool FC. The current study has highlighted various project management techniques like waterfall and theories like stakeholder engagement that are found to be used by the concerned football clubs. Moreover, critical focus has been made on the project management practises implemented by the clubs along with the usage of relevant practises and salient features incorporated within their construction processes. The recommendations to use best practises for the future and understand the budgetary sources for the construction has been incorporated within the study.
References
Derrick, W.by L., 2022. 9 project management techniques that deliver. Toggl Blog. Available at: https://toggl.com/blog/9-project-management-techniques [Accessed February 9, 2022].
Evertonfc, (2022). the people’s project – Everton Football Club Available at: https://www.evertonfc.com/PEOPLESPROJECT [Accessed on: 9/2/2022]
Gardiner, (2022). EVERTON FOOTBALL CLUB – THE PEOPLE’S PROJECT Available at: https://www.gardiner.com/projects/everton-football-club-the-peoples-project [Accessed on: 9/2/2022]
Georgantas, E. and Lekakis, N., 2021. The politics of urban regeneration in Liverpool and Everton FC’s alternate new stadium-project plans. Regional Studies, Regional Science, 8(1), pp.273-290.
Hakimian, R., 2021. Everton Stadium passes another milestone with completion of dredging and sand infilling. New Civil Engineer. Available at: https://www.newcivilengineer.com/latest/everton-stadium-passes-another-milestone-with-completion-of-dredging-and-sand-infilling-13-12-2021/ [Accessed February 9, 2022].
Liverpool FC, 2021. Stadium expansion. Liverpool FC. Available at: https://www.liverpoolfc.com/stadium/stadium-expansion [Accessed February 9, 2022].
Odusanya, S., Ochoa, J.J., Chileshe, N. and Ahn, S., 2021. Linking complexity factors and project management approaches to performance: an embedded single case study of IT-enabled change projects in Australia. International Journal of Managing Projects in Business.
Pirozzi, M., 2018. The stakeholder management perspective to increase the success rate of complex projects. PM World Journal, 7(1), pp.1-12.
PM Guide, 2018. 1 why is project management important? Project Management Methodologies – Everything You Need To Know. Available at: https://www.teamwork.com/project-management-guide/project-management-methodologies/ [Accessed February 9, 2022].
Stein, J., 2021. Liverpool FC gets green light for £60m stadium expansion. Construction News. Available at: https://www.constructionnews.co.uk/buildings/liverpool-fcs-60m-stadium-expansion-given-green-light-16-06-2021/ [Accessed February 9, 2022].
Thisisinfluential, (2022). DELIVERING ONE OF THE UK’S LARGEST EVER PUBLIC CONSULTATIONS WITH EVERTON FOOTBALL CLUB Available at: https://www.thisisinfluential.com/wp-content/uploads/2020/09/The-Peoples-Project-Consultation-Case-Study-FINAL.pdf [Accessed on: 9/2/2022]
Vaidya, A., 2021. Lessons from LFC on Building Efficient Recruitment Strategy. QXGlobalgroup. Available at: https://qxglobalgroup.com/rpo/uk/liverpool-fc-recruitment-lessons-from-the-league-ch
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