MAR036-6 Brand Communication and Reputation Management Assignment Sample
MAR036-6 Brand Communication and Reputation Management Assignment Sample
Introduction
Effective approaches are needed for the development of sustainable development and climate change to ensure the sustainability and productivity of the organization. Kitkat and PowerBar birth these organizations generally follow sustainable approaches regarding climate change and eco-friendly approaches for the development of the business proceedings and regulations within the business activities. The main aim of the group is to offer effective strategies and planning for the development of the climate change strategy and it offers effective approaches to the organization to develop the sustainable business proceeding of the organization.
1. Outlining the perspective on the Extinction Rebellion letter
Extinction rebellion generally refers to the activist group, which generally brought watches in London to the Standstill in April. Furthermore, Extinction Rebellion further refers to the “like-minded marketers”, creative as well as common staff that generally cats on the behalf of the brands. Furthermore, it generally drives sustainable efforts and then reduces waste, which generally describes nature and biodiversity (Ginanjar and Mubarrok, 2020). The emergency needs to take a sustainable strategic approach for the development of strategies to prevent the environmental practices that need to be developed within the organization. The movement generally includes a wide range of people of backgrounds. The group generally urges the common people to adopt the “civil resistance model” (Westwell and Bunting, 2020). The rebellion model, which was organized after 11 days of disruption, marches across London and targets power such as parliament and the stock exchange.
Furthermore, according to the opinion of activists, this particular letter was written by the members of the “Extinction Rebellion” who generally possess many years of experience in the advertising industry that further include senior roles and known agencies. Although this letter is aimed at addressing the industry leaders, the members are hoping that everyone will work and participate in this activity (Ginanjar and Mubarrok, 2020).
2. Personal opinion on how UK ad agencies and their clients could respond to the rebellion using examples from around the world
“Kit Kat” (Kitkat, 2022) is one of the most valuable and famous companies in the world and various types of ad agencies play a crucial role in increasing their business worldwide. In the same way, it can be said that “Rebellion” is one of the most useful things to the management of the company (Luna et al. 2022). It should be recommended that the management of “Kit Kat” company also manage all types of rules and regulations to advocate all products to human beings. “Extinction Rebellion” also helps the ad industry to manage all types of culture inside the company. The management of ad agencies in the United Kingdom and their clients should maintain these rules, which are mentioned below –
“Looking at everyone”
The management also should give importance to all types of companies like “Kit Kat” and “Power Bar” (Power Bar, 2022). The governance of these two companies also should increase their propaganda by using the various types of UK ad agencies (Saveria Olga et al. 2022). Besides, it can be said that reaching the all products of any organization and companies must be essential and for that, the ad agency should take more responsibilities with more interest in these two companies and other companies.
“Client Offsetting”
Using “Client Offsetting” must need for balancing the clients and the money of any ad agency. Retaining the client is also most important for getting more advertisements, which is more beneficial to every ad agency in the UK (Luna et al. 2021). There are several types of advantages of using “Client Offsetting” and these can change the climate inside the organization, save money, fulfil all SDG goals, attract clients, and able to provide the right guidance to their clients.
Lastly, it can be recommended that “Kit Kat” and “Power bar” both companies should also use all types of ad agencies to create their business muscular. Besides, according to personal opinion, it also endorses that the authority of all ad agencies should hang on to their clients for stretching the advertisement of any companies and for that, the UK ad agencies will be more profitable.
3. Critical analysis of two brands from across the globe with activity from within the last 24 months
“Kit Kat” and “Power Bar” are two companies that are both one of the most popular companies across the world and the management of these two companies is responsible for their business. Many customers are belonging throughout the world with these two companies. Yet, it can be identified that the management of these two companies is facing different types of threats and challenges, and “The human resource management of “Kit Kat” company has faced challenges which were excessive customer and stakeholder expectations (Saveria Olga et al. 2022). These two problems are not advantageous for reaching the business properly and “power bar” faced some threats. The management of the “Power Bar” was not able to increase their business and promote their products all over the world by reducing the number of customers. The management of the “Power bar” company was not accomplished in gaining good feedback from their customers.
How “Kit Kat” manages its stakeholder’s expectations and the excessive customer
The governance of “Kit Kat” was unable to govern the exceeded customers and the untouchable expectations of their stakeholders inside the company. In this way, the company has been able to manage these types of threats and challenges. This was not good for reaching their business properly and for that, they were baking some challenges like
Unable to fulfil the stakeholder expectations
Every type of stakeholder in the company is one of the main assets and they are very helpful in promoting the products across the world. Promoting the business and improving the management styles of any company also be essential. Besides, the management of “Kit Kat” company also should be active in retaining their customers but they were not able to command the customers and for being exceed their customers, they were not skilful in adequately stretching their business.
Exceed Customers
Excessive customers are one of the most dreadful things for the human resource management of the company for managing the business. There are various types of customers trying to join this company and for that, the management of the company also be distressed. Many times bad customers can be harmful to decreasing the growth of the business and for that the administration of “Kit Kat” company faced many challenges. Besides, it can be identified that for exceeding the customers the best employees of the company can be reduced not being able to manage the pressure. Apart from this problem, the company also faced the challenge that was profit loss and this is very destructive for reducing the business all over the world. Lastly, it can be said that there are multiple types of theories that should be followed by the management of the company for maintaining that they would be profitable for increasing the business in the global market.
“Stakeholder Theory”
The “Stakeholder” theory is one of the most important theories to manage business growth and retain customers. The higher authority of the “Kit Kat company is including different types of advantages of using the theory The management also should give importance to retaining the employees for improving their business that is beneficial for them.
Better communication
Creating better communication must be essential for reaching all types of products and reducing the challenges of the business. Besides, it can be said that effective communication also plays an important role in finding out solutions to prevent all issues.
Customer retention
“Customer” is another important asset to the human resource management of the “Kit Kat” company and for that retaining; them must need for enlarging the business all over the world. The management also should remember that bad customers are also very harmful in the way of increasing the business growth and promoting the products. They can able to reduce the improvement of the business. Lastly, it can say that the authority always should keep their eye out not for accessing their customers.
Reducing the community gaps
“Community Gaps” is also one of the most critical artefacts for the management of “The Kit Kat” company and they should maintain the all rules for reducing the community gaps. Every people from different communities are one of the main assets who can assist to hold up the business. The authority should give importance to giving better service through using their supply chain forever. Besides, loyalty maintains one of the other important criteria for the employees inside the organization. They also should communicate with the proficient communities who are capable of joining as a customer.
Gaining the public support
Getting authentic public support must be essential for holding up the business in the future in an authentic way. Apart from this public support also helps to increase the strength of the business and manage the political pressure, which is very vandalized for stretching the business across the universe. Lastly, it can be recommended that the management of this company can maintain these types of rules; they would be able to manage the excessive customer and carry through every type of employee, and of their stakeholders.
Developing the organizational culture
Maintaining the “Organizational culture” is another most specifically way for retaining employees and their customers. It also has helped to prevent excessive customers and manage stakeholder demands. Inside the organization, maintaining the culture must be indispensable which has been very effective in promoting the business all over the world. Maintaining organizational behaviour in proper way human resource management also has been more beneficial for preserving their best employees and able to improve business growth on every side of the world. Every employee and every sector of the company has been able to manage these types of strategies then, and they have been accomplished to prevent the problems.
How the “Power bar” has been failed to meet customer expectations
“Power Bar” is a food company and the management of this company has faced various types of challenges and threats. This was very baleful for decreasing the business growth around the world. Last 24 months they were unable to manage all types of protocols of the organization and for that, the expectations at them have been decreased for their customers. apart from this problem, they have achieved a bad reputation which was enough to spoil their businesses. Yet, the authority of the “Power Bar” company also tries to maintain some theories and rules for sustaining and improving business growth. Every employee maintains their accurate roles to overcome all challenges. Preventing the facing challenges, the management has obeyed these theories mentioned below-
VUCA model
The “VUCA” model is one of the main theories to pull the business from the jeopardy zone of the business. Every company also maintains this theory for sustaining their business and improving business growth across the world. Like every company the “Power bar” company also has maintained that.
There are several types of advantages to following the “VUCAS” model and these are mentioned below-
Leadership improvement
“Leadership” plays an important role in managing the business growth and retaining the employees inside the company. Many times the employees have created complex situations and preventing heat must be needed for promoting the products and maintaining the best quality of their products (Virasami et al. 2022). Leader of the team should also keep their eyes on better work and good customer service. It can recognize that using this model leader of the team has b been beneficial for their business progress.
Apart from that, the leader of the team also is profitable in take any decisions for the business. Taking strong decisions is always very useful for enhancing the business capacity in the universe. They have been able to relate all strategies for capturing progress and fulfilling the multiple types of demands of the customers. Fabricating the well-built leadership the management of the “Power Bar” Company has followed the model.
Uncertainty
“Uncertainty” is another harmful commodity in the way of building strong business growth, which must need for every organization. Like every company, the “power bar” company also maintains all types of rules and regulations to prevent uncertainties. This can be a reason for negative effects. This company also has faced challenges for not maintaining the correct ways to build up the business across the world (Virasami et al. 2021). “Uncertainty is very effective also not for predicting all challenges and issues. Maintaining product quality also must be needed for getting valuable customer feedback for preventing uncertainty. Yet, the management of this organization has gone along with the model and for that, they can be able to promote the business and regain their reputation.
Volatility
“Volatility” is another important criterion to the authority of the company and they have been able to prevent all challenges like “Volatility”. The authority of the organization must need maintaining the volatility. There are various types of side effects of market volatility and these are –
Consumer Behaviour
Consumer behaviour is one of the main assets of the company and for that, the reputation has been spoiled and bad effects have been created which were destructive in the future. The consumer always wants the best products at a cheap price but this company could not able to give better service and the best products for the customers. Then the wrong behaviour from their consumers gained and then business growth has been decreased.
Funding
Maintaining the funding is one of the essential benchmarks for sustaining the business and stretching the business profits according to the current market value. “Funding” can be hampered by market volatility and the governance of the “Power Bar” company be a sufferer of its effect. Business challenges can arise if not maintain the proper funding and for that, the funding of the company will be finished. Lastly, it can be said that the “Power bar” has detected these types of problems and they have suffered.
Complexity
Creating complexity is another convolution that can be a reason for decreasing business growth all over the world. The management also has been an endure in the way of bringing innovation in the business for the future. Besides, complexity can be the main reason for reducing the communication between the customers and the management of the company.
Ambiguity
“Ambiguity” is one of the most crucial artefacts and for that; the business of any company can be decreased. Apart from that, the customers of the company also have been reduced. In the last 24 months, the “Power bar” company could not be able to bring ambiguity into their business which was more important things to build up the authenticity inside the company. The customers also were not able to get all pieces of information about the products.
“Triple Bottom Line Theory”
The theory name is “Triple Bottom Line theory” and is one of the main theories for moving forward business all over the world. The authority of the organization also be very b beneficial for holding up the business strategies and these are –
Profit
Maintaining the profit is a valuable asset to attract the consumer’s attention and it can be very advantageous for reaching the business in a higher position. Profit also assisted to find out business solutions that are serviceable to the employees and the human resource sector. Any business cannot be able to grow around the world without profit. Then, the management of the company also should take supplemental decisions for earning more profit from the business.
Improve the business performance
Improving the business performance must be required for giving better service to their customers and retaining the employees. The higher authority also maintains profitability for stretching the business growth in the global market. Lastly, it can be said that the company to follow the theory after decreasing their business has gained these types of benefits.
“Business Continuity Planning”
“Business Continuity planning” is one of the most constructive processes for sustaining business in the global market. The management of “power Bar” also followed this process and for that, they have been able to retrieve their business growth after their business disaster (Farran et al. 2022). Multiple types of benefits are being included by using this theory in the current era and these are
4. Set of practical and measurable guidelines including relevant points to inform brands how best to manage their approach to climate change
“Climate change” is one of the most effective footsteps for reaching the business all over the world. The management of these two companies also should maintain all types of rules and regulations for bringing the evolution in the business. Bringing the evaluation into the business is able to change the climate inside the company. There are various types of benefits being faced by the authority of these two organizations such as cultural environment, improving the business theory, fulfilling the consumer needs, and trying to prevent all cyber security issues.
Business theory
Improving the business theory is also one of the most responsible criteria inside the organization and the management of these two chosen companies should take more steps to improve the business theory, which can be very beneficial for promoting the products to their customers (Demos et al. 2022). The business also can be able to reach a higher position business theory must need in the company.
Improving the sever management network
“Server management” is one of the most important sectors of any organization and governance should take more culpability for improving the network of server management. Promoting the business and reaching the business in a higher position the server management also considers all protocols. Lastly, it can recognize that using this model they could have been profitable to achieve the customers.
Recovery the Disaster
“Disaster” is the most critical entity to the business and for increasing the business; the management should take all types of footsteps to prevent all disasters. Like every company the “Power Bar”, company also faced all types of disasters such as failing to achieve the customer and consummating the expectations of the stakeholders inside the organization (Farran et al. 2022). Lastly, it can be distinguished that the “power Bar” has been managed to achieve the customer in the global market.
Cultural Environment
Maintaining the culture is one of the most well known criteria for holding up the business throughout the world (De-Lara et al. 2021). Varieties types of cultural people are working inside the company and for that, there are the employees have faced various types of cultural issues. Preventing cultural issues are most beneficial for recruiting and preserving the employees for the organization.
Consumer Needs
Customer demands are another essential thing to the employees and fulfilling that is another criterion to achieve all goals. In the future, it could be a helpful step for fulfilling all customer requirements (Buzogány et al. 2022). The authority of the company also maintains the product quality to be sustainable the business. Lastly, it can be said that there are various types of guidelines that should maintain by the authority of these two companies.
The analysis and evaluation of the internal and external ambiance of the organization is an essential factor for the organization to ensure effective business proceedings and revenue generation in the current competitive market ambiance. As opined by Kabirifar et al. (2020), technological innovation, efficient human resources, effective communication, effective leadership, and management are some of the essential factors that the organization should consider in the process of organizational activities and maintain a positive brand image and customer satisfaction. These components should be maintained properly for the successful business regulation.
As per the views of Al-Kurdi et al. (2020), the application of reusable abbey resources, and reduction of the plastic waste are some of the effective strategies through which the organization can disgrace the carbon footprint within the production.
Conclusion
The special consideration of environmental management practices is another significant factor that organizations should emphasize to deal with climate change and waste reduction. The recycling and waste management policies might be effective to deal with the adverse effect of climate change. The maintenance of the internal and internal climate and ambiance of the organization will be effective for successful business regulation and to secure the expected profit margin of the organization.
References
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Websites
Flatworldbusiness.wordpress.com, 2023. “In a VUCA-world GAFA rules – Edit Modus”. Available at: https://flatworldbusiness.wordpress.com/flat-education/intensify/in-a-vuca-world-gafa-rules/ [Accessed on: 12th Jan, 2023]
Kitkat, 2023. “Have A Break”. Available at: Https://Www.Nestle.Com/Brands/Chocolate- Confectionery/Kitkat [Accessed on: 12th Jan 2023]
Medium.com, 2023. “MANAGING THE TRIPLE BOTTOM LINE; PATH TO A SUSTAINABLE FUTURE”. Available at: https://medium.com/@sammani.premaratne/managing-the-triple-bottom-line-path-to-a-sustainable-future-3308e577b959 [Accessed on: 12th Jan, 2023]
Power Bar, 2023. “RECOVERY NEVER TASTED SO GOOD”. Available at: Https://Www.Powerbar.Com/ [Accessed on: 12th Jan, 2023]
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