MSc Management Leading through Digital Disruption Assignment Sample

Task 1: The Case for Change 

Digital transformation can be recognised as the process that allows organisations to adopt new technologies to improve the company’s organisational structure however, most of the global companies are not implementing digital transformation in order to enhance their business entity by increasing the customer experience.

The given study is based on the global China based retail company namely, Alibaba (Alibaba.com, 2022). http://MSc Management Leading through Digital Disruption Assignment SampleAlibaba can be recognised as one of the largest retailers globally, however, one of the main missions of the company is to always make it easier for the buyers and sellers to purchase and transact.

The company can be called the digital middleman as well as having more than 700 million members per month (Li et al. 2018).http://MSc Management Leading through Digital Disruption Assignment Sample

The company has been implementing the digital transformation in order to improve the quality and service of the delivery products.

This company is offering a data-driven digital ecosystem which includes the payment platforms, marketing services, local services as well as mobile technology with the help of cloud services (Li, 2020)..http://MSc Management Leading through Digital Disruption Assignment Sample

The company also has implemented emerging e-commerce services in order to provide leveraging services to the consumers of the company.

The main objectives of the company to implement the digital transformation within the business organisation are:

• It helps the company to digitally connect with the buyers as well as with sellers.
• The Alibaba cloud technology can be recognised as the main backbone of the company.
• This technology has helped the company to support the growing number of technology across Asia to accelerate the progress of the digital technology in order to impose the Covid-19 pandemic challenges (Gong and Ribiere, 2021)
• Alibaba Cloud has also provided extensive help to the training development section of the company.
• It also helps the company in improving the customer digital development growth.
• It also helps the company to maintain its strong commitment to the digital development growth of the company.

Task 2: Gaining Digital Business Agility 

Digital Business Agility model

It seems that the digital business agility model has three main perspectives which help the business organisation to identify the need for change by implementing the appropriate digital technology into the workforce of the business organisation.

Therefore, the three main perspectives are- hyperawareness, informed decision making and fast execution (Lin et al. 2020).http://MSc Management Leading through Digital Disruption Assignment Sample  However, this perspective can not be recognised as the technology, although it can be recognised as the technology enables capabilities.

Figure 1: Digital Business Agility model

(Source: Lin et al. 2020)

Hyperawareness:

The process of hyperawareness is known as the capability of the business organisation to detect and identify the required changes and monitor the working environment of the business company (Setiawan, 2018).http://MSc Management Leading through Digital Disruption Assignment Sample However, in that case, the business environment refers to both the external as well as internal factors that can affect the opportunities of the business organisation.

The vulnerability of choosing changes in the business organisation can also be detected by this process. In the case of the chosen company Alibaba, the process of hyperawareness can be able to detect the importance of bringing changes as well as monitoring the working environment; however, the digital technology can be recognised as one of the main backbones of the company.

The Alibaba Cloud technology is helping the company experienced continuous growth in customer experience across the whole world (Hendriyani and Raharja, 2019). http://MSc Management Leading through Digital Disruption Assignment Sample In addition, over the past years, the cloud-based technology of the company has relentlessly served clients who are from different industries.

In addition, through this technology, the company can be able to navigate the business challenges of other companies besides it, the cloud computing and AI technology both can be recognised as the must-have concern store for most the business retailers (Buisnesswire.com, 2022).http://MSc Management Leading through Digital Disruption Assignment Sample In addition, recently the company has been implementing seamless customer transactions within the workforce of the company in order to improve the customer experience of the company.

On the other hand, the Alibaba cloud intelligence can be recognised as one of the most relevant leading technologies globally (Buisnesswire.com, 2022). http://MSc Management Leading through Digital Disruption Assignment SampleThe high growth technology of the company also helps the company in achieving a sustainable growth rate.  However, as per the research, the cloud-based server is one of the trusted servers which help in implementing digital transportation in order to improve business agility as well as the high competitiveness (Buisnesswire.com, 2022). http://MSc Management Leading through Digital Disruption Assignment Sample

The IoT based technology can help the company in improving the hyperawareness activity.  This will help the company in understanding the customer satisfaction level. Besides it, the high hyperawareness activity will also help the consumers of the company to completely trust the product service of the company (Siegfried, 2021) In addition; the IoT based technology will also help the company in improving the leadership and training programme services.

The objectives of digital marketing will be also fulfilled by implementing this technology within the workforce of the company.

Informed decision making

Informed decision making can be recognised as one of the core capabilities of the business organisation in order to take the best possible decision within the given situation (Fujihara and Ukimura, 2022).http://MSc Management Leading through Digital Disruption Assignment Sample As per the research, it seems that the business decision must be taken as per the real data of the company.

Thus one of the main requirements of achieving informed decision making is, developing the capabilities of real data analytics within the business organisation.  However despite having the tight capabilities of data analytics one of the companies is taking the wrong decision.

On the other hand, in the case of the chosen company Alibaba, the company is already implementing their own cloud services technology in order to make the decision approach within the business organisation (Pushparajah et al. 2019).http://MSc Management Leading through Digital Disruption Assignment Sample In addition, the company is also implementing AI (Artificial Intelligence) technology in order to improve the customer experience facilities within the business organisation.

However, for the backup process, Virtual reality/three-dimensional animation technology can be used to improve decision-making in future (Schiavina et al. 2021).http://MSc Management Leading through Digital Disruption Assignment Sample Through collecting the data this technology will help the company in predicting how to improve the customer experiences by customising the products as per their requirements.  This technology will also help the company in improving its business model by collecting new data.

Fast execution

Fast execution can be recognised as the process that can be referred to as the capability of the business organisation to carry out the resources safely executing the plan fast. In addition, the process also includes mobilising the people along with this continuous monitoring of the goals and business objectives of the company.

However, as per the research it can be shown the process of achieving the business objectives as well as execution of the business plan become slower due to high complexity and resource management issues within the workforce of the business organisation. However, the ability to learn and adapt is one of the main processes of achieving innovative opportunities within a business organisation.

On the other hand, in the case of the company Alibaba, the Alibaba cloud intelligence is one of the acceptable technologies which help the business organisation in fast execution (Fujihara and Ukimura, 2022).http://MSc Management Leading through Digital Disruption Assignment Sample As per the research, this technology has been helping the company in managing the technology as well as in maintaining the human resource management.

This technology has been also helping the company in achieving the digital consumer growth rate of the company.  However, Machine learning technology will definitely help the business organisation in achieving a fast execution rate of the business management. On the other hand, machine learning technology will also help the company in managing the workforce management of the company (Sinha et al. 2022). http://MSc Management Leading through Digital Disruption Assignment Sample In addition, this technology will also help the business organisation in achieving the new opportunity for business development.

It seems that some global companies are not able to take the risk of executing innovative solutions due to cost management issues. However, machine learning technology can help the company in mitigating the issues related to cost management as well as time management (Mohanta et al. 2020). http://MSc Management Leading through Digital Disruption Assignment Sample

As per the research, experimentation and tolerance are required to accept within a business organisation in order to accept the digital disruptors within the business environment.

Task 3: Create a Digital Ready Culture 

 Features of a digital-ready culture

The digitally ready culture can be recognised as the mutually shared set of values, performance and as well as practices that can help in enabling the high-performance rate, and innovation and execution in order to implement the digital disruption.

The significant features of the digital-ready culture can enable the digital concept within the workforce of the business environment (Westerman et al. 2019). http://MSc Management Leading through Digital Disruption Assignment SampleTherefore, the features of a digitally ready culture have been included:

• Focussing on the customer first
• Developing the collaborating culture
• Implementing a culture of innovation
• Become a digital champion

Figure 2:  Features of a digital-ready culture

(Source: Westerman et al. 2019)

Focussing on the customer first:

As per the research, it seems that, one of the main focuses of the global business organisation should be the loyal customers (Çöteli, 2019). http://MSc Management Leading through Digital Disruption Assignment SampleThis is one of the main features of developing the digital readily culture within the workforce of the company. However, The Company Alibaba can be recognised as one of the customer-centric retail global companies (Prnewswire. Com, 2022). http://MSc Management Leading through Digital Disruption Assignment SampleThe company has been operating for both the B2B as well as B2C medium.

Alibaba Cloud’s PolarDB, a cloud-native relational database has been helping the business organisation in improving their business challenges (Prnewswire. Com, 2022). http://MSc Management Leading through Digital Disruption Assignment SampleOn the other hand, Alibaba Cloud’s gaming solution technology has been helping one of the gaming companies in improving their productivity. Besides it, the cloud-based technology server of the company is also helping some of the leading SMEs in improving their business technology.

Developing the collaborating culture

Cultural diversity is known as one of the most significant requirements of becoming a digitally ready culture (Pesce et al. 2019).http://MSc Management Leading through Digital Disruption Assignment Sample It seems that collaboration among diverse cultures will definitely help the business organisation in employee engagement. In addition, it also helps the business organisation in improving the productivity of the company.

The collaboration of the organisation will also help the organisation in improving the efficiency of the team members. In addition, it deliberately improves the level of consistency among the team members and helps them to work as a team.

Implementing a culture of innovation

This is also recognised as one of the significant criteria for developing a digitally ready working culture. However, the company has already implemented the Ai technology as well as a cloud-based server in order to achieve innovative solutions within the business organisation of the company (Barsanti et al. 2018).http://MSc Management Leading through Digital Disruption Assignment Sample The culture of innovation has been helping the business organisation in increasing the level of opportunity and becoming more globalised. The culture of innovation will also help the business organisation in applying the fresh business idea while calculating the risk.

Digital champion

This is also recognised as one of the significant features to adapt the new business technology within the business environment of the company. Digital champions are able to help other companies in order to improve the quality of their company.

It mainly helps the other companies in improving their digital skill as much as possible. However, Alibaba Cloud can be recognised as one of the main backbones of the digital technology of the company. This technology is also known as one of the largest wider broadband networks in China.

The Alibaba cloud service provides has been providing services in worldwide business organisations.  The starting businesses, corporations and other merchants are also implementing the Alibaba cloud services.

Task 4: Steer Collaboration 

Meanwhile, the company wants to create a new role within the organisation in order to break silos between teams and departments along with this, the company also wants to implement incentive collaboration.

Therefore the company have to implement the new job role of the Chief Collaboration Officer.

The job responsibilities of the Chief Collaboration Officer

One of the main job responsibilities of the CCO of the business organisation is to noticed the collaboration and administration of several aspects of the team members which includes business planning (Weaver, 2019).http://MSc Management Leading through Digital Disruption Assignment Sample

In addition, the CCO of the company also wants to notice the business development, panning, resources processing, fundraising, team development and another significant process of the business organisation moreover, the CCO of the company is also responsible for creating the sustainable development within the business environment of the company.

In addition, the CCO of the company can also able to increase the collaboration level between the team members by monitoring them (Patterson and Swan, 2019).http://MSc Management Leading through Digital Disruption Assignment Sample However, building and managing the external as well as internal team members. The CCO of the company is also implementing the performance management software in order to keep monitoring the working performance of the employees.

The cultural diversity of the company is also managed by the CCO of the company, furthermore which helps increase collaboration among the team members (Kunisch et al. 2020).http://MSc Management Leading through Digital Disruption Assignment Sample

Task 5: choose the leader

Goleman’s leadership styles

This leadership style will help the business organisation in adapting the most relevant leadership styles within the business leader of the company.  Therefore, the six basics leadership styles of this leadership style are

1. Coercive Leadership Style: This leadership will help the business leader in taking the solution within the critical situation. This will also help the business leader in taking the quick and appropriate decision.
2. Authoritative Leadership Style: This leadership is also known as the visionary leadership which will be implemented by most global companies (Cwalin and Drzewiecka, 2019). http://MSc Management Leading through Digital Disruption Assignment SampleHowever, this leadership process will help the business industry to take the right decision in order to achieve the business objectives of the company.
3. Affiliative Leadership Style: this leadership process will help the company in improving the working environment. This leadership will also help the business organisation in enhancing the positivity within the business organisation of the company. The business leader will be able to manage the people of the business organisation by implementing this leadership policy.
4. Democratic Leadership Style: under this leadership policy each and every worker has been providing values to the business organisation this leadership style will help th business leader in taking the unbiased decision this leadership is completely against democratic behaviours.
5. Pacesetting Leadership Style:

This leadership policy will help the business leader to improve the communication with the team members of the company (Gutiérrez et al. 2022).http://MSc Management Leading through Digital Disruption Assignment Sample In addition, this process will help the business organisation in increasing the productivity and efficacy of the company.

6. Coaching Leadership Style

This leadership policy will help the business leader in focusing on the growth and training development of the team members of the company.

The leaders will also detect meetings in order to achieve the high growth of the business environment as well as in achieving the business objectives of the company.

Figure 3: Goleman’s leadership styles

(Source: Gutiérrez et al. 2022)

Therefore, if the company Alibaba will implement this leadership style it will become beneficial for the business industry. This leadership style will also help the business organisation in developing a positive environment within the working culture of the company.

In addition, this leadership style will also help the business organisation successfully implement the digital description within the business organisation (Gutiérrez et al. 2022). http://MSc Management Leading through Digital Disruption Assignment SampleThe business leader of the company will also be gaining new skills by implementing this leadership style.

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