MAR039-6: Marketing and the Digital Future Assignment Sample
MAR039-6: Marketing and the Digital Future Assignment Sample
Question 1
Social media allows marketers to connect as well as engage potential customers for the overall success of the business. With a strong social media strategy marketers are able to engage their target customers for business growth and success. Blueprint graphic small family businesses provide print graphic solutions as well in the UK. The organization is known for its specialization of identity graphics in the most cost-effective way for promoting business. Additionally, marketers of these concerned organizations determined to promote are based on a social plan which is tabulated below.
Social media plan
| Objectives | Activities | Key performance |
| Drive leads and sales | The management of Blueprints should follow the website, clicks, and emails and sign up a group to produce consumers’ demand. | Conversion metrics should be implemented to address the effectiveness of social engagement |
| Improve brand identifications | Promoting identity graphics in the most effective ways | Marketers should monitor market trends and improve brand reliability to keep leading positions. In this aspect, it is crucial for operational managers to implement internal process quality metrics to improve brain identification |
| Improve customer retention | Marketers should measure customers’ experiences to know their perceptions based on product quality | The marketer of Blueprint checks customers reviews based on testimonials metrics to provide service based on market demand |
| Generate more revenue | Increasing accountability in business to stimulate productivity | The management can measure sales revenue based on revenue growth to increase business revenue |
| Improving short motion graphics | Updating videos based on the short video graphic on social platforms | Meeting specifications and requirements based on the demand in social media platforms to promote business based on the customer satisfaction matrix |
Meeting organization objectives
The management of the concerned organizations provides print and graphic solutions in the UK market. Additionally, the management gains remarkable success based on identity graphics. During the pandemic situation, organizations have experienced financial uncertainty due to fallen demand in the market based on graphic and print product solutions (Makrides and Christofi 2020). After that, marketers of Blueprints types are increased demand based on the quality product. Based on the above-mentioned table it is essential for marketers to implement social media pla for digital transformation (Di Gregorio et al. 2019). In this aspect, the marketers of blueprint can drive leads and sales based on the market demand. Hence marketers implemented Conversions indicators in business to compare and contrast performance based on the different advertising channels. This may help to perform the desired action to meet business objectives for profit maximization (Nayal et al. 2021). The main aim of Blueprints is to make customers 100% happier with its product and quality. The management has experienced higher competition in markets and it gives a negative impact on the business economy. Based on the financials report of BLUC prints the major competitors such as Domino Printing Sciences, Bunzl and so on (Cluley et al. 2021). In this aspect, marketers try to improve high-quality images based on decent resolutions that may help to retain strong customers based on organizations’ development. With the help of customer satisfaction, metrics marketers can assess product reviews and feedback and provide service to them based on the demand in the market. According to the financials report of Blucprint, it can be observed organizations review approximately 22.5 million in 2022 based on their strategic business plans for the overall success of the business. The operational managers of these concerned organizations should implement an internal process quality matrix to enhance efficiency and eliminate congestion areas in the production process. This may allow the marketers of BLUCprint to serve its demographics to improve customers’ experience (Alshaketheep et al. 2019). The management of these respective firms should increase awareness based on the critical points to make effective decisions on how to overcome potential business risks.
The marketer of Blueprints is determined to enhance digital payment modes in business through PayPal, and credit and debit card payments as well; hence marketers can purchase its products easily (Krishen et al. 2021). The management can implement a financial performance matrix in business to measure financial status. After that massage can take initiatives to promote business in a cost-effective way to reduce production costs and improve sales for business growth and success. At the present time, social media platforms are crucial promoting sites to reach every possible area to enter into new market environments.
In this aspect, the marketer should promote its business through multiple changes to improve customer retention toward the organization’s success. The management observed a lack of technical skills among employees which is quite difficult to adapt to the dynamic business environment (Ruiz-Real et al. 2022). Therefore management of BLUC print provides technical training to the staff so that they are able to handle technical mechanisms to cope with business challenges for business growth and success (Gavin et al. 2021). The marketers promote short motion graphics on social media platforms, such as Facebook, Instagram and other sites to create demand in UK markets. Based on the report on print media it can be seen that the market size of this industry is approximately 9.3 billion in 2023 (bluc-graphics 2023). The management tries to build trust with consumers to retain them for a longer time.
Additionally, marketers of Bluc prints meet the specifications and requirements of the customer to optimize business goals (Ziółkowska, 2021). Social media platforms are fruitful sites for blueprints to represent their graphics design in online platforms to grab customer attention towards the organizations. With the help of innovative posts about the specific product, the market can attract customers on social media sites (Bowen and Morris 2019). Additionally, it required marketers to monitor trends in the market before introducing a wide range of products in a market environment. Apart from this marketers of blueprint may consider previous financials track records after that they can make a proper financial budget to inc\breast adequate resources in required areas for business promotion.
Question 2:
A digital advertising plan helps to foster business revenue to reach a positive outcome in business. In this aspect, it is crucial for the marketers of Bluc print to produce digital advertising plan expand business in several markets which are mentioned below.
Digital media plan
| Objectives | Activities | Key performance |
| Improving the conversion rate of business | It is required for the marketers of BLUC print to assess the present conversion funnel. Hence marketers can promote business through content marketing. | With the help of the Conversion rate metric, the management can efficiently promote its business through multiple channels. |
| Improving greater awareness | The management is determined to improve brand reliability based on graphic design and printing helps to grab customer attention towards the firms. | Marketers should implement client retention rate metrics in business to predict demand in the market. |
| Increasing greater market shares | Introducing a wide range of product portfolios after that marketers should promote the businesses via email marketing. | Marketers can implement employee satisfaction metrics to measure employees’ performance so that they can give the best for organizational development. |
| Regularly visiting websites | The operational manager is responsible for regularly updating official sites and observing SEO movements to promote business efficiently (Chaffey and Ellis-Chadwick 2019). | It is crucial for marketers to follow profit margin metrics indicators to generate business reviews based on previous financial business records. |
| Archive the organization’s goals liking with multiples channels and digital platforms | Provide proper technical training to all staff that is able to adopt a dynamic business environment for organizational development. | Implementing internal process analysis helps to increase accountability in business to stimulate business productivity. |
Table 2: Digital advertising plan (Source: Self-created)
Analysis
Based on the above-mentioned digital advertising plan, the marketers of bluc print can promote their business on several platforms such as Email marketing, and SEO marketing to reach every possible area for business promotions. Their four marketer tries to increase the conversion rate in business to promote business on various platforms to attract customers towards the firm (Chaffey and Ellis-Chadwick 2019). In the present scenario, marketers have faced financial constraints due to higher market volatility. In this context, it is crucial for the marketer to generate business reviews with lower cost to reach regional as well as global markets for organizations’ development according to the financials report of BLUC print increasing 45% in 2022 depending on the effective marketing plan through digitals platform.
Based on the key performance metrics of digital marketing plans it is required for management to measure employees’ performance significantly so they can cope with the potential risks of generating business revenue (Gordon et al. 2021). On the other hand, email marketing also helps to build effective relations with the target audience to drive traffic based on the short motions graphic video for business promotions. Therefore marketers can make personalized content based on the graphics and printing solutions to create trends in the present market (Garrido-Moreno et al. 2021). After that marketers are responsible for collection review and g feedback through the ROI process to predict demand in the markets for all success of the business. Email marketing helps to improve as well as helps to create demand; therefore marketers determine to introduce a wide range of products portfolio based on an email marketing plan to meet business objectives (Herhausen et al. 2021). Based on the above-mentioned discussions the marketer should be generating traffic on official websites to increase business efficiency for organizations’ growth and development. Additionally, management can measure profit margin metrics to address financial uncertainty in business based on the previous track record (Cartwright and Raddatz 2021). This may help to make a strategic plan that how they overcome upcoming challenges.
Apart from this, marketing managers can create market cap pagings with digital platforms to represent new products and update product specifications based on the requirement in the markets to enter the new market environment. Hence marketers of the concerned enterprise update their official sites based hence customers get detailed information about a specific product to purchase (Langan et al. 2021). According to the organization report it can be observed that BLUC Prin provides a Zero quibble refund policy in digital platforms which may help to attract more customers towards enterprises. In present scenarios the higher market competition creates challenges for BLUC, hence it is crucial for marketers to measure SEO movement and how to increase leads position to capture the UK market for organizational development.
With the help of the internal prices analyst, the marketers can assess the lack base on the digital advertising plan. After that, the marketer makes different types of content to promote business at a lower cost for the organization’s development. Digita’s advertising plan helps engage more customers in regional and global markets. Their marketers are determined to promote business on both platforms to increase business market shares (Ahmedov 2020). The management of bluc print generally used three types of printing methods such as sublimation printing, vinyl printing and transfer printing to provide the best graphics solutions and printing to the customers as per their requirements Hence marketers should be introduced their innovative products in specials site such as Facebook, television and so platforms to create demand in the global market.
Audience permits are one of the crucial digital advertising strategies in remaining marketing. Hence it is significant for the marketer to get permission from the audience before contacting themes (Ziyadin et al. 2020). Marketers can give emails only to subscribers to give detailed information based on product specifications. A digital advertising plan helps to easily figure out and prioritise its customers based on particular product specifications. In modern time, people are showing their interest based on the low carbon life cycle, where digital advertising marketing get polarity based on the lowest cost and environment-friendly way to promote business (Eid Abdelmoaty and Agag 2020).In this aspect the m, marketers can objectify their suitability requirement t implement CSR polity for organizational development
Question 4:
Conversion rates help to know how many users purchase products hence it is essential for management to know to increase higher conversion rates based on the specific content. The management of BLUeprint organization tries to improve its conversion rate to grab a strong customer base to capture the entire UK market (López García et al. 2021). Additionally, it is required for m, marketers to address key activities that are how to improve higher conversion rates to decrease acquisition cost and generate, more revenue in business.
In this context, the study evaluates several activities to improve conversion rate in business which is detailed below.
Creating compelling value propositions
Marketers should be starting a market value proposition, which is much different from their competitors to grab customer attention towards the firms. The marketing manager of their respective organization can match every dimension of their competitors. The marketer’s mat craft value proposition based on the substantial reflection according to the product specification and service (Bag et al. 2021). The marketers of BLUC print focused on refining value propositions to achieve optimal results to achieve business objectives. In this aspect it is crcual for the management to improve testing, expressing and measuring to proceed to give better service to the customers for organizational development
Setting up specific sales funnel
There are three strategic components based on setting up specific sales funnels such as sales, interest and awareness for improving conversion rates for business growth. The marketers of these conquered organizations can offer valuable free home services based on blogs. shore videos which may help become a more trustable advisor (Silvia et al. 2019). The management can offer value as well as result in advance to increasing customer conversions rate in business for the organization’s development.
Addressing specific objections
During delivery services to the customer based on in-person sales, it is significant for management to address possible issues based on the specific product. At first, delivery staff can make a list based on the hesitation and objections of customers (Adam et al. 2021). After that it is essential for the management of Bluc print to add each sales copy, this may help to eliminate those concerns. Additionally, marketers can use an on-site survey process which may help address customers’ frustrations based on the specific product and service. With this activity, the organizations can get real feedback from actual visitors to improve customer conversion rates in the business for organizational development.
Increasing trust
Marketers can verify accurate information on their officials’ sites to build credibility to promote business on digital platforms. Marketers can assess product reviews based on articles, and testimonials sites to enhance higher conversion rates to meet customer expectations for the overall success of the business (Herhausen et al. 2021). Additionally, it is required for marketers of Bluc present to highlight organizational expertise based on the specific content and service. The management can develop shiny and trustworthy sites that they can maintain business confidentiality to dominate the present market.
Communicate value.
The market needs to provide detailed product information on its official sites and passages this mat helps to attract its prospect, in this aspect the management is determined to enhance digital advertisement and social media platforms to reach every possible area to achieve business growth and sauce for organizational development. Moreover, the management can add more information on short videos and graphics to provide better graphic solutions to the management for organizational development (Smith 2020). Apartfiurion this, it can be stated that the above-mentioned activities are significant for the management of BLUC print to expand the market in several platforms for business growth and success.
Key performance indicators help to stimulate business revenue
Financial metrics
Marketers are responsible to measure liquidity ratios and profitability ratios to measure financial status in business for business growth.
Based on the profitability ratio marketers can access how to generate sales in business to create brand identifications for organizations’ growth and development (Liu-Thompkins 2019). Management can consider the solvency ratio to measure the long-term financial status of the business that owes the management of the respective firms to be able to maintain long-term debt in business for organizational development.
Customer metrics
Customer-centric metrics help to assess the number of new users; hence the management of bluc print access success rates in business from customer requests. In this aspect, marketers can set an appropriate resolution schedule based on customer satisfaction to give service to the customer based on their requirements. Marketers can measure average response time to measure the score of customer satisfaction to increase market demand for organizations’ development (Goldman et al. 2021). The concerned metrics helps to improve conversion rates to gain customer loyalty based on the effective product and service.
Process performance metrics.
Marketers can provide valuable information in an operational process based on each product and service to grab a strong customer base for business growth. This may help to bring efficiency to business processes and stimulate productivity in business. The management can accept the value criteria committed to providing better quality products for organizational development (Makrides and Christofi 2020). The management should develop strategic and fiscal goals and provide proper guidance to the staff so that they can include business accountability for organizational development.
Customer satisfaction metrics
The management measures customer experience based on the net promoter score; this may help to measure customer willingness. A good net promoter score is an indication of higher customer satisfaction in meeting consumer needs effectively. On the other hand, marketer’s customer churn or retention to measure the bottom and take infinitives that improve rotation rate to sister productivity.
Employee retention rate
Employee retention metrics help to address congestion area in business and assist high engagement in production process to deliver better service to the consumer. This may help to maintain business with lower cost and as well, and helps to increase profit in business (Makride and Christofi 2020). Moreover, it is essential for the management of BLUC Company to consider all the above-mentioned conversion ratios and implement key performance metrics in business to keep an ideal position in the present market.
Reference List
Journals
Question 1
Alshaketheep, K. M. K. I., Salah, A. A., Alomari, K. M., Khaled, A. S., and Jray, A. A. A. (2020). Digital marketing during COVID 19: Consumer’s perspective. WSEAS Transactions on Business and Economics, 17(1), 831-841.
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Question 2
Ahmedov, I. (2020). The impact of digital economy on international trade. European Journal of Business and Management Research, 5(4).
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Question 3
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Herhausen, D., Miočević, D., Morgan, R. E., and Kleijnen, M. H. (2020). The digital marketing capabilities gap. Industrial Marketing Management, 90, 276-290.
Liu-Thompkins, Y. (2019). A decade of online advertising research: What we learned and what we need to know. Journal of advertising, 48(1), 1-13.
López García, J. J., Lizcano, D., Ramos, C. M., and Matos, N. (2019). Digital marketing actions that achieve a better attraction and loyalty of users: An analytical study. Future Internet, 11(6), 130.
Makrides, A., Vrontis, D., and Christofi, M. (2020). The gold rush of digital marketing: assessing prospects of building brand awareness overseas. Business Perspectives and Research, 8(1), 4-20.
Rosario, A. M. F. T., and Cruz, R. N. (2019). Determinants of innovation in digital marketing. Journal of Reviews on Global Economics, 8(1), 1722-1731.
Silvia, S. (2019). The importance of social media and digital marketing to attract millennials’ behavior as a consumer. Marketing, 4(2).
Smith, J. (2020). Digital marketing for businesses in easy steps. In Easy Steps Limited.
Ziyadin, S., Doszhan, R., Borodin, A., Omarova, A., and Ilyas, A. (2019). The role of social media marketing in consumer behaviour. In E3S Web of Conferences (Vol. 135, p. 04022). EDP Sciences.
Website
Bluc, (2021). A BRAND IS SIMPLY TRUST Available at:https://www.bluc-graphics.com[Accessed on: 03.03.23]
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