MAR036-6 Brand Communication and Reputation Management Assignment Sample

Answer to question 1

The four campaigns that have previously been discussed have been summarized in a set of guidelines. Those four campaigns embed with a purpose as well as product ethos, vision and services.

These are companies that can light up employees, delight customers, and shine for investors. It is not just the warmer fleece, or the more delicious ice cream, or even new technology that makes this company unique.

It plays an essential role (Palakshappa and Dodds, 2020).http://MAR036-6 Brand Communication and Reputation Management Assignment Sample It represents a business’s core objective. Successful firms are motivated by a better meaning, and they accomplish more as a result of it.

Opponents are curious as to where they may gain some of that power and how they can use it. Unless someone is expecting it to be easy to add that purpose to their mix, prepare to be disappointed.

A surface commitment to a goal is useless (). In reality, it can cause significant damage, exposing their organization to allegations of fraudulence, turning off clients or pushing them away entirely. When the goal is to fix something up, bad things happen (Ashby, 2018).http://MAR036-6 Brand Communication and Reputation Management Assignment Sample

But the corollary also holds that industries with a genuine, lived purpose spread authenticity and thrive by accomplishing well. The clients, vendors, collaborators, and shareholders acknowledge the unique selling point.

As a matter of course, employees think about purpose as a whole during their decision-making process. It takes a lot of effort to build those dynamics. It necessitates that executives develop a feeling of mission throughout the business.

As previously said, the mission must be aligned to the superpower of industry, its singular capacity to produce wealth. Creating a mission and vision plan or establishing a purposeful campaign is quite simple. Many businesses have attempted to establish their mission at a certain stage, and most agree that it is vital to maintain the firm’s mission .

But leaders are well aware that this is not a simple matter. That is why organizations are so keen to modify their objectives so frequently. In the case of transformations, about seventy percent fail to achieve their targets, in large part.

Because they fail to modify and sometimes fail to even consider changing workers mindsets and attitudes (Tripathi and Kumar, 2020). http://MAR036-6 Brand Communication and Reputation Management Assignment SampleThe aim of a particular company should be both logical as well as emotional. That is why it should resonate with its members and inform their decisions.

Answer to question 2

Stakeholders are crucial because they give support and supervision to the venture and enterprise. The advice and suggestions might come from both a corporate and a monetary standpoint. Stakeholders draw in customers associated with the work.

And they have a common purpose in the program’s and business survivals. One of the most common causes for a program’s failure is poor stakeholder administration.

Stakeholder analysis requires an understanding of how to interact with stakeholders. Internal and external stakeholders are engaged in the group or organization  (Erduran, Dagher and McDonald, 2019).http://MAR036-6 Brand Communication and Reputation Management Assignment Sample They can vary from workers of the business to first-time clients.

The ability to interact with stakeholders is one of the most essential qualities for running a successful company or program. There are several illustrations of stakeholders. Those are workers, owners or chief executive officers, clients, stockholders, investors,vendors, trade unions, partners, creditors and government and so on.

Honesty, clarity, and interaction are essential when it concerns stakeholder communication. In general, stakeholders expect that the company has already recognized and identified the key stakeholders for the ventures. Early stakeholder recognition can keep  ventures on track.

According to specific stakeholder communication needs, Stakeholder verification is normally done before the program begins. The concept of stakeholder engagement pertains to interaction between the project leads and individual stakeholders regarding a particular venture or institution.the stakeholder management approach include all recognised stakeholders or individuals who take decisions that shape the venture (Grindell et al., 2022). http://MAR036-6 Brand Communication and Reputation Management Assignment Sample

The approach that individuals use to handle the stakeholders is known as stakeholder engagement. Stakeholder management is fundamental to the team’s achievement and should not be disregarded. A stakeholder communications sample strategy can be used by a similar business in the future to better handle stakeholders. This is particularly important if a business has a number of stakeholders with diverse needs.

The following are few of the advantages of successfully executing business stakeholders. Those are developing a sense of trust, developing stronger bonds, being ready to respond to queries, management of threats, responsibility, have quick judgment power, knowledge and smarter planning and so on.

Email is among the most frequently utilized platforms for engaging stakeholders. It has a lot of advantages, including quick transmission of content, evidence of dispatching, and the ability to track engagement and response rates. It also makes managing communications with each stakeholder fast.

Answer to question 3

Cognitive model

Single papers in this concept article are concerned with the interaction between perceptions of the clients, attitudes, and role in the process of financing models. The emphasis on the micro viewpoint ignores the role of clients in the development of sustainable consumerism.

The current foundation study uses an expanded transition management (TM). The concept of the transition management or engagement is to place an included work in a larger perspective. Shifts or revolutions are characterised as socioeconomic network challenges. This is  caused by continuous advances in several domains (Hansen and Fuglsang, 2020). http://Answer to question 3 Cognitive model

Those domains are business, societal, innovation, environment. The developments are represented by the multi-level perspective. This is based on 3 tiers. The three tiers include niches, administrations, and an external environment. Small groupings of individuals constitute niches, which provide opportunities for revolutionary developments.Innovations such as these may challenge the status quo, the regimes.

The dominant institutions, comprising entrenched attitudes and behaviours, are referred to as administrations. Environment changes may potentially pose a threat to established administrations. Standards or trends exhibited by landscapes are global in nature and cannot be directly affected by individual actors (Panigyrakis, Panopoulos and Koronaki, 2020.).http://MAR036-6 Brand Communication and Reputation Management Assignment Sample TM and MLP cannot adequately reflect the function of individuals.

The reason behind that is  their concentration is on processes. To combine the viewpoint of persons and regions for transformation, some experts recommend integrating change systems with aspects from the ability perspective.

Clients are important partners in long growth. Consumer spending accounts for more than sixty percent of worldwide carbon dioxide emissions. This accounts for fifty to eighty percent of overall area, resource, and water consumption. Clearly, wealthy nations have larger per head effects. Clients are sometimes blamed for poor working circumstances for factory employees.

They are often blamed for their unethical business conditions. As a result, sustainable consumerism is seen as an essential component of the growth. It is  a healthy business and culture. Among the United Nations’ (UN) priorities is sustainable consumption. Economic sustainability is a difficult notion to grasp. Although sustainable development involves the preservation of assets.

Those are such as the ecosystem, consumerism usually includes their extraction or annihilation (Maciel and Fischer, 2020).http://MAR036-6 Brand Communication and Reputation Management Assignment Sample This vision includes essential concerns such as completing transactions, enriching the lives, boosting productivity, reducing wastages, adopting a long – term approach, and addressing generational equity.

All while lowering ecological harm and health impacts. Sustainable consumption in the twenty-first century is related to a variety of options and easy accessibility. The number of sustainable products accessible is growing all the time. Similarly, over the previous decade, knowledge on sustainable options, as well as their accessibility, has enhanced. According to surveys, a lot of users believe sustainability to be an important factor in their buying behaviour. Sustainable commodities have a small market share.

Answer to Question 4

Although a higher pace of ethical items and information, unhealthy buying habits continue. Users deal with the difficulties of sustainable products in practice by devising intuitive solutions that minimize mental burden and allow for faster judgments. These techniques are based on arbitrary sustainability evaluations and may not guarantee actual sustainable activities.

Rather than accepting accountability for ethical consumption, people abdicate it to businesses. As a result, revolutions toward ethical consumption will only be effective if individuals and businesses work together to make this happen.

Both performers are held accountable for their roles and the assumptions they have of each other because of this collective responsibility.Organizations cannot depend on their clients’ devotion or understanding; they can only thrive with their help. . As a result, businesses should apply the ideas and results of this research to develop viable economic models and advertising strategies for encouraging sustainable goods from margins to widespread.

References

Ashby, A., 2018. Developing closed loop supply chains for environmental sustainability: Insights from a UK clothing case study. Journal of Manufacturing Technology Management.

Erduran, S., Dagher, Z.R. and McDonald, C.V., 2019. Contributions of the family resemblance approach to nature of science in science education. Science & Education, 28(3), pp.311-328.

Grindell, C., Sanders, T., Bec, R., Mary Tod, A. and Wolstenholme, D., 2022. Improving knowledge mobilisation in healthcare: a qualitative exploration of creative co-design methods. Evidence & Policy: A Journal of Research, Debate and Practice.

Hansen, A.V. and Fuglsang, L., 2020. Living Labs as an innovation tool for public value creation: Possibilities and pitfalls. The Innovation Journal, 25(3), pp.1-21.

Maciel, A.F. and Fischer, E., 2020. Collaborative market driving: How peer firms can develop markets through collective action. Journal of Marketing, 84(5), pp.41-59.

Palakshappa, N. and Dodds, S., 2020. Mobilising SDG 12: co-creating sustainability through brands. Marketing Intelligence & Planning.

Panigyrakis, G., Panopoulos, A. and Koronaki, E., 2020. All we have is words: applying rhetoric to examine how social media marketing activities strengthen the connection between the brand and the self. International Journal of Advertising, 39(5), pp.699-718.

Tripathi, R. and Kumar, A., 2020. Humanistic leadership in the Tata group: the synergy in personal values, organisational strategy and national cultural ethos. Cross Cultural & Strategic Management.