EBSC7310 Marketing, Design & Communications Assignment Sample
EBSC7310 Marketing, Design & Communications Assignment Sample
Task 2: Reflective Writing
Concrete experience
Local cultures of a country are the key generators of revenue with enhanced profit in business domains as well as for country based Government bodies. In this case, I have learnt that Sri Lanka has a diverse culture of traditions and wildlife which are the attraction factors of international tourists. Understanding local culture is effective for understanding consumer demands and resulting in improvement of tour and travel with other business industries (Dai et al. 2019). Three of the major cultures of Sri Lanka were identified such as fishing, food and cuisines with travel and wildlife. I have used a model of Kolb’s reflective learning model from which I have been able to gather more experience in the case of multiple cultures of Sri Lanka.
Reflective observation
Reflective observation is an aspect which provides a chance to a learner in case of any particular incident. In this case, I have collected secondary information related to aspects of Sri Lanka based on different cultures and traditions from authentic sources. I have further made questions to professors and teachers to present a better learning outcome of finding Sri Lanka based traditions and cultures such as food, travel, fishing and wildlife. Due to an application of this model I have successfully reached a better selection of brand DNA for this study.
Abstract conceptualisation
During this study, gathering secondary data about Sri Lanka based cultures has been effective for me to make logical ideas with understanding problems or situations. After gathering information about the fishing industry, food industry, travel and wildlife, I have been able to understand effectiveness of these industries in receiving better revenue for Sri Lanka. Due to these data gathering, I have been able to make a systematic plan to select a better brand DNA for industrial perspectives for Sri Lanka. As a result, Kolb’s learning model was advantageous for me to improve my learning capabilities.
Active experimentation
I have gathered a concrete experience about the cultures of this country and their effectiveness to enhance revenue and profits of Sri Lankan government. However, I think, a primary data collection for understanding key segments and cultural aspects of Sri Lanka would have been more effective to gather data. Understanding significance of different cultures of Sri Lanka would have been easier because of selecting primary data collection as a model.
Class lectures have helped me to write reflection properly and this has been effective for me to understand effectiveness’s of different Sri Lankan traditions and cultures. I have learnt about effectiveness of Sri Lankan cultures in terms of benefits in country-based revenue generation. As asserted by Childs et al. (2022), an exploration of divergent and convergent thinking is the two of the essential aspects of a reflective writing module. According to my perception, solving most problems requires a convergent as well as a divergent thinking process to get a result with an increased effectiveness. In this case, I have received an enhanced convergent and divergent thinking process which would be effective for me to further enhance my academic results. A better divergent thinking is also effective to generate more possibilities to a certain problem and therefore a better problem-solving skill is achieved (Acar and Runco, 2019). Both these convergent and divergent thinking was helpful for me to make a better outcome of exploration of brand DNA for this study.
Task 3: Exploration of brand DNA
Coca Cola is a leading brand of beverage industry in the world as well as in Colombo, Sri Lanka. Brand DNA of this company is relevant to be focused more on customers and their preferences to enhance business profit of this business. Brand DNA of Coca Cola is related to using an aspect of KOF DNA fundamental beliefs which is an enhancing factor of more customer segments in all over Sri Lanka (COCA_COLAFEMSA, 2023). This DNA model further helps this company to focus more on talent and development of employees with quality training. Due to this aspect, Coca Cola is famous among Sri Lankan people as well as foreign customers because of improved customer service. Strategic vision of this business is to be the leader of an overall market segment of beverage industry especially in Sri Lanka. Another goal of this company is to refresh Sri Lanka and then make a difference with an increased number of customer segments. In 2021, Coca Cola celebrated an overall 60 year anniversary in this island by possessing one of the leading customer bases (COCA-COLA, 2023). Due to this business DNA, Coca Cola has invested an overall amount of 99 million USD in Sri Lanka and because of its popularity; maximum people consume this drink as a beverage item.
Coca Cola is maintaining an inclusive culture and diversity in its operations management which is an effective business plan to align business with a rich culture of Sri Lanka. Due to this DNA of business model, Coca Cola is maintaining a better definition of fundamental beliefs and behaviours which govern daily actions of company (COCA_COLAFEMSA, 2023). Furthermore, this company is developing a better talent base with a diverse and inclusive talent portfolio in Sri Lanka to improve customer segments. Due to an increased demand of this beverage among foreigners, Sri Lankan government is also obtaining more finances with increment of sales of Coca Cola. Other aspects of Coca Cola’s business DNA include an operational excellence, agile decision making and mentality of owners. Due to organisational agility, Coca Cola is able to improve its leadership decisions and therefore further being able to increase sales and revenue among Sri Lankan customers. Agile decision making is further beneficial for this company to improve its operational excellence and because of this excellence customer satisfaction is rapidly increasing. Apart from these, Coca Cola is trying to be a pioneer in terms of outdoor advertisement and due to these outdoor aspects, marketing is continuing to be increased (COCA-COLA, 2023). Better marketing is therefore leading to more sales and this result in increased revenue as well as enhanced profit for Coca Cola with an effective business DNA.
Task 4: Bibliography
Acar, S. and Runco, M.A., (2019). Divergent thinking: New methods, recent research, and extended theory. Psychology of Aesthetics, Creativity, and the Arts, 13(2), p.153.
Childs, P., Han, J., Chen, L., Jiang, P., Wang, P., Park, D., Yin, Y., Dieckmann, E. and Vilanova, I., (2022). The creativity diamond—A framework to aid creativity. Journal of Intelligence, 10(4), p.73.
COCA_COLAFEMSA, (2023). OUR DNA. Available at: https://coca-colafemsa.com/en/about/culture/our-dna/ [Accessed on 23 January 2023]
COCA-COLA, (2023). 60 years in Sri Lanka. Available at: https://lk.coca-cola.com/en/coca-cola-60-years [Accessed on 22 January 2023]
Dai, T., Hein, C. and Zhang, T., (2019). Understanding how Amsterdam City tourism marketing addresses cruise tourists’ motivations regarding culture. Tourism Management Perspectives, 29, pp.157-165.
Memon, H., Ranathunga, G.M., Karunaratne, V.M., Wijayapala, S. and Niles, N., (2022). Sustainable Textiles in the Past “Wisdom of the Past: Inherited Weaving Techniques Are the Pillars of Sustainability in the Handloom Textile Sector of Sri Lanka”. Sustainability, 14(15), p.9439.
SRILANKA-TRAVEL, (2023). Wildlife. Available at: https://srilanka.travel/wildlife [Accessed on 22 January 2023]
STATISTA, (2022). Food – Sri Lanka. Available at: https://www.statista.com/outlook/cmo/food/sri-lanka#:~:text=Revenue%20in%20the%20Food%20market,US%249.34bn%20in%202023. [Accessed on 21 January 2023]
WORLDBANK, (2022). Towards Improved Livelihoods and Higher Revenues From Sustainable Fisheries in Sri Lanka. Available at: https://www.worldbank.org/en/news/feature/2022/03/02/towards-improved-livelihoods-higher-revenues-from-sustainable-fisheries-srilanka#:~:text=STORY%20HIGHLIGHTS-,Fish%20make%20up%20about%2050%25%20of%20Sri%20Lankans’%20animal%20protein,degraded%2C%20and%20catches%20are%20declining. [Accessed on 20 January 2023]
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