Assignment Sample on Information Management Diary Entry
INTRODUCTION
The procedures of attracting prospective clients or consumers to business products and services is known as marketing. This involves conducting market research, advertising, selling, and disseminating business products or services (Khantimirov, 2017). The study covers the discussion regarding marketing contribution towards success of businesses organization and how creativity is applies in marketing campaigns. Further the study explores how marketers work is organized as well as through agencies along with key importance of digital marketing. For better understanding of these topics, Tesco Plc has been selected. Tesco is leading supermarket chain in UK and also operates business globally.
MAIN BODY
How Marketing contributes to the success of business organization:
Following are some key points which highlight how marketing contributes towards success of Tesco, as follows:
Communicating with large customer groups:
Marketing is a tool used by businesses to effectively communicate with their consumers. While larger companies, such as Tesco plc, which prefer to separate these roles later, marketing process is typically team that makes public announcements, provides business updates, or merely raises marketplace awareness. Customers taking into consideration multiple services will receive timely guidance from organizations, as well as be informed about future products or plan functionality for SaaS companies. If company product really wants to meet needs of its target audience, marketing is a critical medium for not just communicating with however also hearing from consumers. Tesco uses social media platform to not only share the latest news about their employees, but increasingly to offer transparent customer support. Tesco mainly uses online platforms to communicate store details, offers and discounts and general customer service (Yang, 2018).
Differentiating Tesco from its competitors:
One of most surprising findings is how company owners perceive their sector. They believe that consumers should already be aware of how they differ from their rivals, and they seldom communicate these differences. Marketing is only way for company like Tesco plc to stand out in market full of different companies and goods. Marketing allows Tesco to target a specific category of person with whom company brand or image would resonate. Accompany, brand, and experiences are all important factors for businesses seeking to attract fashionable and lifestyle customers.
Marketing assists people find products or services affordably
Attending a market tradeshow to explain and communicate directly with buyers is such way to reach buyers. However, with need to pay staff time, travel expenditures and event expenditures, acquisition cost of seeking clients is high. Marketing enables Tesco plc to gain consumers quickly and at a large scale. Furthermore, marketing aids in the discovery of an entity by distilling problem or need faced by people team is dedicated to serving. Marketing allows people who have never heard of organization to participate and begin problem-solving, whether they’re considering pursuing something regarding their requirement or desire or are actually unaware that they’re there or that solution exists (Paul, 2019).
Marketing facilitates movement, generates sales and influences culture
Marketing is dynamic area, and exciting aspect is that this is currently influencing and shaping culture. When this comes to defining right balance between organizational success and culture, Tesco plc’s clients usually face an uphill battle. Marketing, according to company, will help businesses better focus on company’s direction whilst also inspiring them to explore great strategies to meet the customers they have to target. Marketing allows businesses to go farther than they’ve been previously, whether it’s through likes, orders, or referrals.
How creativity is used in marketing campaigns:
Marketing creativity will help company to stand out:
Company like Tesco plc. who want to be competitive in marketing must cut through clutter and differentiate themselves from their multiple competitors. Company can catch the audience’s attention with innovative marketing techniques and strategies. Additionally, innovative techniques are more prone to be remembered Consumers recall just a portion of advertising they are subjected to and relate it to right brand, according to research. Even so, catching audience’s attention is useless if they just remember the advertisement or material, not the company that created it. This is why company need innovative strategies not just to pique customers’ interest but also ensure that they recognize brand.
Brand recognition can be increased by creative strategies:
Brand recognition as well as reputation are more effectively built by creative and inventive marketing strategies. Whenever this comes to expanding the consumer base and generating more revenues, most companies understand that brand awareness is critical. Creative marketing strategies will aid in the development of a devoted audience, a solid and loyal consumer base which will stay with company not just for one sale, however for long term (Daniel, 2018).
Empowers customer service culture
Customer services are preceded by marketing that aims to persuade and empower. Informative, innovative, creative, supportive content and posts should already be at forefront of a consumer partnership, assisting the team in establishing unbreakable credibility for those with whom company hope to do business. Tesco Plc with best content and services to give their preferred people would be the first to reach them when they’re ready to function. Tesco plc, for example, is assisting in the education of homeowners about water products.
How marketers’ work is organized in-house and through agencies:
Organized in-house: In-house team collaborate with all internal stakeholders and has a strong capacity to access, interpret, and align details in a timely manner. Internal teams allow for greater adaptability as-well-as abilities to rearrange task goals, as well as better control and quicker execution of strategic changes and marketing fund allocation. In-house marketing staff adapt skills to handle the challenges and demands that come with them. Depending on the corporation’s requirements and financial condition, the team will grow or shrink. In-house marketers being paid to know everything there is to know about the brand, products, and marketplace (Nuseir and El Refae, 2021).
Agencies: Process control is restricted, and controlling and supervising output is challenging. Owing to communication gaps, tasks and project management can be difficult. In addition, organization must make additional attempts to reach out to various stakeholders and gain exposure to data. Company has a lot of customers, so might need to wait a while. In certain situations, the organization might be able to provide fee versatility and resource redistribution. Due to availability of local marketplace and information, strategies, and customer preferences, faster access to market is possible. Because of the agency’s experience, it is possible to gain quicker access to market and target buyers. Depending on workload, goals, and internal processes, agencies can take much longer to implement. In additament, the organization wants to increase its marketing budget. The department, on the other hand, may have a unique viewpoint on strategy efficiency (Bakhtieva, 2017).
Importance of Digital Marketing:
Faster and More Cost-Effective
Traditional marketing process is more expensive than the digital marketing. Spending extra cash on conventional advertising isn’t enough if company like Tesco plc want greater expansion. Even the necessity of printing flyers. But Tesco Plc with digital marketing covers more markets globally (Christina, Fenni and Roselina, 2019).
Measurable Result:
For most businesses, calculating return on investment can be challenging. A marketing firm, on the other hand, will assist company in determining KPIs and ROI. They’ll also assist company in defining the main indicators to track through different marketing platforms in order to assess the effectiveness of each advertisement. The monthly reporting issued by the organization will help them to make important business decisions.
Get new ideas
The digital world is constantly changing, and there isn’t always win-win situation for traditional business strategies. Digital marketing agency will provide company like Tesco Plc with fresh ideas and perspectives that will help company achieve company goals. An agency will also provide company with straightforward observations and updates on the performance of keywords and how consumers interact with Tesco plc brand (De Pelsmacker, Van Tilburg and Holthof, 2018).
CONCLUSION
Form above study this has been articulated that marketing process is essential for successful companies to educate, encourage, and connect the individuals they want to connect with. Efficient marketing in this sense, is about assisting people in discovering great products.
REFERENCES
- Bakhtieva, E., 2017. B2B digital marketing strategy: a framework for assessing digital touch points and increasing customer loyalty based on Austrian companies from heating, ventilation and air conditioning industry. Oeconomia Copernicana, 8(3), pp.463-478.
- Christina, I.D., Fenni, F. and Roselina, D., 2019. Digital marketing strategy in promoting product. Management And Entrepreneurship: Trends Of Development, 4(10), pp.58-66.
- Daniel, C.O., 2018. Effects of marketing strategies on organizational performance. International journal of business marketing and management, 3(9), pp.1-9.
- De Pelsmacker, P., Van Tilburg, S. and Holthof, C., 2018. Digital marketing strategies, online reviews and hotel performance. International Journal of Hospitality Management, 72, pp.47-55.
- Khantimirov, D., 2017. Market share as a measure of performance: conceptual issues and financial accountability for marketing activities within a firm. Journal of Research in Marketing, 7(3), pp.587-592.
- Nuseir, M.T. and El Refae, G.A., 2021. Factors influencing the choice of studying at UAE universities: an empirical research on the adoption of educational marketing strategies. Journal of Marketing for Higher Education, pp.1-23.
- Paul, J., 2019. Marketing in emerging markets: a review, theoretical synthesis and extension. International Journal of Emerging Markets.
- Yang, M., 2018. International entrepreneurial marketing strategies of MNCs: Bricolage as practiced by marketing managers. International Business Review, 27(5), pp.1045-1056.
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