Introduction

The study will show how manufacturing on the demanding product is very popular, especially the snacks products. We are decided to do a manufacturing business on the very popular product cookies. Cookies are a dairy product along with milk, ice cream and so on. But nowadays cookies are very famous for the children and the new generation.  Nowadays many people are giving the cookies to their guests as snacks. This product is very famous now and very demanding. So we decided to manufacture this product on a large scale there is the division between us some of them take responsibility for productions, some of them look after the supply part. I took responsibility for market analysis.

Market analysis

The primary stage, I have to observe the art market where the product can get more responses. For this, I used to visit with the other cookies company and get the basic strategy of their company. I use to visit the school level children, along with the vendor of snacks. From the vendor, I came to know about the market where the demand for this product. After getting the basic idea, I use to make the campaign and distribute the leaflet everywhere. I collaborate with the domestic shops where I use to distribute the sample product and query for the feedback. According to me feedback from the customer is very important to improve the product and to emerge the market with the new product (Chowdhury et al., 2019). This is the food product, so the quality and the productivity is very effective, to get to know the market I use to make the stole in the various place where I use to sell the product with the minimum cost and get the response from the customers. This way the campaign is going on for seven days in the fair, sometimes in front of school sometimes at the supermarkets.

Responses

The responses gather after the market analysis to check the product quality and check the feedback from the consumers. The outlets got a positive response use to visit the outlets and focused on more and more outlets where we can display our product and able to sell it. This offline market is very effective at the primary stage after that we need to capture the online market there are many grocery outlets in the online platform we use to communicate with the vendor and negotiate the price for advertising our product because along with the sale we need to reach the break-even pint at the initial stage. So the profit should be available in the offline market and online market. Because according to the offline and the online profit, we can execute our future strategy and the profit will help us to emerge the business on a large scale. So all the strategies we have to implement systems and get the response from the customers (Drobyazko et al., 2019). The response was remarkable and acceptable to us, and we are ready to take the risk because we have a regular customer based with the help of this customer base our business can reach the break-even point,

Attractive offer

The most important point when the products is stable in the market there is always demand of the products and after that, we decided to implement some offers design concerning the festivals. In the outlets, our product sells at the discount price. And for the regular customer, we design for an annual gift to maintain the customer base for a long time. This attractive gift, offers are very impressive and it hep to sell the product more help to reach the break-even point (He et al., 2019).

(Source: He et al., 2019)

The final observation

At the final observation, the response is positive, but the market has high competition. To make the market for a long time, the product needs the quality and the proper market, so we focused on the specific age group 12-20. Where this age group response to us properly. I need to maintain quality because the quality and the pricing part are the important factors to capture the market. So I decided to give an offer some times, so the customer gets to know about the company and its product. We try to produce various kinds of flavours which the help of this we make a connection with various kind of people. In the online business, I use to post our product every day and update it. If there is any offer are going, I make the advertisement with the highlighted caption which can attract the people. There is some conflict due to the competition, but I focused only on my product and my market and tried to reduce the conflicts and maintain the client base which is helped me to reach the target and make our business at a stable position where we dream.

Conclusion

However from the above study it can be concluded that, I just want to share that yes, my business gets the primary client base and it run very well in our domestic market. The demand for our product increases day by day, so the production unit is very busy to produce, and the market response is very positive. The thin analysis process, make some unique strategy, make the offer for the regular customers and the offer for the online customer help to increase our business now we plan to distribute our product in various states and various vendors. The relation with the customer makes the business in profit after getting the client base. I am going to take the reference to get more customers. And I have to maintain the customer’s feedback and make them satisfy by selling my product and maintain the quality. And whenever there is any conflict about my product, I take the initial steps to reduce it because the reputation of the company in the market is a very important factor. So with the help of the reputation, we can stay at the market for a long time to capture the market. This is my market analysis theory which helps to increase my business for a long time.

References:

Chowdhury, F., Audretsch, D.B. and Belitski, M., 2019. Institutions and entrepreneurship quality. Entrepreneurship Theory and Practice, 43(1), pp.51-81.

Drobyazko, S., Hryhoruk, I., Pavlova, H., Volchanska, L. and Sergiychuk, S., 2019. Entrepreneurship innovation model for telecommunications enterprises. Journal of Entrepreneurship Education, 22(2), pp.1-6.

He, C., Lu, J. and Qian, H., 2019. Entrepreneurship in China. Small Business Economics, 52(3), pp.563-572.