HOTO7002 MSc International Hotel And Tourism Management 2023
1. Application of the cultural model
Hofstede’s Cultural model is a framework that works for understanding the cultural differences among the countries. This framework is used in Apex hotels for the betterment of people management as this industry needs a perfect and innovative cultural model. Hofstede’s Cultural model mainly focuses on power distancing as this dimension provides a proper explanation of the inequity and the power difference among the workers. The dimension of individualism provides the proper attention towards the workers for achieving personal goals. According to Gallego-Álvarez and Pucheta-Martínez, (2021) On the other hand, the collectivism dimension works as a team where everyone is indicated as “we”. So many dimensions are used in Apex hotels Ltd like long- and short-term orientation, Masculinity and femininity, and so on for providing a valuable framework for better serving.
Figure 1: Hofstede’s cultural dimension model
(Source: Gallego-Álvarez and Pucheta-Martínez, 2021)
2. PESTLE analysis
Figure 2: PESTLE analysis
(Source: Sari et al. 2019).
| PESTLE ANALYSIS |
| Political
· The hotels which are under political strife are mainly struggling with the tax issues of the UK. · For the betterment of the industry, the hotel management needs the flow to tourists continuously. · These causes are observed in the hotel Business of the UK for this reason Apex hotel needs a proper explanation to overcome the issues on this point the people management is dependent (Sari et al. 2019).
|
| Economic Factors
· A large number of hotel industries in the UK are high-class and luxurious. Yusoff et al. (2020) explain that that’s why any changes in the economy massively affect this type of industry because any type of big inflation directly affects the capacity of commoners to spend that money to buy a luxurious room. · The change of foreign currency is the biggest problem as it affects the capacity of buying a high-cost hotel room. |
| Socio-cultural Factors
· Nowadays traveling is in trend and many people follow this and it acts as fuel in social media. It can be said that this trend of traveling increases the capability of investing in the time of staying in hotels. · That’s why the hotel industry is going so smoothly and increasing the demand for this type of industry and sometimes the hotels are providing some offers for the tourist as it helps in a book a luxurious stay.
|
| Environmental Factors
· The developing hotel industry environment affects a lot because countries with severe weather are facing this problem to develop. · Sometimes the tourist is not coming for this environmental reason. |
Table 1: Pestle analysis of Apex hotel
(Source: Created by the learner)
3. Implementation of strategic orientation
This Apex hotels Ltd can implement such strategies to overcome the political, environmental, economic issues by maintaining the effect of political strife for which the tourists are not able to rich this hotel which impacts badly. This company needed a proper setup in the room that didn’t disturb the outside weather which helps to provide an identity of the hotel. For better people management the hotel can accept the strategy of equality where every employee is treated the same and there is no change of gender biases.
4. People management model
The people management process has helped to motivate, encourage and develop the people’s activities and optimize the production and growth that make the people professional.
The model has given directional guidance to the people which is a huge advantage of the people management process because in every stage of work people need proper guidance. The process of success and survival is always being managed and this cannot be possible without proper understanding and guidance. In human resource management, the model has provided comprehensive integration which is beneficial for emphasizing people.
5. Focus on the exact management topic
The organization is focusing on the development of people and enhancing them with courage, enthusiasm, training, and willingness for which the development can be held regularly. The optimized process will also gain productivity and help the organization financially. This strategy can improve the innovation within the organization which is the main motto of the organization.
Reference list
Gallego-Álvarez, I. and Pucheta-Martínez, M.C., 2021. Hofstede’s cultural dimensions and R&D intensity as an innovation strategy: a view from different institutional contexts. Eurasian Business Review, 11(2), pp.191-220.
Yusoff, Y.M., Nejati, M., Kee, D.M.H. and Amran, A., 2020. Linking green human resource management practices to environmental performance in hotel industry. Global Business Review, 21(3), pp.663-680.
Sari, P.N., Gusti, A., Suci, I. and Pratama, M., 2021, April. Sustainability of the climate village program to prevent the impact of climate change on water supply and sanitation: a perspective from the PESTLE analysis. In IOP Conference Series: Earth and Environmental Science (Vol. 708, No. 1, p. 012086). IOP Publishing.
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