HI6008 Business Research Assignment Sample
Here’s the best HI6008 Business Research Assignment sample, written by the expert.
ADOPTION OF THE E-COMMERCE AND ITS PERCEIVED BENEFITS: IN THE CONTEXT OF TESCO
Introduction
There is increasing level of the competition that becomes a big issue for the firms to sustain in the competitive market and to handle the base of the customers. So, there are different ways and the techniques that are implemented by the firm in the business that helps the firm to manage the work and handle the base of the customer also. In this same concern of this, it can be determined that the increasing use of the technology that is quite advantageous for the firms in terms of management of the business and to easily target the customer also. Additionally, the use of e-commerce is one of the new concepts of the business that helps the firm to manage the business across the world and to have the consistency in the business also (Chiu, et al, 2014). It is because in the use of e-commerce business, there is only need for the firm to develop the website in which all products and the services of the firm are clearly mentioned that make it easy for the customers to have the clearly idea about the products of the firm and to easily buy the products and to manage the base of the customers also.
However, there are different issues such as cost, management, time, etc that are occurred in the use of the e-commerce business and affect the other business operation of the firm. But at the same time, proper use of the policies and the procedures in the business are effective for firms to handle the all issues. Thus, it can be illustrated that manage the business through e-commerce is one of the best solution for the firm in the competitive environment. Different firms are managing the business through e-commerce and got the success in the market (Sandrin et al., 2017). In this, Tesco is a good example because Tesco is managing business across world through e-commerce and it is a successful firm in the market. This firm manage the all business through online and offline and this is the major reason to get the success of the firm in the market. Apart from this, there are also different firms such as eBay, Amazon, etc that are also operating the business through e-commerce and these all firms are success in the market.
Project Objectives and Aim
The aim to conduct this research is to define the role of e-commerce for the firms in the competitive market: In the context of Tesco
For the completing the aim, below are the objectives that will be achieved by the researcher
Project Objectives
- To determine the importance of the e-commerce for firms in the effective business management
- To define issues those are faced by the firms during managing the business through e-commerce
- To suggest the ways that can be used by the firm in the successful management of the business
Research Questions
What is importance of e-commerce business?
- What are main benefits e-commerce businesses?
- How does it reduce the cost of the operation of the business?
What are main issue in adopting the e-commerce business process?
- What are main challenges that have to face the company during and after adoption of the e-commerce business process?
- What is negative impact of the e-commerce business process on the company?
What is effective strategy to solve the issues of e-commerce business process?
- What are the ways that can be considered during the adoption of the e-commerce business?
Project Scope
The scope of this project is to determine the importance of the e-commerce business for the firm to develop the base of the customers and to get the competitive advantage.
Literature Review
From the research of (Wang et al., 2016), it is determined that different possible solutions are implemented by the firm for the better management of the business and to develop the good base of the customers. In this, manage the business through e-commerce is much effective for the firm as compared to other ways in the management of the business at wide level. Additionally, from the research of (Sandrin et al., 2017), it is depicted that in the business of e-commerce firm develop its own site and on the basis of this site, the products and services of the firm are sold across the word. It is a time effective ways for the firm to manage the business and there is no need for the firm to have the high man power. So, the outcomes are that the business of the e-commerce is effective for the firm to manage the business at national and international level also. In like manner, according to (Rahayu & Day, 2015), it is exhibited that using e-commerce is also effective for the customers also because in the use of e-commerce business, there is no need for the customers to go anywhere for buying the products and to have the various varieties in the products. But in the use of e-commerce business, there are lots of products options available for the customers without any physical efforts.
Apart from this, (Wang et al., 2016) determined that different firms are managing the business through e-commerce and due to managing the business through e-commerce that are lots of option are available for the customers to choose the products as per their convenience and the desire. So, it can be determined that operate the business through e-commerce is effective for the firm to manage the business and to develop the base of the customers also. But in the research of (Chiu, et al, 2014), it is also determined that although the use of e-commerce business is effective for the firm but at the same time, from the research of (Sandrin et al., 2017), it is also exhibited that however, the use of e-commerce is effective for the firm to manage the business and to handle the all work also but along with this, different issues are also occurred and faced by the firm in management of the e-commerce business. In this, the management of the technology, management of the employees, security, cost, time, etc are the common issues the firms face during the management of the business through e-commerce. In the research findings of (Wang et al., 2016), it is determined that although that are different issues that are faced by the firms but at the same time, there are also different ways that can also be used by the firm for the successful management of the business through e-commerce and to improve the performance of the firm also. In this, it can be determined that better use of the security management and the timely technology upgrade are the major ways that firms can use and it will be easy for the firm to manage the use of e-commerce and the business also (Agwu & Murray, 2018).
Research Design and Methodology
There are different methods of the research such as qualitative and the quantitative research that researcher uses accordingly research aim and the objectives. The use of both researches makes easy for the researcher generate the suitable results of the research as well. In the concern of this research, there will be the use of quantitative research design (Meyers, 2016). It is because the use of quantitative research will be effectual for the researcher to handle the aim of the research and to overcome the possibilities of arising any issues and the challenge in the research. In the use of quantitative research, primary and the secondary ways of the data collections are used by the researcher.
In the collection of the primary research, there will be the use of survey, interview, focus group, etc. While, in the use of secondary data collection, there will be the use of secondary sources such as books, journals, etc. In the concern of this research, researcher will target the employees of the firm (Tesco) (Kratochwill, 2015). It will be effective for the researcher to get the clear and in-depth views of the role of e-commerce business and the issues that firms face in the use of e-commerce business. For targeting the respondents, there will be the use of survey through questionnaire and for the questionnaire; there will be the use of email method. It is because it is effective ways for the researcher to collect the data in short time and effective manner.
Research Limitation
Time and the cost are the major limitation of this research. It is because it was necessary for the researcher to complete the research on time and successfully (Meyers, 2016). That is why; cost and time are considered by the researcher.
Time Schedule
Conclusion
From the overall report, it can be determined that operate the business trough e-commerce is one of the best way for the firm. It is because it is time and cost effective way and customers can easily complete their buying behaviour. Apart from this, it can also be stated that there are different issues such as cost, time, etc that are faced by the firm like Tesco in the use of e-commerce but proper management and technology development are effective for the firms to perform perfectly and to sustain the market for a long time period also.
Bibliography
Agwu & Murray. (2018). Empirical study of barriers to electronic commerce adoption by Small and Medium scale businesses in Nigeria.
Chiu, et al. (2014). Understanding customers’ repeat purchase intentions in B2C e‐commerce: the roles of utilitarian value, hedonic value and perceived risk. Information Systems Journal, 24(1), , 85-114.
Kratochwill. (2015). Single-case research design and analysis: An overview. In Single-Case Research Design and Analysis. UK: Routledge.
Meyers. (2016). Applied multivariate research: Design and interpretation. USA: Sage publications.
Rahayu & Day. (2015). Determinant factors of e-commerce adoption by SMEs in developing country: evidence from Indonesia. . Procedia-Social and Behavioral Sciences, 195 , 142-150.
Sandrin et al. (2017). Enhancing the consumer-perceived benefits of a mass-customized product through its online sales configurator: An empirical examination. Industrial Management & Data Systems, 117(6), , 1295-1315.
Wang et al. (2016). The stickiness intention of group-buying websites: The integration of the commitment–trust theory and e-commerce success model. . Information & Management, 53(5) , 625-642.
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