MICRO INFLUENCERS ASSIGNMENT SAMPLE 2024
HOW MICRO-INFLUENCERS IMPACT SMALL BUSINESS GROWTH IN DUBAI
Introduction
In the modern era of technology, the micro-influencers in Dubai are making marketing to become an incredibly valuable asset for businesses to flourish and succeed. The presence and impact of mini-influencer is having the platform that made it indispensable for reaching and meeting desired audiences and promoting brand recognition. Businesses in Dubai are taking the special advantages that come from harnessing the potential of marketing. Social media influence is performing an integral role in education and making the beauty consumer. It is empowering the female customer to make the exponential growth in Dubai (Lipschultz, and Luttrell, 2022). It is being analyzed that the influencer across the platform is making the energizing content with substantial followers that is having the transformation from content creator to influential figure that is shaping the marketing. Influencer marketing in the Middle East has reached $1.3 billion by the year 2023 and it has robust growth with the survival of growth that is having the significance of 75% as a resident of UAE (Haggerty, 2021). An influence with large numbers is making the established celebrities the social media with personal brands and placing past accomplishments by developing the base of influence. Based on the overall report Dubai marketing is making the smaller scale influencer to widen the commitment. Some of the universities are influencing the students with cost-efficient means of bargaining the career and entraining in the retail industries. In Dubai, small businesses are making high-level dispersants that are raising the value and creating a marketing industry.
Research aim.
The aim of the research is to analyze how micro-influence is impacting small business growth in Dubai.
A Brief Literature Review
The micro-influencer is impacting the small business in Dubai by leveraging the influencer to have heightened product launches and sales. The campaign of the infuser in Dubai is boosting the higher engagement that builds authentic relationships with their followers (Madkhali, and Hawkins, 2023). Amplifying brand awareness and expanding have reached the valuable segmentation to develop and change the marketing of the business to build and develop the value segmentation in the system. Small businesses are making the development of complex laws and regulations to ensure the accuracy of communication with customers (Segumpan, and Zahari, 2023). It has the accuracy to make the marketing existing that has the high-level regulation of online creators and social media in Dubai. In the year 2018, the electronic media regulation (EMR) is infusing advertising on social media to obtain the license of the Advertising guide that is set to about US$4080 to renew the same amount. The promotional purpose is applicable to ensure the small business growth to make the promotional purpose that adds to meet the NMC standards (Hurley, 2022). Alternatively, the influencer is having the form of small companies applying for a trade license that has promotion-related electronics. Influencer marketing is making the sector to have $8 billion in 2019 which is required to meet the expected growth to $15 billion in the year 2022. Mega Influencer in Dubai is making 187 million followers on Instagram and is being paid around 1.2 million for a single post increasing brand engagement by 3.26%.
A small company is defining and changing its value with a mass communication style that has the old marketing style to meet the possible changes and ensure reach the audience. Influencer marketing is making the devoted time to having the right influencer to promote the content and meet the target audience (Lalangan, 2020). The small business is making the bond with the influence market by setting 64% of the micro-influencer. Small companies are allowing micro-influencers to blogger the people who follow the regular clean to make the marketing professional more valuable. The involvement of different social media platforms is making the mini-influencer experience a reach and a massive audience that is making the engagement with the users. The marketing transition is influencing small businesses to attain transparency and raising the standard that is applauded in the UAE (Schippers, 2022). It is being noticed that certain influencers are morphing into polished media personalities and making the regulation with large and global trade to make the monetization of social media. Small businesses are developing and making the segment with value accommodation to develop and announce the requirement to encourage the influencer management agencies to invite UAE influence. UAE influencers have the licensing to make control over content to set an independent segmentation in management and make the regulation with reluctance to lose their independence and central the overall content.
Methods that are adopted for data collection and analysis.
The study is successfully done because the in-depth understanding of value is applicable to define and make the social phenomena define and achieve dignity with successful research. The use of overall understanding is defining the data collection that understands the participants. In order to make the interpretive paradigm that is being outlined with the embrace that is making the methodological approach (Syed, and Qaiser, 2023). A qualitative approach is applicable to access the overall information and complete the research successfully. Identification of value questions is defining and making the value predetermined. The accessibility function is developing the conducting interviews that make the interpretation of the system that is having easier accessibility and function (Jain, 2021). Accountability in function is developing the credibility and reliability to study and design the segmentation. Therefore, sampling technology is making the potential candidates define and change the function which is having the possibility to change and function the segmentation with research beliefs and produce representation through good judgment. The conduct of the study is to develop and make the integration with segmentation to develop and navigate to planning and participants that is being believed with the adjustment to develop and make the segmentation in value resources.
The substantial volume is accessing and having the data collection in managing and making the interview to develop and make the next step to define and have the added for analysis. The application of coding techniques is developing and making the value dignity with a function that is creating a value defining and changing the additional resources and system (Bil, and Özkaya, 2022). It is making believe in a system that is developing and defining the segmentation with intervention to develop and changes the value system to develop and adopt the purposive sampling to complete the research successfully (Carty, 2022). However, the accessibility of data is being gathered with the help of surveys and interviews. The participant was permitted to gather the information with the help of an interview method that accessed the data and completed the research successfully. It is making the interview with 20 people helped to conduct the research successfully to observe and label the utilization of the system to define and change the value system and function (Datta, and Fitzsimmons, 2020). The value of dignity is developing and maintaining the presentation with the system to evaluate and access the overall information. The stability and standards function are defined and changed the standards function to achieve the overall result in Dubai. After the substantial value of data is being collected the research is being done successfully.
It is making the transcription and recording the next step that reduces the data for analysis and makes the coding function. The origin of data is being collected with the form of codes that make the identification of accessing the data collecting the overall information and value the system to progress and define the changes variables (Kecek, and Posavec 2022). Thematic analysis is being done to conduct the research with hierarchical coding that reiterates to templates the overall analysis and gathers the information. It is developing and accessing the overall information with value addition that is making the violation and making the research successful. The successful study is defining and analyzing the integration in the system to define and change the value system with stability and function. Based on good judgment the accessibility of data is having the supplement to set an outline with predetermined open questions and having sufficient questions to gather the information and complete the research successfully (Karimova, 2020). It is making the multiple gathering of information through brand awareness and purchase intention. The participants print to gather the fin tip and complete the research successfully by accessing the function with stability and valuable function and system. The development and potential candidates have the credibility and reliability of the study to make the sampling more successful. The judgment skills are required to develop and gather the overall animation to complete the research successfully and make it more applicable. Dubai is making the small influence to promote and develop the segmentation in identification of resources to define and changing the resources. Stability is defining the utilization of a system with value function and growth.
Research ethics.
The ethical aspect is vital to ensure that the research is being done credibly. It is anticipated that emerging research is building and making the emergence to develop and value the micro-influencer. The ethical issue is being set to assume the different phase that is making the insisting to reach and publish the research (Gibbs, 2020). This research is being set to make the employee of ethics set a caring approach with ethical decisions that are based on the care approach to value and make the ethical decision to set valuable research. The ethical norms are being followed by the overall accessibility to manage and define the utilization of systems that develop and make the changes with advanced systems and stability in function (Haggerty, 2021). Further, the potential risk is being analyzed to develop and make the changes by retracting the interview and making the balance changes with advanced technology and function. Those falling have a new rule to develop and make the function that is being shut down to identify the utilization of resources and dignity in function (Hurley, 2023). The small business has promotion-related electronic activities that separate the trade license to make the promotion-related electronic activities that have a separate trade license. Small companies in Dubai are applying for both trade licensing and special partnerships that have the cost of making the NMC licensed influence to manage the agencies (Wee, 2021). Additionally, the written content is making the value to provide value with information to manage and develop the changes in the system. Moreover, ethical consideration is defining and improving the changes in the advanced system that develops and develops the integration in the system to access and develop management skills and dignity. The potential risk is making better involvement to set an ethical approach that is achieving the value in addition to resources and making constant forms of critical information. It is determining the value that is managing and making the growth in Dubai to value and maintain the overall activate and system.
Conclusion
The study helps to give the overall result to analyze the engagement rates that are making the micro-influencer relate and making the online value and utilize the overall resources. Due to the high level of influence in Dubai, the small companies are making the exploration and not generating the brand awareness that converts the viewers to customers. This segment is making a barter-based platform offering complimentary benefits across the influence in Dubai. It is required to meet the experience and make the social media platform more valuable and stronger. The social media platform from across Dubai is creating a value that is making the social media platform more popular among bloggers in the cities. The study also helped to depict role of macro influencer to make the activity related to social media that impact on small business. This strategy makes the global location stand out prime having the value segmentation for global influence. It is having the visualization to define and change the overall perspective. In addition to the resources, the ethical appraisal concerns the value that develops and changes the functional segmentation with stability and standard segmentation. Influencer sponsorship is making the yielded results that put in brief the disclosure to enhance and make the consumer outcome.
References
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Carty, A.W., 2022. Cancelled: Morality Clauses in an Influencer Era. Lewis & Clark L. Rev., 26, p.565.
Datta, K.S., Adkins, O. and Fitzsimmons, J.R., 2020. Entrepreneurship and Social MediaInfluencers in an Islamic Context. In Understanding social media and entrepreneurship: The business of hashtags, likes, tweets and stories (pp. 121-139). Cham: Springer International Publishing.
Gibbs, J., 2020. From Peers to Professionals: Regulating Influencer Marketing in the United Arab Emirates. Arab Media & Society.
Haggerty, J.D., Influencers are Ordinary People: Why the World and Business is Run by Influencers.
Haggerty, J.D., Influencers are Ordinary People: Why the World and Business is Run by Influencers.
Hurley, Z., 2022. Saving Face: Theorizing Arab Women’s Emerging Self-(Re) presentations on Instagram. In The Emerald Handbook of Computer-Mediated Communication and Social Media (pp. 141-158). Emerald Publishing Limited.
Hurley, Z., 2023. Mobile Migrant Labour. In Social Media Influencing in The City of Likes: Dubai and the Postdigital Condition (pp. 111-123). Emerald Publishing Limited.
Jain, P., 2021. Innovative Marketing: 30 types of Marketing for Small & Medium Enterprises. Notion Press.
Karimova, G., 2020. Exploring Visual Framing Strategies, Sentiment, and Product Presentation Modality in Instagram Posts of Fashion Influencers. Res Rhetorica, 7(1), pp.86-106.
Kecek, D., Cikovic, K.F. and Posavec, J., 2022. STUDENTS’ATTITUDES ABOUT INFLUENCERS AND INFLUENCER MARKETING ON SOCIAL MEDIA. Economic and Social Development: Book of Proceedings, pp.466-474.
Lalangan, K., 2020. Social Media in Tourism: The Impacts of Travel Content on YouTube and Instagram.
Lipschultz, J.H., Freberg, K. and Luttrell, R., 2022. Introduction: Connecting CMC and Social Media Research. In The Emerald Handbook of Computer-Mediated Communication and Social Media (pp. 3-19). Emerald Publishing Limited.
Madkhali, H., Lugosi, P. and Hawkins, R., 2023. Socio-cultural drivers of Saudi tourists’ outbound destination decisions. Journal of Vacation Marketing, p.13567667231152937.
Schippers, F., 2022. To buy or not to buy? The role of influencer marketing in the development of materialistic mindsets and intentions. Influencer characteristics, and the role of materialism in following influencer recommendations.
Segumpan, R.G. and Zahari, J.S.A. eds., 2023. Mixed Methods Perspectives on Communication and Social Media Research. Routledge.
Syed, T.A., Mehmood, F. and Qaiser, T., 2023. Brand–SMI collaboration in influencer marketing campaigns: A transaction cost economics perspective. Technological Forecasting and Social Change, 192, p.122580.
Wee, V.E., Social media Influencer: The “following” strategy. DESIGN & TECHNOLOGY, p.118.
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