1.1 Purpose of the report
Concentrate on a specific study target, such as “Did the marketing effort have a good impact on cell performance in the UK?” This assignment’s main focus is on the development report, which is a case study of WFTT and BIJ. There are several types of data analytics consulting organisations. This project concentrated on the jewellery industry. This project’s major purpose is to get an understanding of both the business and the project (Jin and Kim 2018). It has also focused on the difficulties faced by BIJ using data analysis. It is possible to resolve the problem with assistance. The data analysis will be based on the report’s monthly sales value. The comparison, on the other hand, is based on the sales volume as well as the success of the company’s numerous marketing divisions. The numerous business advisory services, on the other hand, are likewise capable of providing solutions.
1.2 Project plan for delivering the project
The project has also been undertaken for many types of project development based on the BIJ premise, which encompasses numerous types of project efforts, as well as important planning, execution, monitoring, and modification. The tool’s application is the foundation for completing the project on schedule. With the aid of revaluation, it is possible to provide the firm with relevant information about its performance (Hasanah et al. 2019). On the other hand, it has also supplied and is currently operating with the many types of product services that it will also offer, which has been followed by numerous business environment studies. As the outcome suggests, with the assistance of various types of statistical tool deployment,
Figure 1: Project plan
(Source: Created by the learner)
1.3 Data analytics framework
With the help of this report, which will be able to provide this information regarding the current situation and condition of the market, various opportunities within it, as well as the performance of the company, it will be able to provide this information regarding the current situation and condition of the market as well as various opportunities within it. This tool, which is also based on previously identified characteristics of a business performance tool and which is based on statistics, has already been undertaken to conduct the reports with the help of Microsoft Excel.
However, at the same time, the description analysis, which has also been applied, will be incorporated for examining the average of the skill volume along with the sales value that has been made by the company. On the other hand, it also understands the benchmarking as well as the graphical representation, through which a comparison will be made, and also, with the help of the chart, it is possible to insert a report indicating various kinds of the company’s performance in the respective market (Lokshina, Lanting, and Durkin, 2018).
1.4 Key performance indicators of BIJ
On the other hand, the quantifiable is used to assess business success. BIJ is a multinational jewellery company whose name is BIJ. It is situated in Europe. The company also has a presence in North America. On the other hand, it has also taken place in Asia. The BIJ has the purpose of accessing various types of performance of the company, which also includes various kinds of marketing strategies. On the other hand, it also includes the product line, so it is possible to give the general direction to the business to undertake business expansion. There is also a company that offers various types of operational storage in New York, and Mumbai, and right now, it can be stated that the company has not opened its stores in various countries, such as Africa, Australia, and South Africa. However, it is the company’s initiative to expand all of those companies in the future. The dream is to create huge competition among those that hire companies such as Signet, Cartier, and LVMH (Chalimah, Martono and Khafid, 2019).
2. Data quality issues and remedies
2.1 Data issues and mitigation methods
Regarding the data analysis, a few issues have been found, such as providing various kinds of good quality of the data; on the other hand, the duplicate data in the array data has various kinds of inconsistency regarding the hidden data; and so much more. Performance of the product quality project data quality has an impact a lot, as sometimes it has led to the failure of the project. On the other hand, repeating it is an inclusive data set that provides the presence of duplicates as well as the data present. On the other hand, hidden data can result from misinterpretation of the data. Inaugurated data has been provided. However, as per the present data position, it can also be stated that the data being created has indicated that it is appropriate or is not accurate and timely (Mosteanu et al. 2019).
With the help of relevant information, it is possible to make a great deal of all of the data-related issues. It is also possible, with their help of them, to organise a stockholder association to solve data-related issues. The organisation must prioritise using a performance duty, which will simplify the various types of management data and also, while an expert can take care of the data, it is possible to eliminate all problems.
2.2 Addressing data issues in BIJ
With the help of monitoring as well as various kinds of observation, it has found the data state of BIJ various issues which have been closed as well as carefully correlated with the as per variable of the data set.
Inadequate data,
On the other hand, little data has been lacking concerning the value of a certain region, such as the data must have included various types of data connected to the company’s Japanese market as an impediment in the assessment of the consequences of the company’s sales value, on the other hand, the volume of the company’s sales (Nawangsari and Sutawidjaya 2019).
Inconsistency of data
Various kinds of inconsistent data have also been found with the help of paper provided as the currency that data is available as per their respective country. All of the identification and conversion of those currencies data provided in the data result is inappropriate for the company.
Inaccurate data
The data is correct. It is essential for data shortening and filtering, and with its help, it is possible to deliver relevant data that will benefit the organisation. The better outcomes of goods that incorporate various types of data and also provide inaccurate estimating because of the wrong data have also been the result of wrongful estimation, which has led to misleading as well as spelling mistakes (Ghimire et al. 2020).
The company has taken the initiative to address many types of data concerns, which can also be formally terminated about the company’s data set. It may appear as though one wishes to persist with various types of challenges to affect and bring about the right outcome for the company’s goal. As a result, as previously said, the imputation technique, which is linked to data application as well as multiple-input action of the technique, can have the potential BJI by removing the adequate data issue as well as other types of difficulties that are related to the inner current data. By adopting various forms of modifications in the market company, the benefits of various statistical analyses will also be of high quality.
3. Data analysis and commentary
TABLE A
| Yearly Analysis | Monthly analysis | ||||||
| Sales volume | Sales Value | Sales volume | sales Value | ||||
| Mean | 9853 | Mean | 11588239 | Mean | 2463.25 | Mean | 2897059.75 |
| Standard Error | 337.5460462 | Standard Error | 578138.113 | Standard Error | 153.5734019 | Standard Error | 214604.7671 |
| Median | 10035 | Median | 11789819 | Median | 2462.5 | Median | 2928010 |
| Mode | #N/A | Mode | #N/A | Mode | #N/A | Mode | #N/A |
| Standard Deviation | 584.646902 | Standard Deviation | 1001364.586 | Standard Deviation | 531.9938696 | Standard Deviation | 743412.7204 |
| Sample Variance | 341812 | Sample Variance | 1.00273E+12 | Sample Variance | 283017.4773 | Sample Variance | 5.52662E+11 |
| Kurtosis | #DIV/0! | Kurtosis | #DIV/0! | Kurtosis | 0.962211957 | Kurtosis | 1.283325907 |
| Skewness | -1.265093693 | Skewness | -0.869164384 | Skewness | 0.740948594 | Skewness | 0.846616768 |
| Range | 1126 | Range | 1972060 | Range | 1950 | Range | 2689106 |
| Minimum | 9199 | Minimum | 10501419 | Minimum | 1648 | Minimum | 1878218 |
| Maximum | 10325 | Maximum | 12473479 | Maximum | 3598 | Maximum | 4567324 |
| Sum | 29559 | Sum | 34764717 | Sum | 29559 | Sum | 34764717 |
| Count | 3 | Count | 3 | Count | 12 | Count | 12 |
| Confidence Level(95.0%) | 1452.343417 | Confidence Level(95.0%) | 2487527.53 | Confidence Level(95.0%) | 338.0127786 | Confidence Level(95.0%) | 472341.9077 |
Table 1: Trends in data of sales volume and value categorized by month and year
(Source: Created by the learner)
Based on the table, one may conclude that BIJ’s operations and financial performance are stable, and the company is conducting a marketing effort to expand its business into new areas and achieve a comparative advantage. The volume of the sales in the table is 2463.25 and 2897059.75, respectively. The company sells 2464 products every month on average. In all of its markets, 289705 975 items were sold throughout the observation period (Lubis et al. 2018). While evaluating the company’s sales value and volume, it was determined that the company had sold 9853 jewellery products. The company’s strong stability is due to the average number of cells sold.
TABLE B
| Sales volume | Benchmark | Sales value | Benchmark | |
| Yearly analysis | ||||
| 2018 | 2303 | 2300 | £ 19,33,006.00 | £ 15,40,000.00 |
| 2019 | 2247 | 2350 | £ 17,94,417.00 | £ 18,00,508.00 |
| 2020 | 2583 | 2450 | £ 22,59,426.00 | £ 22,00,000.00 |
| Quarterly analysis | ||||
| Q1 | 1754 | 1800 | £ 13,92,767.00 | £ 14,00,000.00 |
| Q2 | 2114 | 1900 | £ 18,28,188.00 | £ 17,57,610.00 |
| Q3 | 1979 | 1900 | £ 17,01,763.00 | £ 18,00,513.00 |
| Q4 | 1286 | 1300 | £ 10,64,131.00 | £ 12,56,420.00 |
Table 2: Benchmarking of category performance
(Source: Created by learner)
The above table shows the performance of the benchmarking category of b I j in terms of the UK market, including volume and value.
Figure 2: Benchmarking the UK yearly sales value of BIJ
(Source: Created by the learner)
As shown in the graphical analysis above, the company’s performance from 2018 to 2020 was satisfactory, as the company was able to reach its target, but the company failed to meet its yearly target in 2019 due to inappropriate business practices (Kharadze, 2021).
Figure 3: Benchmarking UK quarterly sales volume of BIJ
(Source: Created by the learner)
The data suggest that the company had a solid performance between 2018 and 2020, but that it had a dip in its operations in 2019 due to the company’s inability to meet its annual target.
Figure 4: Benchmarking UK quarterly sales volume of BIJ
(Source: Created by the learner)
The bar graph depicts the volume of B I j s quarterly cells in terms of the UK market. In the years 2018,2019 and 2020, the company was able to meet its benchmarking target in the second and third quarters, but fell short in the first and fourth quarters, showing that the company need a new business plan to enhance organisation innovation in terms of marketing (Sara, et al. 2020).
Figure 5: Benchmarking UK quarterly sales value of BIJ
(Source: Created by the learner)
BIJ has observed that geographical presentation with a quarterly sales value has been finalised in the UK market. With the help of this depiction, it is feasible to reflect the second quarter sales value, which is also critical to meeting the benchmark’s aim. The remaining three quarters, on the other hand, are critical to the company’s enhancement and improvement of target meeting.
TABLE C
| Sales volume | Benchmark | Sales value | Benchmark | |
| Yearly analysis | ||||
| 2018 | 10325 | 10000 | £ 1,24,73,479.00 | £ 1,20,00,000.00 |
| 2019 | 10035 | 10000 | £ 1,17,89,819.00 | £1,18,00,000.00 |
| 2020 | 9173 | 9000 | £ 1,04,65,172.00 | £1,02,00,000.00 |
| Quarterly analysis | ||||
| Q1 | 7548 | 5000 | £ 89,47,049.00 | £ 90,00,000.00 |
| Q2 | 8080 | 7000 | £ 95,73,560.00 | £ 85,00,000.00 |
| Q3 | 7925 | 6200 | £ 92,67,934.00 | £ 70,00,000.00 |
| Q4 | 6006 | 5900 | £ 69,76,173.00 | £ 75,00,000.00 |
Table 3: Benchmarking
(Source: Created by learner)
The above format indicates the reason for the benchmark, which is to make a monthly and quarterly selling volume equal to the volume. It is possible to understand many types of marketing, particularly in the United Kingdom, with the help of this data inside.
Figure 6: Yearly benchmarking of BIJ sales value
(Source: Created by the learner)
With the help of this representation, it is easy to comprehend BIJ’s aim attainment as reported in the 2018 report. As evidenced by the report. It is recognized that with the help of this report, it is feasible to comprehend that the corporation was unable to meet the target as predicted in 2019. However, by implementing different enhancements and optimizations in the company’s marketing capability, it will be able to meet its objectives. The corporation failed to meet its primary goal once more in 2020 (Bouwman, Nikou and de Reuver, 2019).
Figure 7: Yearly benchmarking of BIJ sales volume
(Source: Created by the learner)
With the help of this picture, it is apparent that BIJ’s annual performance in the years 2019 to 2020 has been considerably harmed. As a result, the company is unable to meet its target promptly. However, the determination can be made with the help of many challenges confronting the organisation, as it can also efficiently construct various types of solutions.
Figure 8: Quarterly benchmarking of BIJ sales volume
(Source: Created by the learner)
It can display the regulator of the company’s performance, which can also include the matter of satisfaction, by addressing the quarterly sales volume via observation. However, it has also been acknowledged that the company has a considerable possibility to improve in a variety of ways, and it can also be argued that suitable marketing will be conducted through a range of activities (Brzychczy, Gackowiec and Liebetrau, 2020).
Figure 9: Quarterly benchmarking of BIJ sales value
(Source: Created by the learner)
With the use of this data, the company can see that meeting the annual aim is critical for BIJ to emphasise the quarterly target. However, as a result of this reason, the company is continuously failing to complete the objects. It is also the company’s continuous failure to meet the goal, despite having met our prime. It may also be claimed that the corporation has revealed numerous types of marketing techniques that it is currently pursuing as well as plans to pursue in the future.
4. Data charting and commentary
Figure 10: Comparison of sales value trends across markets over time
(Source: Created by the learner)
This figure can be used to understand the trend in sales volume across the BIJ market. This data demonstrates that the corporation sold a large number of items in the Japanese market as well. However, this project provided BIJ with a variety of photographic opportunities throughout June and July. It was also uncovered that the corporation is unhappy with its performance in the UK market (Jin and Kim 2018).
Figure 11: Category performance comparisons between markets
(Source: Created by the learner)
This is conceivable in the field of performance, which has numerous types of performance categories with the assistance of various types of performance. It is also feasible to comprehend the company’s maximum sales of its product with the assistance of an analyst. The brand’s pra product is called a hairband. On the other hand, the character of the company’s BIJ bracelet may be satisfactory. However, the data set can also be used to understand the many types of products depicted in the data set.
Figure 12: Impact of the marketing campaign in the UK and other markets
(Source: Created by the learner)
According to the graph, one can see that the performance of its target market is highly uneven. The company’s products are also the most popular in the US and Japanese markets. The company’s sales worth is likewise larger, at £5986848.79, indicating an insufficient as well as inadequate interaction with the marketing company that has launched in the UK market. It has also been discovered that by utilising this strategic execution, it is possible to comprehend the Japanese market in the UK and US marketplaces (Hasanah et al. 2019). It is possible to comprehend the company’s fair worth with the help of positive, efficient, and long-term execution of the outcome.
5. Conclusion and recommendation
5.1 Conclusion
Following the discussion above, we can conclude that B I J’s performance in Japan and the United States is accurate. Furthermore, the company’s performance requires improvements in its marketing techniques in the event of inefficiency in its UK market for sales. It can also be stated that the influence of marketing campaigns on UK performance and sales was insufficient to generate positive sales and revenue. According to the ideas, the company’s nature of engagement with the target audience, understanding of customer expectations and demands, and the methods through which the company communicates with its audience must all be evaluated for their positive aspects.
5.2 Recommendations
To resolve the issues that the company has been experiencing in terms of implementing feasible marketing techniques, it is suggested that the company implement a social media strategy in its marketing, as this method is ideal for determining consumer satisfaction and measuring engagement, as well as being a very cost-effective and time-efficient method in which a company posts about its products, their benefits, and features to a Twitter audience. Also, companies can start interactive sessions or activities to learn more about what their consumers or customers desire. They can also work with individuals or offer ways to offer prices and other perks that will make the items more efficient for people. The business can create accounts on Twitter, Facebook, Instagram, and YouTube.
Because these are the most popular social media platforms and practically everyone on the planet uses them, the company may also hold promotional events as part of its marketing where it can directly target its audience. This will have a good impact on the relationship between the firm and its customers, since the company will learn about the expectations of its customers from the product, allowing them to make changes accordingly. This allows the corporation to create a larger market for its products, which will be used by the majority of people through social media.
Reference List
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