International Strategy Assignment Sample
Introduction
Strategy is a topic of organised business matter that is known for its various authorised planning and plotting along with an important type of thing which is called by its own studies, techniques and vision of watching by which a business organisation can follow and find a well known aspect to gather achievements over different sources of market presentations. As per the views of Moreno et al (2019), a proper base of strategic planning can change the overall structure of a company from bottom position to the top and by following numerous movements the unknown paths of success become too easy to touch new offerings. Therefore, it is mandatorily needed to use strategic plans among any such business organisation to overcome difficulties and to behold a great outcome like using strategies inside the UK based company named Sainsbury.
Discussion
Company details
J Sainsbury plc denoted as Sainsbury is the second largest company in the market of the United Kingdom which is noted for its high value services over the supermarket departments and also noted for good dealing and trading. As per the thoughts of Ali, that Cand the good performance on its all services as well as the quality along with quantity in products which it sends to the different countries throughout the world. The company always notices the objectives which promote the organisation by the various variety of products and the company keeps its focus on equal money related balancing for all kinds of customers based on their necessities. The most common factor to notify about its values and principles is that it has always maintained a good note of an honest business organisation which follows the values of the market and as result it has become the most famous as well as needful business brand to all.
The original mission vision of Sainsbury plc is to note ever on the basis of customer necessities to generate a good type of products and materials that it can provide to all the small scale of industries like different retailers to their need with good health along with hygiene. As per the opinion of Aluko (2017), the vision is related to the achievements of future goals which are completely dignified and to maintain the strategies along with different plans to touch a great kind of outcome offering is also needful for that company. As per the views of, Pedersen et al (2018), values are inter related with the other points that followed generally but for this company values are quite different like it want to focus on good fo0od as well as good health, work with integrity, giving a well noted different among its customers, giving respect to all environments and to achieve a great placement for a long term objective by focusing on complete different strategic planning and plotting.
As opined by Kohler (2020), the financial position of that company is standing on a good base of potency and that reveals the amount of annual balance sheet of total shareholders and liabilities’ equity around 25,162 pound; total common shares around 2,230.78 pound. Another amount of annual cash flow of net change cash around 482 pound; starting cash balance around 1,421 pound and ending cash balance is around 813 pound; free cash flow 453 pound. The total annual revenue of income statement of that company is follow around 29,048 pound, as per the views of, Sainsbury (2020), which refers a good value of income gathered by the business organisation being the second largest company holder and that particular income profit comes from the well known services and performance allocated by the buyers and customers from various known as well as unknown regional markets.
The general state of the industry
Figure 1: Sainsbury’s market growth
(Source: Statista, 2021)
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Growth of Sainsbury’s:
The specific company has faced huge sales stagnation during the years where the sales of the organization have increased by around 1.8% in 2019. It has made around 200 million pounds in 2020 (Statista, 2021). The growth of the company in supermarket sales is around 0.7%. The increasing number of physical stores (1415 stores) in the UK is the main proof of the high growth of the company in the UK. There are at least 800 convenience shops in the UK.
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Organizational revenue:
The revenue of the company is £28.993 billion in 2020. The operating income of Sainsbury’s in the year 2020 has been around £986 million. The net income of the company has been £152 million and the employee number has increased up to 111,900 in 2020.
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Worth of the company:
The company is highly worthy in the global market as it already has 600 supermarkets in the UK. The World’s largest food retailer, Sainsbury’s has been running 600 convenience stores in the UK. the market work of the company has been $36 billion in 2000. The currents market worth of the company is around GBX 284.50 (Statista, 2021).
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Major values:
The major organizational value of the company is providing healthier life to the customers. Integrity sourcing is another important strategy of the company. The organization highly values an environmentally friendly business expansion process. Implementation of positivity in the community is highly valued by the company.
Identification of the contemporary drivers of change
According to the CEO of the organization, the changes are highly required in the business to bring business sustainability and it is, for this reason, the implementation of some key drivers is highly needed in the organization.
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Development of capabilities:
The company has successfully identified the requirements of the business and enhanced the number of physical stores in the UK market to meet customer demands. The company has analyzed its competitive advantages to beat the other UK food retails industries.
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Customer satisfaction factors:
The organization has implemented various experimental ideas in capturing a larger number of customers. Aluko et al. (2017) stated that the company has focused on adding value for the new customers. The addition of innovation and creativity factors in the production has helped the company to capture a larger number of customers. The organization has always noticed in achieving customer satisfaction to achieve loyal customers.
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Organizational culture:
The organization has implemented a low pricing strategy in the products that have attracted a wide range of customers. Besides the company has focused on the employee management process to achieve greater employee satisfaction factors. Employee retention can be obtained with the implementation of this strategy. The organizational culture consists of the facility of equal opportunity to all the employees. The company has recently launched a new management team to keep the employees motivated and to avoid conflicts kind of issues.
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Technological implementation:
The implementation of the technological factors in the organization has been a beneficial approach for the company. As opined by Naidoo and Gasparatos, (2018) the incorporation of technology in selling, delivering, market researching has helped the company to reach the customers during the period of crisis. Moreover, the technical support has helped in promoting the business of Sainsbury’s through the digital medium which has been highly helpful for the company.
PESTLE analysis of the UK market
As per the thoughts of Perera (2017), pestle analysis is completely included on various factors marking about the different points of political, economical, social, technological, environmental and lastly legal problems which can cover the market values of the United Kingdom depending upon customer’s reviews along with feedback. Pestle analysis is the most important type of analytic object that has very few tools to focus upon the objectives of market values of any recognised business organisation. That particular analysis can change various mistakes and misfortunes hovering around the company related to different ups and downs and its useful contexts can uplift the nominal balancing position to an apprised business organisation in general.
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Political causes affecting the UK market:
The United Kingdom included countries are known as the most powerful countries that have a great base of political background and that’s why the political issues always keep their impacts over the different business related organisations in the world. Political establishments can either create a good trade and deal or create the worst one for business organisations which may provide the outcome as per the rules and regulations. Prime ministers are the upper most leaders of UK politics and only they can make the actual stability around all over the recognised business holding companies, so it is clear that no one can cross the political issues if they arrive over business markets.
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Economical causes affecting the UK market:
As authorised by, Christodoulou (2019), the UK countries are leading the economical values by the ranked position of 6th largest economy all over the world in general GDP system so it refers to the high valued position in its market range compared with other countries. The global pandemic have made that such of problems for which the economical condition become low inside the country and that causes a proper blunder for business organisations depending upon market values but now at the present situation the market values going to become enough strong to gain again the previous value range and as result the companies would capture a good portion of profit.
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Social causes affecting the UK market:
The other most valuable factor named social causes inside the UK markets covering the ups and downs of different business organisations affected by social causes for many reasons. Population is the main reason for social affected causes for which there is building a lots of organisations in UK market and making the situation so tough to grow the older companies in a good note of position. Hence, population may also provide a good reason for the increase of literacy and different opportunities related to new offerings of providing jobs to employees and labour workers and that causes benefits inside the companies.
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Technological causes affecting UK market:
Technological factors are completely essential for any kind of regional country to tackle the tough situations and hard unsolved circumstances to be solved. The UK is the most renowned country to deal with different tough technological aspects throughout the world and that particular matter causes dealings denoting the apprised achievements compared to any other country. A business can take it up on the basis of a competitive market only by the developments that support the numeric technologies and only the science along with technological institutes can provide a good spirit along with power to work firmly inside an organisation. In the topic of technological usage, the UK is crossing over other renowned countries such as the USA, Japan, South Korea, India and so on.
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Environmental causes affecting the UK market:
In the UK markets there is a great influence for environmental factors which reveals the significance of going on improvements related to business organisations making broad ways of using beneficial terms and conditions. Environmental awareness is a good source of initiatives like newspapers, the government, charities from organised infrastructures which deal with the great values of market development using their authorities.
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Legal causes affecting the UK market:
The last and other important point of factor called legal cause that sometimes are noted for the good offerings as well as bad sufferings because authenticity of a group of good legal terms provides a good path to business organisations to achieve their expected goals but sometimes when the legal factors contains number of bad conditions then it becomes too hard to survive inside the business markets for organisations in UK countries. The employment law 1996 completely protects all the citizens from any such penetration of difference during work inside any kind of small, medium or large group of industry.
Market attractiveness
All the countries of the United Kingdom market are all time attractive for their suitable note of factors using business organisations inside recognised market values and that particular point denotes development of focusing upon the pestle factors generally. As per the views of Nandonde (2019), the UK market is so much highly generated by the importance of applying good note of political faculties that brings the regulations of soulful work and with it economical potency are also related with high quality of recognition inside the UK organisations. Social behaviours are interlinked with a proper scale of environmental system that keeps the cultural bonding among the business partners and organisers as well as the technical and legal factors are noted for proper act that carries technical intelligence with rules and regulations in the UK countries based on business market values.
Conclusion
Sainsbury plc is one of the best noted business organisations not only inside the countries of the United Kingdom but also the other regional countries situated besides it. The company is no doubt a famous as well as recognised business organisation that is noted for its good sources of service and the production of well quantity along with quality of better management with balancing of cost price and that particular matter is the hidden reason of such kind of recognition hovering around the Sainsbury plc.
Reference list
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Aluko, O. and Knight, H., 2017. From corner store to superstore: a historical analysis of Sainsbury’s co-evolution. Journal of Management History.
Aluko, O. and Knight, H., 2017. From corner store to superstore: a historical analysis of Sainsbury’s co-evolution. Journal of Management History. http://irep.ntu.ac.uk/id/eprint/31267/1/PubSub8810_Knight.PDF
Aluko, O. and Knight, H., 2017. From corner store to superstore: a historical analysis of Sainsbury’s co-evolution. Journal of Management History.
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Kohler, K., 2020. Gross capital flows and the balance-of-payments: a balance sheet perspective. Post Keynesian Economics Society Working Paper Series. http://www.postkeynesian.net/downloads/working-papers/PKWP2019.pdf
Moreno, C., González, R.A.C. and Viedma, E.H., 2019. Data and artificial intelligence strategy: A conceptual enterprise big data cloud architecture to enable market-oriented organisations. IJIMAI, 5(6), pp.7-14. https://dialnet.unirioja.es/descarga/articulo/7016832.pdf
Naidoo, M. and Gasparatos, A., 2018. Corporate environmental sustainability in the retail sector: Drivers, strategies and performance measurement. Journal of Cleaner Production, 203, pp.125-142.
Naidoo, M. and Gasparatos, A., 2018. Corporate environmental sustainability in the retail sector: Drivers, strategies and performance measurement. Journal of Cleaner Production, 203, pp.125-142.
Nandonde, F.A., 2019. A PESTLE analysis of international retailing in the East African Community. Global Business and Organizational Excellence, 38(4), pp.54-61.http://www.suaire.sua.ac.tz/bitstream/handle/123456789/3290/Felix%20GBOE.pdf?sequence=1
Pedersen, S., Sniehotta, F.F., Sainsbury, K., Evans, E.H., Marques, M.M., Stubbs, R.J., Heitmann, B.L. and Lähteenmäki, L., 2018. The complexity of self-regulating food intake in weight loss maintenance. A qualitative study among short-and long-term weight loss maintainers. Social Science & Medicine, 208, pp.18-24.https://eprints.whiterose.ac.uk/132040/3/Pedersen%20et%20al%202018%20final%20SSM%20manuscript_unformatted1.pdf
Perera, R., 2017. The PESTLE analysis. Nerdynaut.https://books.google.com/books?hl=en&lr=&id=ZWpLDwAAQBAJ&oi=fnd&pg=PA2&dq=pestle&ots=Du92tM2yEA&sig=qwhXMyoWtYGdaScV5qlx1fkpOh0
Rodrigues, M. and Franco, M., 2019. The corporate sustainability strategy in organisations: A systematic review and future directions. Sustainability, 11(22), p.6214. https://www.mdpi.com/2071-1050/11/22/6214/pdf
Sainsbury, D., 2020. Toward a dynamic capability theory of economic growth. Industrial and Corporate Change, 29(4), pp.1047-1065.https://academic.oup.com/icc/advance-article-pdf/doi/10.1093/icc/dtz054/33519100/dtz054.pdf
Sainsburys.co.uk, 2021. Sainsburys. Available at: https://www.sainsburys.co.uk/ [Accessed on: 17.07.2021]
Sainsburys.co.uk, 2021. Sainsburys. Available at: https://www.sainsburys.co.uk/ [Accessed on: 17.07.2021]
Statista.com, 2021. Statista. Available at: https://www.statista.com/statistics/386342/sainsburys-retail-sales-united-kingdom-uk/[Accessed on: 17.07.2021]
Statista.com, 2021. Statista. Available at: https://www.statista.com/statistics/386342/sainsburys-retail-sales-united-kingdom-uk/ [Accessed on: 17.07.2021]
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