Assignment Sample Leading Through Digital Disruption
Introduction
The significance of digital disruption helps in developing organisational performance through innovation and digital technologies in this competitive world. Leadership strategies assist to develop an integrated approach towards digital disruption. Effective approaches give the opportunity in maintaining digital innovation and organisational productivity. Learning capabilities can be enhanced to ensure organisational performance regarding digitally innovative approaches. Strategic management can be necessary to conform towards mitigation of the issues. The purpose of this study is to explore different aspects of digital disruption including challenges and opportunities, different trends to follow agile technologies, importance of collaboration tools and leadership strategies to implement digitally innovative approaches for Next Plc.
Task 1: Analysis of challenges and opportunities
Background of the organisation
“Next Plc” is a renowned specialty retailer in clothing and fashion accessories operating through self -owned and franchisee. The company provides a range of beauty and clothing products including the beauty and home ware as well. The company has a strong market in the UK focusing on the young adult customers. As a multinational business marketer, the company has a strong organisational base of 44626 employees (Next, 2022). Young adult customers can be the essential part to generate profit. Digital innovation can be effective to engage the customers effectively. The company has a strong focus on the customers to meet the demands by implementing technological innovation.
Identification of recent technological challenges
Innovation is regarded to be one of the essential parts in the fashion industry to meet customer satisfaction. In the technologically changing era, innovation became an important part to ensure better engagement of the customers (Mateer and Haillay, 2019). However, recent economic changes within Next Plc have been of immense importance regarding technological shifts and changes. Revenue of the organisation has been affected in the recent past due to lack of investment in technology.
Poor maintenance of websites of the organisation affected the online marketing of the company. Online marketing can help the organisation to receive a large number of clientele outside its current operating market. As per the views of Li (2020), organisations face greater challenges regarding allocation of resources regarding technological innovation. There are significant challenges posed for the leaders as well regarding the smooth functioning of the consumer technologies. “Next Plc” faced issues due to the lack of technological knowledge among the employees. On the other hand, a growing ranges of customer technologies that became embedded in the purchasing activities of the individuals. Digital transformation can be associated with a number of risks associated with the implementation.
Lack of experimentation posed a threat regarding implementation of strategies over traditional approaches in the recent activities of Next Plc. Radical transformation can be a threat associated with cumulative organisational approaches. The organisation often faces issues regarding the execution of the strategies through series of experimentation (Ivanov and Dolgui, 2021). Temporary advantages often fail to focus on the sustainable strategies leading to permanent solutions. Competitive advantage of the firm can be enhanced by shaping strategies sustainably.
Evaluation of digital transformation towards mitigation
Recent technological development has been an important part to enhance the strategic wellbeing of an organisation. Digital technologies can be effective in proposing effective solutions to the challenges in organisational scenarios. Digitally effective strategies can have an important effect on affecting organisational growth. According to the opinion of Rajan (2019), smart phones can be significant in forming the engagement of customers towards the development of the organisation. Fashion industry has witnessed notable growth regarding online marketing and virtual development. Hence, it can be said that online activities of an organisation can be a significant factor for managing the changes in the contemporary globe.
Development of the traditional approaches are comparatively linear to emerging technological strategies associated with operation of Next Plc. Effective approaches can be necessary in shaping the strategies to enhance performance in a digital environment (Zaki, 2019). Digital initiatives of “Alibaba” and “Google” helped the companies in forming better approaches in international business operations. Disruptive innovation has been significant in forming radical innovation and in creating new technological knowledge. Radical transformation can be helpful in mitigating risks associated with investment and sustainable operation. Digitally informed strategies can be necessary for dealing with growing uncertainty in the international business scenario. Profitability of the organisations is largely dependent on the digital innovation associated with the strategies.
Task 2: Tracing the trends for “Digital Agility”
Digital business agility model
Technological innovation evolved through a number of ways in the recent past leading to effective organisational performance. Strategic management can be an important aspect to focus on the digitally informed business decisions. Next Plc with its digitally operated business can be effective in managing business activities along with the engagement of the customers (Next, 2022). The company can be helpful by using the tools in the operational management in making strong decisions and delivering quick results. Customer engagement can be helpful to generate profit in a highly competitive marketplace. A company can be helpful by implementing digitally informed strategies. As a multinational marketer, Next Plc. needs to be well aware of the recent changes and situations of the market. As opined by Queiroz et al. (2021), digitally innovative approaches can be helpful for the company to trace the changes and strategies in the contemporary business environment.
Hyperawareness of an organisation can be helpful to determine international operations by engaging strategic development. Organisational ability of using digitally informed strategies can be necessary to ensure the implementation of strategies. Digital strategies can be effective to trace strategic decision making regarding organisational development (Buhalis et al. 2019). Digitally agile methods can be helpful for Next Plc. in controlling internal operations and external activities. Informed decision making can be necessary to enable Next Plc. in developing the strategies for further operations. Decision making helps an organisation to shape and implement strategies to mitigate challenges. On the other hand, fast execution helps the company to operate easily in the international business market. Digital transformation can be necessary to consider the changes in generating more profit.
Evaluation of technological trends
Digital business agile models can be helpful to transform workforce capability towards better performance. Collaboration and transformation can be dependent on each other associated with the business process of the organisation. Next plc needs to be more aware of the contemporary technologies in managing international operations. Technological disruption can be necessary to shape strategies associated with users. As Technology Acceptance Model demonstrates, usefulness and user preferences need to be considered in the organisational setup (Dolgui and Ivanov, 2021). Next plc can consider strategies in managing the usefulness and user-friendly approaches in maintaining organisational operations. Collaborative tools are necessary to deal with the issues associated with remote work management.
Figure 1: Different kinds of technological trends
(Source: Self-created)
Technological trends can be necessary to develop an insight into different approaches such as “Robotic Process Automation, AI, Machine learning” and so on. RPA helps in building interactions with digital systems along with software robots to ensure more intensive activities. Next Plc. can initiate robotic approaches in the manufacturing process and other operations within the supply chain (Attaran, 2020). AI can be initiated in making up digitally enhanced activities of the organisations. Repetitive tasks and production processes can be controlled by using RPA and AI. Industrial changes can be of immense importance regarding the initiation of technological tools. Production planning and manufacturing process can be controlled by initiation of technologies. Enhancement of the store experience can help the organisations to design strategies.
Task 3: Role of digital collaboration tools
Online collaboration tools can be helpful in managing communication among the different bodies of the organisation. In the recent past, due to the difficulties of the pandemic, organisations used technological tools to collaborate with the employees to ensure uninterrupted operations. Remote organisational management can be monitored and controlled by engaging tools such as “Microsoft 365”, “Google Hangouts”, and “Skype” and so on. Next Plc. needs to ensure development of communication regarding operational management by using technological tools for collaboration. As per the views of Stallkamp and Schotter (2021), a digitally ready organisational culture can be helpful in implementing strategies for organisational excellence. Communication is necessary to handle teams and the activities of the team members. Connection among the employees can be necessary to deal with the challenges in operational management.
Critical evaluation of online collaboration tools
Remote team management needs to be effective in developing an organisational culture by engaging the employees. Employee engagement in Next Plc. plays a crucial role in dealing with the issues of connection and collaboration (Next, 2022). Employee communication of the company can be managed by these advanced technological tools. Online meetings can play an integral role to share important documents and information. Interaction among the employees can be enhanced by the inclusion of different technological tools. Real-time collaboration would be helpful for Next plc in engaging the ideas and concepts of the employees. Business collaboration can be helpful for mentioned organisations in ensuring customer satisfaction as well.
Justification on using technological tools for collaboration
Digital technology can be helpful to deal with the immediate interaction and access huge amounts of data for business management. “Google hangouts” can help the employees in communicating with each other during remote management through online meetings, chats and so on. Next Plc can use this tool to develop the interaction among the employees regarding communication. Communicating the changes or strategies can be necessary in ensuring the market performance of the firm as well (Jones et al. 2021). “Skype” is considered to be one of the essential platforms to control business communication in the recent world. The tools are helpful to trace the performance of employees in collaborative approaches.
Strategic management operations are necessary for developing an approach related to employee engagement and operational management. Business communication among the stakeholders or the employees would be necessary in dealing with the changes in an easier way. Changing organisational behaviour can be addressed by the organisations in dealing with online business management. Technological changes can help the companies in managing the difficult scenarios in international business management. Collaborative tools are necessary in developing a digitised organisational behaviour among the employees. Innovation can be managed technologically by engaging strategies effectively in the collaborative pattern.
Cooperative approaches can be necessary for managing organisational functions of Next Plc. Connection among the employees can be integral to develop strategic development programmes in organisational development. As an important organisation, Next plc engages all the employees in maintaining communication towards organisational development. Shared strategies and ideas are important towards developing an innovative approach to organisational management. Cooperative strategies can be necessary in developing an approach for better organisational management. Employees can make significant approaches in dealing with the changes in organisational scenarios.
Next Plc has shaped strategies in developing an approach for managing operational growth. Communication among the employees can be helpful in dealing with the changes in the organisational behaviour. Digital changes are evident in ensuring strategic management operations in the contemporary scenario. Organisational strategies are important to manage the growth of the organisation in managing the business operations at both local and global level (Bican and Brem, 2020). Engagement of the employees can ensure the strategies to implement properly regarding management options. In order to maintain the engagement of the employees, organisations can make important inclusions of technological innovation.
Task 4: Importance of digital leadership
Leadership is an integral part to develop an insight into organisational management. Leadership strategies can help transform the organisation digitally in a highly competitive marketplace. Digital leadership strategies are helpful in adapting strategic management goals for better approaches. Creative approaches can be necessary in forming strategies as per the transitional situations in the recent business world. Reflection of the strategies can be an important factor for a unique and independent part of leadership management. In the case of Next Plc, resource allocation can be significant to begin strategic management in the digital transformation. In the views of Pan et al. (2019), digital transformation in the recent world can be significant in engaging the organisational activities. Influencing the operations of the employees can be an integral part of the organisational growth. It can be an important factor in developing the engagement and inclusion of technological tools for better performance.
Analysing leadership skills for digital transformation
Communication can play a significant role to manage the operation of the organisation in an enhanced manner. Effective strategies are helpful to deal with the changes for digital transformation. Positive approaches towards employees can be effective to inspire them positively. Digital knowledge building helps in negotiating issues for maintaining digital transformation. Value creation is an important part of leadership strategies to implement in an organisational scenario (Ali et al. 2022). As a leading fashion brand, leadership strategies can be necessary to deal with the changes in the activities of Next Plc.
Collaborative approaches can be an integral part of leadership management during transformational times. Technological knowledge can be an important part to manage the operations of the organisation. Leaders need to be aware of the spread of knowledge among the employees regarding the operation of the management. As per the views of Ivanov et al. (2021), digitally informed decision making can help the organisations grow interactive sessions, independence and redistribution of artefacts. Innovative strategies and approaches can help the organisation in dealing with the changes in the organisational scenario. Flexible mentality of the leader towards change management helps the organisation in managing business growth.
Creative strategies are necessary in dealing with the changes regarding organisational management. Leaders can be focused on enhancing strategic approaches in developing strategic management operations. Digital leaders need to have an inclusive approach to deal with the changes. Inclusion of the strategies can be helpful to deal with the changes in an enhanced manner. Proper understanding of the technological operations can be helpful in associating strategies for success (Zeike et al. 2019). Innovation management of Next plc can be helpful in dealing with internal organisational culture as well. Generation of ideas are necessary for engaging the employees in the organisational activities.
Outstanding strategies are necessary in handling transitions of organisational management. Leadership strategies are helpful for managing the changes in the organisational approaches associated with the digital transformation as well. Focused vision towards organisational management can be helpful to form a strong brand image for the brand. Motivation and influence can be an integral part for the organisational growth associated with employee engagement. In the views of Mihardjo et al. (2019), supporting the changes can be necessary in managing the aspects associated with the management options. Risk management is equally aware of the significant approaches in organisational management. Leadership strategies help the organisation in dealing with the changes in including digital transformation.
Conclusion
From the above study, it can be concluded that digital disruption can be a necessary component in dealing with the changes in the recent organisational management. Next Plc can be helpful by implementing strategies regarding the inclusion and application of technological tools. Collaborative approaches are necessary in dealing with the changes for better organisational management. Growth of the organisation is necessary in dealing with the changes associated with the technological solutions. Management of the organisation needs to be aware of the challenges regarding the emerging technological solutions. Hence, it can be said that organisations need to be aware of the technological tools in developing the collaborative approaches further.
References
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Bican, P.M. and Brem, A., (2020). Digital business model, digital transformation, digital entrepreneurship: Is there a sustainable “digital”?. Sustainability, 12(13), p.5239.
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