MSc Management Leading through Digital Disruption Assignment Sample
Task 1
Presentation of Tesco
Tesco accounts as a leading retailer in the global market. Focus of the business includes providing healthy as well as sustainable food to every customer of the brand.
As highlighted in Tesco (2022), the target of Tesco includes enjoyment of better quality of life and developing an easier way of life to potential buyers of the brand. Basic strategy of Tesco includes fulfilling the needs and requirements of customers.
Functions of Tesco
Tesco promises to orient business according to the wishes of customers. It aims to perform functions even in complex business environment. It strives to understand as well as to meet the requirements of every buyer of the brand.
Operating market
Tesco mainly operates in the grocery and general merchandise retailer market. Its product portfolio includes food as well as beverages and various home appliances. Its services also include offering financial solutions as well.
Need for digital transformation
Emerging e-commerce accounts as a prime factor for digital transformation of Tesco. As per journal discussion of Ianenko et al. (2019), digital transformation helps to improve the experience of customers of any products as well as services. Emerging e-commerce aims to reach more customers irrespective of nation. This poses as one prime factor for the occurrence of digital transformation.
Covid 19 accounts as another reason for digital transformation. In order to obesity norms and policies as per covid regulation, development of online business platform accounts as a major solution. Digitization enables buying and selling of products even without physical interaction of buyers and sellers.
Objectives of digital transformation
Figure 1: Objectives of Digital transformation
(Source: Syaglova, 2019)
- To increase quality of service provided by organization
- To optimize business processes and allows competencies
- To increase efficiency of business process
- To reduce costs
- To hence employee performance
Task 2
Initiatives and digital technology use to gain digital business agility
Digital business transformation aims to provide insights and sol evidence based advice in order to execute the digital transformation journey of organizations such as Tesco. Based on Global Centre for Digital Business Transformation (2018),
different forms of tried and tested insights help to assess aspects about digital transformation. Different initiatives aimed to improve digital ability include aspects in terms of estimation of business progress:
Figure 2: Initiatives
(Source: Marić et al. 2018)
- Rapid introduction of new and improved products
- Consideration of shareholder value
- Inclusion of corporate commitment towards business environment
- Respond towards changing demand of the market
Digital transformation within the retail business sector includes ideas about conjecture of technologies in the business process. In accordance with journal opinion of Syaglova (2019), digital transformation includes incorporation of effective digital technology as well. In order to meet with sweeping changes in terms of customer expectations, Tesco intends to pursue a new business model for business development.
Successful digital transformation reflects the adoption of smarter strategic decisions to improve business processes. Proliferation of new digital tools helps to enhance connectivity as well. Incorporation of digital technologies such as data collection tools, data management tools aims to develop new insight about production change of organization. Incorporation of digital technology such as machine learning or internet of things aims to boost overall business process.
Application of right and probate digital tools focuses to generate more customers to the business. Incorporation of technology successfully creates awareness about launching of a new product or service.
In order to gain digital business Agility Company such as Tesco needs to identify
Digital transformation within the business also emerges as a responsible factor in terms of reshaping the market. Digital transformation helps in determining the agility as well as speed of transformation within the business. In view of Marić et al. (2018), the adoption of the right and appropriate technology assures development in terms of digital business agility.
Discussion of different components of the Digital Business Agility Model to gain Digital Business Agility for Tesco reflects on performance parameters as well. Adoption of business agility practices helps to drive digital transformation within the competitive business environment. Different initiatives such as flattening hierarchy, self-organizing teams, and distributed agile teamwork improve business operation processes.
Effective communication between team members and minimum waste in the process aims to deliver best results through improvements at every stage of business operations.
Implementation of initiative
Digital Business Agility aims to identify every existing market opportunity in terms of incorporation of effective business operations. As per a journal discussion by Coffman (2021), digital business agility helps in enhancing technological operations.
Different pillars of digital business agility reflected below highlight initiatives and digital technologies aiming to improve the process. It also plans to reduce any form of existing threat approaching to affect the development process of Tesco. It includes monitoring of opportunities as well as risk factors.
Hyperawareness: It helps in detection of the factors affecting the existing business environment. In accordance with journal discussion of Gonzales (2019), analysis of both internal and external factors of the business environment helps in assessment of the success rate of business. One initiative included in this component, understanding strengths and weaknesses of traditional rivals, helps to identify potential impact of new lines of business in terms of any acquisition. Hyperawareness mainly identifies the ability of Tesco to monitor changes within the surrounding business environment. Identification of risk factors reflects light on business opportunities of Tesco as well.
Tesco needs to include the Internet of things to boost the online business process (Tesco, 2022). http://MSc Management Leading through Digital Disruption Assignment SampleIn order to meet customer needs through online platforms, one significant aspect includes creation of awareness about the current competitive landscape. The Internet of things can help in improving data exchanging processes over the internet.
Make informed decision: Informed decision announces ability of Tesco to make the best decision against a certain competitive situation in market. Informed Decision-making includes analysis of various data collected using analytical tools. In the opinion of KIYAK and BOZKURT (2020), identification of the right and appropriate move helps in improving the overall business process.
One initiative included in this step, the analysis of collected data to scale processes of the organization. Tesco needs to include augmented reality to make the right move in a competitive market (Tescoplc, 2022).http://MSc Management Leading through Digital Disruption Assignment Sample Analysis of various business assumptions increases the chance of success as well. Data analysis helps in testing management as well. [Refer to appendix 1]
Execute fast: It implies the capability of a company for successful execution of a certain adopted plan. In the opinion of Mukhtar and Fook (2020), reflects on anticipation of impact in order to estimate the current position of business in a new market.
The organizational complexity of Tesco often results in slowing down the overall business process. Reluctance in terms of investment of resources often slows down the job process. Incorporation of Artificial Intelligence helps in successful execution of plans of Tesco.
Task 3
Development of digital ready culture
Digital redeye culture refers to the ability of the leader to move across digital channels while interacting with the brand and brand service. In an age of digitization, the managements are reinforcing the policies and rules that help the organization digitally enabled in the current business market trend.
The companies are developing their business by adapting the digital culture in the organization. That is paving the way for a successful organization.
Tesco has to follow the digital process and they have to accept the attributes of the digital-ready culture. As per the opinion of the Sivaraman (2020), the acceptance of the digital practice and implementation of the practice leads to the success in the digital age.
The organizations also accept the technological advance in order to bring the development in a digital-ready culture. The digital ready culture also facilitates the acquisition of digital skills of the employees and creates a better work culture environment inside the organization. In the digital era, it accounts as a preliminary stage that depends on the outcome of the rest of the process.
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Putting customers first
The business culture of Tesco mainly focuses on the satisfaction of the customers and the digital trends formation of the company enables the management to connect with the customers.
The company has to accept the business model of the digital culture that will lower the cost of the delivery and benefit both consumers and the company (Ludike, 2018). http://MSc Management Leading through Digital Disruption Assignment SampleHowever, the company has to maintain a healthy supply chain and the pauper forecasting of the product to gain the potential customers.
- Creating a collaborative culture
The collaborative culture of the company is the key to its success of the company. However, the companies are using the digital media platform to collaborate with customers and suppliers of different regions (PAN and LEE, 2020). http://MSc Management Leading through Digital Disruption Assignment Sample
The digital transformation enables the company to communicate with the suppliers and the workers who belong to the other region.
- Instilling a culture of innovation
The leaders of the organization may embrace the multifaceted innovative idea that will benefit the company. The digital era caters to the information that influences innovative ideas (Cappiello, 2020). http://MSc Management Leading through Digital Disruption Assignment Sample
Tesco leaders can accept the ways of using those resources to motivate their employees to come up with the innovative ideas that will cause the economic growth of the company.
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Becoming a digital-champion
The company has accepted the digital co\ability and the complexity of the digital transformation of the company.
The business model of the company has to eliminate those issues by considering the digital transformation process and analysing the challenges that retail industries are facing during the digital transformation process (Cappiello, 2020).http://MSc Management Leading through Digital Disruption Assignment Sample The company has to change the infrastructure in order to generate a successful digital ready culture inside the organization.
Task 4
Steer Collaboration
Role of chief collaboration officer (CCO)
The chief collaboration officer or the CCO is the member of an organization’s executive team. The CCO helps the company to generate and control the organizational culture and organizational policies that ensure the professional development of the organization.
As per the view of Hughes-Cromwick and Coronado (2019), the company appoints a CCO to integrate the enterprise the companies are appointed timing the CCO who is able to bring the transformation in the cross selling of the product and helped in increasing the customer satisfaction (Morcillo-Bellido and Duran-Heras, 2020). http://MSc Management Leading through Digital Disruption Assignment Sample
The CCO of the company has to generate the organizational strategies that align with the technologies used in the company. The proper execution of the policies ensures the success of the company and enables the company to gain potential customers.
Job description of Coco
Figure 3: Job description of CCO
(Source: Lidén et al. 2019)
The responsibility of the CCO includes oversee the coordination and the administration of the team that works for the betterment of the company. The CCO administrates all the aspects of the team and considers their planning staffing, project execution, Leicester handling, and business development (Lidén et al. 2019). http://MSc Management Leading through Digital Disruption Assignment Sample
The CCO can lead the development of the benefit plan that includes vendor management, binding, and communication. The CCO can communicate with vendors and the IT department of the company to ensure organizational growth (Naidoo and Gasparatos, 2018).http://MSc Management Leading through Digital Disruption Assignment Sample He also coordinates with the executive team to control the capital project. Then CCO provides his valuable advice to the management in order to mitigate the issues within the limited staffing, safety, and labour issues.
Role CCO in increasing collaboration in team members
The CCO of the company ensures that every employee is aware of their responsibility. The CCO of the company has to communicate with employees in order to maintain a healthy work culture inside the organization (Chopra, 2019).http://MSc Management Leading through Digital Disruption Assignment Sample The communication policies have maintained full transparency so they gain the trust of the employees.
The employs’ performance affects the overall performance of the company. The CCO of the organization has to understand the strength and weaknesses of the employees before appointing the job. The CCO Company has to monitor that employees are communicating with others.
The collaboration among the employees ensures the development of the work culture inside the organization. The employees feel free to provide the fees back to the CCO. The feedback of the employees and the customers may influence the CCO to improve the organizational policies.
Task 5
Identification of leadership style for the digital transformation of the organization
Figure 4: Factors
(Source: Leonard et al. 2018)
Leadership Style reflects on the identification of groundwork to expand business as well as management operations. In order to survive any form of an extreme situation in the competitive market, the identification of the right and appropriate leadership style accounts for a major factor.
In accordance with the journal opinion of Leonard et al. (2018), different leadership styles focus on the decision-making process as well. Goleman’s Leadership style helps in providing insight into the fundamental truth process.
It includes six basic types, each reflecting on different aspects of emotional intelligence. In the opinion of Krasonikolakis et al. (2020), the identification of an effective leadership style successfully boosts the overall organizational process. Multiple factors such as fast-acting solution, maintenance of positive relationship with clients, play an important role in goal setting for Tesco.
In order to ensure the successful digital transformation of Tesco incorporation of Authoritative Leadership style accounts as an ideal choice. In the opinion of Filotto et al. (2021), the development of ideal and appropriate business goals ensures success of business. An authoritative leader in charge of the management process ensures determination in terms of every single step.
As per the journal discussion of Krymov et al. (2019), the addition of new ideas improves the overall business outcome. The authoritative Leadership style can help Tesco to address concerns as well as issues of every employee in order to ensure the success of the organization. The authoritative Leadership style can help Tesco to resolve employee conflict and can encourage innovation process within the organization. Small input from every team member leads a team towards success. [Refer to appendix 2]
Discussion of approaches and techniques for the adoption of leadership style
The authoritative Leadership style mainly highlights management styles that put leaders in complete control. In the opinion of Hänninen et al. (2019), the task of an authoritative leader includes the setting of goals, determining every business process, and also considering input from team members.
The authoritative Leadership style includes a focus on experience as well as intuition of managers. In the opinion of Pousttchi et al. (2019), application of appropriate knowledge helps in resolving any problems complicating the management process.
The technique of the leadership style includes steady guidance from leaders and includes sharing of lessons as per experience of team members. Upon reflection on every aspect, leaders determine the best strategy for every team member as well as for the overall team. Approaches of this leadership style include a sense of intimidation for stern employees, calm guidance, and reflection on the needs of employees.
It focuses on meeting employee problems and includes encouraging aspects for employees to work harder and efficiently. One important aspect of this leadership style includes the establishment of parameters and explanation of reasoning based on estimation of the situation.
Reference List
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