HR7002 Organisational Behaviour And Global Strategy Assignment Sample 2023
1. Introduction
Business enterprises need to build a proper organizational culture and it requires active leadership involvement for the acquisition of business success in a given corporate regime. The build-up of proper organizational culture and employee engagement within a firm is dependent upon the leadership approach and it actualises organizational motives into the success metrics.
The current study entails the organizational culture and business environment within a leading UK supermarket giant Morrison. Leadership approach and proper communication build-up is prerequisite for rendering success to a given corporate business entity.
1.1 Company background
Morrison is the leading supermarket chain in the UK, which operates its business in England, Scotland and Wales. Morrison is regarded as the fifth largest supermarket chain whose headquarters are located in Bradford in close vicinity of England. Data from 2021 suggested that the company contains a repertoire of 497 supermarkets across their key locations, which include Wales, Scotland and England (Morrisons-corporate.com, 2023).
Figure 1: Sales rate of Morrison’s
(Source: Bedford, 2023)
The above figure highlights the sales growth of Morrison, it is seen that sales of the company decreased by 3.9% in October 2022. Since its inception in 1899, it provides value-based customer service for ensuring market success. The annual report of 2021 suggested that employee strength for the given firm is 110,000 and the supermarket chain is earning £17.6bn review by end of the fiscal year 2020-2021 (Morrisons-corporate.com.2023). Active employee engagement within Morrison helps it to acquire substantial market profit in a more precise and congruent way.
2. Critical analysis and investigation of organizational strategy
Business enterprises need to take up the proper approach to earn their profit-making goals into a real success motive. Adoption of proper value-based organizational strategic implication provides business benefits to supermarket chain Morrison in a more substantial way.
Zhang et al. (2021) stated that the adoption of proper organizational strategic ways helps a firm to stay ahead in a global competitive domain and it needs to incorporate proper theoretical underpinning of the corporate CSR model for gaining proper profitability measures. Morrison’s need to integrate of a triple-bottom-line theoretical model or framework helps to provide economic, social and environmental benefits to a given customer group.
Figure 2: Key elements of triple-bottom-line
(Source: Self-created)
The above figure shows the three key elements such as the people, profit and planet approach concerning the triple bottom line for translating organizational vision into real success. Uptake of 3P of corporate sustainability goals as elucidated by triple bottom lines helps this firm to stay ahead in the global supermarket domain and it renders numerous benefits to UK-based fifth largest supermarket retailer Morrison.
People
Morrison provides utmost prioritization on the acquisition of customer loyalty for better securing its financial market positioning. Delivery of service to customers at an affordable price within stipulated deadlines is the main vision of Morrison. According to Rashidi et al. (2020), the supply chain by integrating technology for lowering the hard hit of the pandemic impact on supply chain and logistics operations.
Morrison launched a social initiative by preparing a food programme within the community by donating £100,000 in products across the country (Morrisons-corporate.com, 2023). The long-term success metrics of Morrison relied upon its business commitment towards people for better managing suppliers, communities and colleagues.
Planet
Morrison’s uptake of proper low carbon emissions initiative for lowering the carbon footprint from the food supply chain. The decarbonisation approach of Morrison helps it to lower carbon emissions and provides an edge to fulfil the requirements of given clients.
He et al. (2021) stated that Morrison took a pledge to acquire its low carbon emission target by the end of 2030 in its business approach by integrating a better technological framework. Attaining a net zero carbon target is the prime target Morrison and it works relentlessly to gain its corporate goals of a given business situation.
Profits
Every organization focuses on increasing its business outcomes by implementing different strategies, it is seen that Morrison’s is being a well-known organization that plays a vital role in increasing its business-related profits. The annual report of the company highlights the growth of the company in this particular domain.
Figure 3: Annual turnover of Morrison’s
(Source: Bedford, 2022)
This figure shows that the annual turnover of Morrison’s was 17.6 BBP in 2021, which is expected to grow more in the upcoming years (Bedford, 2022). The profit-earning goals of Morrison help this firm to deal with adverse situations and its competitive market position and it provides a special emphasis on the fulfilment of customers’ requirements.
Customer loyalty building is stressed by Morrison and it requires abiding by the proper approach for ensuring market success.
3. Key issues affected the given organization
Morrison is a supermarket entity and it is facing numerous challenging consequences due to supply chain and logistics disruption. According to Wilkinson et al. (2020), Covid-19 has caused an acute shortage of suppliers and it requires the uptake of proper or deliberate action for lowering disruption of a given supply chain entity.
The Exit of Britain from the European Union or Brexit has caused numerous challenging consequences for Morrsion and it needs to take action following the plan for slowly overcoming business constraints. As per the views of Kuo et al. (2021), political uncertainty and disruption of the supply chain have caused negative business consequences and it requires abiding by proper policies for overcoming business hurdles in a precise or effective way.
Figure 4: Some significant issues in Morrison
(Source: Self-created)
The pandemic has caused poor sales forecasts and profit-earning potential for Morrison and it blamed its given approach to the supply chain for an acute food shortage. Furthermore, delayed delivery of services to customers due to supply chain disruption and suppliers’ storage has caused customers resentment and hard-hit business revenue settlement.
It has been argued by Joon-ho et al. (2022) that the pandemic has caused an economic recession and labour market shrinkage, which aggravated negative consequences or situations for Morrison. Zhan et al. (2022) identified that the non-uptake of proper HR policies has caused employee resentment and it requires the uptake of proper HR policies for replenishing such gaps.
Lack of proper communication among stakeholders, non-uptake of viable leadership approaches and lack of proper organizational culture create a challenging consequence for the food supply chain. Building up of a viable organizational culture helps to bring about active employee engagement and it helps in the fulfilment of organizational requirements under a given setup.
4. Analysis of challenges mitigation strategies
4.1 Leadership capabilities
Leadership plays an utterly significant role in directing a firm toward organizational needs and it provides intellectual stimuli to workplace employees for gaining the best possible outcome from them. Miles and Morrison (2020) stated that the delivery of incentives and rewards helps to bring active employee engagement and it provides success to a firm as per employee negotiation and motivation.
The leadership approach within the aforementioned firm builds up proper communication with employees and it helps in providing success to a given business entity. David Potts, chief executive of Morrison pointed out that the cost of o £290m happened due to unforeseen issues of the pandemic and it has hard hit its supermarket retail business (Guardian, 2023).
David Potts, the company’s CEO took up a post-pandemic business approach for replenishing business troubles faced by Morrison by dint of taking up proper action.
Lack of deliberate decision-making by leadership creates organizational constraints and it requires a build-up of active employee engagement by dint of an empathic leadership attitude. The empathy of leaders provides substantial benefits and it correctly lowers employee conflict. According to Samson and Swink (2023), leadership within Morrison helps to bring about active employee engagement and it lowers resentment among employees through a build-up of proper communication.
According to the opinion of Mahmoud et al. (2021), the build-up of a proper leadership approach helps Morrison to stay ahead in a given competitive market in an effective way. Moreover, it helps Morrison to overcome its challenging consequences which hard-hit its supermarket business operation. Covid-19 has caused a recession and a sharp constriction of market size, which causes troubles for supermarket business operations.
4.2 Communication
A firm is required to build up proper communication with business stakeholders for ensuring success for a given business entity. Business communication helps a firm to provide subtle benefits by dint of build-up of proper communication with stakeholders for providing business success. Better management of organizational procedures and reduction of error within a firm is dependent on proper communication within a firm.
As per the perspective of Manenzhe and Ngirande (2021), business enterprises need to maintain the 7C of communication, which includes clarity, completeness, concreteness, conciseness, courtesy, consideration and correctness.
Leadership within a firm requires equipping with excellent communication, which helps a firm to build up proper communication with employees for rendering organizational benefits in a precise way. Non-uptake of proper action and lack of communication creates devastating consequences for a firm and it negatively hampers organizational objectives.
It has been supported by Manuti et al. (2020) that clarity of communication helps to build negotiation with employers and business entities enabling them to take decisions following needs for ensuring organizational success. Non-build-up of proper approach and lack of communication creates employee resentment and negatively affect employee performance.
Proper uptake of business communication helps Morrison to overcome the pandemic impact on the business operation of a supermarket chain in a global scenario.
4.3 Subtle organizational culture
“Organizational culture” implies a belief, attitude or belief of a firm to influence organizational employee behaviour. The employee is an indispensable asset for a firm and it needs to bring about active employee engagement for rendering business benefits in a more effective or congruent way.
It is concluded by Meng et al.(2023) that leadership is an effective way to bring about proper organizational culture and it directs employees to attain the long-term goals of a given business endeavour. A sustainable leadership approach within a firm provides complete autonomy to employee segments and it helps the business to fulfil its business targets.
Figure 5: Customer satisfaction rate in Morrison
(Source: Morrisons-corporate.com, 2023)
This particular figure demonstrates the customer satisfaction level of Morrison in comparison with others. This diagram entails about quarterly analysis of the level of customer satisfaction index analysis in comparison with key competitors in a given market segment. Leaders within a firm need to pose an empathic attitude toward employees and it helps businesses to bring about active employee engagement for providing substantial benefits to a corporate regime of the food supermarket chain.
According to the statement of Ouwerkerk and Bartels (2022), the corporate business of Morrison needs to abide by the multiculturalism theory to lower employee discrimination irrespective of caste, creed, ethnicity and gender. It is stated by Sarfraz et al.(2022) that organisational bias and non-uptake of proper action create troubles for the organization and it leads to resentment among the employee segment. Non-acquisition of proper HR policies creates constraints for a given firm and it needs to follow suit with proper recruitment and training approach for active employee involvement.
5. Critical discussion on the impact of challenges on organizational strategies
Businesses need to look into proper policies for gaining success in a given competitive market environment and they need to abide by proper HR policies in this scenario. The aforementioned firm needs to provide prioritization on employee retention policies for ensuring success for a given business entity and it requires to abide by proper HR practices for the actualisation of organizational success.
As per the argument of Sung-Eun et al.(2021), proper business communication and decision-making act as a catalyst for the actualisation of success for a given business entity and it needs to abide by a proper approach to rendering organizational success.
It has been stated by Sookdawoor and Grobler (2022) that employees need to deliver incentives and rewards as per their performance alongside competency and it helps businesses to attain perfection within a stipulated period efficiently. Serving customers, in a better way are given priority by Morrison and it requires the uptake of proper HR policies for bringing out active employee engagement.
Technological incorporation provides benefits to Morrison and it requires one to abide by proper policies for rendering success for a given business initiative. Employee retention provides numerous benefits to Morrison and it requires the incorporation of proper communication and HR practices for the uptake of business success.
As per the comments of Sookdawoor and Grobler (2022), the uptake of a proper marketing approach is a prerequisite and business enterprises need to adhere to social media-based marketing operations for providing success to a given business entity. Gaining and acquisition of customer loyalty are given special emphasis and it needs to restructure its HR practices for bringing better employee engagement.
The empathic attitude of organizational leaders helps in lowering employee conflict within the workplace and it needs to abide by proper HR policies for the acquisition of success in a given work domain. Covid -19 has disrupted the supply chain and it needs to follow suit with proper actionable measures for ensuring success for the business motives of Morrison.
Figure 6: Increment of investment for Colleagues’ pay at Morrison supermarket
(Source: Morrisons-corporate.com, 2023)
Illustration of the diagram revealed that since 2017 Morrison substantially invests in colleagues’ pay for providing benefits to given business entities by raising the delivery of hourly pay from £9.20 an hour to £10 per hour by the end of 2021 in the month April. Morrison adheres to sustainable HR policies for bringing active employee engagement.
It has to raise the delivery of hourly pay for colleagues within Morrison for building up their active engagement. HR personnel within Morrison requires the delivery of rewards and incentives to colleagues for the actualisation of success in a given market segment and it needs to provide incentives and rewards for acquiring market success properly.
It has been supported by Sílvia Luís and Silva (2022) that colleagues need to provide pay and incentives as per their potential for bringing active employee engagement for the fulfilment of the success of a given supermarket business entity.
It is concluded by He (2021) that businesses need to maintain proper ethical trading to lower resentment among employee groups and it helps businesses to raise their business profits exponentially. According to the comment of Hennicks et al.(2022), the adoption of a proper marketing approach through social media helps Morrison to gain more customers by dint of a “word of mouth advertisement” mechanism for raising its given customer base properly or efficiently.
It has been observed by Aliedan et al. (2022) that the collection of periodic customer feedback and mould business following need helps Morrison to sustain itself in a globally competitive market regime. Ocado, Sainsbury and Tesco are leading competitors of Morrison and it needs to deliver service to customers within the allocated time with superior quality maintenance for staying ahead in the given competitive market domain.
Uptake of proper leadership decision-making ensures success for the UK-based supermarket chain and it needs to build up proper communication with corporate stakeholders for gaining market success.
6. Alternate strategic resolution adopted by Morrison
Business enterprises need to frame proper strategic resolutions for replenishing their business gap and it helps to attain perfection for a given business entity. Restructuring of logistics and supply chain provides numerous benefits and it needs to adhere to advanced technological tools such as big data tools for the acquisition of market success.
As per the comment of Elshaer et al.(2022), the lack of uptake of proper decision-making and non-involvement of corporate stakeholders creates constraints for business entities. Furthermore, As per the views of Erbaşi et al.(2022), it needs to invest in advanced technological tools such as big data, robotics and other advanced technology for the delivery of services to customers within a given stipulated period.
The pandemic has caused supply chain and logistics issues and it needs to bring about a post-pandemic business approach for replenishment of such constraints.
Morrison need to uptake proper HR policies for training and hiring the best competent employee for organizational needs and it fulfils long-cherished organizational business motives. It has been argued by Freire and Pieta (2022) that the HR department within Morrison needs to provide skill training to an employee for gaining the best possible outcome from them as per organizational needs.
Delivery of performance appraisal and reward brings active employee engagement and employee work with their competency for delivery of the best client-centric service. According to the opinion of Gonçalves (2021), the food supermarket chain Morrison needs to maintain organizational transparency while hiring complaint employees for the fulfilment of future organizational needs towards sustainability.
As per the perspective of Haskasap et al. (2023), the adoption of proper technological tools helps Morrison to restructure its business operation and it helps this aforementioned firm to perform more efficiently for securing its market position. Allocation of R&D measures provides business benefits and it helps this Food retail supermarket to attain success in a given market segment in a more efficacious way.
Business success in given corporate scenarios solely relied upon proper technological underpinning for business success. Technological incorporation provides subtle benefits to a given firm and its incorporation on R&D measures helps businesses to earn more profit as per corporate needs. Resource allocation is providing benefits to given business entity and it helps in fulfilment of business goals in a proper way.
7. Conclusion
It is concluded that business enterprise within UK-based supermarkets adopts a proper leadership approach and it provides benefits to the given corporate paradigm. Business enterprises need to follow suit of the “triple bottom line approach” for the delivery of proper service to people and it looks into planet and profit criteria for acquisition of success in a given market domain.
Maintaining proper organizational culture and taking decisions following needs bring active employee engagement within UK-based food supermarket chains properly. Maintenance of a proper organizational environment and uptake of deliberate business decisions helps to retain its market position properly. The post-pandemic business approach helps this aforementioned firm to lower its business complications arising due to sales drop and supply chain pitfalls.
Reference list
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Websites
Bedford, E., (2023). Sales rate of Morrisons, Available at: https://www.statista.com/statistics/386745/morrisons-sales-percentage-change-great-britain-uk/ [Accessed on 1st April 2022]
Bedford, E., (2022), Morrisons annual turnover in the United Kingdom from financial year 2009/10 to 2020/21(in million GBP), Available at: https://www.statista.com/statistics/382306/morrisons-turnover-united-kingdom-uk/ [Accessed on 1st April 2022]
Guardian, (2023). Morrisons-profits-fall-2020-covid https://www.theguardian.com/business/2021/mar/11/morrisons-profits-fall-2020-covid#:~:text=Morrisons%20profits%20fall%20by%20half%20in%202020%20as%20costs%20of%20Covid%20pandemic%20bite,-This%20article%20is and text=Morrisons’%20profits%20for%202020%20have,the%20benefits%20of%20higher%20sales. [Accessed on 1st April 2022]
Morrisons-corporate.com. (2023). Annual report Available at: https://www.morrisons-corporate.com/Morrisons-plc/annual-report/ [Accessed on 1st April 2022]
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