MK9709 Global Consumers and Marketplaces Assignment Sample 2023
Introduction
- The study focuses on the business expansion of ‘Balfour Beatty’
- The company is choosing Brazil to increase its global marketplace
Chosen organisation
- ‘Balfour Beatty‘ is one of the leading international infrastructures of the UK
- The revenue of the organisation is 11,67,31,67,800.00 USD on 2020 (balfourbeatty.com, 2022)
Home country
- The net worth of the company is $2.18B (balfourbeatty.com, 2022)
- The stock price of the company currently in the UK is 265.60 GBX (balfourbeatty.com, 2022)
- It is one of the topmost infrastructure industries of the UK
Chosen market
- This infrastructure organisation is focused on broadening its business in Brazil to increase globalisation
- Brazil invests 123 billion Brazilian reals in 2020 in the infrastructure sector (statista.com, 2022)
- It ranks 108th among 137 economies for its quality of infrastructure (trade.gov, 2022)
- ‘Balfour Beatty‘ is focused developing is business in Brazil as they have proper infrastructure equipment and government support for foreign investors
- The infrastructure position rank has returned to 25th in 2020 (trade.gov, 2022)
- The company also has several investors in the UK market therefore it can develop its business successfully in the UK market
- The Government of Brazil has support for infrastructure business and provides opportunities for infrastructure equipment and operation (trade.gov, 2022)
Comments
The global marketplace allows an organisation to make its business developed in variety of business location across the globe. ‘Balfour Beatty‘ is illustrating its business in Brazil to increase its globalisation and make its business more profitable in Brazil. The Government of Brazil invests more in the infrastructure sector that in turn can help this company to grow more in a foreign environment. Brazil does not have several infrastructure industries, hence ‘Balfour Beatty’ will get more opportunities to make its business large without any kinds of market entry threats. Besides that, the popularity of the company in the UK helps it to make the business more appropriate in the new market and increase its business condition globally.
Reference list
Journals
balfourbeatty.com (2022) about us Balfour Beatty available at: https://www.balfourbeatty.com/ [Accessed on 2nd January, 2022]
statista.com (2022) about us: Investment in infrastructure in Brazil from 2010 to 2020 available at: https://www.statista.com/statistics/1140262/brazil-infrastructure-construction-investment/ [Accessed on 2nd January, 2022]
trade.gov (2022) about us: Brazil – Country Commercial Guide available at: https://www.trade.gov/knowledge-product/brazil-market-opportunities [Accessed on 2nd January, 2022]
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