FOOD8000 Immigrant Cuisines and Ethnic Restaurants Assignment Sample
Here’s the best sample of FOOD8000 Immigrant Cuisines and Ethnic Restaurants Assignment.
Slide 2
- Southern Ontario has approximately 11 major ethnic restaurants while Canada is home to major Indian restaurants
- Geographical locations of the ethnic restaurants are situated across the Detroit and Toronto regions of Canada (Ng et al. 2020, p. 1)
- Toronto being the capital of Ontario is a high-income area with commercial hubs of workplaces.
- High-income target markets are present due to commercial hubs and University of Toronto campus situated in their geographical locations (Bégin & Sharma, 2018, p. 3)
The majority of the ethnic restaurants are situated across the Detroit and Toronto region due to a variety of immigrants residing in particular areas. Moreover, the cuisines found to be most popular are Indian, Chinese, and Italian due to the heavy number of expatriates. Furthermore, the southern Ontario region is also home to the University of Toronto campus and other workplace locations which depicts a higher income market for commercial hubs.
Slide 3
- 63% of the total residents are found to eat at a Chinese restaurant highlighting affinity towards the cuisine (Statista, 2020).
- Japanese, American as well as Indian cuisines are also found at higher demands
- Ethnic conflict emerged to be present in Canada due to the holding of economic power in Quebec, France.
- Lack of authenticity has been found in Japanese restaurants as the “original” culture is based on staged authenticity (Tanaka, 2008, p. 58).
The majority of the consumers in Canada are found to be inclined towards Chinese cuisine due to their modification in the same for changes occurring across extensive parameters of changing consumer preferences. Moreover, the ethnic conflict for holding economic power within the Quebec region also had a significant impact on the french cuisines in Canada. In addition to that, the Indian cuisines are found to be important choices of the consumers due to a significant residential population present in the state.
Slide 4
- The majority of the restaurants are found to be well-established restaurants situated across Canada like Biff’s Bistro, Beast restaurant, Bar Isabel, and others.
- Higher levels of competition due to lack of adequate consumer traffic within the concerned restaurants (Pratminingsih et al. 2018).
- Family and casual restaurants are facing severe competition due to the fast adoption of fast-food chains from America.
- West coast residents are found to be enjoying upscale chain restaurants increasing the situation of high competition among other players (Grey & Newman, 2018).
Some of the major ethnic restaurants situated across the region of Ontario, Canada are Biff’s Bistro, Beast restaurant, Bar Isabel. Moreover, the competition levels within the restaurants of casual and family restaurants are also higher for the inclusion of fast-food chains across the southern Ontario region. However, the residents from the west coast were found to be significantly focusing on their consumption levels from upscale chain restaurants developing within Canada.
Slide 5
- Consistency within the food quality and presentation of service has emerged to be a vital part of Canadian cuisine currently
- Consumers are found to pay extra dollars for better quality food than settling for the “cheap eats” category.
- To further engage customer’s demands towards the restaurants, higher levels of food quality and services shall be provided consistently
- The food and beverages industry in Canada is diverse with various cultural cuisines that shall grow exponentially over the next 10 years.
- Descriptive statistics highlights the major changes that might occur in the satisfaction levels of the consumers
Consistency of the services and quality of food has emerged to be essential in the development of customer satisfaction and loyalty generation. The major factors have been highlighted in the image of descriptive statistics that have found experiential marketing and service quality as major factors in improving the loyalty and satisfaction levels. Moreover, the consumers were also found to spend an extra penny in buying food and better services than focusing on their cheaper alternatives which is a positive growth sign for the industry.
Reference List
Grey, S., & Newman, L. (2018). Beyond culinary colonialism: indigenous food sovereignty, liberal multiculturalism, and the control of gastronomic capital. Agriculture and Human Values, 35(3), 717-730.
Ng, D. L. T., Harris, M. A., Oiamo, T. H., & Young, I. (2020). Spatial Distribution and Characteristics of Restaurant Inspection Results in Toronto, Ontario, 2017–2018. Food Protection Trends, 40(4), 232-240.
Pratminingsih, S. A., Astuty, E., & Widyatami, K. (2018). Increasing customer loyalty of ethnic restaurant through experiential marketing and service quality. Journal of Entrepreneurship Education, 21(3), 1-11.
Tanaka, S. N. (2008). Consuming the” Oriental Other,” Constructing the Cosmopolitan Canadian: Reinterpreting Japanese Culinary Culture in Toronto’s Japanese Restaurants. Queen’s University.
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