FY044 Annotated Bibliography Assignment Sample
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Topic: Impact of COVID 2019 on purchases from retail stores.
The impact of the COVID 19 pandemic has been many fold and one of the areas most hit by the pandemic is that of retail sales. The article undertakes a quantitative study using secondary data sources in several countries including the US, Canada, Germany, England and Latin America. The study finds that in comparison to the pre pandemic times, the drop in sales in retail stores was almost 70 per cent on average. They also find that, of the total retail sales during this period, only 30 per cent of the sales were done through traditional retail stores while the rest was done through the online channels.
Sheth, J., 2020. Impact of covid-19 on consumer behavior: Will the old habits return or die? Journal of Business Research, 117, pp.280–283.
The author in this article focus more clearly on the behavioural changes that are caused due to the COVID 19 pandemic and the social changes that it caused. They noted that the forced shift to online sales and dependence on delivery services created new behavioural patterns among the consumers. They suggest that while some of those behavioural aspects are elastic, meaning that they will return back to normal after restrictions are lifted, others will be more permanent and needs to be specifically understood moving forward.
Cruz-Cárdenas, J. et al., 2021. Covid-19, Consumer Behavior, technology, and Society: A Literature Review and Bibliometric analysis. Technological Forecasting and Social Change, 173, p.121179.
They also take on the behavioural aspect of the impact of COVID19 on the consumer behaviour. They employ the descriptive and co-occurrence analyses to identify thematic clusters that affect consumer behaviour. They primarily note the intrinsic factors that affect the changes in behaviour and state that these factors dictate the permanence of the changes in behaviour. In terms of extrinsic factors that affect consumer behaviour they suggest that the government measures, technology anf social media play a crucial role. They suggest that both the intrinsic and extrinsic factors need to be understood moving forward to design the appropriate products, delivery and advertising mechanisms.
Roggeveen, A.L. & Sethuraman, R., 2020. How the COVID-19 pandemic may change the world of retailing. Journal of Retailing, 96(2), pp.169–171.
The authors here more clearly take a broader perspective on the COVID 19 scenario and look at the literature covering the impact of it on the broader retail industry. They highlight several key points regarding this matter. They highlight the key point that because of the rise in online retailing, there has also been a rise of online piracy and this is a phenomenon which can hamper and colour the experiences of buyers regarding online purchases. Another aspect that they highlight is that of consumer privacy. They enquire as to the degree of personal information that consumers would be willing to share in the online sales given the forced nature of the purchase channel imposed on them by the COVID pandemic.
Hesham, F., Riadh, H. & Sihem, N.K., 2021. What have we learned about the effects of the COVID-19 pandemic on consumer behavior? Sustainability, 13(8), p.4304.
The authors in this paper undertook a study to identify the demographic and psychographic factors and how they shaped the consumer behaviours during the pandemic. They specifically chose the area of healthy foods to conduct their study. They found that women and elderly were more anxious about the pandemic than men and the young respectively. They also found that all of the respondents had lower number of visits to stores. They found that there was significant relation between gender and purchase intention during COVID 19.
Leone, L.A. et al., 2020. Healthy food retail during the COVID-19 pandemic: Challenges and future directions. International Journal of Environmental Research and Public Health, 17(20), p.7397.
The authors here take a more sociological approach to understand the impact of COVID 19 on retail consumption. They identify the sociological factors like race, gender, socio-economic status, etc. to highlight the issues specific to these groups that have arisen as a result of the COVID induced restrictions. The study mainly focuses on the United States and suggests that given the specific predisposition of vulnerabilities that some groups have in this regard and the degree of impact that these changes can have on them, there is a greater responsibility on the US government to cater to their specific needs. Theor primary focus is on the meeting the dietary needs of the vulnerable groups during this period.
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