MANAGEMENT AND STRATEGY (MOD007671) Tri 2 2020 Assignment Sample 2024
1 Proposed Strategy and Conclusion
1.1 Proposed Strategy
Theory
Strategies in business help to give prior concentration and focus on capitalizing on business strengths. Identification of the strengths can help in positioning the brand of ADNAMS among the competitors. A business strategy used here is Porter’s generic strategies which help in identifying the business in a closed manner to bring changes where there is a requirement. Generic strategies will help ADNAMS to gain high market shares. The generic strategies are explained briefly below.
Cost Leadership
A business always focuses on the reduction of cost to provide product delivery to customers and gain profits. ADNAMS needs to make strategies to curtail down the cost of production so that products can be sold at lower prices to customers (Modica et al. 2020). The low price of products will attract customer’s attention and bring huge profits to the business of ADNAMS.
Challenges from its competitors like Heineken and Lozma are high as these brands have good recognition in UK markets (Keiningham et al. 2020). Investors investing in the new business of ADNAMS need huge returns of profit. Adnams needs to provide investors a sense of trust in providing profits to the business.
Huge capital is needed to maintain the work flow of ADNAMS and the organization needs to maintain good relationships with investors. ADNAMS needs to include the Lava cakes in their food services as competitors have them in their menu. An increase in the product cost is seen day by day as there is an increase in labour cost (Keiningham et al. 2020).
ADNAMS needs to adopt strategies of cost minimization to bring down the prices of products. High cost has led shifting of customers to other brands with minimal rates.
Cost Focus
Adnams in the UK is recognized as leaders of product supply to the retailers of the brewery market. Competition from competitors like Heineken and Lozma are high as these brands are in high recognition (Jones et al. 2017). Products of ADNAMS need to maintain a standard on the cost of their products.
Focus on cost needs to be given in the areas of promoting the business in the brewery markets of the UK. Anti-consumption policies of the Government are there in the business of tobacco and alcohol. ADNAMS needs to focus on buying practices of individuals to follow up with these policies and have a check on the cost (Adnams.co.uk, 2021). High costs will lead to less consumption of alcohol and save the health of customers (Jones et al. 2017).
Net incomes of the organization of ADNAMS are not according to the planned predictions. It needs to work on its sales area to gain profits and rise among competitors like Heineken and Lozma.
Differentiation Leadership
A sales income of 2.47 billion is there in the business of ADNAMS which is due to their spread of franchise globally. Leadership for any business is very essential to grow and succeed. Positioning of the organization of ADNAMS is due to the fast-shipping services in the UK markets (Modica et al. 2020).
The focus needs to be given to the quality of the product so that it gets recognition due to its fine product. Disloyalty in the behaviour of the franchise workers is there and to manage the behaviour of the workers a strong leader needs to be provided (Rong et al. 2018).
Investigation on the innovative technologies of business is highly recommended to the organization of ADNAMS to grow its business profits. The main hindrance in work is due to the franchise workers who lie in business, this gave the business of ADNAMS a fall back in the profits otherwise the business model of ADNAMS is best suited to gain profits (Adnams.co.uk, 2021).
Differentiation Focus
The focus needs to be given to convert the weaknesses into strengths with the adaptation of advanced technologies in business practices. There is a low number of outlets of the ADNAMS organization which results in improper franchise management (Ukeje et al. 2021). Workers of the franchise are inefficient in positively doing business.
Lack of professional ethics is seen among the franchise work force of the ADNAMS organization in the lands of the UK. Strict actions need to be taken to manage the workflow of the franchise workers so that they do not provide difficulties in carrying out the business in a smooth manner.
The focus needs to be given to maintain a menu consisting of low-calorie meals to attract the customers in expanding business in the lands of the UK brewery market. Efforts need to be given to manage the outlets functioning to reduce bad customer experience (Ukeje et al. 2021). Customers need to be provided with good quality products so that ADNAMS can give tough competition to its rivals of business in the lands of the UK.
Competition from competitors like Heineken and Lozma are high as these brands are in high recognition. Proper branding and promotional strategies need to be included in the business practices of ADNAMS to make it leading in the UK brewery market (Hussain et al. 2020).
1.2 Conclusion
Every business needs proper strategies and planning to grow and reach greater heights. It can be concluded from the study that the organization of ADNAMS needs to adopt efficient strategies to gain recognition in the brewery markets of the UK. A business strategy that ADNAMS needs to adopt to grow is Porter’s generic strategy which will help it to grow.
Cost leadership strategy will help in curtailing down the high prices of products and attract the attention of customers. It will also provide ways to give tough competition to the market rivals like Heineken. A lot of malicious practices are involved among the franchise workers of ADNAMS which provide the organization with negative feedback.
Changes in law and government policies have provided a slow growth of the business of ADNAMS. Recognition of ADNAMS in the markets of the UK is due to its fast-shipping services. Efforts need to be given to maintain the quality of the product and gain a good customer experience.
References
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Hussain, I., Mu, S., Mohiuddin, M., Danish, R.Q. and Sair, S.A., 2020. Effects of sustainable brand equity and marketing innovation on market performance in hospitality industry: mediating effects of sustainable competitive advantage. Sustainability, 12(7), p.2939. Available at: https://www.mdpi.com/2071-1050/12/7/2939/pdf
Hussain, M. and Khan, J., 2020. Key success factors of total quality management (TQM) for the hospitality sector: a critical review of the literature. Arabian Journal of Business and Management Review, 10(4), pp.1-17. Available at: https://www.researchgate.net/profile/Mudassar_Hussain25/publication/343398746_KEY_SUCCESS_FACTORS_OF_TOTAL_QUALITY_MANAGEMENT_TQM_FOR_THE_HOSPITALITY_SECTOR_A_CRITICAL_REVIEW_OF_THE_LITERATURE/links/5f2807baa6fdcccc43a62d51/KEY-SUCCESS-FACTORS-OF-TOTAL-QUALITY-MANAGEMENT-TQM-FOR-THE-HOSPITALITY-SECTOR-A-CRITICAL-REVIEW-OF-THE-LITERATURE.pdf
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Keiningham, T., Aksoy, L., Bruce, H.L., Cadet, F., Clennell, N., Hodgkinson, I.R. and Kearney, T., 2020. Customer experience driven business model innovation. Journal of Business Research, 116, pp.431-440. Available at: https://www.research.lancs.ac.uk/portal/services/downloadRegister/271396088/FINAL_ACCEPTED_JBR_D_19_00317R2.pdf
Modica, P.D., Altinay, L., Farmaki, A., Gursoy, D. and Zenga, M., 2020. Consumer perceptions towards sustainable supply chain practices in the hospitality industry. Current Issues in Tourism, 23(3), pp.358-375. Available at: https://www.academia.edu/download/57447099/Customer_perceptions_of_sustainable_hospitality_supply_chain_2018.pdf
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Ukeje, U.E., Lasisi, T.T., Eluwole, K.K., Titov, E. and Ozturen, A., 2021. Organizational level antecedents of value co-destruction in hospitality industry: An investigation of the moderating role of employee attribution. Current Issues in Tourism, 24(6), pp.842-856. Available at: https://www.researchgate.net/profile/Taiwo_Lasisi/publication/341520600_Organizational_level_antecedents_of_value_co-destruction_in_hospitality_industry_an_investigation_of_the_moderating_role_of_employee_attribution/links/6020c3bd45851589398c22ff/Organizational-level-antecedents-of-value-co-destruction-in-hospitality-industry-an-investigation-of-the-moderating-role-of-employee-attribution.pdf
Website
Adnams.co.uk, 2021. About, Available at: https://www.adnams.co.uk/customer/pages/contact. [Accessed on: 06.05.2021]
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