Assignment Sample on Global Hospitality Management
Introduction
In order to expand the hospitality business internationally by attracting the people, unique designs with various management theories need to be adopted through which it has produced significant results. In this report, the accommodation packaging of Boutique Hotel will be discussed along with the in-depth analysis of the experience and design management theories.
Overview of 24 Royal Terrace Boutique Hotel in Edinburgh’s New Town
24 Royal Terrace Boutique Hotel built-in 1820 in Edinburgh’s New Town which is designed by Scottish architect William Playfai through which this hotel has become one of the most popular hotels in the UK. In addition to that, 24 Royal Terrace Boutique Hotel or Whisky Row has held its position internationally because Edinburgh consists of Portobello Beach, Holyrood Park and Golf which all attract the tourists most to spend their vacation. In fact, the interior design of the rooms in this hotel catch tourists’ eyes as the rooms of the hotels are perfectly formed as well as tourists may choose their preferred rooms due to the availability of cozy single, junior suite, superior double and double room (24 Royal Terrace Boutique Hotel.com. 2021). Most importantly, 24 Royal Terrace Boutique Hotel may be hired for events and special occasions where families, friends and group may spend their time flexibly in a relaxing space.
Critical discussion and in-depth analysis of the experience and design management theories for accommodation packaging of 24 Royal Terrace Boutique Hotel
24 Royal Terrace Boutique Hotel has introduced an accommodation package by keeping in mind that the tourists come to this hotel to see the Fringe festival in August, therefore, the management team of 24 Royal Terrace Boutique Hotel has tried to design a unique and flexible environment for them. Additionally, this hotel is the longest continuous building of Georgian architecture, apart from this, unique collection of art within this hotel as unique design attacks tourists to spend and enjoy in this hotel during the Fringe festival. Accommodation package for 24 Royal Terrace Boutique Hotel is to stay 4 days and nights for Fringe and international guests as well as this package to provide airport pickup facility which helps outside or international traveller to reach their destination properly. On the contrary, it may be mentioned that management theories involving management leadership and supplier quality management need to be implemented properly on which the business success may depend significantly (Xu et al., 2020). This hotel management has provided a dinner buffer in 24 Royal Terrace’s bar and restaurant through which the management has focused whether the traveller has enjoyed their dinner or not by applying live bagpiper music.
Furthermore, with the help of proper design regarding the accommodation package for the traveller, the management team in this hotel has designed their whole tour plan in 4 days where the management has guided the tourists in Fringe festival ground and arrange to have lunch in Scottish cuisine on day 1. On day 2, tourists have visited and enjoyed sightseeing such as Edinburgh Gin distillery tour, National Museum and Castle as per their tour guidelines or management’s plan to provide flexibility to the tourists. Moreover, with the help of a proper accommodation package by including visiting Durham, famous as the Harry potter shooting location and Lumley Castle as the haunted castle, the management has prepared or designed all these plans in order to boost the hotel’s economy on Day 3. Design management generally describes the implementation process adopted by the organization management in order to provide the best services to the tourists through which the tourist attraction may increase the hotel’ economy in a positive way. Along with that, the organization has developed a new tool considered as a visual inquiry built on design thinking techniques that allow the management of this hotel to inquire about any management issues (Avdiji et al., 2020).
The hotel has also incorporated strategic implementation such as suggestion or feedback forms through which the management of this hotel has focused on improvement according to the traveller choices and provide a facility to drop the airport if required. All these accommodation packages have helped the management and hotel team develop their good relationship with customers increase the hotel sales. The objectives of this accommodation packaging may include personalised services, achieving a competitive market with the help of previous experiences and unique design implementations. Management has designed and provided a luxurious stay of the travellers at a reasonable price and provided facilities regarding ease of access through which this hotel gradually became one of the popular hotels in the UK. Management has designed strategic selling techniques of accommodation packaging for the Fringe festival which may include social media and website promotion, distribution of brochures and
Pamphlets as well as advertising on trade magazines in order to enhance hotel services. Nowadays, it is important for the organizational management to understand about the particular strategy to provide effective results, therefore, multiple case-study designs is needed to enhance knowledge regarding the operations (Halkias & Neubert, 2020).
Considering Pine and Gilmore 1998 regarding realms of experiences, there are several participation to increase experiences such as through passive participation, the travellers do not affect the staged experiences whereas, with the help of active participation, the travellers play significant role in co-creating the experiences. Along with this, customers have gained knowledge being physically involved in the experiences of immersion and being mentally involved in the experience is known as absorption. This accommodation packaging or this tour is also considered an educational tour as the Edinburgh Gin distillery tour, Museum and Fringe festival have provided knowledge and culture as well as living styles in a meaningful manner. Internet process improvement and conceptual transformation positively impact service innovation which in turn help to enhance organizational better performance in the context of providing better services to the customers (Lee, Oh & Choi, 2021).
Conclusion
From the above discussion, it may be concluded that better performance and providing a flexible environment to the travellers have required strategic innovation planning and designs through which the hotel has generated revenues effectively and efficiently.
References
Avdiji, H., Elikan, D., Missonier, S., & Pigneur, Y. (2020). A design theory for visual inquiry tools. Journal of the association for Information Systems, 21(3), 3.DOI: 10.17705/1jais.00617
Halkias, D., & Neubert, M. (2020). Extension of theory in leadership and management studies using the multiple case study design. Available at SSRN 3586256. http://dx.doi.org/10.2139/ssrn.3586256
Lee, S., Oh, H. Y., & Choi, J. (2021). Service design management and organizational innovation performance. Sustainability, 13(1), 4.https://doi.org/10.3390/su13010004
Xu, L., Peng, X., Pavur, R., & Prybutok, V. (2020). Quality management theory development via meta-analysis. International Journal of Production Economics, 229, 107759.https://doi.org/10.1016/j.ijpe.2020.107759
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