MGT201A Project Management Assignment Sample

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Introduction

In the context of this project Woolworth’s marketing plan selected. Woolworths is a well known retail company in Australia. The company is doing business well in the urban areas. But, in the business evaluation, it is found the sale of the company in the rural areas is low as compared to urban areas. In the consideration of this, board member of the company and management decided to enhance the marketing activities in the rural areas to that company can increase sales in these areas. Along with this, it is also found that special project team is developed for the completion of this project.

Aim and objective

The main objective of this project is to increase the awareness of Woolworth in the rural areas. Aim of the company behind this is that it wants to increase the sales in the rural areas. At the same time, increased in the sale will increases the market based for the company. However, it can be assumed that the main aim of this marketing project is to increase the overall sales and achieve the competitive advantage. Furthermore, it is also found that the completion of this marketing plan will increase the brand awareness of the company in the people and increase the present in the market. It will be helpful for the company to improve the overall performance of the company (Sheth and Sisodia, 2015).

Required team and person

In the completion of this project, a marketing team developed by the Woolworth. This marketing team involves senior marketing manager, junior marketing manager, employees and the sales boys. The manager level employees are responsible for developing the strategies and objective for the marketing activities (Chernev, 2018). In this, it is found that employees are responsible for the implementation of the plan according to the prepared marketing plan. Furthermore, it is also found that companies selected some sales boys from their marketing team that are performing well in the urban areas.

Financial Budget

In order to complete this marketing project, the company allows a fixed financial budget. This amount is equal to one million dollar. In this, it is found that this money will be spent on the different activities in the marketing plan. During the completion of this marketing plan, this found that there is need to improve the website of the company. Salary or payment is also required for employees that are selected for this project (Strauss, 2016). Along with this, cost of the advertisement in the new paper, social media, banner, promotion of the website, direct marketing, free sample and discount or free coupon are also cost of the marketing project.

Duration

In order to increase the sales and customer base in the rural area, the prepared marketing plan is developed for three months. Initially, company wants to looks the benefit of the marketing project or activities in the sales of the company (Stelzner, 2014). After the analysis of the result, company will make the final decision regarding the carry on the project in the future.

Stakeholder of the project

It is the significant aspect of the project that is essential to discuss. The term stakeholder is related to people that are associated with the project. In the other words stakeholder of the project can be determined as the person that will be affected by implementation of the project. In this, it is also found that the main stakeholder of this project will be customer, supplier and competitors as the external stakeholders of the company (Brown, 2016). On the other hand, as the internal stakeholder, manage and employees are recognised.


Example of the project stakeholders
Affected by the project process	Internal · Management · Employee · Board of directors	External · Customers · Suppers · Government · Competitors

Affected by the project result	· Management · Employee · Board of directors	· Customers · Suppers · Government · Competitors

Stakeholders identification and priorities matrix
	Customers	Supplier	Employee	Manager	Competitor
Power	4	3	4	5	3
Interest	3	3	5	5	3
influence	2	2	2	5	3
impact	2	5	5	5	3
urgency	2	2	2	5	1
legtimancy	1	2	1	4	2
Total	14	17	19	29	15
Priority	5	3	2	1	4

Alternative Breaks Project Stakeholders Metric
Stakeholder	Interest in project s	Priority	Support/ Mitigation Strategy
Customer	Low	Key	Attract to them
Supplier	Low	Other	Get the support from them
Manger	High	Key	Develop the strategy
Employee	High	Key	Implement the strategy
Competitor	Moderate	Other	Analyse and develop strategy

Project Decision Making
Personal Method	When
Responsible person decided	Project planning
Sponsor decided	Project planning
Event decided	Project planning
Channels decided	Project planning
Budget decided	Project planning

Stakeholder Engagement Assessment Matrix
Stakeholder	Unaware	Resistant	Neural	Supportive Leading	Leading
Volunteers	C			D
information service		C	D
referral centre			c	D
Legal service			C	D
Registration staff				C	D

Stakeholder Communication Strategy Considerations

Purposes

Responsibility

Method

Timing

· To determine the goal and objective

· To determine relationship between different parities (Ottman, 2017)

· To identify the communication topic

· To select the responsible person

· To develop the cooperation among the staff

· Team leader

· Face to face meeting

· Email and message

· Face to face meeting

· 2 days in a week

Alternative Breaks Projects Communication Matrix
Stakeholder	Learn from	Share with	Timing	Method	Owner
Customer	Needs	Personal and social relation	Daily	Adverting	Board Site
Employee	Ability	Profession relation	Weekly	E-mail	Company
Manager	Experience	Profession relation	Weekly	E-mail	Company
Supplier	Relationship	Business relation	Weekly	E-mail	Company
Competitor	Competition	Business relation	Weekly	Advertising	Company

Project Meeting Agenda Template
Project team ; Marketing	Date; 15 April 2018	Time: Three months	Place: Sydney
Purpose

Topic		Person

Review agenda

Summary

Meeting evaluation

Project Meeting Minutes Template
Project team	Date	Time

Members Presents	Marketing department	3 months

Decision made	Manager

Issues log	Marking

resolved issue	Sales and customer base

New Issues	Needs of the customer

Action item	Person Responsible	Completion date

Meeting Evaluation

Risk Management

In the project management, risk is also a significant element that can affect the project negatively. In this way, there are also some risks associated with this marketing project that can affect the final result. In this, it is found that changing the customer needs and lack of the sufficient money can affect the project.

Conclusion

From the above discussion, it can be concluded that knowledge of the project management is significant to get the effective results in the context of a project. The concept of the project management includes the various elements such as the aim and objective of the project, timeline, project budget, need of the required person, stakeholder of the project. Along with this, it is concluded that changing the customer needs and lack of the sufficient money can affect the project.