Introduction

Cultural integrity of Brazil and its natural beauty attracts tourists to Brazil. The study aims to investigate different factors that enhance tourist attractions in Brazil.

Research objectives

  • To determine different tourist attraction factors in Brazil
  • To establish the effectiveness of tourist attraction
  • To establish the strategies for improving tourist destination

Literature review and literature gap

Literature review

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Cultural integrity of Brazil is capable of attracting global tourists to Brazil to experience a different cultural approach. There are several natural attractions in Brazil such as white sand beaches, the Amazon River basin, world heritage sites and so on. Shafqat and Byun (2019) opined that the main attractions can be highlighted to the tourists to gain their attention. It is essential to identify the target visitors through which best marketing strategies should be developed. Local partnership can also helpful to enhance the attraction level of tourists while it is able to increase variety in tourist market that attracts them to be involved with the tourist market of Brazil. Richards (2020) opined that creativity can be used as a strategy to attract tourists. Natural resources are widely prevalent in Brazil and because of this promotion of ecotourism would be of immense importance in attracting tourists.

Moreover, it is important to say that dependent variable of this research is attraction of tourists in Brazil. In addition, the independent variables are cultural integrity, natural attraction, target visitors and local partnership.

Literature gap

The literature review section failed to interpret in-depth knowledge about possible pathways of attracting tourists that can be considered as a noticeable literature gap. According to the perspective of Martins et al. (2019), a research can face literature gap due to the lack of proper conceptual knowledge about the research topic.

Conceptual framework

 

 

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Figure 1: Conceptual framework

(Source: Self-created)

Research methods

  • The study will be conducted using quantitative data to gather proper information about the research topic.
  • Descriptive analysis will be followed in this research work to analyse data through SPSS softwarewhich is best suitable for analyzing quantitative data (Mishra et al. 2019).
  • Following the SPSS software in data analysing process, informative data will be explored to produce quality data about the research topic.
  • Moreover, the entire methodology will be progressed with the presence of proper data basis instead of any random implementation.

Conclusion

Adoption of effective marketing strategies can help in the development of the tourism business thereby attracting an increasing number of tourists to Brazil. This would help in enhancing the country’s awareness among tourists of other countries and also would boost the brand image of companies that would adopt such strategies.

References

Martins, V.W.B., Rampasso, I.S., Anholon, R., Quelhas, O.L.G. and Leal Filho, W., 2019. Knowledge management in the context of sustainability: Literature review and opportunities for future research. Journal of cleaner production, 229, pp.489-500.

Mishra, P., Pandey, C.M., Singh, U., Gupta, A., Sahu, C. and Keshri, A., 2019. Descriptive statistics and normality tests for statistical data. Annals of cardiac anaesthesia, 22(1), p.67.

Richards, G., 2020. Designing creative places: The role of creative tourism.Annals of tourism research, 85, p.102922.https://doi.org/10.1016/j.annals.2020.102922

Shafqat, W. and Byun, Y.C., 2019. A recommendation mechanism for under-emphasized tourist spots using topic modeling and sentiment analysis. Sustainability, 12(1), p.320.

 

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