The start-up of the small business deals with food beverages sectors which may be included with some pans and actions to make the business more successful. The role that I am playing is the role of the marketing manager that can analyse the route to the market. The main intention of playing these roles usually involves the launching of new products. This can also develop new business plans which can launch in the international markets. As a marketing manager, I have played in the food beverages sectors and from this role, I have learned lots of things. It is the responsibility of marketing managers to manage all the activities that can be related to promotions of brands (Sago, 2019).I have learned so many steps to attract the customers towards the company by raising the awareness of brands. I have also learnt many different types of activities involved with food beverages companies. This may include website management, social media management, data analysis and some methods of communications. These steps can focus on the management roles which can be used to incorporate marketing functions. There are different responsibilities of management which analyse the competitors of food and beverages companies.

I have also learnt about different creative thinking ideas in the business that can increase the production rate of the business. I have also played the role of executive manager, but among them, the marketing manager is a unique role to put forward many development ideas in the business.

Primary Reflection

The primary reflections carried out by analysis of the groups that usually take part in the activity related to the food beverages business and cooperation in that business as marketing managers. It is being observed that marketing plans based on food beverages companies should deal with many types of issues during the promotions of business. Thus the group should include all kinds of planning processes which may involve internal as well as external environments. There are some focused on the objectives that can be fulfilled in the future aspects. During the group work, I have also contributed as a group member (Shi et al. 2018).  At that time, I have noticed that my group should give a great job by particularly focusing on business planning. They usually draw up plans that are related to different routes to the market. It can be much better if these technical plans related to digital marketing can be applied in the food beverages company. The group can also involve more risk assessment plans to bring some changes in the marketing plans of the business.

Secondary Reflection

The role of marketing managers performed as a team member during the group work. During the group work, I have also managed all kinds of major responsibilities this may involve creating promotional information. I have also managed the same budgets that can test new marketing opportunities (Yang and Gabriel son, 2017). There is some planning that can be related to different advertisements and also develops some public engagements. I also work as a leave production which can be recognized as a production. I am working as a marketing manager, and also I have been involved in simple and complex advertisements. I have also formed a budget and will work as a team in more creative ways. I can also help to generate ideas and also implement it by developing new products and services. While working as group members, I can develop a production team which can inform clients of products and services. I can also draw some unplanned images which can represent the company and also immediately damages all control management. As a team member, I have followed all the points which can direct social media strategies which provide some knowledge template to the employees.

Future Intention

There are many issues that can be seen in marketing and also creates some issues in the route to markets. This issue deals with business and also launching many new products. There is the inclusion of such information’s which are incorrect and also cause damage in the business plans. There are some errors in the findings, and also some risks also faced in the business. There are some positives as well as impact which relates to future intentions.

In the future, the route of markets can be tackled by effectively increasing the align growth in the international markets. There should be a high performing route that can establish the strategy of markets which may involve with intentions to focus on right markets. The channels that should be selected for the production of marketing should be accurate. The budget that will be developed should be according to the guidelines which can achieve more success in international marketing careers.

The actions that I will take to involve in the group as a marketing manager firstly I will make a plan to succeed in the route to market and in business groups. I will take some decisions in which involvement in communications also takes place. I will identify all those decisions that can be related to marketing plans. I will analyse all the issues that can be taken under the discussion period (Quinton and Siskin, 2017 I). I will establish the criteria and also find out the solutions that will be more flexible to the problems identified in the marketing period.

I will improve the strength of my knowledge of the market and the groups that have taken part in the discussions period. I will evaluate all the distributive landscaping of the food and beverages products. I will identify all the channels where the products are being distributed. I also prioritize the potential ability of all retail markets which can analyse the customers that can shop the products and also creates retail partnerships. I will also form an infrastructure related to budget that can also deliver many products. The decisions that will be made should be accurate so that groups can follow and then I n future work on it (Bell and Bell, 2018). There will be some reviews also taken place which relate to analyse the competitive market and some distributive analysis will also be done. I will also follow a Gibbs reflective model in which experiences that will be gained should be reflected in different manners. It can describe the route of marketing and also some some evaluations and take actions related to the issues that are identified in route to marketing.

Reference List

 Journals

Quinton, S. and Simkin, L., 2017. The digital journey: Reflected learnings and emerging challenges. International Journal of Management Reviews, 19(4), pp.455-472.

Harrison, R.T. and Mason, C.M., 2019. Venture Capital 20 years on: reflections on the evolution of a field.

Bell, H. and Bell, R., 2018. Applying enterprise: active learning environments for business Higher National Diploma students. Journal of Further and Higher Education, 42(5), pp.649-661.

Yang, M. and Gabrielsson, P., 2017. Entrepreneurial marketing of international high-tech business-to-business new ventures: A decision-making process perspective. Industrial Marketing Management, 64, pp.147-160.

Shi, J., Hu, P., Lai, K.K. and Chen, G., 2018. Determinants of users’ information dissemination behavior on social networking sites. Internet Research.

Jogaratnam, G., 2017. How organizational culture influences market orientation and business performance in the restaurant industry. Journal of Hospitality and Tourism Management, 31, pp.211-219.

Sago, B., 2019. Integrating Extended Experiential Group Learning Projects into Undergraduate Marketing Classes: Observations, Processes and Lessons Learned. Business Education & Accreditation, 11(1), pp.81-87.