MSc Management Management Essentials Assignment Sample 2023
Introduction
Good management practices are referred to as effective efforts which are undertaken by different businesses to achieve a desirable performance in their organisation. This business management practices are aimed towards the overall sustainability of the business organisations and creating a better platform where the organisation can achieve effective results (Cousins et. al. 2019).
The development of self-awareness is created with the help of good management practices by identifying the strengths and weaknesses of the business and taking appropriate actions on the basis of these factors. Appropriate sources are analysed to find the correct information which can justify the data provided in this report. Proper evaluation of the information is undertaken which has provided a brief idea of the different aspects that are dealt by Netflix to enlarge its business opportunities in the market.
The current report is based on Netflix, Which is the successful American video streaming platform that works on subscription basis. This over the top production company was started in Los Gatos, California In order to provide the convenience of different movies and web series to the customer.
This report is explaining the management practices at Netflix and the overall benefits of these Ki practices on the organisation. The different business challenges which are faced by Netflix and their overall impact on the organisation is also evaluated. The influence of emotional intelligence Netflix manages on the enhancement of overall performance and engagement of the employees is also understood. Lastly, the alignment of management practices and values of Netflix are identified.
Task 1- Management Practice at Netflix
Netflix’s Mission
The main mission of Netflix is to entertain the world with its wide range of movies and web series which are produced in a way to enlighten the audience in an efficient manner. Its emphasis on providing different types of cinema which can entertain the audience and motivate their consumers to enhance their overall success in the industry (Parayitam et. al. 2021).
Netflix has developed a unique value in the global market which is helpful for them to enlarge their business opportunities. The organisation wants to expand into maximum nations in order to capture the market and establish a successful business in these countries. With the help of these strategies, the organisation will be able to gain better competitive advantage and enlarge their business opportunities in the industry.
The organisation is aiming at the exploration of diverse categories of content through which they can target the customers in an efficient manner. With the help of these changes a significant influence can be created on the organisation which is necessary for them to grow.
The organisation to enlarge their overall business opportunities to gain their success in the industry. A special environment is created for the employees to enlarge their overall success in the business environment.
Values
Netflix gives sheer emphasis on the overall development of its core values which are effective in increasing the satisfaction levels of its customers. With the help of these practices, the opportunities available with people to grow in the industry can be enlarged (Aityassine et. al. 2021).
These values are helpful for the organisation to develop a positive working environment for their employees and increase their overall encouragement to contribute with their maximum interest in the business practices.
Decision making by employees- The workforce of Netflix is included in their decision making process which is highly beneficial for increasing the overall advantage available to grow. The inclusion of employees in the core decisions of the management is always beneficial to boost their morale and enlarge the opportunities which are available with them to grow.
This makes them feel valued in the organisation and stay loyal to the company. A Significant change can be experienced in the behaviour of the employee which is essential to create
Positive communication- management in Netflix focuses on fostering candid communication with their employees in order to develop a better environment (Forth and Bryson, 2019). Employees are treated carefully and their needs and demands are given due consideration by the company which is helpful for enhancing their motivation to work in the business environment.
This effective communication can be beneficial for improving the overall performance of the organisation in the industry.
Figure 1: Management Practices
(Source: 12 Management Best Practices to Use, 2023)
Providing information
All the related information is duly provided to the employees in order to keep them updated regarding the decisions that are made in the business organisation. It is an effective practice to regularly provide their employees with the organisational news which can have a major influence on their personal and professional life (Wachira and Ngari, 2019).
It is necessary for the business to provide appropriate information to their employees which can be helpful for deepening the relationships between each other. A major change can be created on the basis of these aspects which may create a better influence on the business environment.
Avoiding strict rules and regulations
The management at Netflix focuses on the reduction of strict and adamant rules which can negatively impact the overall development of the business. By avoiding such stringent rules and regulations in the business environment, the overall encouragement of the employees can be increased which is reflected in their overall performance in the industry (Abdel-Baset et. al. 2019).
This creates a hostile culture in the industry where the needs of the employees are respected and major changes have been made due to these aspects on the overall sustainability of the business. It may create better productivity for the organisation to enlarge their business opportunities to gain better advantage in the industry.
Style of management practice
The current management which is undertaken in the Netflix is participative where the employees are motivated to take interest in the key decisions of the business organisation. This management style is adopted by the organisation to cater the psychological needs of their employees and also find innovative solutions to their problems (Kubiak, 2020).
With the help of this management style, the possibility of different issues this management style has benefited Netflix to strengthen their relationships with the employees and leave a positive impact on their behaviour. It motivates them to take interest in the business decisions and contribute at a higher level in the organisational success. It allows the business organisation to find innovative solutions for their problems which are necessary for them to sustain in the business environment and improve their current performance in the OTT industry all over the world.
A proper use of these management practices are critical for the organisation to improve their success in the industry (Mousa and Othman, 2020). With the help of these practices, a positive influence on the productivity of the employees can be created for the business organisation to stay sustainable in the business environment.
Task 2- Key Business Challenge for Netflix
Netflix has experienced various issues and challenges in capturing market at different places due to the existence of its core competitors in the market. Companies like Amazon Prime Video, Disney+Hotstar, Sony Liv etc. have entered in the market and captured an overall enlargement of the business opportunities available with the organisation to grow in these nations successfully.
It is suggested to the organisation that effective changes must be made by them in their current practices which will allow them to gain a significant competitive advantage in the business environment and improve their overall performances in the industry successfully (Sindiga et. al. 2019). These challenges have made a negative influence on the organisation to gain better advantage in the industry to grow.
These challenges are providing various opportunities to achieve massive growth and sustainability in the industry. Netflix can prepare effective strategies for the mitigation of these problems which will be beneficial for them to advance the position of their business in the company successfully.
Figure 2: Business Challenges
(Source: 23 Small Business Challenges All Businesses Face Today, 2021)
Managing Creativity
It will be beneficial for Netflix to focus on their creativity and produce unique content which can be helpful for them to gain the required competitive advantage. They need to understand the requirements of the current generation and prepare their content on the basis of these aspects. It can be beneficial for the organisation to create appropriate and demanding content which will attract the maximum number of consumers towards their streaming platform to gain a unique experience (Mumbe and Njuguna, 2019).
Currently, Netflix is at a good position but the rising popularity of the other platforms has created certain difficulties for the business organisation to remain in the same position as it was before. It is crucial for the company to realise the necessity to focus on the enlargement of their business opportunities which can be helpful for them to sustain in the business environment. Major changes can be made by the organisation in their creative field which will be helpful for them to maximize the quality of their output and establish a successful position in the global market.
The inclusion of Creative employees in the different teams can be helpful for the business organisation to Foster their results and achieve sustainability in the business environment. It may allow them to utilize the potential of their Talent and increase the overall benefits which are achieved by them to sustainability grow in the business environment (Apraiz et. al. 2020).
It can be effective for the organisation to increase the interest of their consumers and improve their overall engagement with the entertainment platform. A major focus can be made on the marketing of their business practices also which requires the creative element in their overall management capabilities that can be helpful for them to achieve better results.
Managing Decision Making
Netflix may also give emphasis on their decision making process and take informed decisions after analysing the overall market. The current decisions of this organisation have been in their favour but there is still a room for improvement which can help this organisation to achieve mesmerizing results. The focus must be on taking the decisions and making them right in order to reduce the possibility of any such inconvenience which may be caused to them.
It is important for Netflix to identify the benefit of these factors and the major changes which can be experienced by the organisation in their development which is effective for them to grow in the industry (Gilal et. al. 2019). These aspects are necessary for the business organisation to further enhance the possibility of them ensuring a better position of their business in the competitive industry. Better changes can be made by them in their decision making which will be helpful for Netflix to provide their customers with better options to explore and satisfy their needs.
Effective feedback can be taken by the management from their employees regarding the critical changes which need to be made in the management practices which can be helpful for the organisation to improve. By initiating such decisions, a step can be taken by Netflix to enhance their overall performance in the business environment and significantly grow with the help of their consistent reaction to the dynamic industry of OTT (Isnaini et. al. 2020).
The preferences of consumers significantly change in this field which is a major consideration that needs to be considered by the business while initiating their decisions. These changes in the decision making process of Netflix can be effective for the business organisation to enlarge their opportunities and capture a better market for them in the business environment. The use of advanced Technologies like data analysis on artificial Intelligence can be effectively made by the business organisation to understand the customer metrics and make appropriate modifications in their business strategy.
With the help of this approach, a sustainable business organisation can be created by Netflix, where they can reduce the possibility of failures and wastage which may negatively impact their overall growth and development in the business environment (Raut et. al. 2019).
The collaborative effort of the organisation to implement these changes in their management practices can provide them with the ability to achieve efficient results and maximize their overall growth. These aspects can be effective for them to create better productivity for their business to sustain in the industry. These changes can be initiated which can be effective for them to enhance their overall success in the industry to achieve massive growth and sustainability in the industry.
Task 3- Potential Impact of Netflix Managers’ Emotional Intelligence
Emotional Intelligence is a special concept which is essential for the businesses to manage the emotions of their key stakeholders which are a significant part of their organisation. It plays a significant role in satisfying the needs of the employees which are a major part of the Netflix business environment. A culture can be prepared where people can be motivated to develop a higher emotional intelligence which will be helpful for them to understand their own feelings and also the feelings of others which can develop an environment of peace in the organisation (Ackah et. al. 2020).
The emotional intelligence of Netflix managers has always been critical for them to highlight the key constraints that are faced by their team members and resolve the issue significantly. With the help of these practices, appropriate changes are made by the management which can be effective for them to achieve massive growth and development in their business environment. It is considered as an appropriate practice which is necessary for the business organisation to stay motivated and leave a positive psychological impact on their employees.
With the help of these practices several changes can be made by the organisation in the way things are dealt in their organisation having a major impact on their overall success in the industry (Ahmad and Karadas, 2021). It is necessary for the company to understand the key factors related with the individual behaviour of their employees which can be beneficial for them to create better practice for them to flourish in the business environment of Netflix successfully.
The major elements which can be highlighted in the emotional intelligence are self-awareness, motivation, self-regulation, empathy, social skills and development which leaves a major influence on the behaviour of the employees so word he practices which are undertaken by the management. It is highly suggested to Netflix that these aspects must be focused by them while implementing their management practices which can be helpful for them to achieve better results in organisational growth and development (Waduu and Rugami, 2019).
By promoting better self-awareness and motivation among the employees, greater support can be achieved by the organisation from their key stakeholders which will allow them to maximize their results and capture a greater market in the industry.
Figure 3: Emotional Intelligence
(Source: Benefits of emotional intelligence in the workplace, 2023)
Impact on employee engagement
Employees may feel highly motivated when they are encouraged by their management with the help of different practices which are organized by them. This increases their engagement towards the decisions taken by the company in their overall benefit. With the help of these interactive practices.
Netflix has been able to increase the encouragement in their employees to contribute towards their business objectives and achieve recommendable results which are helpful for them to acquire a greater market at the global level (Singh and Hong, 2020). It reduces the stress levels among employees as managers give focus on the resolution of different problems that are faced by them.
It is considered as an effective solution which is given to the Employees when the emotional intelligence is carefully used by the management of an organisation to cater the needs and requirements of their employees (Cooper et. al. 2019). The doubts and fears of employees regarding different problems and issues is mitigated with the help of this strategy which is considered as essential in the contemporary business environment where things can get toxic if not carefully treated by the organisation.
The effective use of emotional intelligence helps in benefiting the overall organisational communication which is an important part of the sustainable business environment that is created by a company in their organisation to improve their services and gain better advantage in the industry.
Impact on organisational performance
Overall benefits of emotional intelligence can be reflected on the betterment of the organisational performance as it boosts the morale of the employees and pushes them to contribute more towards their business practices. It encourages the employees to reach the next level and maximize their overall efforts in the business environment.
Different changes are made by the organisation in their overall performances by keeping an eye on their customer’s requirements and satisfying their needs which is necessary for them to grow in the business environment (Habib et. al. 2021). A positive impact can be created on the performances of employees which will enhance their overall ability to contribute to the success of their business.
Significant changes can be made in the productivity of the employees which is critical for the business for them to enlarge their overall productivity of the company to grow. The social skills of the organisation can be enlarged with the help of these aspects which are necessary for increasing their overall success in the industry.
A positive environment can be created by the organisation to enlarge their overall success in the business environment. The managers are always keen to resolve the issues that can be created for them to enlarge their business opportunities to enhance their overall success in the industry. A better limit can be reached by the organisation with the help of these factors which are essential to grow in the business environment.
A better response to organisational change can be expected from the side of employees which is necessary for them to grow. It leads towards a better situation of the business in the market which is beneficial for the business organisation to stay sustainable and enhance their overall present ability in the industry. These aspects have been essential for increasing the overall benefits which are critical for the organisation.
Task 4- Alignment of Netflix Values and Management Practice
Real Values at Netflix
The real values are identified by the management of Netflix which can be reflected in the way they hire, train, and reward their employees in order to maximize their overall performance. Different skills and abilities are integrated with them in order to create a positive impact on their learning levels which could be helpful for them to react in a certain way regarding the business practices which have to be achieved by them (Meher and Mishra, 2019).
It is helpful for differentiating the team of Netflix from the other organisations as they are less prone to negativity which is common in different workplace cultures. These values are given major importance by the management of Netflix to enlarge their business opportunities and achieve higher quality of output with the help of this business practices that have a critical influence on their overall growth and sustainability in the industry. These valued behaviours are explained as follows:
Selflessness
A collaborative working environment is created by the management of Netflix to promote selfless behaviour among their employees which will be helpful for them to increase their performance in the business environment. Humbleness is expected from the behaviour of the Netflix employees which is helpful for helping each other and growing as a successful organisation (Agyabeng-Mensah et. al. 2020).
This is a helpful trait which is useful in implementing the different ideas which are implemented by the organisation having a major influence on their overall sustainability in the industry. This selfless attitude of the employees is always effective for the company to reduce the ego among their employees and increase their overall success.
Judgment
Data is effectively used by the organisation to inform the different choices and intuition of the employees which is a significant part of their daily life. Wiser decisions can be taken by them on the basis of these aspects which have major influence on their overall performance in the business environment.
The money management of employees also increases as their judgment gets better with the help of these factors gaining a positive response from the customers. The systematic issues can also be resolved with the help of good judgment of the employees which is focused by the organisation to increase their overall success in the business environment and provide them with the maximum amount of opportunities that have a major influence on their growth and sustainability in the business environment.
Integrity
A transparent behaviour is further expected by the organisation from their employees where they can openly share their thoughts and develop better relationships with the management. If there are any mistakes that take place with employees, they must have the courage to accept them and make significant changes which can be helpful for the resolution of these aspects (Pham, 2020).
The main focus must be made on the solutions rather than elaborating the problems which may degrade the quality of output for the organisation. A comfortable environment must be created where the employees can trust each other and grow in a better business environment. The integrity is a special feature in their values which allows them to develop better trust between each other and achieve higher quality of output.
Innovation
Innovative ideas are always preferred by the management of Netflix which can leave a positive impact on the overall strategic management of the business in the industry. The focus is made on reduction of complex tasks by simplifying the methods and finding appropriate solutions for difficult problems by the team members (Pham et. al. 2019).
A collaborative effort must be made by the organisation to suggest different solutions for their problem and promote innovation in the overall business environment. This can be helpful for a consistent evolution of Netflix in the industry which will help it to gain relevant competitive advantage in the industry. These innovative ideas are helpful for the business organisation to stay ahead of the competition and gain more consumers for better growth. It maximizes the potential of their employees and they are able to improve as an individual which is an important factor for the people to grow.
Communication
The ability to effectively communicate with each other is idealized in the business culture of Netflix which promotes the employees to listen to each other and take part in healthy conversations. This can be helpful for Increasing the camaraderie between the employees and fostering better collaborative practices that can have a major impact on their success (Alshourah, 2021).
Better decisions can be taken by the employees in stressful conditions with the help of such effective communication ability. By developing proper communication, the business is able to increase their overall opportunities which have a positive impact on their overall growth in the business environment.
Figure 4: Real Values of Netflix
(Source: Netflix’s Unique Culture. (2023)
Benefits of these values
These are the core values which are promoted by Netflix in their business environment for the employees to take the work seriously and develop better relationships with each other.
They believe that this collaborating work can foster the results which are produced by the business organisation with the help of these practices that are important for them to grow and achieve better advantage in the business environment. By evaluating these values different aspects have been determined which are explained below:
Resilience
A strong character of employees can be built by the organisation by effectively aligning these core values with the management practices that are initiated by the business. Netflix can ensure high resilience in their employees which would be critical to face difficult situations and find effective solutions for its mitigation. With the help of these practices, major changes in the overall growth and sustainability of the business can be found by the company which is always helpful for them to enlarge their business opportunities in the industry (Moustaghfir et. al. 2020).
With the help of these significant changes higher growth and development can be expected by the business as the employees will be able to rapidly recover from the inappropriate situations which may arrive in front of the business. This can have a positive influence on their organisational performance which is one of the most important factors that is targeted by the business to gain a positive advantage in the industry.
Stakeholders
The relationship between the key stakeholders of the business can be effectively managed with the help of these practices which are important for the organisation to improve as a whole. They will be able to trust each other and work collaboratively which is one of the most important parts of the management practices that are initiated by the business (Zimon et. al. 2020).
The satisfaction levels of the employees are improved with the help of these values that are instilled in them by the managers which is always helpful to develop a positive character of the employees. The mutual respect between them can eventually increase with the help of these values that provides better sustainability to the company and helps in making significant changes in the business environment (Gabow, 2019).
A better management of the stakeholders is always beneficial for an organisation to improve as a whole. It increases their opportunities to develop Better practices and initiate higher quality which is important for them to reduce different practices that can have a negative impact on their organisational sustainability.
Conflict and Negotiation
The real values which are motivated by Netflix organisation are always helpful in the resolution of different conflicts that often arise between the employees in the company. It is necessary for the business to give importance to these factors which can have a major influence on the satisfaction levels of their employees (Astawa et. al. 2021).
Disagreements may often arise between them that are not suitable for the organisation to effectively grow in the business environment. With the help of these values, a positive environment is created in the business where the managers make sure that the conflicts are effectively tackled and appropriate services are provided to the key stakeholders.
An extra effort is made by the organisation to take active steps in the collaboration of employees and reducing such practices which can reduce the productivity of the organisation in the industry. These values are also helpful in the negotiation of terms between the employees which helps them reduce the impact of such conflicts that can be advanced to the company. Better solutions can be found with the help of these practices which is crucial for them to achieve better sustainability in the business environment…
Teamwork
With the help of Netflix’s real values, a suitable culture is built in the business organisation which fosters team work in the employees. They are able to collaborate with each other and achieve better sustainability for the organisation to Perform well in the streaming platform industry. The competitive advantage of big brands can be effectively reduced if the team is dedicated towards their organisational practices.
These values initiate a better environment for the employees to undertake their organisational practices and achieve efficiency while performing their critical tasks (Bananuka et. al. 2021). A proper control over these practices can be effective for the business organisation to maximize their results and leave a positive influence on the satisfaction levels of their employees.
With the help of such real values, employees can work as a collaborative team which is dedicated towards their organisational objectives and focus on the overall betterment of their business in the industry. It can be helpful for the company to enlarge their business opportunities and achieve the maximum interest of the employees towards these practices which have a positive impact in strengthening the relationships of the employees.
The overall understanding of the real values that are promoted by Netflix has provided a better Outlook regarding the general problems which are faced by these organisations in the business environment. With these organisations in the business environment with the help of these characteristics a suitable environment is generated for the employees to satisfy their requirements and motivate themselves to contribute with their best effort in organisational success (Astawa et. al. 2021).
Higher level of efficiency can be achieved by the business organisation with the help of this strategy that is applied by them to promote these types of values which are critical for them to increase the trust and camaraderie between their employees. This reduces their turnover rates which often reflect a negative image of the business organisation in the market. More talent wants to connect with Netflix due to such innovative strategies which are implemented by the management of the company to improve their overall success in the business environment.
Conclusion
It has been concluded from the above report that Netflix has developed different practices which are crucial for the organisation to enhance its overall success in the industry. The company has been able to initiate effective changes in their current business practices which allows them to take risks and get effective rewards from these practices.
The real values are promoted by the brand which helps their employees to develop better trust between each other and achieve massive growth with the help of these practices. It is helpful for promoting Different employees from various backgrounds to take part in the entertainment industry and provide their innovative solutions towards business development.
The inclusion of employees in the decision-making process increases their engagement in the business practices and helps them to trust their management. The decisions which are made by Netflix are critical towards their growth and sustainability and helps them to enlarge their success opportunities in the industry.
The organisation can improve their overall performance in the business environment by further strengthening their current policies and procedures which will allow them to take effective decisions in their benefit. This will be beneficial for them to attract the talent from global market places which can be beneficial for Netflix to increase their success.
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Appendix
Self-Evaluation
Task | Self- evaluation |
Management practice at Netflix | Distinction is expected by me in this part as I have properly detailed the management practices of Netflix. Different practices which are used by the organisation are discussed in this report to provide suitable options for the company to achieve better success. |
Key business challenges for Netflix
|
I assume to attain distinction in this task where I have displayed the business challenges of Netflix. I have properly evaluated different sources to find out the major impact of these aspects on the overall success of the organisation on the business environment. |
Potential Impact of Netflix’s Emotional Intelligence | I will give merit to this task as the potential impact of emotional intelligence on the engagement of employees is explained. However, a suitable explanation has been provided by me in order to understand the different elements that are included by the organisation in their business strategy. |
Alignment of Netflix Values and Management Practices | Distinction will be allotted by me in this task as I have duly explained the alignment of the management practices and Netflix values in the industry. The benefits of these values is appropriately discussed which can allow the organisation to gain better advantage in the industry successfully. |