Innovations in Business & Technology

1. Understanding of innovation theories and concepts

It is quite an evident fact to state in this report that Creative Limited is in urgent need to expand their business and make it famous globally so to do that in an effective manner there are certain theories that can be well adopted:

Firstly comes the aspect of the Disruptive Innovation Theory and according to this theory Creative Limited needs to either create a sense of disruption in the already existing market that they have or they can also create a completely new market and that in turn is going to contribute a lot for the overall progress of the concerned company ( that is Creative Limited in this case) and can spread their brand name not only in the entire UK but also at the Global level (Abdo, 2015).

It is also palpable everything has one positive and one negative side so as the Disruptive Innovation Theory has and that is this type of principle is not at all effective as per the meeting of the end side customers satisfaction level is taken into consideration.

The second innovation theory that can be followed is that of the Sustaining innovation theory and as per this theory is concerned it focuses on the improvement and the growth of the already existing market and that in turn makes this principle quite effective in nature.

It is also an evident fact to state that this theory plays an important role in satisfying the needs of the end side customers and that in turn is going to bring profitability to the concerned company (that is Creative Limited in this case) and that in turn is going to make the brand name of the concerned company (that is Creative Limited in this case) not only in the United Kingdom but also at the Global level (Reinares, 2015).

Other than this (that is Creative Limited in this case) can easily follow the Incremental innovation principle and according to this, there are small and gradual changes that are taking place in the concerned company on the already existing matters and infrastructure and that in turn contribute a lot in the overall progress of the concerned company.

In addition to this, it is also an important fact to mention in this report that the improvement that is made by the means of Incremental innovation is that it makes the company so much capable that it can well survive in the external competitive environment and that in turn is going to enhance the sustainability of the concerned company for a longer period of time (Hannibal, 2018).

In addition to this, it is also an evident fact to state in this report that the Architectural innovation principle plays an important role for the concerned company (that is Creative Limited in this case) to make more improvements or development on the already existing technologies and the infrastructure and that in turn is going to contribute a lot for the overall growth.

In addition to this, it is also an evident fact to mention in this report that the primary components remain the same and that in turn makes the new infrastructure of the company (that is Creative Limited in this case) quite robust in nature and that in turn makes the company quite developed and spread their name (Mateu,2015 ).

in this report that innovation model needs to be introduced in the field of marketing and for that there can be the use of the different social media platforms, use of the artificial intelligence concept and also an effective market survey team and that in turn is going to contribute a lot for the overall (that is Creative Limited in this case) in the current as well as in the future scenario.

In addition to this, it is also an evident fact to state in this report that Diffusion of innovation is a channel by which the innovation plan can be transferred to each and every member (that is Creative Limited in this case) (Ertem,2015 ).

2. The use of web-based technologies solutions

It is quite an apparent information to condition in this account that IT systems and the allied platforms are very much prevalent for the purpose of the effective marketing and that in turn is going to contribute a lot for the overall progress and the development of the concerned company (that is Creative Limited in this case) and the platforms that can be used are as follows:

Firstly there can be a Video about the product which in turn is going to have an in-depth matter about each and every aspect of the product and that in turn makes each and every end side customer be aware of the product and that in turn is going to maximize the profitability of the concerned company(that is Creative Limited in this case) as it can capture more number of end side customers to the company,

Secondly, it is also an evident fact to state that animated infographics and that in turn is quite capable enough to present each and every material and the aspects of the company to the end side prospects and convert them into customers and that in turn is going to retain them for a longer span of time and that in turn is going to maximize the profitability of the company (Eagleson,2017 ).

In addition to this, it is also an evident fact to mention in this report that there needs to be the presence of the Animated Explainers and that in turn is going to have the content about the product details, the way the product functions and what is going to be the future prospect of the concerned product and that in turn gives the end side customers a good and vivid idea about the product that and that in turn is going to contribute a lot in maximizing the profitability of the concerned company (that is Creative Limited in this case).

In addition to this Artificial Intelligence is going to be used for the real-time analysis of the current market and that in turn makes the policy framers of the concerned company (that is Creative Limited in this case) frame the policy and make the production unit so much effective that it will contribute a lot in maximizing the profitability of the concerned company (that is Creative Limited in this case).

In current times most of the people are on the social media platforms and the marketing team of the concerned company (that is Creative Limited in this case) can use those social media platforms to push up the notifications about the latest products and the developments that are happening in their company and this, in turn, is making the users of those social media platforms

to be aware of the product and that in turn is going to contribute a lot in attracting a large number of end side customers and retaining them for a longer period of time and that in turn is going to make the brand name of the company quite stable in the market in the future moment.

It is also an evident fact to mention in this report that Artificial Intelligence is generally used for the development of chatbots and that in turn is going to contribute a lot to the effective customer support for the concerned company and that in turn is going to contribute a lot for understanding the needs of the customers and that in turn designs the products in such a manner that it will surely satisfy the needs of the end side customers and that in turn is going to spread the brand name of the company (that is Creative Limited in this case) in the Global platform (Slaats,2016 ).

In adding up to this it is also manifest information to a condition in this report that intelligent email content framing is going to schedule and handle emails of multiple end side customers in an effective manner and that in turn contributes a lot in satisfying the needs of the end side customers of the concerned company (that is Creative Limited in this case) and that in turn is going to spread the brand name at a fast pace in the global platform.

In addition to this the IT systems that the concerned company (that is Creative Limited in this case) is using have several features and that provide benefits to the company in many ways and they are as follows:

Firstly it is going to know about the purchase behaviour of the end side customers and that way it is putting an effect on the concerned company’s growth, on-site interactions with the customers and that in turn is going to contribute a lot in knowing the real-time needs of the end side customers and that in time is going to contribute a lot for the overall progress of the company (that is Creative Limited in this case).

In addition to this, it is also an evident fact to mention in this report that Big Data .contributes a lot in the real-time personalization to the end side customers and that in turn is going to contribute a lot in satisfying the needs and the requirements of the end side customers and that in turn is going to contribute a lot in expanding the company at a global level.

In addition to this, it is also an evident fact to mention in this report that digital information is very much important to understand the actual scenario of the market and the, in turn, is going to contribute a lot to the overall growth of the concerned company(that is Creative Limited in this case) in the global level (Grgić,2016 ).

The development (that is Creative Limited in this case) in the current as well as in the future scenario. In this report that Diffusion of innovation is a channel by which the innovation plans can be transferred to each and every member.

3. Identifies the impact of a future disruptive innovation

Disruptive technology is newer than today’s economy. Recognize the opportunity to recognize existing efforts and opportunities to help your business reduce potential risks and stay in a competitive environment. To grow, global organizations must adopt a culture of investment to break the foundations of global business innovation. The role of the business leader is quite important. They need to update their organizational strategies in the face of uninterrupted technology.

Disruptive innovation will be a game-changer in the years to come, but it will be too late for the organization to maintain the “wait and see” policy to fully impact the economy. Small and medium business leaders are in a better position to use disruptive technology than multinational corporations. The business leader needs to be flexible and open in order to survive in the long run and embrace disruptive innovation for business leaders (Knight,2018 ).

The real disruptive innovation will certainly have an impact on the economy and society, and they will gain the skills to start the restructuring process once they enter the market. First, it can be said that selected disruptive innovations occurred during the Industrial Revolution.

Each of these revolutions involves the modernization or replacement of existing industries and technologies, changing their effectiveness and related processes and thus affecting the economy, the environment and society. It can be concluded that the disruptive and conflicting features of innovation were influenced by past industrial revolutions and may follow this pattern in the future. Moreover, to show that the authors are related to each other, some interactions such as productivity, standardization and automation have a direct impact on unemployment.

It should be easy to understand what innovations are hurting by returning to the presence of “disruptive innovation hype” and explaining the characteristics and effects they should have in the economy and society. Some modern “disruptive inventions” do not open up to the characteristics of the revolution and cause many economic and social crises (Chenget al. 2017).

Customer preferences and needs are changing in modern times. Thus, companies must endure continuous transformation to be within the market. The organization knows that today’s successful business model can be outdated tomorrow. This is the real-time when the structure and policies of the organization will be reviewed, re-confirmed and compressed.

Moreover, new technologies and innovations will continue to evolve over time as well as it will affect the flows of revenue flows in a huge way. With each new technology, there are two options for businesses to select from:

holding the current markets and improving existing practices or adapting to new technologies and business models. Organizational leaders ought to be restrained themselves before technology affects the productivity of the organization. In order to broaden the business spectrum, the organization need to take the help of innovation like information technology or artificial intelligence and make the most of it (Brummer, 2015).

For example, Amazon is one of the largest e-commerce giants, Amazon always uses data analytics to its advantage. After talking a few decades ago, organizations used to respond to the demand of the customer. Now companies are trying to predict customer needs using data generated by customers on the Internet. Companies try to bring these products before customers decide to purchase the product, all based on their predictive big data analytic.

 Along with that, it uses one on the product collaborative filtering on numerous data points, for example, wish list of customers, the order history of customers, product reviewed by the consumer, customer location and more to manage the experience of customer browsing. For example, Amazon uses Big data to track and protect billions of their products in their retail stores which are laying almost their 200-distribution centre all over the world.

4. Evaluate innovation strategy for a new technology-based product or service venture

It is quite an evident fact that the concept of Cloud Computing is going to play an important role in the marketing and the sales of the concerned company (that is Creative Limited in this case) and they are as follows: Firstly it is going to play an important role in tracking the real-time marketing leads which are very important for the overall growth and the development of the company,

in addition to this, it also helps in making the concerned company quite competent enough to face the other market contenders and that in turn is going to contribute a lot for the overall development and the growth of the company and that in turn makes the company famous in the global platform,

it is also an evident fact to mention in this report that Cloud Computing is going to conduct the marketing campaign quite effective in nature and that in turn is going to contribute a lot for the overall growth and the development of the company not only for the short span of time but also for the larger period of time (Knight, 2018).

Cloud Computing contributes a lot in the real-time personalization to the end side customers and that in turn is going to contribute a lot in satisfying the needs and the requirements of the end side customers and that in turn is going to contribute a lot in expanding the company at a global level.

Other than this it is also an evident fact to state that by means of the Cloud Computing real-time data or the information can be well accessed and that in turn is going to contribute a lot in understanding the needs of the end side customers and that helps the manufacturer of the company (that is Creative Limited in this case) to manufacture the goods which are going to satisfy the needs of the customers and that in turn is going to positively affect the growth and the development of the company.

In addition to this, it is also an evident fact to mention in this report that is going to perform the scalability of the concerned company (that is Creative Limited in this case) (Vieta, 2015 ).

Other than this mention concept of Cloud Computing is going to play an important role in reducing the production cost of the concerned company and that in turn is going to contribute to maximizing the productivity of the concerned company (that is Creative Limited in this case).

In addition to this, it is also an evident fact to state that the concept of cloud computing is going to contribute a lot for the purpose of Business Continuity and that in turn is going to contribute a lot to the progress and the development of the concerned company (that is Creative Limited in this case). fact mention in this report that the concept of Cloud Computing is going to be helpful for the flexibility in the work (Špeh, 2016).

5. Consequences of technological innovation and the impacts on society, environment and political agendas

It is quite a technical innovation that is going to play pacing up the speed of the economic growth and that in turn is going to expand the scope of the company (that is Creative Limited in this case) on a global scale. The way by which technological innovation is contributing to society’ growth can be classified into two types and they are as follows:

Firstly by means of maximizing the inputs and that in turn is going to contribute a lot in making the process quite productive in nature and Secondly is by means of coming with the new ideas that in turn is going to contribute a lot for bringing with the same number of inputs that are being obtained.

In addition to this by means of innovation the concerned company (that is Creative Limited in this case) is going to contribute a lot in the creation of the job opportunities for the new prospects and that in turn is going to contribute a lot for the overall productivity and the brand name of the company. Now coming to the aspect of the impact of the innovation on the environment there are certain aspects and they are as follows:

Firstly it is going to increase the carbon traces on the environment, Secondly, it is also going to effect the performance of the Company in a positive manner and that in turn is going to contribute a lot for the overall growth and the development of the company (that is Creative Limited in this case).

Other than this it is also an evident fact to mention in this report that the Disruptive Innovation is such that it totally hampers the already existing business framework and that in turn might bring a huge amount of loss to the concerned company (that is Creative Limited in this case) (Reusser, 2018 ).

Disruptive innovation is such that it makes the entire company functioning structure quite complex in nature and that in turn is becoming a huge roadblock in the growth and the development of the concerned company (that is Creative Limited in this case). In addition to this, it is also an evident fact to state that Disruptive Innovation is going to penetrate into the market to a very high degree and that in turn is going to make a damaging effect on the overall growth of the concerned company (that is Creative Limited in this case) in the current as well as in the future times.

Disruptive Innovation Theory and according to this theory Creative Limited needs to either create a sense of disruption in the already existing market that they have or they can also create a completely new market and that in turn is going to contribute a lot for the overall progress of the concerned company (that is Creative Limited in this case) and can spread their brand name not only in the entire UK but also at the Global level.

In addition to this, it is also an evident fact to state in this report that Diffusion of innovation is a channel by which the innovation plan can be transferred to each and every member of the concerned company (that is Creative Limited in this case).

company and this, in turn, is making the users of those social media platforms be aware of the product and that in turn is going to contribute a lot in attracting a large number of end side customers and retaining them for a longer period of time and that in turn is going to make the brand name of quite stable in the market in the future moment.

Artificial Intelligence is generally used for the development of chatbots and that in turn is going to contribute a lot of ineffective customer support for the concerned contribute a lot for understanding the needs of the customers and that in turn designs the products in such a manner that it will surely satisfy the spread the brand name (that is Creative Limited in this case) in the Global platform (Li,2018).

6. Recommendation

The recommendations that can be made from the in-depth and vivid analyses of the aspect Disruptive Innovation Theory and according to this theory Creative Limited needs to either create a sense of disruption in the already existing market that they have or they can also create a completely new market overall progress (that is Creative Limited in this case) and can spread their brand name not only in the entire UK but also at the Global level.

The second innovation theory that can be followed is that of the Sustaining innovation theory and as per this theory is concerned it focuses on the improvement and the growth of the already existing market and that in turn makes this principle quite effective in nature.

It is also an evident fact to state that this theory plays an important role in satisfying the needs of the end side customers and that in turn is going to bring profitability to the concerned company (that is Creative Limited in this case) and that in turn is going to make the brand name of the concerned company (that is Creative Limited in this case) not only in the United Kingdom but also at the Global level.

Other than this it is also an evident matter that the concept of Cloud Computing is going to play an evident role in the overall growth and the development of the concerned company (that is Creative Limited in this case) not only in the current scenario but also in the near future.

Artificial Intelligence is generally used for the development of chatbots and that in turn is going to contribute a lot to the effective customer support for the concerned company and that in turn is going to contribute a lot for understanding the needs of the customers and that in turn designs the products in such a manner that it will surely satisfy the needs of the end side customers and that in turn is going to spread the brand name of the company (that is Creative Limited in this case) in the Global platform.

It is also recommended that the concerned company (that is Creative Limited in this case) need to access the facility and innovation which in turn is going to contribute a lot to the overall development of the environment and that in turn is going to contribute a lot for the (that is Creative Limited in this case) not only in the local level but also in the global level.

So it can be well concluded from the fact that if the above-mentioned recommendations are solely followed then (that is Creative Limited in this case) is not only spread across England but also it will become a globally acclaimed company. Other than this it is also an evident fact that some of the measures so that can affect the company’s growth in a positive manner (Cascio,2016).

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