Case Study Analysis And Evaluation Assignment Sample
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BidTaxi is a new concept for offering taxi services to the customers. However, in the present years, it has been learned that ride-sharing is the most appreciated service by customers due to its low-cost structure. Therefore, BidTaxi is planning to enhance its business operation by initiating the ride-sharing service for its customers for more sustainability at an affordable price. BidTaxi uses a bidding service for its rides rather than offering customers pre-fixed rates in relation to the time and distance such as Uber, as it is evident from (Pohl, 2010). In this service, the customer states the starting and ending point of the journey as well as a respective number of passengers with allotted time for the convenience of the customers. After the completion of entering each detail from the customers, the system can automatically broadcast the details to the drivers. Later the drivers can bid for the service within a limited time of 10 minutes. The application proposed for this service incorporates all the comprehensive set of tools such as toll costs, distance, route, estimated time and other significant details to both the parties.
Analysing the tools, estimated costs for the taxi service can be provided to the customers and in real time the customers can see the responses of the drivers and make their decisions based on the responses. This kind of service can ensure that the customers are attaining reasonable price for their rides with quality services, as it can be argued by (Wirtz et al. 2010). After the selection of the driver and seats, the cost can automatically lock in and this would not vary. The entire journey will be tracked by professionals of BidTaxi and the payment will be made only after the completion of the trip to the river which can be tracked down through Global Positioning System or GPS location. In case, the driver does not follow the GPS location and drops the customers at the wrong location then the driver would critically face legal actions. Also, the customers can rate the service based on which the conduct of driver can be attained successfully and significant changes can be made.
It is evident that the safety of customers while traveling from one location to other with an unknown driver is critical and makes people uncomfortable about such situations (Rainey, 2010). The company BidTaxi is offering such services that would have a hidden camera in every taxi in order to monitor the ride completely. This can ensure the safety of the passengers widely and would assist to provide a higher comfort zone. Also, through GPS location the entire ride would be tracked down in order to learn that whether the driver dropped the customers at their respective destination or not. This can enhance the business function of BidTaxi and also gain acceptance form the customers widely. In case a driver asks for a trip and the customers report such instances to the company, critical action would be taken against the driver and compensation of such incident would be also provided to the customers in the form of discounts in future rides but for a limited time. Before hiring any drivers to the company, an agreement would be prepared where each policy would be stated and the drivers need to follow the rules and regulations in order to remain in the company or else they would be terminated whenever they do not follow the policies farmed by Bidtaxi.
An emergency tap button would be also integrated into the application of BidTaxi for the times of emergency which can assist the company to attain the location of the taxi in real time. Later, after gaining the information for such act of the customer relevant action can be taken and if in any case, it’s the driver’s fault then strict action would be taken against the driver so that this kind of issue does not come up for next time. Also, in case an accident occurs then significant action would be taken for covering up the costs and with the car insurance the damage of the car would be recovered. Leaves would be granted for the drivers with remuneration so that they feel easy and comfortable and reduce their stress at a higher level. For the customers, a car service would be arranged free of cost in order to transfer them to the nearby hospital. Safety of the customers as well as the drivers is the first priority of the business of BidTaxi and it will ensure that it achieves every benchmark in order to provide comfortable and healthy services to the customers. This can make people aware as well as increase its customer reach widely, as ut forwarded by (Zott & Amit, 2010).
Following are the recommendations that can assist BidTaxi to enhance its business service and achieve the desired platform in the business-
- In today’s world, the significance of car insurance and validated taxi drivers are of serious concerns. Businesses like Uber are suffering from huge business issues due to irrational drivers as well as uninsured cars, as expressed by (Chesbrough, 2010). Therefore, it is recommended to BidTaxi to ensure that all its drivers are certified and the vehicles it provides are safe for rides and significant insurances are paid. This can significantly enhance the credibility of the company BidTaxi and people aware of its safety standards. However, to maintain such standards the need of efficient drivers is huge and their loyalty to the company is significant in order to sustain in the competitive market and offer quality services to the customers (DeTienne, 2010). Therefore, the company BidTaxi can reward its drivers who have completed a target of time and distance over a self-set period with fuel discount gift cards and other coupons. This, in turn, can ensure their loyalty towards the company and reduce the turnover ratio of the drivers widely.
- Several taxi services business companies are unaware of the behavior of both customers and drivers as well as the conduct of driving due to lower business control (Doz & Kosonen, 2010). This critically hampers the credibility of the companies widely as customers feel that the companies are not aware of their own drivers. This, in turn, leads to lower satisfaction of the customers. Therefore, it is recommended to the BidTaxi to enable such system in their application for both customers as well as drivers which can facilitate to rate each other and provide comments after the completion of the ride. This can critically assist BidTaxi to verify its drivers and the customers to make critical judgments and make necessary changes in case the issue rise from the driver side. Also, a star rating system must be provided to the customer and driver next to their offline verified Ids in order to analyze the ride details and gather significant information required to update the service. In share service, the ratings can be also made for the co-passengers so that strict actions can be taken during the time of need, as argued by (Drexhage & Murphy, 2010). In order to achieve service loyalty, the customer can be given status points for rides paid which can significantly boost their interest and increase their loyalty towards BidTaxi. These pints can be significantly used for future rides and assist customers to attain discounts to their rides. In case a customer offers any tips to a driver then it can be donated to the charity as well. This, in turn, can enhance the business structure as well as sustainability in the market which can offer the company BidTaxi a competitive advantage.
- In case of tourists or customers that are not accustomed to smartphones can significantly book rides in BidTaxi through the website. As the rates of tourist are increasing day by day, this, in turn, increases the business turnover of taxis services at a wide range (Fischer et al. 2010). Hence, offering tourists its significant services through websites can assist the company to gain credibility in global terms. Also, there are several customers that do not prefer to use debit or credit cards. In this case, BidTaxi can offer customers to make payments through Osko or gifts cards from supermarkets. This, in turn, can assist the company potential customers from the market as well as increase its credibility in the business. However, Osko payments world be held by BidTaxi in order to make the payments authentic and at ease. In the global world, the ease of payments had eliminated the market of using debit or credit cards as well as the fear of theft or cyber threat has changed the mind of people widely, as opined by (Gebauer et al. 2010). Hence, it is advised to BidTaxi to offer secured payments which can be helpful to gain trust amongst the customers.
Suggestions
Driver training
Training is an essential segment which can lead to success for a business company, as put forwarded by (Kolk & Van Tulder, 2010). With effective training, the sustainability of the company and credibility can be attained at ease by offering quality services to the customers. The company BidTaxi can offer on-job training to its drivers in order to learn their driving skills as well as assist them whenever required so that they can learn to drive safely. This, in turn, can increase loyalty and trust amongst its customers. On the other hand, off-job training is also essential for the drivers in order to make them practice after their working hours (Mitchelmore & Rowley, 2010). This can critically make them competent enough to ride safely and drop their customers at the destination safely. The applications and features offered by the company must be provided to the drivers so that they learn the effective procedures of the complete trip.
Also, it is evident from several case studies that professional skills are as important as personal skills in order to deliver quality services (Schwab, 2010). Hence, the company BidTaxi must ensure that its drivers are getting both professional as well as personal training in order to rectify their flaws. In case a driver has significant professional driving skills but lack of communication reduces credibility. Therefore, it is the company to train its drivers to communicate politely and efficiently so that the customers feel safe and comfortable during their rides as it is the customers that need to be satisfied with quality services which in turn can assist the company to gain huge revenue. Hence, effective training for both personal and professional skills is essential in order to attain significant customers form the market and make them feel secure and comfortable. In order to attain this benchmark, the company can conduct training sessions every week to analyze their development at every stage and rectify as per the need.
Offline taxi service
In today’s world with increasing technological advancement, the rise of the online platform is evident which led several business companies to integrate their business operation in the online platform to attain potential customers from the market, as argued by (Smith et al. 2010). In the case of taxi services, companies like Uber are mostly focused towards online platform by offering an app that runs on the internet. However, in case a customer does not have the facility of the internet can never book a taxi during the time of need. Therefore, it is recommended to BidTaxi to initiate offline services as well so that customers who do not have internet service can avail taxi services in need. This can critically enhance the reputation as well as the credibility of BidTaxi in the market. For this GPS location can be used significantly, once the customer opens the application of BidTaxi a pop-up can appear stating that the customer can book the taxi via offline mood. On the acceptance of the customer, the GPS location tracker can track the pickup position of the customer and ask for the ending point which can be stated by the customer, as stated by (Teece, 2010). After complete verification and bidding of the drivers, the complete information of the driver can be sent to the customer via message and the complete details of the customer can be sent to the driver. Through this way, the company can run its business successfully in both offline and online mode.
References
Books
Pohl, K. (2010). Requirements engineering: fundamentals, principles, and techniques. Springer Publishing Company, Incorporated.
Rainey, D. L. (2010). Sustainable business development: inventing the future through strategy, innovation, and leadership. Cambridge university press.
Journals
DeTienne, D. R. (2010). Entrepreneurial exit as a critical component of the entrepreneurial process: Theoretical development. Journal of Business Venturing, 25(2), 203-215.
Doz, Y. L., & Kosonen, M. (2010). Embedding strategic agility: A leadership agenda for accelerating business model renewal. Long range planning, 43(2-3), 370-382.
Drexhage, J., & Murphy, D. (2010). Sustainable development: from Brundtland to Rio 2012. Background paper prepared for consideration by the High Level Panel on Global Sustainability at its first meeting 19 September 2010.
Fischer, T., Gebauer, H., Gregory, M., Ren, G., & Fleisch, E. (2010). Exploitation or exploration in service business development? Insights from a dynamic capabilities perspective. Journal of Service Management, 21(5), 591-624.
Gebauer, H., Paiola, M., & Edvardsson, B. (2010). Service business development in small and medium capital goods manufacturing companies. Managing Service Quality: An International Journal, 20(2), 123-139.
Kolk, A., & Van Tulder, R. (2010). International business, corporate social responsibility and sustainable development. International business review, 19(2), 119-125.
Mitchelmore, S., & Rowley, J. (2010). Entrepreneurial competencies: a literature review and development agenda. International journal of entrepreneurial Behavior & Research, 16(2), 92-111.
Schwab, K. (2010, September). The global competitiveness report 2010-2011. Geneva: World Economic Forum.
Smith, W. K., Binns, A., & Tushman, M. L. (2010). Complex business models: Managing strategic paradoxes simultaneously. Long range planning, 43(2-3), 448-461.
Teece, D. J. (2010). Business models, business strategy and innovation. Long range planning, 43(2-3), 172-194.
Wirtz, B. W., Schilke, O., & Ullrich, S. (2010). Strategic development of business models: implications of the Web 2.0 for creating value on the internet. Long range planning, 43(2-3), 272-290.
Zott, C., & Amit, R. (2010). Business model design: an activity system perspective. Long range planning, 43(2-3), 216-226.
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