MSc Management Leading Through Digital Disruption Assignment Sample
Introduction
In the recent scenario the use of the new and advanced technologies and to make innovation in the business activities is necessary for the growth and development of the company. Digital transformation is the procedure through which the frim can be able to make use of the digital platforms in order to create new and positive environment at the workplace along with the advanced culture of the organisation (Van Veldhoven and Vanthienen, 2021). http://MSc Management Leading Through Digital Disruption Assignment Sample
This report is based on Sainsbury which is retail firm in United Kingdom and offers a wide range of goods and services to the consumer. The firm decided to adopt digital transformation due to the pandemic situation. The report also shed light on the reason behind the digital transformation of the company and digital business agility model. Digital ready culture, steer collaboration and different leadership styles will also be outlined in the present report.
Task 1 (LO1): The case for Change
Company overview
Sainsbury is one of the leading supermarket chain in the United Kingdom and also operates its function in other countries across the world. It provides variety of products such as grocery and food items, clothing, household goods, electronics, etc. Sainsbury operates in the retail sector with the main aim of providing best quality goods and services to the consumers.
The headquarters of the firm is in London and have 16% share of the supermarket sector. Sainsbury is one of the largest retailers of grocery items in UK. The firm has around 600 supermarkets and 800 convenience stores that are operating in different countries in the world.
Figure 1 Just Walk Out Technology
(Source: Sainsbury’s becomes first international third-party customer to use Amazon’s Just Walk Out technology, 2021)
Reason behind digital transformation
The main aim of the firm for the digital transformation is to enhance the sales and profit margin at the time of corona virus (Gobble, 2018).http://MSc Management Leading Through Digital Disruption Assignment Sample Most of the companies adopt digital transformation because of the covid-19 and the emergence of E-commerce. The firm plan to make the innovative strategies by using new and advanced technologies and started ‘Just Walk Out’ technology or strategy that is helpful in the situation of pandemic.
With this innovative technology the consumer can be able to choose the product from the stores and then walk out (Sainsbury’s becomes first international third-party customer to use Amazon’s Just Walk Out technology, 2021). http://MSc Management Leading Through Digital Disruption Assignment SampleThe payment of the products is automatic through digital platform and there is no need to make a queue for the payment of products.
Aims of digital transformation
- To make the necessary products available to each and every customer.
- To enhance the sales as well as the brand image of the company.
- To increase the overall productivity and profitability of the firm by providing the goods and services through online platform.
Task 2 (LO2): Gaining Digital Business Agility
Framework of digital business agility
The framework of digital business agility is a systematic approach that is used by the firm in order to adapt the new and digital technologies by identifying the threats and opportunities of the external environment. It is also helpful in enhancing the market share of the company by making the maximum and optimum utilisation of available opportunities. Digital business agility model is as follows-
Hyperawareness- It is the most important element of this model that can be used to collect and gather the information and data regarding the new trends, taste and preferences of the consumers. It also helps in identifying and evaluating the various factors of external environment that have the power to influence the overall activities of the firm (Ebert et. al. 2018).http://MSc Management Leading Through Digital Disruption Assignment Sample
Sainsbury has the wide, strong and trusted base of the customers and around 189,000 employees are working with the enterprise to achieve the desired goals and objectives of the firm.
It is also very essential for the growth and development of the business and also for the successful digital transformation to make the consumers aware about the products and services that are offered by the firm online.
Figure 2 Digital business agility model
(Source: Digital business agility and workforce transformation, 2022)
Informed decision making– This element is useful in identifying and understanding the skills and capabilities of the organisation to making the effective as well as innovative decision according to the situation (Hanelt et. al. 2021).http://MSc Management Leading Through Digital Disruption Assignment Sample
By making informed decision the firm can be able to transform the business digitally in a smooth and effective manner. It is also helpful in informing the employees about the planned decision of digital transformation so that they can be able to accept the change and can contributes towards the success of the company.
It also gave the idea and proper information about the amount of products that should be manufactured on the basis of the demand of consumers in the market (Digital business agility and workforce transformation, 2022).http://MSc Management Leading Through Digital Disruption Assignment Sample
Execute fast- It refers to the quick execution and implementation of the planned strategies for the digital transformation. Sainsbury is one of the leading chain of supermarket and a well-known company that talks active participation in making the quick, adequate and relevant decision after properly analysing the current or the crisis situation.
The quick decision making process removes the hurdles in the path of the development of the company and also helpful in ensuring the top position in the market of United Kingdom. It is also helpful in fast implementation and adaption of the digital technology in order to enhance the customer base by providing best quality products and services (Yucel, 2018).http://MSc Management Leading Through Digital Disruption Assignment Sample
One initiative that can be implemented and one digital technology
The one and main initiative that must be taken by Sainsbury in order to implement the change of digital transformation is to engage the employees in the various function and activities mainly that are related to the use of the digital technology. The employee engagement id essential for the better performance and productivity of the company.
Engaged and satisfied employees are helpful in getting the desired goals and objectives of the firm along with the increase in productivity and profitability (Correani et. al. 2020). http://MSc Management Leading Through Digital Disruption Assignment SampleIt also facilitates the increase brand value and the trusted and loyal base of the customers as well as employees. Happy and engaged employees work with full potential for making the change of digital transformation in the company and put hard efforts to attract more and more customers.
Figure 3 Features of cloud computing
(Source: Features of Cloud Computing – 10 Major Characteristics of Cloud Computing, 2022)
One digital technology adopted by the firm is cloud computing to make the plan of ‘Just Walk Out’ technology successful. This technology is helpful in making proper and adequate decisions and also facilitates the digital payment of the products purchased by the consumers.
Cloud computing is also helpful in securing the data and information of the customers and maintains the privacy policy of the firm (Features of Cloud Computing – 10 Major Characteristics of Cloud Computing, 2022). http://MSc Management Leading Through Digital Disruption Assignment SampleBy adopting this innovative technology Sainsbury can be able to manage the overall function of online platforms and various websites at a time such as Facebook, Instagram, Twitter, etc.
It also facilitates social media, websites and email facilities for the company to make the customers aware about the products and services offered (George and Schillebeeckx, 2022).http://MSc Management Leading Through Digital Disruption Assignment Sample
Task 3 (LO3): Create a Digital Ready Culture
The way of introducing Digital ready culture
Sainsbury to accept and adopt the new and advanced digital technologies have to make the adequate and relevant changes in the culture and to motivate the employees to work towards the success of the company.
Mainly there are four steps to create digital ready structure that are as follows-
Putting customers first– It is the most significant step of creating digital ready culture as the consumers are the important support and pillars of the firm. It is essential for Sainsbury to put the customers first by providing them the best quality products and services at the affordable prices.
Through digital technology the firm can be able to identify the needs and wants of the consumers and can also evaluated the changed trends and preferences of them (Hemerling et. al. 2018). http://MSc Management Leading Through Digital Disruption Assignment SampleSainsbury used social media platforms to get the feedbacks from the customers for the improvement in the digital culture of the organisation.
Inculcating the culture of innovation– It is another important step to inculcate the culture of innovation. In this context, Sainsbury have to make effective and innovative strategies to change the culture of the organisation and to attract more and more customers.
Through instilling innovation in the culture of the organisation makes it possible to earn high profit margin by enhancing the sales of the products according to the demand of the consumers (Gil-Gomez et. al. 2020).http://MSc Management Leading Through Digital Disruption Assignment Sample The leaders of Sainsbury focuses on culture of innovation by suggesting new and creative ideas and also by engaging the employees in the decision making process.
Figure 4 Digital ready culture
(Source: DIGITAL CULTURE TRANSFORMATION, 2022)
Generating a collaborative culture– The managers gave more emphasis on building and establishing the collaborative and coordinative culture in the company in which the diverse individuals work together as a group to attain the end objectives of the business.
With the collaborative culture the firm can be able to encourage the employees to improve the work performance and to establish positive environment at the workplace. Rewards and appreciation is also provided by the enterprise to motivate the employees so that they can work with full potential (Westerman et. al. 2019). http://MSc Management Leading Through Digital Disruption Assignment Sample
To become digital champion– Sainsbury uses digital technologies and online platform for the promotion of their products and services that is also helpful in achieving the competitive advantage in the market.
The proper and adequate analysis of the digital technologies used and the new technologies emerging in the market is helpful in making company a digital champion (DIGITAL CULTURE TRANSFORMATION, 2022). http://MSc Management Leading Through Digital Disruption Assignment SampleThe leaders of the company also put hard efforts to make attractive and innovative strategies regarding the digital culture of the firm. It is helpful in gaining the brand value and to enhance the productivity and profitability.
Task 4 (LO4): Steer Collaboration
Job description for the CCO
Sainsbury is making the strategy of hiring the chief collaboration officer for the growth of the company and to establish the collaboration and coordination among the employees.
It is the top responsibility of CCO to make positive and healthy relations between the employees and also to monitor and evaluate the performance of the workers (Borangiu et. al. 2019). http://MSc Management Leading Through Digital Disruption Assignment SampleThe job description for CCO along with the key responsibilities and roles is as follows-
| Job title: Chief Collaboration Officer
About the firm: · Sainsbury is a multi-national firm that operates its business in different countries and provides wide range of grocery, food items, homecare and many more to the consumers. · The firm adopted digital transformation due to covid-19 and thus requires CCO to establish and build effective coordination and collaboration in the company. The role and responsibilities: · Officer should be able to manage the several activities of the company such as planning, staffing and coordinating. · Should be able to create positive environment at the workplace along with the healthy relationship with the staff members. · Identification and evaluation of the changing trends and taste of the consumers in the market. Skills and experience required: · Skilled, talented and experienced officers are required with the master’s degree of business and management. · Effective communication skills are required for the post of CCO. · Good decision making and problem solving skills are also required to build collaboration among the employees. Process of application: · The candidates who are interested in the job profile of CCO can send their resume on the official mail Id of the enterprise and can also submit it directly in the company. The last date of application is 2nd June, 2022. |
Recommendations
- It should be recommended to use the previous experience and skills to establish coordination and cooperation among the staff members of the company.
- Furthermore, CCO should assign the task and responsibilities to the employees according to their skills and capabilities.
Task 5 (LO1): Develop your Leaders
Goleman’s leadership styles
Goleman’s leadership styles suggested and explained the different types of leadership styles that are mainly used and applied by the leaders of the firm that have the power to influence the decisions of the employees and motivates them to do better (Vasilescu, 2019).http://MSc Management Leading Through Digital Disruption Assignment Sample
Democratic leadership style– In this type of style the leaders of the organisation allows the employees to express their views, creative and innovative ideas and thoughts in order to make effective decisions.
It is helpful in motivating the employees as they feel engaged in the activities of the company and also helpful in creating a sense of belongingness (Democratic Leadership – Explained by a CEO: Pros/Cons, Examples, 2021). http://MSc Management Leading Through Digital Disruption Assignment SampleEffective decision is helpful in implementing the change in the organisation.
Figure 5 Democratic Leadership Style
(Source: Democratic Leadership – Explained by a CEO: Pros/Cons, Examples, 2021)
Coaching leadership style– The leaders of the company focuses on providing the proper and adequate training to the employees so that they can be able to enhance their performance and can contributes towards the implementation and management of the change (Karlsen and Berg, 2020).http://MSc Management Leading Through Digital Disruption Assignment Sample
It is helpful in encouraging the employees to provide best possible benefits to the firm and accelerate the speed of the growth and development of the company in the market (The 6 Essential Principles of Leadership Coaching, 2022).http://MSc Management Leading Through Digital Disruption Assignment Sample
Figure 6 Coaching leadership style
(Source: The 6 Essential Principles of Leadership Coaching, 2022)
Grow model
Grow model is also called as growth model and can be used by the leaders to make the effective strategies that directly contributes to the enhancement of overall productivity and profitability of the company.
It includes goals, option, reality and will. Grow model used by Sainsbury leaders is as follows-
Goals and objectives– The most important role of the leaders is to plan and set the goals and objectives of the company.
The goals decided by the leaders must be according to the skills and capabilities of the employees (Passmore and Sinclair, 2020).http://MSc Management Leading Through Digital Disruption Assignment Sample Leaders of Sainsbury motivate the workers and also allot the time frame regarding the use of online platforms and to seek the attention of the consumers.
Current reality– The leaders identifies and evaluates the current reality to analyse the actual performance of the employees. There are various other companies that influence the decision of the consumers by using the digital platforms for offering the products and services.
Figure 7 Grow model
(Source: The Grow Model, 2018)
Option– The leaders of Sainsbury put hard efforts to make the plans and to choose the other alternative option that can be used at the time of complex situation. For making successful digital transformation feedback from employees has been taken to understand their perception.
Will– Lastly, after deciding the goals, analysing the reality and alternative options it is necessary for the leaders to execute the plan successfully (The Grow Model, 2018). The leaders as well as employees of Sainsbury put efforts to achieve the desired goals and objectives of the company.
Conclusion
From the above report, it can be concluded that main reason or the aim of Sainsbury for digital transformation is to recover the losses in the productivity and profitability due to covid-19 pandemic situation. Digital business agility model is helpful for the successful digital transformation of the company.
However, it can also be summarized that the firm identifies the needs and requirements of the consumers of online shopping and make strategies accordingly. The GROW model of leadership is helpful for the enterprise to improve and enhance the work performance of the leaders as well as employees.
References
Borangiu, T., Trentesaux, D., Thomas, A., Leitão, P. and Barata, J., (2019). Digital transformation of manufacturing through cloud services and resource virtualization. Computers in Industry, 108, pp.150-162.
Correani, A., De Massis, A., Frattini, F., Petruzzelli, A.M. and Natalicchio, A., (2020). Implementing a digital strategy: Learning from the experience of three digital transformation projects. California Management Review, 62(4), pp.37-56.
Ebert, C. and Duarte, C.H.C., (2018). Digital transformation. IEEE Softw., 35(4), pp.16-21.
George, G. and Schillebeeckx, S.J., (2022). Digital transformation, sustainability, and purpose in the multinational enterprise. Journal of World Business, 57(3), p.101326.
Gil-Gomez, H., Guerola-Navarro, V., Oltra-Badenes, R. and Lozano-Quilis, J.A., (2020). Customer relationship management: digital transformation and sustainable business model innovation. Economic research-Ekonomska istraživanja, 33(1), pp.2733-2750.
Gobble, M.M., (2018). Digital strategy and digital transformation. Research-Technology Management, 61(5), pp.66-71.
Hanelt, A., Bohnsack, R., Marz, D. and Antunes Marante, C., (2021). A systematic review of the literature on digital transformation: Insights and implications for strategy and organizational change. Journal of Management Studies, 58(5), pp.1159-1197.
Hemerling, J., Kilmann, J., Danoesastro, M., Stutts, L. and Ahern, C., (2018). It’s not a digital transformation without a digital culture. Boston Consulting Group, pp.1-11.
Karlsen, J.T. and Berg, M.E., (2020). Coaching leadership style: a learning process. International Journal of Knowledge and Learning, 13(4), pp.356-368.
Passmore, J. and Sinclair, T., (2020). Behavioral Approach and the GROW Model. In Becoming a Coach (pp. 113-118). Springer, Cham.
Vasilescu, M., (2019). Leadership styles and theories in an effective management activity. Annals-Economy Series, 4, pp.47-52.
Westerman, G., Soule, D.L. and Eswaran, A., (2019). Building digital-ready culture in traditional organizations. MIT Sloan Management Review, 60(4), pp.59-68.
Yucel, S., (2018), December. Estimating the benefits, drawbacks and risk of digital transformation strategy. In 2018 International Conference on Computational Science and Computational Intelligence (CSCI) (pp. 233-238). IEEE.
The Grow Model, (2018). [Online] Available Through <https://www.performanceconsultants.com/grow-model>
Democratic Leadership – Explained by a CEO: Pros/Cons, Examples, (2021). [Online] Available Through <https://www.leadershipahoy.com/democratic-leadership-what-is-it-pros-cons-examples/ >
The 6 Essential Principles of Leadership Coaching, (2022). [Online] Available Through <https://www.ccl.org/articles/leading-effectively-articles/the-six-principles-of-leadership-coaching/ >
DIGITAL CULTURE TRANSFORMATION, (2022). [Online] Available Through <https://vanaya.co.id/culture-strategy/digital-culture-transformation/ >
Features of Cloud Computing – 10 Major Characteristics of Cloud Computing, (2022). [Online] Available Through <https://data-flair.training/blogs/features-of-cloud-computing/ >
Digital business agility and workforce transformation, (2022). [Online] Available Through <https://www.imd.org/research-knowledge/articles/digital-business-agility-and-workforce-transformation/ >
Sainsbury’s becomes first international third-party customer to use Amazon’s Just Walk Out technology, (2021). [Online] Available Through <https://www.aboutamazon.com/news/retail/sainsburys-becomes-first-international-third-party-customer-to-use-amazons-just-walk-out-technology >
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