Assignment Sample on MCGE2122 Management Consultancy in a Global Environment
Introduction
In this report, the company A has been taken to understand the marketing strategy the company A needs to take to maximize the ratio of profitability and create a better scope of growth.
Description of the organisation and summary of the business context
The company A that has been presented in the report, is a company which specialises in the sales of contents by using the medium of internet services available. Education has been taken up by the company A as the primary business, where the company A strictly follows the specialised education based on different fields, where the use of Artificial Intelligence (AI) has been employed by the company. The business model that has been taken is a general model, which considers the specialisation of the education, where the employing of different teachers, scholars and experts have been taken help of. Furthermore, the courses have all been designed and structured in a mechanism of the employing of artificial robots, that wisely with the assistance of the AI classify and create specialised courses, which all are quite distinctive in the nature of the business operation. Moreover, the AI has been considered as one of the most vital products for a better analysed report on the different sectors, where it has been asserted that the AI be monitored by the United Nations (UN) with a better corresponding course of action (Berendt et al., 2020).
Summary of the business
Assumptions created
The assumption that has been created is usually in reference to the understanding that intersection may look real, where the different humans interacting with the mode of interaction may follow a close course of interaction in the model concerned. It may occur that the business model has been built on artificial grounds where the real time interaction may usually not prove to be much helpful to the students or to the guardians at the time of accessing, which may lead to a wrong and negative implication of the system course. The assumptions have been made with respect to the single fact that the communication between the customer and the interface may look real, where the whole system has been assisted with the help of AI. Additionally, the company A has been targeting the single course module, where the revenue level of £1,20,000,000.00 has been set as the primary target objective by the company A. Company A have been in the assumption of reaching the estimated target market crossing the figure of £296,930 which has been the figure of the purses that company A have been able to successfully sell in the recent periods of time. More specifically, the technological culture has been one of the greatest challenges in the modern times, where the different companies having as the educational priority, consider organising and facilitating the different problems of the students (Vaganova, 2019).
Business needs of the organisation
The company A has been facing the problem of increasing the employability of AI in the business of the different educational courses, where the additional costs that may have incurred in the creation of the courses needed to be optimised and retribution. The company A usually has been in the process of collaboration with the different scholars and teachers, although, such a process is often complex due to the problem of the remote collaboration and the opinions and such resolving breeds careful consideration of time within the framework of time. The company A has been impacted by the pandemic situation of the Covid-19, where the planning of such strategies which may cause the company A to increase the sales in the competitive market of educational materials have been challenging. The company A have been in the consideration of the management of different scholars and teachers working from different geographical conditions, where the long-term disconnection of the different students have been a primary concern due to poor outcomes in the society (Drane et al., 2020).
The Consultancy Strategy
Type of consultancy model
The consultancy chose the methods of selling online courses for educational purposes which may lead the customers to choose and pay for the courses which the customers may think the customers fit. Moreover, this kind of strategy by the consultancy was a part of the new innovative business model which helps the company to understand about the present situation and to understand the proposed strategy. Additionally, the operational understanding about the improved performance of the firms and the consulting companies helps in better business marketing situations (Lee, 2021). Furthermore, with the help of expert consultancy and process consultancy planning helps the company to sell online courses to the customers and make sure that the customers may be able to get access to face to face interactions with the customers and the teachers provided that the customers haveto give out extra charge. Therefore, the innovative model of educational specialisation helps in generating and even introducing better learning for students with the help of videos, tests, and other engagements. Thus, with the help of expert consultancy may be able to understand better about the innovative model and the way the model may be successfully incorporated and as the consultancy has made sure that the prices of the courses may depend on the duration and the availability which may attract the customers more. Consequently, the consultancy has to make sure that the courses are reasonable and the pricing strategy of the courses are good which may help the customers to take it.
Resources
Data
The data has to be gathered from the last 3 years for the target information about the costs related to the information about the courses and the relevant understanding about the course for the customers (Refer to appendix 1). Moreover, the data have to be based on the target customers and the way the customers may be able to use the services and the brand awareness about the purchase of the product (Putri, 2021).
Infrastructure
The consultancy has to make sure that the consultancy is able to make a healthy marketing strategy for the Company A’s board which may help the client and the employees to interact well within the 3 years of work with the help of interviews as per conducted upon the company’s staff.
Human resources
The client as well the employees have to work together in orders to make sure that the working of the company has to be quite well. Therefore, with the help of technology, processes, employees and even the Human Resource process may help in managing the organisational structure well (Gonzalez et al., 2020).
Skills
The employees who are competent are quite able to get recruited from the consultancy company of Company A with the help of an effective marketing department with the help of good marketing strategy which helps in increasing the share in the market for the company.
Reasons for choosing the team
The team of members has to be chosen extremely wisely by making sure that the managers, senior managers and three assistant managers for building the team. Furthermore, the financial cost for the whole project and the activities as seen may be sorted out wisely helping the company to grow well (Refer to appendix 2).
Timeline
| Tasks | M1 | M2 | M3 | M4 | M5 | M6 | M7 | M8 | M9 | M10 |
| Gathering of data | ||||||||||
| Processing and organising the data | ||||||||||
| Evaluation of fixed costs | ||||||||||
| Discussion about the client and agreement | ||||||||||
| Deliverable of production | ||||||||||
| Interview about the employees of marketing division | ||||||||||
| Facilitation process design | ||||||||||
| Workshops |
Table 1: Gantt chart
(Source: Self-created)
Discussion about the content of client meetings
The content of the meeting has to be discussed and within three meetings the discussions about the short term and the long-term meetings have to be planned. Moreover, the consultancy helps in evaluating the procedures and the objectives of the company which may help the company to understand the given understandings of the situation. The consultancy has to make sure that the relationship of the client and the employees has to be good, making sure about the agreement made which has to be good without any kind of conflict. Additionally, the client’s suggestions and engagement may be understood well with the help of the solutions as provided by the client for any kind of situation. Furthermore, the company may face several different challenges which may be mitigated with the help of Human Resource Management which may help in understanding the employees’ contribution and situation (Tambe et al., 2019). Consequently, the future engagement of the clients may be decided in the meetings which may help the clients to understand the position and collaboration well. The client meetings help in deciding about the strategies which the company may follow and the way the company may be able to mitigate those problems well.
Scopes and targets
Critical description of the plan in the consultancy firm
The consultancy has to make sure that the company is able to cope up in every kind of situation and with the introduction of the online courses helps the company well. Moreover, the consultancy has to be highly clear about the potential improvements of the company which may be profitable for the company. Furthermore, the consultancy services have to be provided well which may bring profits to the company in the future and even help the company to main cost strategy. Additionally, the leadership style may be understood well so that it helps the employees to perform even better by making useful recommendations to any consultancy (Pitayanon, 2019). Thus, it helps in understanding about the plan which may help the consultancy to flourish quite well and even help to make the consultancy improve the profits.
Identification of the indexes and measurable objects
The company has to make sure to increase the product of the company which may help the company to increase the share in the market produced with the help of potential customers. Therefore, if the company’s online courses strategy works well with the customers and becomes helpful for the students the company may be able to make the market segments in order to gain potential results. Furthermore, the consultancy works based on the contact, strategies, reputation and organisational potential a firm has which may help the firm in knowing well about the network and legitimate strategies for the improvement of the firm (Lenz et al., 2020).
Deliverables and Risks
Deliverables
The analysis of the balance sheet which has to be made may be used to indicate about the marketing strategies of the company and also the customer’s awareness of potential risks.
Risks
The risks involved while incorporating the marketing strategies into the firm which may not even be highly satisfactory for the clients which may disrupt the consultant model altogether.
Conclusion
In this above report, the case of Company A has been considered where the company has been facing issues to devise a strong and suitable market strategy in terms of the business model that lies with respect to the increasing of sales and promoting the premium educational courses without compromising with the quality of the educational content. The company A have been towards the gradual rise of the revenue that have been quiet on the move after the direct impact of the Covid-19 situation, where most students and customers have been shifting to the digitalised educational course (Teräset al., 2020). The report explicitly describes the incorporation of a better plan that may be aligned with the current objectives of company A, and such plans may be better understood by the due analysation of the various spheres in which company A usually performs. The report considers a brief analysis about the growth of Company A, and the different strategies that have been formulated by the cinkay that aid and create more suitable course contents that may not interfere with the working structure of company A.
It may also be stated that Company A has to hire a good consultant who may be able to understand the firms’ position quite well and may be able to help the firm to mitigate various kinds of problems in order to flourish in the market. Furthermore, with the help of potential strategies the consultancy may be able to understand the firm’s position in the market and may be able to mitigate the problems quite well. Therefore, the data and potential employees helps in solving the firm’s problems in every possible way and even helps the firm to sustain well in the market.
Self-reflection report
From the above discussion, I understand that company A has been in the business of creating a better future for the different consumers engaged with the educational sector, where the business of Company A has been the sales of the different course comments that are made available to the required consumers through the medium of internet. I have found that Company A has been in need of planning a definitive structure for the creation of the online courses with the joint collaboration of the several people having expertise in such content development and teachers and scholars at a payment. I deduce that company A has been creating several strategies, where the survey was taken by Company A to have a better understanding of the demands and preferences of the consumers. From the statistical source, I have found that the Company A have been mostly receiving positive reviews from the different consumers, where the positive relationship suggests that the Company A have been more focussed on the building a close and improved relationship with the teachers and the different customers. I have found that Company A has taken on the scope of the improvements in the sector of the marketing, where the scoop of the profitability has been measured and found to be positive. I deduce from the defined objective of Company A, that the primary target if the company lies in the increasing of the proportion of the market shared by having a better set of customers and focussing more on the important financial indicators with steps taken to resolve the areas of risk factors.
I think Company A may be able to understand the potential of the online courses which may help in attracting customers towards the company which may be possible with the help of good exposure through a consultancy. Moreover, with the available data and resources which may be helpful for the consultancy to understand about the course attraction among the people which I may say that may be quite fruitful for the students for educational purposes. Furthermore, I feel that the consultancy with the help of human resources may be able to manage the client as well as the customers which may help the company to gain profits quite well. Therefore, I may say that the company is making effective measures for making the marketing strategies quite effective for the company and even helping the company to increase profits in the market. Thus, I think the company with the help of the consultancy may be able to flourish well and even the online courses may be quite fruitful for the customers.
Berendt, B., Littlejohn, A. and Blakemore, M., 2020. AI in education: learner choice and fundamental rights. Learning, Media and Technology, 45(3), pp.312-324.
Drane, C., Vernon, L. and O’Shea, S., 2020. The impact of ‘learning at home’on the educational outcomes of vulnerable children in Australia during the COVID-19 pandemic. Literature Review Prepared by the National Centre for Student Equity in Higher Education. Curtin University, Australia.
Gonzalez, R., Gasco, J. and Llopis, J., 2020. Information and communication technologies and human resources in hospitality and tourism. International Journal of Contemporary Hospitality Management.
Gonzalez, R., Gasco, J. and Llopis, J., 2020. Information and communication technologies and human resources in hospitality and tourism. International Journal of Contemporary Hospitality Management.
Lee, C.C., 2021. Analysis on the strategy of improving management consulting business performance: Evidence on a management consulting company established by an accounting firm. Asia Pacific Management Review.
Lee, C.C., 2021. Analysis on the strategy of improving management consulting business performance: Evidence on a management consulting company established by an accounting firm. Asia Pacific Management Review.
Lenz, R., Schormüller, C. and Glückler, J., 2020. Legitimation strategies in an emerging field: family firm succession consultancy in Germany. ZeitschriftfürWirtschaftsgeographie, 64(2), pp.58-73.
Lenz, R., Schormüller, C. and Glückler, J., 2020. Legitimation strategies in an emerging field: family firm succession consultancy in Germany. Zeitschrift für Wirtschaftsgeographie, 64(2), pp.58-73.
Pitayanon, P., 2019. Appropriate leadership styles in multi-cultural digital consultancy firm, Thailand.
Pitayanon, P., 2019. Appropriate leadership styles in multi-cultural digital consultancy firm, Thailand.
Putri, D.R., 2021. Digital marketing strategy to increase brand awareness and customer purchase intention (case study: Ailesh green consulting). European Journal of Business and Management Research, 6(5), pp.87-93.
Putri, D.R., 2021. Digital marketing strategy to increase brand awareness and customer purchase intention (case study: Ailesh green consulting). European Journal of Business and Management Research, 6(5), pp.87-93.
Tambe, P., Cappelli, P. and Yakubovich, V., 2019. Artificial intelligence in human resources management: Challenges and a path forward. California Management Review, 61(4), pp.15-42.
Tambe, P., Cappelli, P. and Yakubovich, V., 2019. Artificial intelligence in human resources management: Challenges and a path forward. California Management Review, 61(4), pp.15-42.
Teräs, M., Suoranta, J., Teräs, H. and Curcher, M., 2020. Post-Covid-19 education and education technology ‘solutionism’: A seller’s market. Postdigital Science and Education, 2(3), pp.863-878.
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