Assignment Sample on BUSI271 Global Strategy

Introduction:

The Cadbury world founded in the year 1879 in Australia. John Cadbury is the founder of the Cadbury company. The Cadbury company is Australian multinational company it provides different types of products such as dairy products, chocolate, cookies and many more. Initially the company was started with selling of tea, coffee, and drinking chocolate. After that the company increases the variety of products. According to the demand of consumers, the management of company produces different sized of products at different range of price. The aim of the study is to analysis the market strategy of Cadbury company (Wordsworth, 2018).

Main body:

Strategy of company:

The Cadbury company follow the 4Ps business strategy to develop the business. These factors are:

Product strategy:

The company produces standard product with different flavor such as Bournville, Crunchie, Cadbury Dairy Milk, Dairy Milk Fruit & Nut, Caramel, Cadbury Five Star, Perk, BournVita, Oreo and many more. The quality of product is maintained by the company (Dimitriadis et al., 2018).

Price strategy:

The price of the product is ranged according to customer. The price range is different to the size of product.

Place strategy:

Cadbury products are available through all over world. The distribution channel is controlled by the management.

Promotion strategy:

The promotion strategy is maintained by the company through television, posters, newspaper, online, and social media (Meena, 2020).

Micro-environment analysis:

Micro-environment analysis of the company is analyzed by PESTEL framework.

Political:

The government make a proposal to reduce the amount sugar in product. The chocolate bar size leaves same with increasing price. After 2008, the process was started and government warns to the company for action.

Economic:

The management of the company focus to change recipes of product and make the size small to reduce the cost price of the product.

Social:

Most of the people are health conscious so, the company reduces the amount of sugar to product and reduce the potential cost of product. The process increases the productivity of company (Ogbor and Ugherughe, 2018).

Technological:

By advanced technology, the company produces innovative production process that produces heat resistant chocolate that is suitable at hot climate. New product Chocolate is introduced to customer through social media and online service.

Environmental:

Carbon footprint is related with the production process so, the company aware to reduce carbon level. The company reduce the use of Easter egg and organic green and black chocolate (Alava et al., 2018).

Legal:

Sugar tax is applied to the company and after Brexit process reduce the amount of sugar level to the product.

Micro-environment analysis:

The Cadbury company has different types micro-environments such as customers and consumers, competitors, organization, market, suppliers, intermediaries. Customers and consumers directly consume products from the market. Competitors of Cadbury company are Nestle, Mars, Dove, Ferrero, Kraft foods. Suppliers helps to supply raw materials for the production of food. Intermediates helps to supply products from company to market and the organization is essential to produce the products. All of these micro-environments are essential to develop the productivity of company as well as increases profitability of the company (Spica et al., 2021).

SWOT model:

The market strategy of Cadbury company is analyzed by SWOT model. According to GURL, (2017) SWOT model stands for strength, weakness, opportunity, and threats.

Strength:

Cadbury is the strong brand globally and it has wealthy parent company such as Mondelez. The company drives $26 billion revenue in a year. Another strength is that test and quality of the product is good.

Weakness:

The product is high fat content and chances to bacteria contamination. The company is not able to expand the core chocolate range in US.

Opportunity:

Emerging market is the opportunity to Cadbury company and product range is expanded by the company.

Threats:

People are health conscious but the chocolate product is high fat and sugar content. Sugar tax is threat for Cadbury company.

Conclusion:

From the study, it is concluded that Cadbury company produces different types of chocolate and dairy products. The company follow the PESTEL framework to develop the business. According to the demand of consumers the company innovate the products and changes the product content as well as price is modified to be availed by all consumers. The threats of the company are high fat and sugar content to the product. Cadbury is the strong brand in globally.

Reflection:

According to Wain, (2017) Gibbs reflection model is designed by description, feelings, evaluation, analysis, conclusion, and action plan.

Description:

I visited to a Cadbury showroom and bought a packet of Cadbury. I test the Cadbury product it was excellent. The packaging system of the product is good. As well as, the customer relationship takes a feedback from me regarding the product and service of the company.

Feelings:

I am impressed by the process of management. I test the product it was very good and the packaging system keep the product quality good. At the different temperature Cadbury is not melted and the test also same. At the end, I am impressed by the product quality.

Evaluation:

After visiting the Cadbury showroom, I am impressed by the product quality and service. Overall the experience is good. The product quality and content both are excellent. The packaging system is good. So, the texture and test of Cadbury are good. The price range is high for some products.

Analysis:

From the experience I realized that the Cadbury company maintain the product quality and test. As well as different types of products are available at different range of price. The packaging process is good that helps to maintain the product quality at different temperature. Innovation of product enhance the quality of product.

Conclusion:

From the experience I concluded that, Cadbury is a strong brand and the Cadbury company follow different ways to develop the products. By innovation the company enhances the quality of product and through advanced technology products are delivered to consumers. The company also conscious about health and reduces the amount of sugar level. 

Action plan:

The company should aware of health and reduce the content of fat and sugar. As well as innovative process should be taken for packaging as production process to reduce the level of carbon footprint and keep the environment free from pollution.

Reference:

Wordsworth, D., 2018. A History of Cadbury. Pen and Sword.

Dimitriadis, N., Dimitriadis, N.J. and Ney, J., 2018. Advanced Marketing Management: Principles, Skills and Tools. Kogan Page Publishers.

Meena, M., 2020. An Organization Study Report Of Cadbury India Pvt Ltd (Doctoral dissertation, CMR Institute of Technology. Bangalore).

Ogbor, J.O. and Ugherughe, J.E., 2018. A Framework for Managing Corporate Governance, CSR and Stakeholder Relationship. LEADERSHIP, SECURITY AND NATIONAL DEVELOPMENT, p.874.

Alava, R.P., Murillo, J.M., Zambrano, R.B. and Zambrano Vélez, M.I., 2018. PEST Analysis Based on Neutrosophic Cognitive Maps: A Case Study for Food Industry. Neutrosophic Sets and Systems, 21(1), p.10.

Spica, I., Berzina, B. and Spics, E., The investigation of business e-environment-a basis for development of e-business strategy and e-marketing strategy.

GURL, E., 2017. SWOT analysis: A theoretical review.

Wain, A., 2017. Learning through reflection. British Journal of Midwifery, 25(10), pp.662-666.

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