Individual reflective account Best Assignment Sample
Introduction
This non-profit organisation was founded in 1989 and registered as a charitable organisation in August of the same year. It is a non-profit organisation dedicated to promoting body acceptance and self-esteem (www.bodypositivedorset.org). In our capacity as a non-profit organisation, we are a small operation with just three full-time workers and four part-time volunteers on the payroll. Personal savings, as well as contributions from other people and organisations, are used to fund Body Positive Dorset’s operations.
With the support of a range of different organisations, such as universities, we are able to provide seminars on HIV prevention, awareness, and education in order to reduce the stigma, transmission, and ignorance that are connected with the infection. (Yasin, 2021)
Overview
I observed that It is conceivable for a person who has borderline personality disorder to go through periods of time in which they do not display any evidence of the disease. However, it is also possible for anything to cause the individual to revert back to having symptoms of the disorder.
An episode is the term used to describe this type of event, and it can be recognised by the fact that the signs and symptoms associated with it become more severe as the event continues. Trauma, criticism, perceived or actual abandonment, perceived or actual rejection, and perceived or actual abandonment are all common triggers for borderline personality disorder. Other triggers include criticism.
Project scope an
d agenda
I observed that According to the findings of a recent survey that was carried out by the Terrence Higgins Trust, individuals who are under the age of 25 have a lower level of awareness of HIV in comparison to those of any other age category, including the general population (aged 26-60). The following graphic demonstrates that there is a gap in educational programming that has to be filled in order to meet the target set by the United Nations for the year 2030. ( Rao2020).
Maintaining coherence in the representation of your brand across all of your different marketing endeavours is very necessary if you want to successfully manage your brand over the long term. This is especially true if you want to maximise the value of your brand. This is the true regardless of whether you are using digital or conventional ways of marketing. For instance, the purpose of Apple’s programming is to reaffirm the company’s dedication to developing high-quality, all-encompassing entertainment and communication gadgets, such as the iPhone, which has been met with such widespread enthusiasm ever since it was first introduced.
This is the case because the iPhone has been met with such widespread enthusiasm ever since it was first introduced. This is the case since, ever since it was initially released, the iPhone has been welcomed with such tremendous excitement from consumers all around the world. Coca-Cola has persisted in using aggressive marketing methods despite the fact that it has already established its position as the dominant player in the sector.
This is because Coca-Cola wants to maintain its position as the dominant player in the sector. This is due to the fact that Coca-Cola is determined to preserve its status as the industry’s preeminent player at any costs. However, this does not imply that the same commercial is being displayed over and over again; rather, it emphasises the need of discovering fresh strategies to increase brand awareness among customers.
I observed that There is no direct competition between public service announcements and any of the other methods of providing medical care. Instead, they make a contribution toward the expansion and enhancement of services that are currently available to the general public.
In addition to providing items that are easily obtainable and inexpensive outside of the health care system, CSM programmes assist the health care system in making better use of the resources that are presently at their disposal. I observed that Clients who, for example, are unable or reluctant to use condoms in the environment of a clinic may benefit from social marketing programmes, which are gaining popularity.
These programmes are becoming more prevalent. This form of deception may be especially damaging to young people and adolescents, as well as to adults who value the secrecy associated with business dealings (Gupta2019).
Markings communication plan
I observed that Therefore, CSM programmes are developed in close collaboration with host country governments and are specifically adapted to match the current priorities and requirements of the host country as a consequence of this close collaboration.
I observed that Many of the goods developed via social marketing programmes may be used as part of continuous communications operations in clinics, schools, and across the public health system, according to the authors.
Communication plan
| Activity | Mode | Impact | Region |
| Leaders | Offline | High | Project team |
| Meeting | Offline | High | Between team |
| Matter discussion | high | Between team |
It is essential that you maintain the coherence in your mode of operation and that you routinely take part in activities that promote clear communication in order to fulfil this need. Having said that, it is ideal to put off having any unpleasant conversations until a time when the person you care about is not going through an episode of their disease.
This can be done by waiting until they are not experiencing symptoms of their illness. They will have a greater capacity to maintain their composure and reason with greater clarity, which will lead to a discussion that is more open to a variety of possible solutions. (Yasin,2021).
The fact that there have been several examples of cooperation and support between CSM programmes and host governments is important in recognising the importance of these programmes in countries whose governments are either dysfunctional or in the process of reformation. Haiti, Cambodia, Russia, and Rwanda have all seen an upsurge in condom demand in recent years, despite the fact that these nations have either little or non-existent public health infrastructure to meet the need.
Analysis
I observed that It will be difficult to overcome both the use of social media marketing by UNAIDS and the engagement of the public health sector if these issues are not addressed (Sharma,2021).
I observed that Several donor-driven discussions over the long-term costs and viability of social marketing programmes have erupted as a result of the rapid proliferation of social marketing programmes.
I observed that Small businesses and members of the public health community have both raised worry about the possible negative implications of social marketing programmes on the economy and society as a result of their involvement in these programmes. This section of the article contains in-depth replies to each of the points raised earlier in the text.
SWOT
| Strength
When it comes to contraceptives, it is preferable if the overall global supply does not exceed one percent of the world’s gross domestic product (GDP) (GNP).
|
Weakness
Social marketing programmes have long been depended upon by individuals in countries with high per capita GDP to assist them in achieving financial stability, whether via large-volume sales or other ways |
| Opportunities
People with moderate and higher income levels begin to purchase real estate when the price of real estate reaches this degree of appreciation. Further research validated the findings of a 1994 study that used data from 24 countries and found a negative relationship between condom prices and sales in each country’s GDP per capita18, which was supported by other research. |
Threats
The researchers that conducted the inquiry were the ones who discovered the information. It was found as a result of the study’s results that a successful AIDS prevention or family planning programme requires condom costs that are less than one percent of total household income.
|
Competitor Analysis
- The great majority of AIDS-affected countries have a GDP per capita that is less than US$1,000 per year, according to the World Bank. Due to the poor economic conditions, widespread illiteracy, and instability of the public health system in these countries, condom social marketing efforts must be maintained there for the foreseeable future.
- A balance must be struck between the availability and affordability of condoms, while also taking into consideration elements such as their cost-effectiveness, in order to guarantee the success of these programmes (Munavalli,2021). .
- Examples include Turkey and Costa Rica, to name a few of places where this has happened.
- A per capita gross national income of around US$2,500 per year is considered to be a level that can be sustained over the long haul.
- It is challenging to achieve financial independence while simultaneously ensuring that the product is available to people who are most at danger, such as commercial sex workers and those who use injectable opioids.
Discussion
The proper implementation of health-related social marketing programmes may rank among the most cost-effective health treatments available, even if they fail to recognise the significance of the relationship between condom sales and price in determining condom purchases.
Social marketing programmes use a range of tactics in order to recoup a significant amount of their operating expenditures, including high sales volume, effective resource management, product diversification, and cross-subsidization, among other things.
I observed that Customers, not charity organisations or public health authorities, are responsible for a disproportionately large portion of distribution expenses, even in situations when food and beverages are offered at a big discount. A portion of the proceeds from each sale is re-invested back into the programme, where it is put to use to develop long-term institutional and management competence.
I observed that Because of the generosity of its customers, the Social Marketing Company is in a position to significantly reduce its long-term operating expenses by reinvesting sales earnings in the purchase of a new facility in Bangladesh. This will allow the company to save a significant amount of money over the course of its lifetime. (Alban,2020)
I observed that In today’s rapidly changing global economy, businesses need to be adaptable in order to survive and grow. In such case, they won’t be able to properly compete with the other companies. The market is continuously evolving and changing for a number of reasons, including developments in technology, changing preferences among consumers, increasing product niches, and new regulations established by governments.
Because there is a great deal of rivalry in the market, it is very essential for businesses to have channels of communication and brand promotion that are efficient. Consumer-focused promotions, such those that provide a twenty percent discount on the things that are specifically stated, are less likely to produce the same feeling; rather, they may develop expectations of a twenty percent discount for purchases that are made more often.
When it comes to managing their brands, business owners need to find a happy medium in order to keep one step ahead of the ever-changing preferences of their customers. Finding this happy medium requires them to discover a happy medium. They will be able to keep their clients happy while still maintaining a lucrative business if they do this.
A business that operates in the present climate has to have a plan that is not just intellectual but also adaptable in order to be successful. As part of your strategy for marketing communications, you should make it a point to guarantee that the information you provide and the relationships you establish help to identify your firm as the best choice for satisfying the demands of your clients.
This should be a primary focus for you. This ought to be at the top of your must-do list. Determine the strategies that will help your message reach the most number of people, and then make it a priority to only use those strategies in your communication efforts going forward. If you accomplish this, you will be able to differentiate your company from the other companies operating within your sector and bring in new clients at every stage of the purchasing process.
If you keep an eye on what your actual customers want, you will be able to design a marketing communication strategy that not only covers all of your worries but also provides the results you want to see as a result of your efforts. As a consequence of this, you may be in a position to bring attention to the aspects of your product that give answers to their issues, instil trust in your brand, and ignite the curiosity of prospective clients that you wish to attract.
In conclusion, if you want to ensure that the communications effort you put forth will be valuable to your company, you need to ensure that the marketing communication plan you use is constantly one step ahead of the competition. This is the only way to guarantee that the communications effort you put forth will be beneficial to your company.
You should aim to first attract, then convince, and lastly win over the audience that you are attempting to reach. This should be your primary focus. You will require a strategy that is compelling, compelling, potent, powerful, valid, strong, attractive, and effective if you are going to be successful in achieving this target. One approach to dramatically improve the effectiveness of an argument that already has a high level of credibility is to include a visual that is appealing.
The power to persuade someone can frequently be found in one’s skill to write an attention-grabbing headline. A new form of media has the potential to be very interesting and captivating. Changes to the colour scheme have the potential to have a significant impact on the amount of persuasion that can be accomplished. A compelling speaker is someone who is not only loved by other people but also holds a high level of respect in their own community.
a way of illustrating something that has never been done before in any field, including the field of medicine, as well as many other fields. Every single attempt at persuasion has to have the end aim of producing something that people will wish to make use of or consume in some capacity.
Make something that can’t be overlooked or forgotten in such a short amount of time. To put it another way, strive for perfection in all aspects of the work. To put it another way, creating an experience that is attractive to the senses, whether visually or aurally, is an art form, and not all photographers, illustrators, writers, coders, designers, or art directors have what it takes to produce such an experience.
Because of the intense level of competition that exists in the healthcare industry, differentiating one’s own marketing from that of one’s competitors can be the goal that turns out to be the one that is the most challenging to accomplish. At this point, following rather than leading is the more appropriate role to play.
When it comes to the preparation and execution of a strategy, the most important thing to do is think creatively and unconventionally outside of the box. If you want to set yourself apart from the other people in the room, try speaking in a manner that isn’t typical. Conceive of and implement a completely novel mode of communication from the ground up.
Think about moving in a whole different direction with your advertising. In order to be truly creative and to differentiate yourself from the competition, you will need to put yourself out there, shock your audience by revealing something to them that they weren’t expecting to find, and spark a connection between the services you provide and the demographic you are trying to reach.
Another essential golden rule that you want to bear in mind at all times is the adage “Seven Words or Less on a Billboard.” It is reasonable to assume that motorists who are moving quite swiftly on the road will not pause to read more than seven words of copy at a time.
It has been brought to my attention that the bulk of advertisements for hospitals are comprised of only approximately 15 to 20 words. The folks who are walking past the billboards are not paying attention to them in any way.
The construction of principles for web design, such as those that are founded on usability and heuristics, serves a function and was done so for a specific reason. Readers in the modern era must to be able to quickly skim literature, comprehend what they find, take the relevant action, and then proceed. The process of refining a website design until it reaches its purest, most elemental form can be difficult, but it is always vital.
Benefit and results
Strategy
Despite the fact that it may be tough to identify precisely what it is that sets your organisation apart from the others, I have no doubt that you will be able to figure out what it is that sets your organisation apart from the others if you put in the time and effort that is necessary to do so. Always keep in mind that the key to success is displaying bravery and audacity while welcoming the creativity that already exists within your organisation. This is the only way to achieve lasting success. This is the only method to achieve success that is sustainable over time.
And if that doesn’t work, you always have the option of employing a firm like BPD that specialises in assisting businesses in the healthcare industry with their advertising, marketing, and digital strategy needs. BPD is one example of a company that fits this description.
When there is an excessive amount of visual activity, readers have a tendency to cease paying attention and move on to something else. After that, it was found out that they were able to blend into their surroundings. An experiment that was carried out by a professor of design at Carnegie-Mellon discovered that customers will ignore an entire copy line at a glance if it is longer than 39 characters if the line in question contains more than 39 characters.
The experiment was designed to determine whether or not customers will ignore copy lines that are longer than 39 characters. Because of this, implementing line lengths that are shorter and more succinct can improve not only the effectiveness of a headline but also the effectiveness of the body content as a whole. Researchers from Wichita State University came up with conclusions that were equivalent, and they found that each line exhibited 35 characters.
Recommendations
Based on plausible objective evaluations, the present research suggests that print media may have a higher influence on a person’s cognitive information processing than other forms of media. Unlike television, which has a less significant influence, radio has a greater impact. Individuals are more likely to forget what they’ve spent time studying, digesting, and integrating than what they’ve just seen or heard, according to the researchers.
When it comes to remembering what they’ve just seen or heard, individuals are more likely to forget what they’ve spent time studying, digesting, and integrating than what they’ve just seen or heard, the researchers found (2006).
. A crucial component of any plan for effective brand management is the establishment and maintenance of an atmosphere that fosters inventive approaches to resolving problems. If businesses in the entertainment sector as well as the more serious insurance industry do not innovate, they face the risk of seeing the value of their brands decrease.
Apple, for instance, would have had a tough time competing with firms like Sony if it hadn’t been for the ipod, which is an innovative product that Apple invented. Sony is one of Apple’s major competitors. If the business’s principal product is a service rather than a physical commodity, then it is even more important for the firm to effectively manage the reputation of its brand in order to ensure the company’s continued success over the long term.
Advertising has helped Pepsi separate itself from its rivals in the extremely competitive market for carbonated soft drinks. Pepsi has positioned itself as a product that is attractive to a younger population, and this has enabled the company to differentiate itself from its rivals.
The dissemination of information in electronic form takes place via a variety of means, including cinema, radio, recorded music, and television (to name a few). Radio, television, and other broadcast media are distinguished by the transmission of electrical sound or image across great distances. Television and radio broadcasts reach a large number of people and play a critical role in the dissemination of news and information in the United States and throughout the world, among other things.
Conclusion
According to Osakue, Kayode, Marcel, and Adekunle, broadcast media may and should be used to mobilise people and institutions in modern societies in favour of national development, and they recommend that they do so. The use of broadcast media in this role is likewise encouraged, according to the group (2009). Because of the excellent audio-visual quality of television, it has an impact on people’s perceptions, making it an extremely effective medium for broadcasting information and entertainment.
A strong medium for worldwide communication, according to Osakue and colleagues, since it carries pictures from all over the world into millions of people’s homes on a daily basis, according to Osakue and colleagues. A powerful medium for global communication, according to Osakue and colleagues (2009). The dissemination of televised information does not occur only via the medium of television, contrary to common opinion.
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