MSc Management Leading through Digital Disruption Assignment Sample 2023
Introduction:
The Nestle is digitally transforming to recover the loss and impact laid by covid-19 on the organisation. The digital transformation helps the organisation to prepare for the upcoming unfortunate mishap or calamity. The objective of nestle in transforming digitally is to increase the efficiency of the business effectively, creating new business models and increasing the productivity of the company (Buchenscheit, Moser and Müller, 2020).
The digital transformation is considered as the method which includes using the digital technologies in creating new and modifying existing business culture, processes, market requirement and experience of customers. The covid-19 has increased the digitization of customers interactions. The covid-19 has made the employees to sit at home and companies were lacking in performing in the market so it is hard for the company to run without the employees.
Task 1: The Case for Change
Background of the company:
Nestle is considered as a Swiss multinational company which offers processed food, drink, chocolates and much more. It was founded in 1866 in Vevey, Switzerland. It is considered as one of the largest food company on earth. It was founded by a German-Swiss confectioner named Henri Nestle.
This company offers many types of food like baby food, bottled water, medical food, coffee, confectionery, ice cream, tea, cereals, chocolates and snacks to the people. It has been concluded that nestles is providing its services almost all over the world. It has 447 factories that serves in almost 189 countries (Singh, et.al., 2021).
Reasons for Digital Transformation:
The Nestle is rapidly growing day by day and it has been concluded that during covid-19 every organisation faces a loss or difficulty in work. The pandemic made the work of some organisation very slow and nestle was also facing this type of issue in the market. It has been concluded that the pandemic has brought a decades of change in organisational sector.
It has made a massive change in the production of the Nestle organisation. The pandemic covid-19 was spreading day by day and there were lock-down everywhere imposed by the governments and nobody was allowed to go outside so due to which shops and offices were closed. This lays a huge impact on the nestle organisation and it reduced the sales and productivity of the company (Press, et.al., 2021). So now the Nestle wants to grow their business in other countries and increase their business efficiency by using digital transformation.
Objectives of the digital transformation:
- To increase the efficiency of business processes.
- To gain competitive advantage.
- To increase the collaboration among employee and improve productivity of the company.
Task 2: Gaining Digital Business Agility
Digital business agility is a facility that a company can instantly enable, change, update and adjust their process. The three pillars of digital transformation are- process, people and technology. It has been considered that transformation starts with the people as employee experience and customer experience are interlinked with each other.
Sometimes customer-focused organisation supports processes which benefits the people those who are serving. Technology helps in getting the better customer experience as new technology and innovation helps to transform easily and effectively.
Digital Business Agility Model:
It has basically three main pillars- hyper-awareness, informed decision-making and fast execution and they are not technologies. Hyper-awareness is considered as the ability of the company that detect or identify the changes in the environment of the organisation. It helps in identifying the opportunities and threat and these are internal insights and can be attained from external source like competitors, customers and partners.
Nestle is a company that is good at increasing the insights from the audience. It is creating the digital acceleration team to display social media. Digital acceleration team is a leading preparation program that are included in digital marketing projects. It is considered as the social hearing place which helps the Nestle to know what their customers are talking about and also helps in communicating with the consumers in the right context
Digital Technology:
Nestle has been using disruptive technologies like machine learning, artificial intelligence, advanced data analytic, block chain, augmented reality. These technologies helps the company to enhance the business organisation and to provide the best services to the customer which will enhance the better customer experience. Nestle has to transform the new values and changes after covid-19 and it has to transform its journey like 2018.
The company has implemented artificial intelligence to provide the best business experience and business intelligence. It has been concluded that nestle has been leading in a confectionery industry for almost 150 years. The company has used artificial intelligence and putted its efforts by including a new tool named Cookie Coach. It has launched virtual bot in USA to provide answers to the questions that is related to the toll house chocolate chip cookie recipe (Li, et.al., 2021). This organisation has been leading its digital journey by using artificial intelligence.
Conclusion:
The organisation provides work from home to employees so that they will get a work and company performance will not be decreased. The world is getting digitized and Nestle was also improving its performance by providing work from home and transforming digitally. The business agility embrace the tools, process and software that a company uses to execute the basic business functions (Kouatli, ElKhalil and Karam,, 2020).
It will help the customer to become the ambassador of the company. The digital accelerator that is related to hyper-awareness in the workforce is behavioural awareness and the function of the accelerator is to harvest the data. The data is related with the external and internal environment of business from the customer, operational environment and workforce.
Informed decision making in workforce transformation includes not only big involvement, decisions which helps in developing the company’s future but it also includes the several decisions that a worker makes everyday. It has been concluded that new and innovative tools allows the high speed, harvesting data, and decision making in the group. In research 70% of time has been saved in decision making procedure.
The Nestle uses digital technologies to generate a value experience of customers, business models and some internal capabilities which supports the operations of the organisation. Digital technologies helps the organisation to increase the efficiency of the product, services, internal and external operations.
Reference:
Li, J.P.O., Liu, H., Ting, D.S., Jeon, S., Chan, R.P., Kim, J.E., Sim, D.A., Thomas, P.B., Lin, H., Chen, Y. and Sakomoto, T., 2021. Digital technology, tele-medicine and artificial intelligence in ophthalmology: A global perspective. Progress in retinal and eye research, 82, p.100900.
Press, J., Bellis, P., Buganza, T., Magnanini, S., Shani, A.B.R., Trabucchi, D., Verganti, R. and Zasa, F.P., 2021. Developing the Individual: Philips and Nestlé. In IDeaLs (Innovation and Design as Leadership). Emerald Publishing Limited.
Singh, P., Sin, L.G., Kama’Aziri, N.S.B., Jian, O.Z., Azlan, N.A.S.B.M., Ibrahim, P.N.I.B.B., Sheng, D.H., Kee, D.M.H., Heng, J.T.S., Wee, L.S. and Ying, L.Y., 2021. A Study on Nestle Promotion Strategy. International Journal of Accounting & Finance in Asia Pasific (IJAFAP), 4(1), pp.60-70.
