Leading Through Digital Disruption Assignment Sample
Introduction
This existing report portrays the digital transformation of Microsoft Company in an elaborative manner. Digital transformation is the process of utilizing digital technologies to transform the services of any particular business to increase the consumer gratification level. This study looks into the digital transformation of the Microsoft to emerge in the competitive market. The reporter has focused on the well-recognized technology company that was founded by Bill Gates and Paul Allen in the year 1975 (microsoft.com, 2024). It has been explored that the company supports services, solutions, software and devices. It has been observed that the company operates in more than 100 countries. The headquarters of Microsoft is situated in the United States. In the recent year, 2023 the revenue of the company stands at $211 billion (microsoft.com, 2023).
In this specific study, the digital transformation of Microsoft has been explored. Furthermore, with the utilization of the digital business agility model, the proper advice has been provided to gain digital business agility. At the same time, a digital-ready culture has been advised that can support the digital transformation of Microsoft. Besides this, the steer collaboration process of the organizations can contribute to breaking the organizational soils down.
Task 1: The Case for Change
Overview of chosen organization
The chosen company Microsoft is a well-renowned American multinational technology company which has been a key player in the computer industry since the year of 1975. Microsoft company is involved in developing market software, services and hardware that usually deliver the latest scopes, broader convenience and increased value to people’s lives. Primarily, Microsoft operates its business worldwide and it has offices in more than 100 countries. Microsoft specifically operates in the technology and software market. This well-reputed company has been performing approximately 221000 employees in full-time positions worldwide (tista.com., 2023). The average revenue earned by Microsoft is $204.09B in 2022 which is an incensement over the year 2021 revenue. Microsoft mission is to empower everyone and its vision is to assist people and businesses throughout the world with their full potential.
Reasons for digital transformation
Microsoft is digitally transforming by various factors including the emergence of e-commerce and the impact of events like the COVID-19 pandemic. The evolution of e-commerce has modified the way businesses operate and communicate with customers. Microsoft has been digitally transformed as more transactions are now online basis and the demand for growing digital solutions has swiftly stretched out that facilitated e-commerce such as cloud-based platforms, data analytics tools and Cybersecurity solutions. These kinds of solutions have transformed Microsoft which has helped businesses adapt to the e-commerce landscape and thrive in the digital economy (Sinha et. al. 2022). Along with this, the COVID-19 pandemic situation has nurtured the transformation of technology industries as businesses had to adapt to remote work, online collaboration and digital communication to ensure continuity. Microsoft replied to increased demand for digital solutions by increasing its existing offerings and improving the latest updated products.
Objectives of digital transformation
The objectives of Microsoft are to integrate business applications that can assist the company in accomplishing more building better and delivering faster. The ultimate aim of Microsoft for digital transformation is to build new systems and integrate them as well as focus on expanding applications promptly, and seamlessly. Microsoft has strived to fulfill the aim of digital transformation for a higher level of efficiency and productivity, and quality improvement to products and services. The reason for catering to this objective is to improve the management of resources and integrate a better business model (Albukhitan, 2020). Further, the company has made decisions to operate business solutions securely. Predominantly, Microsoft has enacted Microsoft Dynamics 365, an ERP system that has helped the company manage its data on the cloud for digital transformation in manufacturing. For this circumstance, Microsoft company is involved continuously in improving new features, products and services that tackle appearing technology such as IoT, AI and machine learning (ML), blockchain etc.
Identification of leadership style based on Goldman’s leadership styles
In Goleman’s leadership style, the appropriate leadership style of the Democratic leadership style can be the right style to develop to support its digital transformation. Emphasizing inclusivity and collaboration, democratic leadership has navigated the complexities of digital transformation. This particular style can be essential for the company as with the help of a democratic leadership style, the company can be able to show interest in operating in a dynamic portfolio where ideas and insights from different kinds of perspectives or backgrounds can be allowable for decision-making processes and problem-solving. The ultimate reasons for the utilization of Goldman’s leadership styles are enhancing the ability or power to meet the emotional needs of employees, building strong relationships with employees, and creating a positive work infrastructure inside Microsoft (Thoha and Avandana, 2020).
Approaches and techniques for the development of the leadership style
In order to develop this democratic leadership style, Microsoft can enable some of the approaches or techniques. Under this leadership, Microsoft can be more innovative and customer-focused. Furthermore, developing various plans for activities that seek participation from others can develop this leadership style. In order to develop this leadership style, Microsoft can define the organizational vision and values first to its team members and involve the team in decision-making processes. Microsoft requires the approach development of the leadership style for innovation and adaptation and obtaining success in talent development and planing process. By enabling technology and market trends, Micrsift can be able to envision the future and anticipate modifications.
Task 2: Gaining Digital Business Agility
Deployment of Digital agility model
Hyper-awareness
According to Shankar et. al. (2023), to nurture hyper-awareness of digital business transformation, Microsoft can undertake several initiatives such as training and education programs. Increasing hyper-awareness in digital business agility is utmost for Microsoft company. The paramount reason for enhancing hyper-awareness by Microsoft is to make aware of market dynamics, customer centricity, agile decision-making and facilitating opportunities for partnership (Garstenveld, 2020). Thus, this initiative taken by Microsoft can develop hyper-awareness about various tasks and activities for digital business transformation. Adversely, on the other hand, Zaman, (2024), stated that digital transformation workshops and seminars can focus on digital transformation topics and educate employees and stakeholders about the importance or benefits of digitalization.
Machine learning is highly applicable for enhancing hyper-awareness in digital business agility because machine learning algorithms have enough power or ability to analyze massive amounts of data from diverse sources including consumer communications, market trends and internal operations (Magnus-Eweka, 2023). Additionally, by leveraging machine learning, Microsoft can anticipate future outcomes based on historical data which can help to operate its business very clearly. Therefore, the utilization of machine learning digital technology can be most helpful for Microsoft to develop a digital transformation business.
Informed Decision-making
According to Aldoseri et. al. (2024), informed decision-making is very important to bring the success of digital transformation to Microsoft. Boosting informed decision-making is indispensable for Microsoft’s digital business agility for several operations such as maintaining speed and agility, data-driven insights, risk management, resource optimization and strategic alignment. Digital transformation development can be possible by Microsoft by encouraging collaboration between IT, marketing, operations, finances and other departments. Contrarily, as per (Albukhitan, 2020), Microsoft can determine key performance indicators or powerful metrics that can easily align digital transformation improvement in the technology organization of Microsoft company. By leveraging KPIs, Microsoft can measure the implication of digital initiatives and recognize areas for development to drive business outcomes.
Microsoft should integrate AI technology for an informed decision-making process in digital business agility. The AI-powered tools can be embraced as it can largely volume of data from various sources such as structured and unstructured data to unlock patterns, and trends through conventional analysis methods (Kaggwa et. al. 2024).
Fast Execution
Microsoft must focus on taking initiatives for fast execution in the digital transformation business. For this case, the company can emphasize minimum viable products to widely test and validate digital solutions in the market (Baiyere et al. 2024). Enhancing fast execution is very much needed for Microsoft company as fast execution can enable Microsoft to respond promptly to market shifts and capitalize on emerging scopes and stay ahead of competitors. Microsoft can acquire a chance to develop by providing a roadmap and clear guidance on minimizing friction (Phakamach et. al. 2023).
To deploy this initiative in a correct way, Microsoft can embrace the Internet of Things (IoT) which is highly applicable to enhance fast execution in digital business agility. By collecting real-time data from sensors, machines and other connected devices, IoT can facilitate Microsoft’s company in fast execution or driving fast integration of digital initiatives (Aldoseri et. al. 2023).
Task 3: Create a Digital Ready Culture
Key attributes of digital ready culture
Embracement of digital-ready culture
In order to support the digital transformation of Microsoft the company focuses on the proper empowerment of the employees. Microsoft empowers employees with the essential tools, training and resources to appropriately utilize digital technologies. It can be asserted that employees with proper technological awareness can contribute to the creation of a digital-ready culture for the company (Nguyen and Broekhuizen, 2022). This factor will highly support the digital-ready culture of the organization.
Utilization of data and analytics
Microsoft can adhere to the utilization of data and analytics to improve the decision-making processes of the company. It has been explored that data is the central factor of a digital-ready culture. At the same time, by utilizing data analytics Microsoft effectively improves its business outcomes and analyzes the required data. Along with this, the company can also collect the required data, and interpret the valuable data (Xu and Zammit, 2020). This factor is highly required to create a digital-ready culture.
Innovation
There is a greater importance of organizational innovation to create a digital-ready culture for the company. Microsoft should create a culture to motivate the employees to share different thoughts and ideas that can numerously help to embrace digital transformation (Baiyere et al. 2020). This factor can highly inspire employees to take organizational risks that can have a positive impact on organizational digital transformation.
Focus on leadership
This particular company can also strengthen its leadership team which can significantly facilitate the digital transformation of the organization. By strengthening the leadership the organization can effectively provide the appropriate direction to the employees regarding the digital transformative initiative.
Prioritizing factors for Microsoft
Consumer-centric experience
There are various advanced technologies such as Data analytics, and AI that can help the company create a consumer-centric experience. It can assist the company in predicting consumer preferences regarding the services and enable the company to satisfy the consumers.
Prioritization of consumers
According to Klein, (2020), by strengthening its leadership Microsoft can effectively embrace digital transformation. The consumer-focused leadership style can assist in providing an explicit vision for the consumers which is integral in terms of embracing digital transformation. On the contrary, Akter et. al. (2022), stated that by utilizing the data and analytics Microsoft can strongly perceive consumer demand. This factor can numerously help the company to bring digital change.
Creation of a collaborative working culture
Lin and Huang, (2021), opined that there is a greater importance to investing in the employee training process. The initiative towards the formation of workshops for the employees can highly help the employees to be experts in resolving organizational problems and the collaborative working culture. On the contrary, Gil-Gomez et. al. (2020), suggest that it is necessary to prioritize on the consumer-centric innovation process which is fundamental in terms of supporting the digital transformation. Microsoft should consider the feedback of the customers which can assist the company in improving consumer-centric innovation.
Formation of an innovative culture
As per Trushkina et. al. (2020), it is rudimentary to foster an innovative culture to embrace digital transformation. The company should utilize advanced tools such as data analytics to accurately assist the company in understanding customer demand (Mariani and Wamba, 2020). In contrast, Almaazmi et. al. (2020), projects that it is significant to encourage positive behaviours among the leadership team. Microsoft should focus on motivating the leaders to create the ambience of a digital-ready culture.
Focus on becoming a digital champion
There is a broader significance to creating We have our ability in each type of Online Assignment Help which Includes Dissertation Writing, Essay Writing, Assignment composing, Research Proposal Writing, Admission essay composing, Coursework composing and many more.a consumer-centric experience to become a digital champion. Microsoft can also increase the investment rate to recognize consumer demand. On the contrary, Hai et. al. (2021), stated that it is most helpful and effective to promote the innovation process that can help a company to be the digital champion. Microsoft should reward the employees who come up with innovative ideas. This factor can greatly contribute to bringing the proper digital transformation for the company (Cai et al. 2020).
Task 4: Steer Collaboration
Job description of CCO
It has been observed that the Chief Collaboration Officer has various roles and responsibilities to improve the organizational workforce. The CCO plays a major role in maintaining communication within the organizational infrastructure. There are many instances of the role of the CCO in terms of recognizing specific growth opportunities and contributing to business development to a great extent. The Chief Collaboration Officer maintains a healthy relationship with the stakeholders which is an integral factor to facilitate the business development process. Furthermore, the Chief Collaboration Officer also contributes to consumer relationship management through the communication process with the consumers. An organizational CCO looks at the pricing strategies for the services and products of the organization. Adding to this, the Chief Collaboration Officer plays a pivotal role in improving the organizational decision-making process as well as investigates the business risks to a great extent.
Advice for CCO
It is advised that the Chief Collaboration Officer can certainly improve the collaboration among the team members and the departments by celebrating the success of any work and recognizing the rewards for the team members. The new Chief Collaboration Officer of Microsoft can share the business success story with the team members to boost team morale (LI, 2023). Furthermore, the CCO of Microsoft can create an environment of learning from business failure. There is a greater pertinence to explicit goals and expectations for the employees through task delegation to create a collaborative culture. At the same time, the new CCO of the company should also focus on promoting a culture of collaboration that can assist the company in enhancing the collaboration process among the team members and the departments (Syakur et al. 2020). Along with this, Microsoft’s new Chief Collaboration Officer should also offer the proper opportunities to develop collaborative skills among the employees (Rosário and Dias, 2022). The achieved skill can predominantly assist the employees in maintaining digital change for the sustainability of Microsoft in the competitive market.
Conclusion
Based on the above analysis the conclusion can be drawn that the key concern of the study is to portray the effective measures that can digitally transform the Microsoft. This particular study has reviewed the changing cases of Microsoft regarding digital transformation. Along with this, it has also manifested the application of the Digital Business Agility model that can assist Microsoft in terms of achieving the Digital Business Agility. In the following, key attributes of the digital-ready culture have been evaluated that can contribute to the digital transformation of Microsoft such as customer prioritization, creation of collaborative culture, innovative culture and becoming a digital-ready culture.
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