MARKETING IN HOSPITALITY ASSIGNMENT SAMPLE
Introduction
This report aims to focus on the social media marketing plan for “Hakkasan Group in 2022”. Therefore, the primary objective has been focused on heightening brand awareness as well as enticing potential participants by engaging diverse offerings of the Hakkasan Group. Thus, it can adapt robust customer relationship management strategies by managing to foster lasting connections with an audience. MARKETING IN HOSPITALITY ASSIGNMENT SAMPLE
After that, existing experiences among the “Hakkasan Group” epitomize unparalleled culinary as well as entertainment ventures. Therefore, it can be observed that celebrating “Hakkasan Restaurant” showcasing “modern Cantonese cuisine” through the dynamic ambiance of OMNIA Nightclub, by offering a distinctive as well as immersive encounter designed as relevant as guests’ senses. Moreover, it can be considered that patrons relish exquisite dining, innovative libations, as well as top-tier entertainment, as crafting indelible memories at “Hakkasan Group venues” (Hakkasan Group, 2024). It can be focused on the forthcoming social media marketing plan, as aspire to amplify these experiences, intimately engage by audience, as well as captivate new participants by Hakkasan Group’s reputation as a pinnacle destination for luxury dining, nightlife, as well as entertainment experiences.
Section 1 – Critical Evaluation and Synthesis of Experiential Marketing
1.1 State a model used to analyze new experience.
The “Hakkasan Group’s 2022” social media marketing strategy has been providing an overview of the report’s context, by raising brand awareness as well as attracting new customers to the variety of products with services offered by Hakkasan Group. Therefore, it can use experiential marketing theory to produce immersive food as well as entertainment experiences, by suggesting tailored communication tactics and delineating a comprehensive social media campaign. Thus, it can be highlighted that Hakkasan Group’s distinctive venues as well as drawing in a larger audience based on the key findings. It can be observed that the main takeaways stress how crucial by build deep relationships with the audience, maximize engagement strategies, as well as consistently assess results to attain sustained success. According to this strategy, administration should take into account each market’s distinctive characteristics prior to implementing any senior-level decisions pertaining to human resources. The procedure of placing the right individuals into the correct positions is known as managing human resources. Additionally, there is no disagreement on their viewpoint or their company’s prospective objectives. In order to successfully accomplish a company’s goals and make use of personnel with the necessary skills and adaptations, management must, as part of their intended competition plan, find the most suitable humanity that can accomplish the appropriate things.
It can be a critical evaluation and synthesis of the experimental marketing analysis by the stage of a new experience for the “Hakkasan Group” in the hospitality industry. It can be stated that the model of “Customer Relationship Management (CRM)” is tailored specifically based on the hospitality sector. Moreover, it can be observed that the CRM model has been integrating that data from several touchpoints like reservations, interactions, as well as feedback, by focusing on the comprehensive understanding of guest preferences as well as behaviors (Li et al. 2023). Thus, it can be considered that by leveraging CRM tools such as “Salesforce Hospitality Cloud” and “Oracle Hospitality”, has been tracking guest interactions based on multiple channels, by adding in-person visits, online bookings, as well as social media engagements (Batat, 2024).
On the other hand, it can be stated that the CRM model has been building the possibility to launch focused marketing campaigns using predictive analytics as well as guest segmentation. Moreover, it can be observed that through the examination of past data as well as guest profiles, Hakkasan Group has been focused on discerning prospects for service upselling, promotional activities, as well as loyalty program improvement, by contributing to developing revenue as well as guest contentment (Wang et al. 2023). Selection and recruitment are crucial components of every business’s human resource plan. By ensuring that the appropriate candidates are hired for every role, management contribute to lower staff vacancies and higher levels of work engagement. Discovering the best applicant for the position is the aim of an effective hiring procedure. When arranging a meeting with a candidate, a competent recruiting process should assess candidates based on an established number of qualifications and make sure management fulfil those specifications. Sustaining people allows firms to supply ongoing and outstanding client services, bringing to strengthened ratings and ideal referrals. One often-overlooked benefit associated with staff retention procedures is that management allow for inventive problem-solving solutions.
The UK workforce’s characteristics may make an integrated HRM system appropriate. In this framework, leadership would apply both multifaceted and culturally biased approaches concurrently, based on which management believe is the best course of action for their organization. Because the UK is an employee of the EU, paving the way for free commerce and the movement in manufacturing elements, hiring managers running international businesses with operations around Europe would find themselves most successfully served by a combination of both. In a system that is mixed, the employees located in the United Kingdom would only be subject to the culturally biased strategy, and while the remaining country of Europe happens to be covered by the multidisciplinary method. The human resources section of the company performs a few tasks. The main goal is to motivate and inspire staff members to demonstrate their tenacity and contribute to the business. The field of human resources management (HRM) has five primary operations: hiring, inspiration for staff members, advancement scheduling, policy implementation, and creating a just and equitable work atmosphere.
1.2 Critically evaluate by used it, reason and benefits to the consumer.
It can be critically evaluated that “Customer Relationship Management (CRM)” has been implemented in businesses across several industries, such as hospitality. It can play an effective role in players in the hospitality sector like Marriott International, as well as InterContinental Hotels Group. Thus, it can be integrated CRM systems based on their operations for developing guest experiences as well as driving loyalty (Thakur, and Kushwaha, 2024). Moreover, it can be observed that industry leaders use CRM to gain deeper insights into guest preferences, behavior, as well as feedback. Thus, it can capture data from multiple touchpoints like reservations, check-ins, and dining preferences, as well as post-stay surveys, and hospitality brands by building comprehensive guest profiles. Moreover, it can be enabled to personalize interactions, tailor offerings, as well as anticipate guest needs effectively. It can be observed that the primary motivation for adopting CRM in the hospitality sector is a cultivate “long-lasting relationships” with guests (Jabado, and Jallouli, 2023). The dignity is being set with improvement and cultural value that is managing and making superstition with improvement and cultural segmentation. However, it is being set to improving changes with substitution changings that is developing the resources with high level caps bossy and intensive and capital investment. It is managing the valuable in resources that develop and make the changing with valuation and stability in function to access and managing the changing with resources and system.
On the other hand, the benefits of CRM to consumers in the hospitality industry have been operating effectively. It can be observed that personalized experiences have been focused on their preferences leading to higher levels of satisfaction as well as enjoyment during their stay. Thus, it can be considered that CRM enables hotels to accommodate requests proactively, developing the overall guest experience as CRM facilitates seamless interactions as well as communication among guests as well as hospitality brands (Haudi, 2024). After that, it can be focused on the booking confirmations as “post-stay follow-ups”, CRM systems as timely as well as relevant communication, building guests feel valued as well as appreciated. The different sectors of the business are being set with the growth and broadening of valuable resources that is impactite the overall changing in value system with significant changes in situation that develop and make stability in growth and performance development. the SEM emplacement stood at 6.4 million. This feature helps to represent that raring in value with 0.6% from 2021 account to make the 61% of the private sector jobs to develop and make the segmentation with value in resources and system development. It is managing the valuable resources with segmentation that develop and make the SME’s accounts to develop and have the ingestion of urine in value and profit margarine. The growth ins system is accessing the profitability of business switch development and raring in function that is accessing the overall functions and managing the value with rising in resource system and development in function. The different segmentation is being set to manage and develop riding in valuation to manage and make growth with changing in advance system that develops and managing a valuation growth and improvement in changing with advance system and stability in the system. It is having the valuable resources that develop and manage the source with stability and identification of resources. The segmentation is being set with changing in boosted the business that is having the inclusion in defining and making changing with advance system to develop and make stability in function with growth and sustainability in resources that developed and make segmentation. The change in advance system is being set to define and improve cultural segmentation that develop and managing the resources with stability and identification of resource that develops and make stability with identification of resources and growth in system accessibility and identification of rule in system. The supervision of human resources is a major aspect of daily living in the modern world. The administration of human resources, both easy and challenging, has an impact on businesses and promotes their rapid advancement. It may raise the spirits of workers in a firm and help them pay consideration to regulations and corporate policy, correspondingly, and this can help an organization run more efficiently and make more money. Alternatively, labor organizations assist workers in negotiating effectively from the outset, which enables them to get improved wages and conditions of employment. Currently, meanwhile, workplace legislation is slowly taking the globe by storm due to its increased restrictions and fair treatment of personnel. The oversight of human resources is going to remain important to any company in the years to come.
1.3 Outline the different components of 4Es from the 5 Senses.
The 4Es framework, which stands for “Entertain, Educate, Experience, and Engage” has been collaborating with the stimulation of the 5 senses, building a powerful marketing approach based on that captures consumers’ attention as well as fosters memorable brand experiences. It can be outlined those different components by using the 4Es as well as the 5 senses framework:
Figure 1: 4E model
(Source: Self developed)
Entertain:
- Sight: It can use visually appealing elements like vibrant colors, and captivating graphics, as well as dynamic imagery in marketing materials, and advertisements, with product packaging as consumers’ sense of sight.
- Hearing: it can incorporate entertaining audio elements like catchy jingles, and upbeat background music, by engaging sound effects in advertisements, and videos, as well as promotional by capturing consumers’ attention by developing their experience (Dengsø, and Kirchhoff, 2023).
- Smell: It can be integrated as entertaining aromas or scents as positive emotions as well as associations into experiential marketing activations to engage consumers’ sense of smell by building memorable sensory experiences.
- Taste: It can be offering entertaining tastings, samples, or food pairings that surprise as well as delight consumers’ taste buds, based on the enjoyable as well as memorable experiences as brand engagement as well as loyalty (Courregelongue, and Pons, 2024).
- Touch: It can build entertaining tactile experiences through interactive touchpoints, engaging textures, as well as “hands-on activities” based on the consumers’ sense of touch by developing their overall brand experience.
Educate:
- Sight: it can use visually informative content like infographics, charts, as well as diagrams to educate consumers about product features, benefits, as well as usage instructions, by developing understanding with knowledge (Paschalidou, 2024).
- Hearing: It can be delivering educational audio content such as podcasts, as well as instructional guides, as well as informative voiceovers by providing consumers with valuable insights, tips, as well as advice related to products or services.
- Smell: It can be focused on educational scent marketing techniques like scent stations, fragrance tests, as well as scent quizzes among the consumers about different aromas, ingredients, as well as fragrance profiles, by enriching their olfactory experience (Stanciu, 2023).
- Taste: It can be hosting educational tasting events, workshops, as well as cooking classes that teach consumers based on the origins, flavors, as well as characteristics of various food and beverage products, by building informed purchasing decisions.
- Touch: It can provide educational tactile experiences through interactive demonstrations, product trials, as well as touch-sensitive displays by providing the chance to consumers to observe product features, functionality, as well as benefits firsthand (Martin, and Nielsen, 2024).
Experience:
- Sight: It can be focused on immersive visual experiences like virtual reality (VR) simulations, 360-degree videos, and augmented reality (AR) activations by transporting consumers.
- Hearing: It can be designing immersive audio experiences like surround sound installations, binaural recordings, as well as ASMR by immersing consumers based on the multi-dimensional auditory landscape, developing their overall brand experience (Yan, and Tong, 2023).
- Smell: It can craft immersive scent experiences through ambient scenting, scent marketing installations, as well as scent-driven storytelling by evoking specific moods, emotions, as well as memories, by managing a sensorial journey that heightens brand engagement.
- Taste: It can be building immersive taste experiences like themed “pop-up restaurants”, culinary tours, as well as themed tasting menus as transport consumers based on the gastronomic adventure, allowing them to savor unique flavors, cuisines, as well as culinary concepts (Stübner and Steinhaus, 2023).
- Touch: It can develop immersive tactile experiences through interactive exhibits, haptic feedback technologies, as well as tactile art installations with stimulate consumers’ sense of touch by inviting physical interaction in a memorable as well as meaningful way.
Engage:
- Sight: It can be focused on visual engagement through “user-generated content (UGC)”, interactive polls, as well as social media challenges by encouraging consumers to share their experiences, opinions, as well as creative expressions as a brand community (Zhang et al. 2023).
- Hearing: It can be focused on cultivating auditory engagement through branded playlists, interactive voice assistants, as well as live audio chats that enable consumers to interact with your brand in real time, sharing their thoughts, as well as participating in engaging conversations.
- Smell: It can stimulate olfactory engagement through scent-inspired contests, scent-based challenges, as well as scent-driven activations by encouraging for explore, discover, and engage the brand through their sense of smell (Kirmayer, 2024).
- Taste: It can facilitate gustatory engagement through interactive taste tests, flavor voting campaigns, as well as virtual cooking competitions by inviting consumers to taste, rate, by share their favourite flavors, dishes, as well as culinary creations.
- Touch: It can encourage tactile engagement through “hands-on workshops”, and DIY projects, as well as touch-friendly apps that empower consumers by interacting with brands, building personalized experiences, with expressing their creativity by touch (Villalobos, and Videla, 2023).
Figure 2: 5 SENSES model
(Source: Self developed)
Section 2 – Communications Plan
2.1 Justified and prioritized communication plan based on objectives, solutions.
Objective: it can develop brand awareness as well as customer engagement based on the collaboration of “eco-friendly skincare products” as Hakkasan Group.
Solution:
- Social Media Campaign: It can be launched as a series based on engaging posts as well as stories across Instagram, Facebook, and Twitter by focusing on the benefits of eco-friendly skincare as well as showcasing product features (Barcaui, and Monat, 2023).
- Influencer Partnerships: It can be collaborating with “environmentally-conscious influencers” by promoting the skincare line through sponsored content, reviews, as well as giveaways.
- Educational Content: It can be creating blog posts, videos, as well as infographics based on the company website by educating consumers about the impacts of sustainable skincare practices as well as by utilizing eco-friendly products (Rudeloff, and Michalski, 2023).
Prioritization:
- “Social Media Campaign” has an immediate impact based on brand visibility as well as engagement (Amran et al. 2023)
- Influencing Partnerships Leverage influencers’ reach as well as credibility.
- Educational Content to Build brand authority as trust.
- Email Newsletter has been managing customer relationships as well as driving sales (Mary, 2023)
It can be focused on the communication plan that prioritizes channels as well as tactics and their potential by achieving their objective efficiently with effectively.
2.2 Effective ways to experience the hospitality business brand pre-, during, and post-consumption.
Pre-consumption:
- Virtual Tours: It can offer virtual tours among restaurants, or destinations to provide potential guests with a preview of the experience management can expect (Rather, 2023).
- Social Media Engagement: It can be using social media platforms by sharing behind-the-scenes glimpses, generating content, as well as special promotions for building anticipation as well as excitement among the audience.
- Personalized Communication: It can be adapting personalized email marketing campaigns by communicating as potential guests, offering tailored recommendations, and exclusive deals, by providing help for travel tips (Othman et al. 2023).
During consumption:
- Personalized Service: It can provide personalized service among guests by anticipating their needs, offering recommendations, and identifying concerns promptly (Dewnarain et al. 2023).
- Seamless Technology Integration: It can be adapting technology solutions like mobile check-in/out, keyless entry, as well as in-room tablets to streamline processes as well as develop convenience for guests in Hakkasan Group.
- Feedback Collection: It can encourage guests by providing feedback during their stay through surveys, comment cards, as well as digital platforms by collecting insights and identifying any issues in real-time (Zha et al. 2024).
Post-consumption:
- Follow-up Communication: It can be providing personalized follow-up emails by inviting them to share their feedback, as well as offering incentives for future bookings in the Hakkasan Group (Veloso, and Gomez-Suarez, 2023).
- Social Media Engagement: It can be focused on engaging with guests on social media by sharing user-generated content, as well as showcasing upcoming events, and responding to reviews.
- Customer Relationship Management: It can use CRM software to track guests’ preferences and communication history, as well as booking patterns through personalized future interactions by developing guest retention (Satar et al. 2023).
2.3 Include the Communication Plan
Focus: Brand awareness and attracting potential
Brand: Hakkasan Group
Objective: The primary focus of the social media marketing plan for 2022 has been developing brand awareness as well as attracting potential participants to the diverse by offering Hakkasan Group. The aim of this plan has been building effective customer relationship management strategies, engaging our audience as well as fostering long-term relationships (Rosário, and Dias, 2023). The discussion is defining the UK business statistics to develop and managing the resources in making the identification of rules in the system that develops and make the segmentation in value perspective to develop and managing the value in resources system and development in function. It is managing changes in resources that define and managing the resource with segmentation to define and improve cultural prospective that is being set to manage and develop changing with rising in functional and growth in evolution in changes advance system and development in changes value. The change in the functional system is required to access and define changing with a value system that develops and amazing the changing to advance system that developed and managing stability with identification of rule in system that value and managing the changing in stability and system development and function in the system.
Core Target Audience: The core target audience has included discerning individuals by upscaling dining experiences, nightlife enthusiasts, as well as those interested based on luxury hospitality as well as entertainment. It can be focused on the aim of a diverse demographic, such as affluent millennials, professionals, as well as travelers seeking experiences (Utomo et al. 2023).
Summarize the Experience:
The Hakkasan Group’s portfolio has been focused on well-known eateries, bars, as well as nightclubs by offering an unmatched fusion of fine dining, inventive cocktails, as well as top-notch entertainment. It can be stated that the legendary Hakkasan Restaurant, has been serving contemporary Cantonese cuisine, as a vibrant OMNIA Nightclub, by offering a distinctive as well as immersive experience designed to stimulate guests’ senses by building memorable impressions (Blakeman, 2023).
Social Media Strategy:
- Content Strategy: It can enhance captivating content showcasing luxurious ambiance, vibrant nightlife, and delectable cuisine experiences offered by the Hakkasan Group.
- Platform Selection: It can depend on the social media platforms, including Instagram, Facebook, Twitter, as well as TikTok, based on the broad audience of food as well as nightlife enthusiasts, and travelers, with luxury lifestyle aficionados (Mele et al. 2023).
- Engagement and Interaction: It can foster meaningful engagement among the audience by responding promptly and focusing on the comments, and messages, as well as inspiring on social media channels.
- Influencer Partnerships: It can be collaborating with influential personalities, celebrities, as well as tastemakers in the food, hospitality, with entertainment industries to amplify by reaching as well as credibility (Liaw et al. 2023).
- Paid Advertising: It can be investigated as targeted social media advertising campaigns by expanding reach, driving website traffic, and generating leads for the Hakkasan Group.
Customer Relationship Management:
- Personalized Communication: It can be adapting personalized email marketing campaigns by communicating with past guests, and providing them with exclusive updates, and offerings, by taking invitations to upcoming events in Hakkasan Group venues (Humphreys, 2023).
- Feedback Collection: It can use insights by collecting by evaluating the guest experience, addressing areas for development, by building necessary adjustments to improve satisfaction as well as loyalty.
- Exclusive Events and Loyalty Programs: It can host exclusive events, tastings, as well as VIP experiences as loyal guests and members based on the loyalty program by incentivizing repeat visits and fostering a sense of belonging among the “Hakkasan Group community” (Gamil, and Abd Rahman, 2023).
Workforce management infrastructure, often known as human resource management technologies or HRM solutions, are the based-on computers platforms designed to render various HR operations inside firms less complicated and more efficient. These programs include several functionalities, such as managing achievement, greeting employees, administering programs, tracking employee time and absence from work and administering remuneration, among others. Human resource management infrastructure, also known as human resource management solutions or HRM solutions, are the electronic platforms designed to simplify and automate the many HR processes that are carried out inside of businesses. These applications include several functions, such as healthcare management, timekeeping and attendance tracking, assessments, recruitment, applications tracking. According to laws regarding employment, the monetary compensation offered by the employer must consider any overtime that is put in. Furthermore, schedule decisions that let workers to report for employment at a specifically appropriate time of day are mandated by British regulations. Due in large part to the highly educated population and pro-employment legislation and regulations, people working in the UK are seen to be aware of their rights. One additional distinctively British feature of work is the appear minimal degree of citizen churn.
Conclusion
Hence, based on above discussion it can be concluded that the “social media marketing plan” outlined for “Hakkasan Group in 2022” has been focused on brand awareness, engagement, as well as customer relationships to new heights. Therefore, it can be considered that strategically leveraging social media platforms, focused on the aim of unique experiences by offering “Hakkasan Group’s portfolio” of renowned venues and attracting wider audiences by discerning individuals seeking exceptional dining, nightlife, as well as entertainment experiences. Moreover, it can be stated that personalized communication, engaging content, as well as strategic partnerships, cultivate meaningful connections based on fostering long-term loyalty. It can depend on a commitment to ongoing measurement as well as evaluation will ensure that as continuously optimized based on the strategy of tactics by achieving objectives effectively. It can be focused on delivering unforgettable experiences as well as creating lasting memories; Hakkasan Group has solidified its reputation as a premier destination for luxury hospitality as well as entertainment.
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