HOTO7002 MSc International Hotel And Tourism Management Assignment sample 2023
1. Application of the cultural model
Figure 1: Hofstede’s cultural dimension model
(Source: Andrijauskienė and Dumčiuvienė, 2017)
The application of Hofstede’s cultural dimension model is going to be done in the Apex Hotels Ltd organization as it highly focuses on the factors of power distancing. It provides the acceptance of unequal distribution of power among the workers. The individualism factors of the model are efficient in identifying the loose bonds in the culture and the collectivism factors help in improving the integrated team working capabilities among the workers. This model also provides attention to avoiding gender, power biases, and threat factors to some cultures to introduce highly collaborative teams(Andrijauskienė and Dumčiuvienė, 2017). The implementation of the model also results in developing the time orientation factors which can improve people management.
2. PESTLE analysis
Figure 2: PESTLE analysis
(Source: Achinas et al. 2019)
| Pestle analysis of Apex hotel | |
| Political factors | Leaving the European Union of the UK has been a disadvantageous factor as it has increased the political risk factors by reducing the revenue of the hotel which has affected the people management factors by including salary deduction and in firing the employees. |
| Economic factors | The high-interest rates, GDP, growth rate, and inflation rate have highly affected the financial background of the Hotel industry and it affected employee retention in the company(Achinas et al. 2019). |
| Socio-cultural factors | The high willingness of the visitors is a positive factor that has enhanced the profitability of the business and it is advantageous in the people management factors. Although the fear of Covid 18 has played a negative in this case. |
| Technological factors | Technological advancements are highly needed to improve the customer service and trading facilities in the organization of the UK that will include the different modes of payment and various websites for pre-booking. It will provide faster service by the employees to the customers. |
| Legal factors | The laws and regulations are required to be followed by the organization for people management and the company must focus on clearing the tax factors to implement a business by maintaining all the ethics. |
| Environmental factors | The hospitality industry of Apex Hotels Ltd must implement an eco-friendly business by avoiding the use of plastics that would be preferable in the waste management factors. |
Table 1: Pestle analysis of Apex hotel
(Source: Created by the learner)
3. Implementation of strategic orientation
The organization will follow the management development strategic orientation plan which includes some steps.
- The proper review of organizational vision and goals are required to be analyzed for proper planning.
- The operational business analysis provides the strengths and weaknesses of trading.
- The development of strategic options and objectives and the strategic execution plan provide the key factors of improvement.
4. Implementation of Standard Casual model of HRM for People management
The implementation of the Standard Casual model of HRM in Apex Hotels Ltd. can be highly advantageous as it focuses on the casual chain system of the business strategy. The HR activities of the model include the training and hiring process which is one of the major parts of people management in the organization. It provides the facilities of improving performance by tracking records which can enhance the quality, productivity, and innovative thoughts of the employees. This factor improves people management employee retention factors.
5. Focus on the exact management topic
The organization is focusing on the training and development factors of the employees to enhance the job satisfaction factors. Employee morale and motivation can be developed. The efficiency of the employees can be increased which can result in the financial gain of the organization (Hussain, M.T. and Utsho, 2018). The capacity of the workers in adopting technological advancements can be enhanced with this application.
Reference list
Andrijauskienė, M. and Dumčiuvienė, D., 2017, October. Hofstede’s cultural dimensions and national innovation level. In DIEM: Dubrovnik International Economic Meeting (Vol. 3, No. 1, pp. 189-205). Sveučilište u Dubrovniku.
Achinas, S., Horjus, J., Achinas, V. and Euverink, G.J.W., 2019. A PESTLE analysis of biofuels energy industry in Europe. Sustainability, 11(21), p.5981.
Hussain, M.T. and Utsho, M.I., 2018. Measuring the Casual Relationship Between the HRM Practices and Organizational Performance in Selected Commercial Banks in Bangladesh. International Journal of Advanced Multidisciplinary Scientific Research (IJAMSR) ISSN: 2581-4281 Vol, 1, pp.34-42.
