ENTE5000 BUSINESS CREATION AND INNOVATION
Aim of research
The research aims to study the marketing strategy of Malvs Online.
The research is being finalized to conduct an in-depth study of the subject. The research aim will also have the points to discuss the company’s marketing strategy Malvs online. The research aim is also the way to express the intention of the study being conducted and what will be achieved atat the end of the study. The aims should also be well-phrased and specific and should be elaborated in a way that will recognize the main points of the subject and the study.
Marketing strategy
The company Malvs Online is an online retailer of all accessories and clothes and sports clothes related to men, women, and children. The company that has its foundation in the Philippines has spread its business worldwide in the countries of the UK and the US. The company in its all levels of interaction by updating various websites with a nice look. They also have adopted the best levels of their appearances on social media platforms like Facebook. They have made the vision of doing the business where the customers will get all levels of priority and get all those clothes and accessories linked with the current trends. They also have had a significant influence on all their customers in countries like the Philippines. The company also has utilized various lists of emails, and they are also boosting their presence in society (Shabir. and AlBishri 2021).. They are also trying to use Google Ads and many more promotional and advertising activities. Malvs Online is also working on creating exciting and impressive content for their online shopping and promotions in and around the Philippines. They are also optimizing their sites for the occurrence of SEO in their business in and around the Philippines. The business model of Malvs online is the procurement process of the merchandise for the current season, and it is doing the work with all its associated brands. They are also working on their e-commerce portal. These portals are the primary source of revenue for the company Malvs Online.
Figure 1: Sales growth of online retailers
Sources: Tupikovskaja et al.,2021
The company influences all levels of customers by creating collaborations with all its consequences. Various fashion bloggers and content creators are bloggers on the social media platforms working for the company’s promotion and marketing. They are creating content for all levels of audiences, and all those customers are wearing clothing from Malvs Online and suggest others for the same. The company also has the collaboration with all those micro levels of influencers who have followers near about 10,000 to 40,000 on Instagram and also on Facebook. They are also working on affiliate marketing, which provides the consigning and earning proces platforms. Various bloggers can join the programs of this category of the marketing process and post their posts on Malvs Online. The process helps the company attract various customers on all shopping platforms. They also write multiple posts and product reviews on their business wall and different types of testimonials. As diverse audiences look and view their thoughts, they are attracted to them and tend to purchase their products. Affiliate marketing always makes the company Malvs Online the way to win the hearts of all customers. The company is also working on the various process of email marketing, and they are also making multiple emails which are appealing and create wonders in the customer’s brain. They make appropriate content and layouts for all levels of emails. They are also working on various marketing campaigns to market their products in the Philippines. They are also working on multiple sales and discounts, including offers for their sales. They are making the proper brand level in the online shopping market of multiple clothes and accessories. The company is also working on their online shopping strategies and introduced more online advertising and promotions in multiple languages in and around the Philippines. The company also has launched the process of an SMS marketing process (Tupikovskaja et al.,2021). They are making millions of SMS in and around the Philippines. The company Malvs Online is not only focused on its strategy of marketing and selling its products, but it is also working on the process of making the brand’s reputation and making more customers engaged in their business and shopping. They are attracting more customers to those platforms where they read more fashion blogs and blogs on lifestyle. The company is also working on various sponsorships and partnerships for their marketing growth. They are working on collecting more stakeholders and shareholders.
They make multiple rules and policies to engage more stakeholders and investors in their business. They are working on creating partnerships with different OTT platforms and gaming brands,, including lifestyle, food, and dining brands. They make clothing for different sports and entertainment events inside the territory of the Philippines (Nam et al.,2021). The company Malvs Online has personalized the experience of all their customers. They also have made sure that the customers of the Philippines know about fashion and the current trend that is going on among them. They are also trying to understand their buying audience and the audience intended to buy. They appear as a social profile and make more customersy their products. The company is also working on the current methods of various advertising for men’s and women’s clothing and accessories, including children. The company is also facing some market falls due to the economic downturn; however, they are working on implementing AI or artificial intelligence or augmented reality in producing a new level of products and clothes (Shankar et al.,2021). In its best operations, the company has utilized the innovation Labs for all categories of innovation and the implementation of the invention in their business. Their innovation labs have developed various kinds of cute T-shirts and wristwatches. They have gone through the entire customer’s review to understand the taste of their customers, and then have made such watches and T-shirts. The retailers’ innovation is a conclusion of all those changes that provide substantial value to all the shoppers. They occur through the process of new and novel developments and making all necessary improvements and implementations of technology in the products and services of a business type or system. The method also makes the retailers’ value in front of the customers and provides them with a stand in the market’s competitiveness (ELETRÔNICO et al.,2021). They are working on the good sensations for all kinds of sportswear and those clothes which are colour changing. They are also taking the process of making socks with the existence of pressure sensors and those kinds of clothes which can communicate well.
Males Online is also working on employment progress inside the Philippines territory. With the support of the best of their marketing strategy, they also work on those programs in which they recruit and train new levels of all hardworking and talented employees in their online retail business. Moreover, they engage all their employees to perform and get the best stories of marketing strategies.
Figure 2: apparel and accessories business
Source: Shankar et al., 2021
With the all-new innovative process and methods, the company can also support creating and innovating all new products and services. They are also becoming useful for all those located in various geographical locations inside the Philippines. They frequently receive multiple products from multiple sources and work on different supply chains for their products. The various progress taking place is tighter spending of consumers on online retailing and making avail the types of retail forms (Rong et al.,2021). They are working on those places where the retailer life cycle is shortening and many of the growth prospects of their online and mobile and social media process of retailing and spreading the importance of retailing. They are also working on the green retailing cycle. The company Malvs Online also contributes to the global revenue of $ 1,191.9 billion in 2018, and this has shown the CAGR or the compound annual growth rate of 18% within the years 2014 and 2015. In 2022, global e-commerce sales will have increased to $5.5 trillion. Over 75% of people worldwide, including in the Philippines, shop for all their clothes and accessories online, and the company Malvs Online has also worked on the cost reduction process (Kim et al.,2021) Thus they have attracted more customers to their online retailing business. They have made the list of those products on demand, which can increase sales through advertising and promotional activities. They have created more flexibility in providing the customers with various products and services.
They do not have any limitations for making their work more flexible and open to all. They always make the comparison of various products and prices and give fast response to all their buyers and customers (Wood et al.,2021). They are also always providing the best levels of dealings to all the customers to have the best sales levels. Malvs online has seen a growth of 31% in the year 2021, like all other e-commerce businesses inside the Philippines. Around 26% of the world’s people, including the Philippines, are doing their online shopping for clothes and accessories. The company is also working on a better merchandising process for online business, and they also want to acquire and retain more customers (e Silva et al.,2021). They have added a dynamic strategy for pricing their products and have procured various data for their business purpose. They also have adopted different marketing strategies to retain and satisfy all customers and make better platforms for the shopping of all customers and provide them with a good level of experience. They are also working on various more ad clicks and extensions of advertisements. They are also working on those offers, making the customers more interested in purchasing their products and services. More discounts on the purchasing options are also available in their online marketing strategy. The company Malvs Online has also made progress on the excellent speed of their all sites, and they also have made searchability more manageable. Also, they are providing the customers with all quality products. They also have made advertising in a mobile-friendly design.
They are working on plans where customers will purchase more quality and perfect product levels (Timoumi et al.,2021). The e-commerce business, including the company Malvs Online, has made the business of $ 150,000 revenue in a month around the world and the territory of the Philippines. With the best level of sales strategy, the company is also working on making all business and marketing-related decisions and actions that are to be taken for future growth. They also have set various short and long-term goals and the position of their team of sales to achieve the goal. They also work on the organization’s status and the condition of its products in the market. They also try to make more new customers and retain the old ones. They make sales guidelines to be followed and make the aim and objectives of the business they are doing. They also utilize various marketing analytics to analyse all levels of business risk factors and make recommendations for a perfect online business prospect. They also make plans for those challenges in their online retail business.
References
ELETRÔNICO, O.C., DE BORBA, E.H. and TEZZA, R., 2021. ANALYSIS OF USERS’PERCEPTIONS ON MOBILE ELECTRONIC COMMERCE OF FASHION. Revista Alcance, 28(2), pp.197-211.
Kim, N.L., Woo, H. and Ramkumar, B., 2021. The role of product history in consumer response to online second-hand clothing retail service based on circular fashion. Journal of Retailing and Consumer Services, 60, p.102457.
Nam, C., Cho, K. and Kim, Y.D., 2021. Cross-cultural examination of apparel online purchase intention: SOR paradigm. Journal of Global Fashion Marketing, 12(1), pp.62-76.
Rong, Z., Wang, Q. and Wu, J., 2021. Online channel expansion strategy: An empirical investigation. Information & Management, 58(7), p.103523.
Shabir, S. and AlBishri, N.A., 2021. Sustainable Retailing Performance of Zara during COVID-19 Pandemic. Open Journal of Business and Management, 9(03), p.1013.
Shankar, V., Kalyanam, K., Setia, P., Golmohammadi, A., Tirunillai, S., Douglass, T., Hennessey, J., Bull, J.S. and Waddoups, R., 2021. How technology is changing retail. Journal of Retailing, 97(1), pp.13-27.
Silva, S.C., Santos, A., Duarte, P. and Vlačić, B., 2021. The role of social embarrassment, sustainability, familiarity and perception of hygiene in second-hand clothing purchase experience. International Journal of Retail & Distribution Management
Timoumi, A., Gangwar, M. and Mantrala, M.K., 2022. Cross-channel effects of omnichannel retail marketing strategies: A review of extant data-driven research. Journal of Retailing.
Tupikovskaja-Omovie, Z. and Tyler, D., 2021. Eye tracking technology to audit google analytics: Analysing digital consumer shopping journey in fashion m-retail. International Journal of Information Management, 59, p.102294.
Wood, S., Watson, I. and Teller, C., 2021. Pricing in online fashion retailing: implications for research and practice. Journal of Marketing Management, 37(11-12), pp.1219-1242.
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